Wahl Street (2021–…): Season 1, Episode 3 - Cash Flow & Tell - full transcript
- My job.
- I know, what is the script?
- The next movie. "Uncharted."
- Tell me about it.
- We're trying to get
this movie made so long
that I was actually playing
a young Nathan Drake
when I started
and now I play the old guy.
How 'bout that?
Which I actually embraced
with open arms.
Got this kid hanging off
a cargo plane
at fuckin' 30,000 feet
and I'm like,
"Where am I at this point?"
"Oh, yeah,
I'm in the helicopter
barking orders
on a headset."
So I'm embracing that.
[spray can rattling]
[jazzy music]
♪ ♪
- Oh, you've got a meeting at
a potential high school
for Michael.
- Okay.
- You'll do "The Ellen Show."
- Mm-hmm.
- And you have to be at "Ellen"
around 3:15.
- Okay.
Either on the 27th,
I gotta try to go to Atlanta
to do a grand opening
for a Wahlburgers
in Atlanta downtown.
- Okay.
- And I'm about to go off
to Germany.
About to start shooting
"Uncharted."
But there's a lot to do,
and there's only
so much time in a day.
- And then on Wednesday,
we've got,
unfortunately, a root canal.
[banging and shouting]
- Oh, lovely.
- [chuckles]
- But also,
is the premieres
on the 28th for "McMillions"?
- That's on the 30th, isn't it?
- 28th, 28th.
- It's the--okay.
- 'Cause the 28th is Sundance,
30th is LA.
- Okay, okay.
- Why don't they move it--
and they can't do it Friday
because that's the
daddy-daughter dance.
- Got to go to the dance, yes.
- Oh, man.
Something's gotta give.
Listen, I'm not going to
the "McMillions" premiere.
It's just the first show
of our little...
pimple on my ass company,
Unrealistic Ideas.
[laughter]
- Okay?
I mean, I don't think--
that was a fumble for Mr. Gips.
[Champ barks]
- Easy!
What are we gonna do about
Champ pooping on the floor?
- I'm gonna have to
get him into a camp or
some sort of program, for sure.
- A camp? Oh, my God.
- I mean, he's gotta--
he needs to be retrained.
- The cost of this dog is
getting out of control.
- Out of control, I know.
[Champ barks and growls]
- Hey.
Whoa, what the heck you doing?
Don't bite Daddy.
See, this is the problem,
Cindy.
I tried to put him in his--
in his crate yesterday.
He tried to attack me,
then he turned Old Yeller.
He tried to bite
through the cage.
[Champ barking]
Champy, Champy!
Champ is a dog that
I got for my family.
I was against getting dogs
'cause we've had bad luck
with pets, and then, of course,
everybody fell in love
with him.
He's still not potty trained.
The poop's right there.
I said "Oh, my God, he poops."
Then he comes by and
he goes like this.
[grunts]
- [giggles]
- And he rubs his butt
on the carpet
and then he scrapes
and scratches
the carpet, like that.
Oh, my God,
I just rubbed the floor.
Oh, God.
And he's quite vicious.
He's bitten people
and sent multiple people
to the hospital,
but he's also a wonderful,
wonderful, loving, sweet puppy.
When he's not attacking you.
[Champ barking]
He brings a lot of joy
to the kids,
but this is unacceptable.
I'm tip-toeing
around the house.
I can't make a noise
without him start barking.
[Champ barking]
[refined piano music]
♪ ♪
- We get pitched probably
five times a week
on different business ideas,
but, you know,
we only want to be involved
with folks
where we can come in
and not get in the way,
but add value.
- I appreciate you guys
taking time
to learn about Green Zebra.
- Mike Raymond had told us
about Green Zebra and Lisa,
who's the CEO and founder,
and it sounded like
an incredible concept
and opportunity.
- Think about it as
a healthy convenience store,
as opposed to
the grocery channel.
Like, first and foremost.
I'm Lisa Sedlar.
I'm the owner, founder,
at Green Zebra Grocery,
and we're on a mission
to increase access
to healthy food.
- Do you think there's
any opportunity that
Whole Foods or somebody like
that could get into this space?
- They've been trying to do it
with Amazon Go,
but it's much, much smaller
than ours.
And it's just really funky.
