Wahl Street (2021–…): Season 2, Episode 1 - Episode #2.1 - full transcript
- Morning, Mark.
- What's up, buddy?
How are you?
- Good to see you.
- Good to see you.
Long time no see.
- You're not wearing a suit?
- Why would I wear a suit?
- You excited?
- I think the real work
begins now.
- Some days I feel 80.
Some days I feel 18.
Hi, baby girl.
You ready to go home
and see Daisy?
- Yes.
- All right, I love you.
I'll see you at the airport.
- Goodbye, I love you.
Goodbye.
- Well, I mean, I was saying
look at the last 18 months,
right?
Anything could happen.
So nothing's guaranteed
in this world, right?
- Congrats, Mark.
Now the stock market's
gonna be watching you.
- I'm glad to be
doing it with you.
- Hey, guys, keep filing down.
We're gonna form a line
right across here.
- Hi, Mark!
- Mark!
- Mark!
- Come on!
- Mark!
- Yeah, you're fucking awesome.
- Aw.
- Wahlburgers.
- Thank you. I appreciate it.
- Nice.
- Thank you.
- Three, two, one!
- Marker.
- Here we are.
- Here we are.
- Season two.
Last year, I worked my ass off
to follow my aspirations
as an entrepreneur
and inspire other
entrepreneurs
to do the same.
I want people to feel like
if they have something that
they believe in, that they're
passionate about,
then go for it.
Take a swing.
Hopefully, they won't blame me
for whatever failures
that they've had.
- The respiratory
virus outbreak
coming from China, now
setting off global concern.
- Shut down because
of the coronavirus.
The last production shut down.
We're all the same.
How many of our stores
are open?
- None.
- We really only have three
weeks of cash left.
- How do you feel
about losing the Emmy?
- I'm okay with it.
- You're used to it.
Like the Jets.
Everybody had to figure out
how to deal with it.
Not everybody made it,
unfortunately.
- We have to close stores.
There's a lot of loss
that's happening right now.
- Our clock is ticking.
We have no time to mess around.
- We're live.
- This is our first live thing.
- Municipal is live.
- It feels like it's been
a long, long haul, brother.
- Let me tell you something.
The first Emmy that you get--
- Uh-huh?
- I'm getting with you
at the same time,
how 'bout that?
- Nice.
Through it all,
I was constantly reminded
the most important part
of my life is my family.
You wanna watch
a movie with me?
- What?
- I love you, and I miss you.
- I was going down hard,
but I'm on the way back.
- Hey, man.
What's going on?
You know what happened
yesterday, Mark?
- What?
- I turned 50 years old, dude.
50.
- Oh, nice.
I'm right behind you, buddy.
Happy birthday.
- Thank you.
- Plus, my back is shot.
And I've got more aches
and pains all over my body.
Turning 50--
It's a new territory for me,
health-wise.
Hands, ankles, knees, back.
I try to stay as active
and healthy as possible.
But you know, sometimes,
there are unforeseeable
issues and problems.
How's everything else?
- Even since launch,
it's been a thousand
little fires, you know,
and you gotta try
to figure out which ones
are gonna turn into infernos
and which ones can you just
let burn for a little while.
The stakes feel significantly
higher now than they even did
before we launched this,
because the whole global
supply chain is fubar,
from transportation
to the material
to labor shortages to COVID,
we don't know when
we're getting product,
we don't know
if we're getting product,
what it's gonna be,
how it's gonna look.
- We're kind of having issues
with what we feel
is the best strategy and road
to getting to the next level.
So now, I think it's important
to get non-biased advice
from as many people
who have as much
experience as possible.
- My name is Michael Rubin.
- Anne Wojcicki.
- I'm Robert Earl.
- Byron Allen.
- I'm Jeanie Buss.
- Dan Lubetzky.
- I am Michele Ghee.
- Mark Cuban.
- I'm Tyler Perry.
- Having people who are very
experienced in business,
helping me
make an informed decision.
- All right, brother.
- Thank you so much.
I appreciate it.
- Absolutely.
We'll talk soon.
- You're the best.
- Bye.
- Anything we can do for you?
- Lots of stuff.
Shoes, accessories,
the women's line.
- Um...
- Maybe bags,
um, our own brick and mortar.
- Okay.
Mark wants new stuff
all the time.
It's intense.
He's always full-throttle.
But he's really good
about the positivity that,
"We got this.
We can do this."
- I think in your
second year of business,
you need to be really ready
that you're truly ready
for scaling.
Pretty much any time
where there's inventory,
I think carefully
about how you scale,
because it's expensive,
it's expensive to scale,
and it doesn't always--
it's not always predictable.
- Thanks again, Mark.
- All right, buddy.
- Okay, bye.
- Bye.