Like you go in there
and there's no--
there's no vibe.
There's no culture.
And you're like
"Wow, this is so weird.
"I don't want to buy anything
from this store.
It just feels weird."
It would be great if
we could take them out.
You know, like let's just
change what it means
to be a convenience store
in America.
Let's make it healthy.
- I like that attitude.
- Yeah, that's great.
- I love the idea of, like,
let's not have food be
about sugar and fat,
and let's get rid
of cigarettes.
These are all things
that we know
we shouldn't consume
for health and wellness.
I want to build a company
that's gonna be around
for generations to come.
Doing it the right way.
- Can you speak to, you know,
how much you're raising,
what you would do
with the capital.
- Yeah.
- Valuation, a little bit.
- Sure.
We've been raising $10 million.
A $10 million round.
And that $10 million gets us
to about 25 stores,
$110 million in revenue.
But we built the company
as a growth company.
I took a huge pay cut.
And I cashed in my 401(k)
and put it back
in the business.
- I'm often asked
"What are the elements
of a good pitch?"
To me, you gotta tell a story.
And have somebody
relate to that story.
You also want to tell
where you've come from
and the hurdles you had.
Because if you knew everything
and it was so perfect,
then why are you here?
End of the day,
do I like the person?
- So you're all in.
- I'm so all in.
I'm so all in that it's like,
"Oh, is there change in the--
Okay, great.
Let's put that in."
I'm refinancing
my house right now
to put another 100 in
to get me over.
- I can tell you personally,
right now,
I'm moved by your passion.
- Oh, thank you.
[Champ barking]
- Oh, like, that is
the cutest dog.
- Yeah, he does
the darndest things.
I got the smallest,
tiniest little dog
to think that
"Okay, we can manage this."
We've had no success with pets.
- That's so funny.
- With my wife and my kids.
- We did, Tom. Tom, stop.
[laughter]
I gotta crate train you.
- Yeah.
[laughter]
- Meeting Lisa, seeing her
passion, her knowledge,
her experience,
all of those things,
we're actually thinking about
really committing to
investing in her business.
It's one of the
smaller opportunities
that we've looked at,
but I think it's also one
of the more exciting.
- All right.
We're gonna take a couple.
Look here.
- Yeah, thank you, Lisa.
Been a pleasure.
- All right, thank you,
my pleasure.
[light music]
♪ ♪
[upbeat music]
♪ ♪
- Okay, Harry.
- So we're gonna do, like,
10 or 15 minutes.
This is stuff we're gonna
just bank, use on Instagram,
put it on the website
when we launch Municipal.
- Let's start.
- Okay.
- So today we're gonna
film stuff for social media.
It'll be on the Municipal
website.
Just things that we'll use
leading into and out of launch
so people can hear,
in Mark's own words,
what Municipal is all about
without just hearing
a bunch of marketing BS.
- My whole feeling on
Municipal:
doesn't matter
where you start.
That no matter
where you come from,
the obstacles that
you have to overcome,
you can accomplish anything
that you set out to
with hard work.
Municipal is really kind of
a direct extension
of who I am,
and where I came from,
what I was able to overcome
and accomplish
through the hard work
and relentless pursuit of,
you know,
becoming a better person.
We gotta take that no matter
where you come from,
what y-your
humble beginnings are,
anything you want to do,
you can do it.
You gotta go do the work.
- But who taught you that?
'Cause, you know, you were--
- My dad.
- Yeah?
- My dad, the streets,
the judge, t-the prosecution,
- [laughs]
- Everybody.
- 'Cause I saw the mov--
- Yes?
Yes, my love, come in.
I wanna talk.
- Come on, be in this.
- Come on!
- Come on.
- We need a star.
- Is that your horseback rider?
- That's little Gracie.
I love you.
What are you painting?
You got a painting?
- No.
- How do you got
your computer back?
I just took that away.
- Of course.
- I'll send him out.
- I'm not spending the night
in here.
- We'll do snuggle time soon.
- Okay, is it good news?
Did you apologize at school?
Okay, good.
I love you.
No more TikTok.
[funky upbeat music]
♪ ♪
So anybody who knows me
knows that I love food.
And lots of different kinds
of food,
but I'm also very dedicated,
committed to my job.
So if I'm training for a movie,
I will literally eat
the same thing every day,
all day for six months
at a time.
But I kinda do
whatever is required.
♪ ♪
- Everything that's happened
with "McMillions" so far
is amazing.
We got accepted to Sundance
and this is our opportunity
to show everyone
that we're the leader
in premium documentary
series and film.
- What's up, Mark?
- What's up!
- Thank you.
- Thank you.
- Aw, thanks.
- Thanks man.
[dramatic music]
♪ ♪
- If you were to just
randomly win a million dollars,
what would you do with it?
- Um...
- Good question.
- I'd put it in a fund
for my kids' education.
- Boring.
- I'd buy a Corvette
at Mark Wahlberg Chevrolet.
- T-there you go.
Then you realize,
when your kids--
I gotta tell you something.
It's nice to make sure that
you can take care of
your kids' education
and everything,
but you don't want to
give them everything.
You have to give them
that work ethic.
[applause]
It's hard to believe
that this is real.
Such an amazing
and fascinating story.
These guys did
a tremendous job
and I hope you guys enjoy.
Thank you.
[applause]
♪ ♪
[light music]
♪ ♪
- What do you think
we're gonna do first month?
- I think we'll do
a million-dollar month
when we launch.
- Okay.
- Hey, here's the great thing.
Whether we miss it or we don't,
if we've done everything
that we can,
We'll certainly be
satisfied with that.
You know what I mean?
Sure, and we're just gonna
continue to grow, and grow,
and grow.
- It'll create a lot of
interest.
- Mike Raymond is not
the kind of guy
who's just like
"Okay, let me cut a check."
He's involved in the business
on a day-to-day.
So it's important
to get an update
with where we're at.
- So on the product stuff,
we're full steam ahead.
No issues there.
But we just haven't seen
a finished garment yet.
We certainly want
to do this properly
where people,
when they get a Municipal item,
it clearly is the best thing
they've ever gotten.
We're really excited about
our June launch
and people can actually buy
the products that we've been
spending the last year, really,
designing and developing.
- If you make something good,
people will find it.
- Right.
- Some of the brands
that have failed,
how did they screw up?
- Usually it comes down to
product and marketing.
- For anyone that has
a great product,
make sure you understand how it
connects with someone's life.
And give them that message.
And whether you do it
on Instagram or Snapchat
or on YouTube,
you need to figure out the way
in which you make
that meaningful.
Otherwise, your competitors
will do it before you.
- The people that we're trying
to sell to are, you know,
will want to aspire to
dress nicer, feel better.
You know what I mean?
Work harder at their job,
at their fitness,
at being a better father,
husband, and all those things,
you know?
- The big one in there
that we should see
some samples this week
is underwear.
And we gotta decide when
we're gonna launch that.
- He just dropped that on us.
- Massive.
- He just dropped that on us.
- I mean, how can we have
an apparel business
and not have underwear?
[upbeat music]
- How's Mark Wahlberg involved
in this thing that doesn't do--
I mean, it's like...
- Wow, Harry.
- Give the people what
they want, Lev.
You're the one
that taught me that.
- Wow, massive.
- Did he tell you that
you're modeling it yet?
- Yeah, sorry, Lev.
- No, no.
- Oh, yeah.
- [laughter]
- If I do F45--
- Way too much information.
- We're all doing the ads.
- If I said--I asked Mark
last week.
I said,
"If I do F45 religiously,
"every single day,
how long will it take me
before I'm ready to be seen
in underwear for us?"
And he said, "Five years."
[laughter]
- That's not true.
[laughter]
♪ ♪
So Green Zebra.
I'm really excited about that.
We're pretty close to
being a strategic partner.
So we're now going
to visit some stores.
I need to see
enough of the stores
to formulate
an informed opinion.
How's everything going?
- Great.
- I gotta make a decision.
Is this something
that I wanna do or not?
[laughter]
- Mark makes you feel calm.
I immediately felt
a connection to him and
he's just that kind of guy.
How did your son do
in the spelling bee?
- Oh, he got clipped
on an easy word.
He got distracted.
He ran through every word,
all the way through
the eighth grade words,
the hardest words.
He knew every one.
He was so prepared.
So he was a little bummed out,
but I said, you know what?
He shook it off.