- So here we go.
Figure that shit out or not.
- Hey.
- You pulled it off, Rosie.
- Oh, no, you killed it.
- Well done.
- It's not
a complete disaster.
- No, it's amazing.
- Selling the idea
that post-baptism,
your character is still
in some kind of turmoil,
emotionally, and then also
transition into becoming
a priest, those were
the most difficult parts,
I think, that needs work.
- Yeah, you definitely
wanna see that.
People have gone back
to the theater.
There have been certain
theatrical releases
that have had great success.
None in
the kind of adult drama.
But I think there is such
a need and an appetite
for something that's going
to reaffirm people's faith
and give them hope and continue
to help them push forward.
- It's a work in progress.
- You're sounding
just like a filmmaker, bro.
- That's intense.
- Mark called me and told me
he had an idea for a story
that he'd been wanting
to tell for a long time,
and he relayed the story
of Stuart Long
and asked if I'd be interested
in writing it,
and it was really daunting,
partly because I was not
raised Catholic, and the story
does have a spiritual,
faith-based element to it.
So I did some soul-searching
and found the part of the story
that I could really connect to.
- Obviously, it's a big risk,
having to finance it yourself.
But it was just something
that was that important to me.
We'll talk later.
-
- All right.
- Bye.
- Bye.
- Stuart Long was so deeply
committed to changing,
even though everybody
in his life counts him out
and doesn't think
it's possible.
- Look, there he is.
- Mm-hmm, the man, himself.
- I think the faith-based
audience,
more than any other audiences,
really know when
it's authentic.
You have to be 1,000% authentic
if you're gonna be
in that faith-based space.
You really have to bring it.
- God bless.
- Yeah, it's good.
You want ice?
- Were you ever a bartender?
- No.
Actually,
I have bartended many times.
I wasn't going to get involved
with spirits companies,
because I was always about just
health and wellness and fitness
and always wanting to encourage
people to be super healthy.
Now, I was a wine guy,
and you look in my house,
I have--
I'm a big wine collector.
- Everybody loves .
- Rasta is not really
a big drinker.
He's a bit of a sipper.
Ace has a tendency
to like most things
that have alcohol in it.
Ernesto, he's a big
tequila snob,
so getting his vote of approval
was really important to me.
- Mm-hmm.
- I tasted lots
of other tequilas,
so when I first tasted Flecha,
I could just tell
the difference.
I didn't know exactly
what the difference was.
I mean, it could compare to,
you know,
a beautiful '09 Chateau Latour.
You open up,
and you taste the difference,
and it's drastically different.
- Cheers.
- What do you think, Tommy?
- Ace.
- So you're a tequila drinker.
Which one did you like the best
out of the ones that we tasted?
- What can I say?
- And I loved it.
- I'm still
on my kind of journey
to learn and understand tequila
as a whole.
You know, I wanna be involved.
- And this is a blessing,
not a curse.
- Flecha Azul.
- Flecha Azul.
- Flecha Azul.
- Flecha Azul.
- Yeah, it's long, like agave.
- Hey.
- Mark, nice to meet you.
- When I work out
and I exercise,
after I do that, I feel like,
"Okay, I can go
and accomplish anything."
But I'm gonna be 50 years old.
So that's not the same.
It's not the same.
It's, like,
sharp fucking pains
going through my back,
my mid-back.
- What's the diagnosis, doc?
- Still move.
- Yeah.
- Don't--yeah, I mean,
you know that.
- Yeah, yeah.
- Movement's medicine.
Literally.
- Yeah.
- We just gotta work it out.
You feel a nice stretch
in your lat?
- Yup.
- Good.
Come back to center.
Can you come a little
more towards the right?
To get a little more
lateral flexion.
There you go, good.
- Hey, team.
Welcome to F45.
Today's workout
is gonna be all-star.
- Three, two, and one!
Let's go!
- Closer.
Push.
Really give me--yeah.
Push it to me. Good.
- Palms just outside
the shoulders!
Press straight up overhead!
- Whoo!
- I was in so much pain.
She stretched me out
a little bit.
I mean, I tried everything
'cause I was really looking
forward to this workout.
Bye, guys.
Thank you, bye.
My back is just locked up.
- I started working out again.
- Oh, nice.
- My legs were so sore.
- Lactic acid.
Do some squats. Just squat.
Look, I'm gonna do it.
'Cause this is important.
Watch.
- Yeah.
- You gotta get down here
like this. You see that?
- Yeah.
- So I'm pushing--
and then you're pushing
from the heels,
and squeeze in the glutes.
- How do you do that though?
My body already--
- 'Cause I'm gonna reset you.
You gotta keep--no.
Keep this flat.
Just--here.
Keep going.
I literally--my--
- Keep going.
- Keep going.
- It's so hard.
- Jeez.
Just get down here like this,
and then thrust up like that.
Keep going.
- I--yeah--I see, I see.
I literally--
my legs are so sore.
- Trust me, this is the most
important thing,
because you're gonna
start creating bad habits,
and you're gonna
hurt your back and stuff.
- Right.
- You need to build up
those big, thick glutes
and those big, thick quads.
- You wanna be a monument
to physical perfection?
You wanna be a shrine?
You should be.
Come on, look.
What do we got, what do we got?
Tell me something good,
will you?
- I got some good stuff.
- What shows do we
have in production?
- First--
- Besides my own?
Nothing.
That's one.
- That's not true.
- Have you sold
a show recently?
- Yes.
- Oh, you have?
It's on the air?
It's going on the air?
- Well, we have several shows
that are gonna be
going on the air.
- Well, give me something.
Come on.
- We have three we're pitching
right now.
And we'll find out--
- Pitching doesn't sound like
going on the air.
- Overall, 2020, we were able
to weather the storm
through the pandemic.
We basically had to scale down
a little bit,
because we had to keep
our expenses down,
because we weren't
bringing enough revenue
through selling projects.
And right now,
we have a show called
"Gold, Lies on Videotape."
It's a series
for Discovery Plus.
- What's the concept of that?
- Treasure hunt.
- Yes.
- People love mysteries.
True crime is a huge category.
It's far and away
the most important project
for our company.
- We need three more seasons.
Go get 'em, boss.
- Well,
that's not what we need.
We need three more series.
- Yes!
- Now we're slowly
getting out of the pandemic,
and so end of 2020 to 2021,
we're able to sell a few
projects, which is fantastic.
We have a three-part
doc series--limited doc
coming out on HBO in two weeks.
It's awesome.
I'm gonna send you the cut--
the three episodes.
- Archie, he knows
exactly what he's doing.
He's the very serious
adult in this space.
But I would love to see
Unrealistic Ideas
kind of continue to expand
in many different directions.
It'd be nice to see
some more shows on the air.
Dirk Diggler, like--
- 20th anniversary this year?
- 20?
No, 25th.
- Wow.
- The Dirk Diggler.
Like, whoa.
So bright, it just explodes.
- I was happy, Archie.
I was happy.
- So happy you gotta go to bed?
- I gotta take a nap.
Oh...
- How are you?
How are you feeling today?
- All right.
I love you.
I'll miss you.
I'm sad.
It hurt my heart to see you
like that,
but you know, it also--
it gave me some encouragement
to know that you are
one tough cookie,
and there's nothing you can't
handle, so I better suck it up
and be tough too.
- Exactly.
"What are you doing?"
"Who knows?"
We're out here again, doing it,
the warm-up beforehand.
I've always kind of
taken it to extremes,
whether it's losing weight
or putting on weight.
19 hours a day fasting.
I had three weeks to be
in good boxing shape
for "Father Stu,"
and then, the day
we shoot, day one,
which was the fighting, we
started all the weight gain.
So going from a clean diet
to triple--to quadruple--
like, 7,000 calories a day
for the first two weeks,
and then the final four weeks,
11,000 calories.
I'm back to doing
what I know how to do.
All this other shit
got me rattled.
- This is all
kind of happening, you know,
just before 50.
It's a roller coaster.
With Stu, it's just such a big
part of his story
and what happened to him.
So to see him deteriorate
as his spirituality soared,
was such
an important part of it.
But I'm not looking forward
to doing that again
any time soon,
that's for sure.
Kay, first things first.
- Hello, mate.
- I love it.
Wow.
Steve "The Nightmare" Levinson.
- What are we doing?
This is your meeting.
- We just need
to discuss Municipal
and what we wanna allow
Harry to be able to do
and the freedom
that we wanna give him
to build and grow the brand.
- We need a ton of scale,
a ton of distribution,
a ton of know-how.
Maybe do this with partners
to make this even bigger
and stronger
and more magnificent
than we can do on our own.
We're already attracting
like-minded people
that wanna either partner
with us or help us make
the full potential concept
of Municipal brand a reality.
And Lev was just giving me
one no after another
on everything that
I tried to bring up to him.
- I do not wanna be
in a position to compromise
the quality of our stuff.
- I'm with you.
- My biggest concern
is protecting the brand
going forward, no matter
who we're in business with.
- I think that partnering
with other companies
can be the best way to grow.
There are plenty of like-minded
people and brands out there
to help us get there faster
and maybe even a way
that we didn't expect,
maybe even better.
But Lev very much sees us as
pure as a brand like Apple.
So no outside distribution,
no outside partners,
and that's the tension
you have.
- Do you think there's a chance
that we'll scale too fast?