And I took him
and his buddy out
to a celebratory dinner.
- Aw, that's so sweet.
- Yeah, it was cool.
- And I don't know, I just
kinda relate to who he is
as a human being
and his story.
Being one of nine kids
and growing up
in a poor neighborhood,
and he's totally made it.
And that's really awesome.
This is store number one.
- Well, let's go inside.
- Yeah, let's go inside.
[funky upbeat music]
♪ ♪
How many deals do you have
going right now?
- This is the only one
I'm thinking about.
- [laughs]
- Don't worry.
- Just in general.
I didn't mean it that way.
- This is the only one
I'm going to Oregon for.
Oh, you know, no.
- Like 20?
- I got a couple things going.
- That's so inspiring to me.
Like, most people make it
and they coast
from there on out.
- Yeah.
- And you're like,
"No, I wanna give it
to the next person
and help them, and so on."
- Yeah. Oh, absolutely.
- I'm a single mom and there's
plenty of days where I'm like:
[biting nails]
But really at
the end of the day,
it's so joyful,
it's so wonderful.
It's so cool to be able
to participate
in people's daily lives
through the food
that they eat.
- Whoa.
- Cherry passionfruit,
can you do this?
It's pretty low sugar.
- Mm.
- It's refreshing.
- So this is a CBD soda.
- Yeah, it's sparkling?
- Yep.
And it's cranberry orange.
- Lisa is just a rock star
in her world, you know?
She's really good
at what she does.
She's trustworthy,
she's no nonsense,
no bullshit.
She's tough.
She's doing really cool stuff
that's important.
And I would love to
just help in any way I can.
What do you got, Mike?
Oh, you went off on them.
- [laughs]
- Corndogs.
I'm excited about
the opportunity, for sure.
Obviously, the brand is in
that health and wellness base,
an organic extension of
the things that I care about
for me and for my brand
as a whole.
- A lot
of entrepreneurial work
is knowing when to say "no,"
which is easy.
What's hard is when to say
"yes."
And a lot of that
is on instinct
and understanding
the current culture.
- Thank you so much.
God bless you.
There are many things
that could blow the deal.
On her end and my end,
you know?
But I think, you know,
things happen--
if they're meant to happen,
they'll happen.
Oh, my pleasure.
- Thanks in advance
for your investment.
I'm so stoked.
- Oh, no, I'm very excited.
- We're gonna do this.
- It's gonna be amazing.
♪ ♪
[Champ barking]
What's up?
- Greatest of all tees, Mark.
- Sure.
We're only bringing up
one item today.
The most important thing
in our line.
It's the thing that represents
Municipal the most.
Most people would just think
a T-shirt's a T-shirt,
and it's not actually true.
Literally thousands
of different types
of blends can go
into T-shirt prototyping
so that it drapes,
it's comfortable,
it's stretchy, it's soft,
it's versatile.
The very last step
and really the most important
through this whole process
is we hand it to Mark.
- How do you feel?
- This is beautiful, man.
- So we're the only ones
that have this.
This is our proprietary blend.
This is everything that
you said from day one.
- What's the price point?
- We're thinking 45.
- Nice. Love it.
- We're bringing quality to
people that normally wouldn't--
wouldn't get it.
- Yup, yeah. Exactly.
- I mean that's the call--
- Once they realize.
But once they realize then,
the life expectancy
of a product like this,
as opposed to something
that could fall apart...
- Absolutely.
- In two or three washes,
which happens with
a lot of luxury brands.
The chain grabs. I'm like,
- [laughing]
- "Oh, hell no.
Are you kidding me?"
- Mark said,
"Get the factory ready.
"Let's make as many as we can
'cause we're gonna sell
every single one of them."
Home run.
- Really good stuff.
[jazzy music]
- Here comes Mark.
- What's up, guys?
[laughing]
- How are we doing with
the post, Archie?
- I asked Mark to do
a post on social media
to promote the premiere
of "McMillions."
And he decided to put me
in front of the camera
and he voiced
this British accent.
- Good evening.
My name is Archie Gips.
- [laughing]
- With an S.
I am the co-founder and CEO
of Unrealistic Ideas,
a production company
that was formed
with my co-collaborators
Mark Wahlberg and
Stephen P. Levinson.
- What's your middle initial?