- Well, I think that's
up to us.
- The most important thing
is the quality of the product,
and so if they were
to partner with another brand,
they need to join with a brand
that has that same reputation.
Otherwise, they're going
to lower their standard
and erase
what they're trying to build.
- We need manpower,
womanpower.
- Yeah.
- We need a staff.
We need the tools
and the heavy artillery, right?
If we wanna grow bigger.
But are you ready to protect
our turf to get on the deal?
- Absolutely.
It's what I do.
I mean, you just described
15 years of--you know,
I put all my chips on the table
on Municipal,
all my chips on you guys
as partners,
and this is the moment
we've been waiting for.
- What's going on?
- How are you, man?
- Good to see you.
Aw, man.
- How are you?
- Good.
- I've been fortunate
enough to meet
some really great winemakers,
but people that I identify
with most closely
to my Irish heritage
is Mexican Americans
and Mexican people.
You know, super prideful,
hard-working people,
family-oriented,
tough as nails.
- Here we go.
This is the first
little sample we got.
- Oh, that's a nice box, too.
- On the box, obviously,
some things are gonna change.
You can switch it that way.
- Amigo, it's gonna be the--
- That's the extra--
only the extra añejo
and the cristalino
are gonna come in that.
- It opens here.
- And then from the top.
- And then from the top,
you can see that
it's kind of ergonomically--
it can hold the bottle pretty
well.
That's something that
we kind of kept in mind
in the design.
- And the most important thing
is about honoring the culture
and making tequila
the right way,
how it's supposed to be made,
not just trying to make money.
- Abe and I are
upbringing in both, you know,
first generation
Mexican Americans
and being the first in our
family to graduate from college
on both sides.
- Aron's from Chihuahua,
I'm from Reynosa,
and we both kind of
had to work our butt off
to where we're at now.
- Abe and I were playing
at a golf tournament,
and we were talking about
tequila, and for a while
in North America, there was a
stigma of tequila's something
that you pinch your nose
and, you know,
you take a shot
and you bite a lime.
Said, you know, would be great
if we could create something
that was smoother, and that's
how Flecha Azul came about.
- You know, having it
all happen organically,
what we loved about this and
what we loved about what you
guys were, I mean, you got
these guys sitting around
in a big think tank
talking about
how do we make it seem like
I created some sort of tequila
in an authentic way.
It's the most ridiculous,
absurd thing I've ever heard.
- Yeah.
- You guys created this
amazing brand, and, you know,
sometimes the truth
is just a much better story.
Well, my first impression
of Abe and Aron
was just we have
so much in common--
our work ethic, our drive,
our desire to be successful
and willingness to do whatever
it takes to get there
in the hard way.
I was a, you know,
big wine guy.
I was always, like, you know--
I have a massive collection.
But you just
consume so much more,
and there's so much more sugar.
- And the sugar,
that's what gets you.
- But I don't know what I'm
gonna do with all that wine.
- You have time
to figure that out.
- We got a lot of stuff
going on.
You know this.
We're working our tails off.
Mark and Lev--
there's an expectation
of that premium level,
which is why
I'm super thrilled,
because we have a project,
"Gold, Lies on Videotape,"
with Discovery Plus.
- We'll finally have kicked
open the door on formats,
which is a long time
frickin' coming.
- You're the format queen.
That's why you're here.
- Mm-hmm.
I oversee the non-scripted
format division.
That could be
competition series,
that could be podcasting,
that could be docuseries,
anything within that vein.
- Also, one thing we--
definitely we should talk
about is the podcast division.
- I mean, for us
to take our next big swing
in the podcast space,
we need to do something loud
and that's gonna--something's
that's gonna cut through.
- Absolutely.
I just wanna pump out great
content and be proud of it.
So we got a lot of work to do.
- Oof.
Just relax, yeah.
- That's it.
- Okay.
- 5:00 a.m.,
I had chicken breast,
four eggs, two over easy,
two scrambled, bowl of oatmeal
with peanut butter
and blueberries.
And then three--
almond butter.
It was almond butter.
It wasn't peanut butter.
- I would agree.
- And then I have
two chicken thigh--
- Well, I was trying
to get Lev and everybody
on the phone
to talk about our plan.
Call me back.
Oh, that sucks.
Oh, Doctor, you're wonderful,
man.
- Legs just keep reminding me
of that.
Hey, what do we got?
- 54 container ships stuck
in Long Beach.
- Why didn't you leave
the clothes in my kitchen
so I can change into them
in the privacy of my home?
- I'll walk back with you.
I'm here to serve you.
- Relax, Doctor.
Relax--ah!
Fucking hurt my shoulder.
- Did you feel that one?
- I feel it in my shoulder.
The fuck?
- I walked right into that.