- M.
- Oh.
- Jackass.
So let's get to this,
'cause at the heart of it...
wait, let me--
this is for Mark. Wait.
- That's my saying.
- Yes.
- That's my saying. Between--
- Yes, yes.
- Literally if we got
three movies
back to back to back,
as soon as that third one's
locked in,
I'm like,
"What are we doing?
What's going on?"
- Now that "McMillions"
is already on the air,
Archie...
- Yeah, it's done.
- What the fuck are we doing?
Go ahead.
Pitch--pitch Mark on
your new great idea.
- It's a podcast.
It's called "Call Your Mother."
- [laughing]
- And every episode,
is a different celebrity
who we're eavesdropping in on
the conversation
they're having with their mom.
- I understand, you know,
why they would
be interested in it.
- Yeah.
- Tell him what I said.
- Lev could be--
but he didn't like it.
- Tell him what
I thought about it.
- He said, "Ugh!"
[laughter]
♪ ♪
[percussive beat]
♪ ♪
- So we gotta leave here what--
what time?
- About...
- I gotta go to do "Ellen."
- Promote Champ.
- [laughing]
- Gimme a kiss.
- Champ's gonna be at
a million followers.
- I can't.
I gotta go do "Ellen,"
promote Champ.
I got a movie too.
♪ ♪
- What's the story
behind the cats?
- The cats, my boys from China
gave me that.
It's good luck.
All right, let's see if
this shirt's gonna fit.
Put it on.
- Do you think that Ellen will
make a reference to the shirt
or she won't say anything?
- No, I don't think so.
We'll just get
the name out there.
♪ ♪
- ♪ I'm getting mine ♪
♪ I'll catch you
on the flip side ♪
- ♪ Love that everything
that we have ♪
- ...tory virus outbreak
coming from China,
now setting off
global concern.
At least two people
have died in Wuhan--
- ♪ Acting normal ♪
[tense music]
♪ ♪
[indistinct chatter]
- All right.
- I gotta really--
- We're ready.
- we're ready? Oh, great.
- Have fun.
[audience cheering]
- Kinda matching.
- We kind of are.
Yes. Hi, Mark.
- Kinda matching.
How are you?
- I'm good, I'm good.
They're very excited 'cause
they didn't know you were here.
This is a surprise.
[cheers and applause]
- Crazy story because
I was not going to get a dog.
We weren't good with pets.
And then I finally decided
because it was a very
manageable dog, I thought.
That we would get that dog.
And I told my kids
I was gonna surprise them.
Something very important
or someone very important
was coming to the house.
I told my one son because
he was leaving for track.
He left.
I told the other kids
somebody important's coming.
Meanwhile I'm in a meeting
with my wife.
She barges in the meeting
and goes,
"I need to talk to you
right now."
Drags me outside and goes,
"Why is Kim Kardashian
and Kanye West
coming here at dinnertime?"
I said,
"What are you talking about?"
She said Brendan and Grace,
literally said,
"Oh, if it's
somebody important,
it's gotta be them."
[crowd laughs]
So I'm like,
"It's not them."
Kids are now--
their whole mission
is to make this dog famous.
Like, they've created
an Instagram account.
"Champeranian," by the way,
if anybody wants
to check him out.
They've got me doing
all these posts and everything.
But they absolutely love him.
- W-what's the name of the dog?
- Champ.
- Champ?
- Yes.
- It's a cute dog.
- It is a very cute dog.
- Yeah, all right.
We have to take a break.
More with Mark after this.
[Champ barking]
[tense music]
♪ ♪
- Now I got--
I don't know how I'm gonna
get all this done
before I leave.
- I just--
- [groans]
- Mark, I know that you're
in the process of packing
and ready to go wheels up.
- This is a top priority
for all of us,
so while in Berlin,
I'll make myself available.
Sorry I couldn't make it
by there.
- All good, all good.
- My goal is to make sure
every person that's bet on me
or that I'm betting on,
that we can try
to make sure that we just
leave no stone unturned.
My interest is to get involved
and make this
the most exciting business
there is out there.
We can always do better.
I'm gonna keep trying
if you guys keep trying.
Let's keep rockin' and rollin',
man.
I'm gonna make sure
that everything that we do
is a success.