- Felt it in my--
I think the theme
for the season--
sad, old, broken-down man.
- What's up, buddy?
How are you?
- Good to see you.
- Good to see you.
Long time no see.
- You're not wearing a suit?
- Why would I wear a suit?
- You excited?
- I think the real work
begins now.
- Some days I feel 80.
Some days I feel 18.
Hi, baby girl.
You ready to go home
and see Daisy?
- Yes.
- All right, I love you.
I'll see you at the airport.
- Goodbye, I love you.
Goodbye.
- Well, I mean, I was saying
look at the last 18 months,
right?
Anything could happen.
So nothing's guaranteed
in this world, right?
- Congrats, Mark.
Now the stock market's
gonna be watching you.
- I'm glad to be
doing it with you.
- Hey, guys, keep filing down.
We're gonna form a line
right across here.
- Hi, Mark!
- Mark!
- Mark!
- Come on!
- Mark!
- Yeah, you're fucking awesome.
- Aw.
- Wahlburgers.
- Thank you. I appreciate it.
- Nice.
- Thank you.
- Three, two, one!
- Marker.
- Here we are.
- Here we are.
- Season two.
Last year, I worked my ass off
to follow my aspirations
as an entrepreneur
and inspire other
entrepreneurs
to do the same.
I want people to feel like
if they have something that
they believe in, that they're
passionate about,
then go for it.
Take a swing.
Hopefully, they won't blame me
for whatever failures
that they've had.
- The respiratory
virus outbreak
coming from China, now
setting off global concern.
- Shut down because
of the coronavirus.
The last production shut down.
We're all the same.
How many of our stores
are open?
- None.
- We really only have three
weeks of cash left.
- How do you feel
about losing the Emmy?
- I'm okay with it.
- You're used to it.
Like the Jets.
Everybody had to figure out
how to deal with it.
Not everybody made it,
unfortunately.
- We have to close stores.
There's a lot of loss
that's happening right now.
- Our clock is ticking.
We have no time to mess around.
- We're live.
- This is our first live thing.
- Municipal is live.
- It feels like it's been
a long, long haul, brother.
- Let me tell you something.
The first Emmy that you get--
- Uh-huh?
- I'm getting with you
at the same time,
how 'bout that?
- Nice.
Through it all,
I was constantly reminded
the most important part
of my life is my family.
You wanna watch
a movie with me?
- What?
- I love you, and I miss you.
- I was going down hard,
but I'm on the way back.
- Hey, man.
What's going on?
You know what happened
yesterday, Mark?
- What?
- I turned 50 years old, dude.
50.
- Oh, nice.
I'm right behind you, buddy.
Happy birthday.
- Thank you.
- Plus, my back is shot.
And I've got more aches
and pains all over my body.
Turning 50--
It's a new territory for me,
health-wise.
Hands, ankles, knees, back.
I try to stay as active
and healthy as possible.
But you know, sometimes,
there are unforeseeable
issues and problems.
How's everything else?
- Even since launch,
it's been a thousand
little fires, you know,
and you gotta try
to figure out which ones
are gonna turn into infernos
and which ones can you just
let burn for a little while.
The stakes feel significantly
higher now than they even did
before we launched this,
because the whole global
supply chain is fubar,
from transportation
to the material
to labor shortages to COVID,
we don't know when
we're getting product,
we don't know
if we're getting product,
what it's gonna be,
how it's gonna look.
- We're kind of having issues
with what we feel
is the best strategy and road
to getting to the next level.
So now, I think it's important
to get non-biased advice
from as many people
who have as much
experience as possible.
- My name is Michael Rubin.
- Anne Wojcicki.
- I'm Robert Earl.
- Byron Allen.
- I'm Jeanie Buss.
- Dan Lubetzky.
- I am Michele Ghee.
- Mark Cuban.
- I'm Tyler Perry.
- Having people who are very
experienced in business,
helping me
make an informed decision.
- All right, brother.
- Thank you so much.
I appreciate it.
- Absolutely.
We'll talk soon.
- You're the best.
- Bye.
- Anything we can do for you?
- Lots of stuff.
Shoes, accessories,
the women's line.
- Um...
- Maybe bags,
um, our own brick and mortar.
- Okay.
Mark wants new stuff
all the time.
It's intense.
He's always full-throttle.
But he's really good
about the positivity that,
"We got this.
We can do this."
- I think in your
second year of business,
you need to be really ready
that you're truly ready
for scaling.
Pretty much any time
where there's inventory,
I think carefully
about how you scale,
because it's expensive,
it's expensive to scale,
and it doesn't always--
it's not always predictable.
- Thanks again, Mark.
- All right, buddy.
- Okay, bye.
- Bye.
- So here we go.
Figure that shit out or not.
- Hey.