All right, well, guys,
I really appreciate it
and look forward to getting
a handle on everything.
This is what
I try to tell my kids.
If anything, take this away:
you never compromise the
effort that you're putting in.
You just make sure you don't
have to live with regret.
You've done everything
you can,
you've prepared as much
as you possibly can.
We leave nothing to chance.
Because, I mean,
ultimately, you know,
there could be tons of
different things outside,
externally that could happen
to disrupt what we're doing.
- This story's gonna
rapidly change, I think,
over the next days.
Really, over the hours, now.
- We don't know how
this virus will behave...
- The CDC is calling this
a dynamic situation.
- Businesses closing
completely.
[dramatic music]
♪ ♪
- I know, what is the script?
- The next movie. "Uncharted."
- Tell me about it.
- We're trying to get
this movie made so long
that I was actually playing
a young Nathan Drake
when I started
and now I play the old guy.
How 'bout that?
Which I actually embraced
with open arms.
Got this kid hanging off
a cargo plane
at fuckin' 30,000 feet
and I'm like,
"Where am I at this point?"
"Oh, yeah,
I'm in the helicopter
barking orders
on a headset."
So I'm embracing that.
[spray can rattling]
[jazzy music]
♪ ♪
- Oh, you've got a meeting at
a potential high school
for Michael.
- Okay.
- You'll do "The Ellen Show."
- Mm-hmm.
- And you have to be at "Ellen"
around 3:15.
- Okay.
Either on the 27th,
I gotta try to go to Atlanta
to do a grand opening
for a Wahlburgers
in Atlanta downtown.
- Okay.
- And I'm about to go off
to Germany.
About to start shooting
"Uncharted."
But there's a lot to do,
and there's only
so much time in a day.
- And then on Wednesday,
we've got,
unfortunately, a root canal.
[banging and shouting]
- Oh, lovely.
- [chuckles]
- But also,
is the premieres
on the 28th for "McMillions"?
- That's on the 30th, isn't it?
- 28th, 28th.
- It's the--okay.
- 'Cause the 28th is Sundance,
30th is LA.
- Okay, okay.
- Why don't they move it--
and they can't do it Friday
because that's the
daddy-daughter dance.
- Got to go to the dance, yes.
- Oh, man.
Something's gotta give.
Listen, I'm not going to
the "McMillions" premiere.
It's just the first show
of our little...
pimple on my ass company,
Unrealistic Ideas.
[laughter]
- Okay?
I mean, I don't think--
that was a fumble for Mr. Gips.
[Champ barks]
- Easy!
What are we gonna do about
Champ pooping on the floor?
- I'm gonna have to
get him into a camp or
some sort of program, for sure.
- A camp? Oh, my God.
- I mean, he's gotta--
he needs to be retrained.
- The cost of this dog is
getting out of control.
- Out of control, I know.
[Champ barks and growls]
- Hey.
Whoa, what the heck you doing?
Don't bite Daddy.
See, this is the problem,
Cindy.
I tried to put him in his--
in his crate yesterday.
He tried to attack me,
then he turned Old Yeller.
He tried to bite
through the cage.
[Champ barking]
Champy, Champy!
Champ is a dog that
I got for my family.
I was against getting dogs
'cause we've had bad luck
with pets, and then, of course,
everybody fell in love
with him.
He's still not potty trained.
The poop's right there.
I said "Oh, my God, he poops."
Then he comes by and
he goes like this.
[grunts]
- [giggles]
- And he rubs his butt
on the carpet
and then he scrapes
and scratches
the carpet, like that.
Oh, my God,
I just rubbed the floor.
Oh, God.
And he's quite vicious.
He's bitten people
and sent multiple people
to the hospital,
but he's also a wonderful,
wonderful, loving, sweet puppy.
When he's not attacking you.
[Champ barking]
He brings a lot of joy
to the kids,
but this is unacceptable.
I'm tip-toeing
around the house.
I can't make a noise
without him start barking.
[Champ barking]
[refined piano music]
♪ ♪
- We get pitched probably
five times a week
on different business ideas,
but, you know,
we only want to be involved
with folks
where we can come in
and not get in the way,
but add value.
- I appreciate you guys
taking time
to learn about Green Zebra.