- You pulled it off, Rosie.
- Oh, no, you killed it.
- Well done.
- It's not
a complete disaster.
- No, it's amazing.
- Selling the idea
that post-baptism,
your character is still
in some kind of turmoil,
emotionally, and then also
transition into becoming
a priest, those were
the most difficult parts,
I think, that needs work.
- Yeah, you definitely
wanna see that.
People have gone back
to the theater.
There have been certain
theatrical releases
that have had great success.
None in
the kind of adult drama.
But I think there is such
a need and an appetite
for something that's going
to reaffirm people's faith
and give them hope and continue
to help them push forward.
- It's a work in progress.
- You're sounding
just like a filmmaker, bro.
- That's intense.
- Mark called me and told me
he had an idea for a story
that he'd been wanting
to tell for a long time,
and he relayed the story
of Stuart Long
and asked if I'd be interested
in writing it,
and it was really daunting,
partly because I was not
raised Catholic, and the story
does have a spiritual,
faith-based element to it.
So I did some soul-searching
and found the part of the story
that I could really connect to.
- Obviously, it's a big risk,
having to finance it yourself.
But it was just something
that was that important to me.
We'll talk later.
-
- All right.
- Bye.
- Bye.
- Stuart Long was so deeply
committed to changing,
even though everybody
in his life counts him out
and doesn't think
it's possible.
- Look, there he is.
- Mm-hmm, the man, himself.
- I think the faith-based
audience,
more than any other audiences,
really know when
it's authentic.
You have to be 1,000% authentic
if you're gonna be
in that faith-based space.
You really have to bring it.
- God bless.
- Yeah, it's good.
You want ice?
- Were you ever a bartender?
- No.
Actually,
I have bartended many times.
I wasn't going to get involved
with spirits companies,
because I was always about just
health and wellness and fitness
and always wanting to encourage
people to be super healthy.
Now, I was a wine guy,
and you look in my house,
I have--
I'm a big wine collector.
- Everybody loves .
- Rasta is not really
a big drinker.
He's a bit of a sipper.
Ace has a tendency
to like most things
that have alcohol in it.
Ernesto, he's a big
tequila snob,
so getting his vote of approval
was really important to me.
- Mm-hmm.
- I tasted lots
of other tequilas,
so when I first tasted Flecha,
I could just tell
the difference.
I didn't know exactly
what the difference was.
I mean, it could compare to,
you know,
a beautiful '09 Chateau Latour.
You open up,
and you taste the difference,
and it's drastically different.
- Cheers.
- What do you think, Tommy?
- Ace.
- So you're a tequila drinker.
Which one did you like the best
out of the ones that we tasted?
- What can I say?
- And I loved it.
- I'm still
on my kind of journey
to learn and understand tequila
as a whole.
You know, I wanna be involved.
- And this is a blessing,
not a curse.
- Flecha Azul.
- Flecha Azul.
- Flecha Azul.
- Flecha Azul.
- Yeah, it's long, like agave.
- Hey.
- Mark, nice to meet you.
- When I work out
and I exercise,
after I do that, I feel like,
"Okay, I can go
and accomplish anything."
But I'm gonna be 50 years old.
So that's not the same.
It's not the same.
It's, like,
sharp fucking pains
going through my back,
my mid-back.
- What's the diagnosis, doc?
- Still move.
- Yeah.
- Don't--yeah, I mean,
you know that.
- Yeah, yeah.
- Movement's medicine.
Literally.
- Yeah.
- We just gotta work it out.
You feel a nice stretch
in your lat?
- Yup.
- Good.
Come back to center.
Can you come a little
more towards the right?
To get a little more
lateral flexion.
There you go, good.
- Hey, team.
Welcome to F45.
Today's workout
is gonna be all-star.
- Three, two, and one!
Let's go!
- Closer.
Push.
Really give me--yeah.
Push it to me. Good.
- Palms just outside
the shoulders!
Press straight up overhead!
- Whoo!
- I was in so much pain.
She stretched me out
a little bit.
I mean, I tried everything
'cause I was really looking
forward to this workout.
Bye, guys.
Thank you, bye.
My back is just locked up.
- I started working out again.
- Oh, nice.
- My legs were so sore.
- Lactic acid.
Do some squats. Just squat.
Look, I'm gonna do it.
'Cause this is important.
Watch.
- Yeah.
- You gotta get down here
like this. You see that?
- Yeah.
- So I'm pushing--
and then you're pushing
from the heels,
and squeeze in the glutes.
- How do you do that though?
My body already--
- 'Cause I'm gonna reset you.
You gotta keep--no.
Keep this flat.
Just--here.
Keep going.
I literally--my--
- Keep going.
- Keep going.
- It's so hard.
- Jeez.
Just get down here like this,
and then thrust up like that.
Keep going.
- I--yeah--I see, I see.
I literally--
my legs are so sore.
- Trust me, this is the most
important thing,
because you're gonna
start creating bad habits,
and you're gonna
hurt your back and stuff.
- Right.
- You need to build up
those big, thick glutes
and those big, thick quads.
- You wanna be a monument
to physical perfection?
You wanna be a shrine?
You should be.
Come on, look.
What do we got, what do we got?
Tell me something good,
will you?
- I got some good stuff.
- What shows do we
have in production?
- First--
- Besides my own?
Nothing.
That's one.
- That's not true.
- Have you sold
a show recently?
- Yes.
- Oh, you have?
It's on the air?
It's going on the air?
- Well, we have several shows
that are gonna be
going on the air.
- Well, give me something.
Come on.
- We have three we're pitching
right now.
And we'll find out--
- Pitching doesn't sound like
going on the air.
- Overall, 2020, we were able
to weather the storm
through the pandemic.
We basically had to scale down
a little bit,
because we had to keep
our expenses down,
because we weren't
bringing enough revenue
through selling projects.
And right now,
we have a show called
"Gold, Lies on Videotape."
It's a series
for Discovery Plus.
- What's the concept of that?
- Treasure hunt.
- Yes.
- People love mysteries.
True crime is a huge category.
It's far and away
the most important project
for our company.
- We need three more seasons.
Go get 'em, boss.
- Well,
that's not what we need.
We need three more series.
- Yes!
- Now we're slowly
getting out of the pandemic,
and so end of 2020 to 2021,
we're able to sell a few
projects, which is fantastic.
We have a three-part
doc series--limited doc
coming out on HBO in two weeks.
It's awesome.
I'm gonna send you the cut--
the three episodes.
- Archie, he knows
exactly what he's doing.
He's the very serious
adult in this space.
But I would love to see
Unrealistic Ideas
kind of continue to expand
in many different directions.
It'd be nice to see
some more shows on the air.
Dirk Diggler, like--
- 20th anniversary this year?
- 20?
No, 25th.
- Wow.
- The Dirk Diggler.
Like, whoa.
So bright, it just explodes.
- I was happy, Archie.
I was happy.
- So happy you gotta go to bed?
- I gotta take a nap.
Oh...
- How are you?
How are you feeling today?
- All right.
I love you.
I'll miss you.
I'm sad.
It hurt my heart to see you
like that,
but you know, it also--
it gave me some encouragement
to know that you are
one tough cookie,
and there's nothing you can't
handle, so I better suck it up
and be tough too.
- Exactly.
"What are you doing?"
"Who knows?"
We're out here again, doing it,
the warm-up beforehand.
I've always kind of
taken it to extremes,
whether it's losing weight
or putting on weight.
19 hours a day fasting.
I had three weeks to be
in good boxing shape
for "Father Stu,"
and then, the day
we shoot, day one,
which was the fighting, we
started all the weight gain.
So going from a clean diet
to triple--to quadruple--
like, 7,000 calories a day
for the first two weeks,
and then the final four weeks,
11,000 calories.
I'm back to doing
what I know how to do.
All this other shit
got me rattled.
- This is all
kind of happening, you know,
just before 50.
It's a roller coaster.
With Stu, it's just such a big
part of his story
and what happened to him.
So to see him deteriorate
as his spirituality soared,
was such
an important part of it.
But I'm not looking forward
to doing that again
any time soon,
that's for sure.
Kay, first things first.
- Hello, mate.
- I love it.
Wow.
Steve "The Nightmare" Levinson.
- What are we doing?
This is your meeting.
- We just need
to discuss Municipal
and what we wanna allow
Harry to be able to do
and the freedom
that we wanna give him
to build and grow the brand.
- We need a ton of scale,
a ton of distribution,
a ton of know-how.
Maybe do this with partners
to make this even bigger
and stronger
and more magnificent
than we can do on our own.
We're already attracting
like-minded people
that wanna either partner
with us or help us make
the full potential concept
of Municipal brand a reality.
And Lev was just giving me
one no after another
on everything that
I tried to bring up to him.
- I do not wanna be
in a position to compromise
the quality of our stuff.
- I'm with you.
- My biggest concern
is protecting the brand
going forward, no matter
who we're in business with.
- I think that partnering
with other companies
can be the best way to grow.
There are plenty of like-minded
people and brands out there
to help us get there faster
and maybe even a way
that we didn't expect,
maybe even better.
But Lev very much sees us as
pure as a brand like Apple.
So no outside distribution,
no outside partners,
and that's the tension
you have.
- Do you think there's a chance
that we'll scale too fast?
- Well, I think that's
up to us.
- The most important thing
is the quality of the product,
and so if they were
to partner with another brand,
they need to join with a brand
that has that same reputation.
Otherwise, they're going
to lower their standard
and erase
what they're trying to build.
- We need manpower,
womanpower.
- Yeah.
- We need a staff.
We need the tools
and the heavy artillery, right?
If we wanna grow bigger.
But are you ready to protect
our turf to get on the deal?
- Absolutely.
It's what I do.
I mean, you just described
15 years of--you know,
I put all my chips on the table
on Municipal,
all my chips on you guys
as partners,
and this is the moment
we've been waiting for.
- What's going on?
- How are you, man?
- Good to see you.
Aw, man.
- How are you?
- Good.
- I've been fortunate
enough to meet
some really great winemakers,
but people that I identify
with most closely
to my Irish heritage
is Mexican Americans
and Mexican people.
You know, super prideful,
hard-working people,
family-oriented,
tough as nails.
- Here we go.
This is the first
little sample we got.
- Oh, that's a nice box, too.
- On the box, obviously,
some things are gonna change.
You can switch it that way.
- Amigo, it's gonna be the--
- That's the extra--
only the extra añejo
and the cristalino
are gonna come in that.
- It opens here.
- And then from the top.
- And then from the top,
you can see that
it's kind of ergonomically--
it can hold the bottle pretty
well.
That's something that
we kind of kept in mind
in the design.
- And the most important thing
is about honoring the culture
and making tequila
the right way,
how it's supposed to be made,
not just trying to make money.
- Abe and I are
upbringing in both, you know,
first generation
Mexican Americans
and being the first in our
family to graduate from college
on both sides.
- Aron's from Chihuahua,
I'm from Reynosa,
and we both kind of
had to work our butt off
to where we're at now.
- Abe and I were playing
at a golf tournament,
and we were talking about
tequila, and for a while
in North America, there was a
stigma of tequila's something
that you pinch your nose
and, you know,
you take a shot
and you bite a lime.
Said, you know, would be great
if we could create something
that was smoother, and that's
how Flecha Azul came about.
- You know, having it
all happen organically,
what we loved about this and
what we loved about what you
guys were, I mean, you got
these guys sitting around
in a big think tank
talking about
how do we make it seem like
I created some sort of tequila
in an authentic way.
It's the most ridiculous,
absurd thing I've ever heard.
- Yeah.
- You guys created this
amazing brand, and, you know,
sometimes the truth
is just a much better story.
Well, my first impression
of Abe and Aron
was just we have
so much in common--
our work ethic, our drive,
our desire to be successful
and willingness to do whatever
it takes to get there
in the hard way.
I was a, you know,
big wine guy.
I was always, like, you know--
I have a massive collection.
But you just
consume so much more,
and there's so much more sugar.
- And the sugar,
that's what gets you.
- But I don't know what I'm
gonna do with all that wine.
- You have time
to figure that out.
- We got a lot of stuff
going on.
You know this.
We're working our tails off.
Mark and Lev--
there's an expectation
of that premium level,
which is why
I'm super thrilled,
because we have a project,
"Gold, Lies on Videotape,"
with Discovery Plus.
- We'll finally have kicked
open the door on formats,
which is a long time
frickin' coming.
- You're the format queen.
That's why you're here.
- Mm-hmm.
I oversee the non-scripted
format division.
That could be
competition series,
that could be podcasting,
that could be docuseries,
anything within that vein.
- Also, one thing we--
definitely we should talk
about is the podcast division.
- I mean, for us
to take our next big swing
in the podcast space,
we need to do something loud
and that's gonna--something's
that's gonna cut through.
- Absolutely.
I just wanna pump out great
content and be proud of it.
So we got a lot of work to do.
- Oof.
Just relax, yeah.
- That's it.
- Okay.
- 5:00 a.m.,
I had chicken breast,
four eggs, two over easy,
two scrambled, bowl of oatmeal
with peanut butter
and blueberries.
And then three--
almond butter.
It was almond butter.
It wasn't peanut butter.
- I would agree.
- And then I have
two chicken thigh--
- Well, I was trying
to get Lev and everybody
on the phone
to talk about our plan.
Call me back.
Oh, that sucks.
Oh, Doctor, you're wonderful,
man.
- Legs just keep reminding me
of that.
Hey, what do we got?
- 54 container ships stuck
in Long Beach.
- Why didn't you leave
the clothes in my kitchen
so I can change into them
in the privacy of my home?
- I'll walk back with you.
I'm here to serve you.
- Relax, Doctor.
Relax--ah!
Fucking hurt my shoulder.
- Did you feel that one?
- I feel it in my shoulder.
The fuck?
- I walked right into that.
- Felt it in my--
I think the theme
for the season--
sad, old, broken-down man.