- Mike Raymond had told us
about Green Zebra and Lisa,
who's the CEO and founder,
and it sounded like
an incredible concept
and opportunity.
- Think about it as
a healthy convenience store,
as opposed to
the grocery channel.
Like, first and foremost.
I'm Lisa Sedlar.
I'm the owner, founder,
at Green Zebra Grocery,
and we're on a mission
to increase access
to healthy food.
- Do you think there's
any opportunity that
Whole Foods or somebody like
that could get into this space?
- They've been trying to do it
with Amazon Go,
but it's much, much smaller
than ours.
And it's just really funky.
Like you go in there
and there's no--
there's no vibe.
There's no culture.
And you're like
"Wow, this is so weird.
"I don't want to buy anything
from this store.
It just feels weird."
It would be great if
we could take them out.
You know, like let's just
change what it means
to be a convenience store
in America.
Let's make it healthy.
- I like that attitude.
- Yeah, that's great.
- I love the idea of, like,
let's not have food be
about sugar and fat,
and let's get rid
of cigarettes.
These are all things
that we know
we shouldn't consume
for health and wellness.
I want to build a company
that's gonna be around
for generations to come.
Doing it the right way.
- Can you speak to, you know,
how much you're raising,
what you would do
with the capital.
- Yeah.
- Valuation, a little bit.
- Sure.
We've been raising $10 million.
A $10 million round.
And that $10 million gets us
to about 25 stores,
$110 million in revenue.
But we built the company
as a growth company.
I took a huge pay cut.
And I cashed in my 401(k)
and put it back
in the business.
- I'm often asked
"What are the elements
of a good pitch?"
To me, you gotta tell a story.
And have somebody
relate to that story.
You also want to tell
where you've come from
and the hurdles you had.
Because if you knew everything
and it was so perfect,
then why are you here?
End of the day,
do I like the person?
- So you're all in.
- I'm so all in.
I'm so all in that it's like,
"Oh, is there change in the--
Okay, great.
Let's put that in."
I'm refinancing
my house right now
to put another 100 in
to get me over.
- I can tell you personally,
right now,
I'm moved by your passion.
- Oh, thank you.
[Champ barking]
- Oh, like, that is
the cutest dog.
- Yeah, he does
the darndest things.
I got the smallest,
tiniest little dog
to think that
"Okay, we can manage this."
We've had no success with pets.
- That's so funny.
- With my wife and my kids.
- We did, Tom. Tom, stop.
[laughter]
I gotta crate train you.
- Yeah.
[laughter]
- Meeting Lisa, seeing her
passion, her knowledge,
her experience,
all of those things,
we're actually thinking about
really committing to
investing in her business.
It's one of the
smaller opportunities
that we've looked at,
but I think it's also one
of the more exciting.
- All right.
We're gonna take a couple.
Look here.
- Yeah, thank you, Lisa.
Been a pleasure.
- All right, thank you,
my pleasure.
[light music]
♪ ♪
[upbeat music]
♪ ♪
- Okay, Harry.
- So we're gonna do, like,
10 or 15 minutes.
This is stuff we're gonna
just bank, use on Instagram,
put it on the website
when we launch Municipal.
- Let's start.
- Okay.
- So today we're gonna
film stuff for social media.
It'll be on the Municipal
website.
Just things that we'll use
leading into and out of launch
so people can hear,
in Mark's own words,
what Municipal is all about
without just hearing
a bunch of marketing BS.
- My whole feeling on
Municipal:
doesn't matter
where you start.
That no matter
where you come from,
the obstacles that
you have to overcome,
you can accomplish anything
that you set out to
with hard work.
Municipal is really kind of
a direct extension
of who I am,
and where I came from,
what I was able to overcome
and accomplish
through the hard work
and relentless pursuit of,
you know,
becoming a better person.
We gotta take that no matter
where you come from,
what y-your
humble beginnings are,
anything you want to do,
you can do it.
You gotta go do the work.
- But who taught you that?
'Cause, you know, you were--
- My dad.
- Yeah?
- My dad, the streets,
the judge, t-the prosecution,
- [laughs]
- Everybody.
- 'Cause I saw the mov--
- Yes?
Yes, my love, come in.
I wanna talk.
- Come on, be in this.
- Come on!
- Come on.
- We need a star.
- Is that your horseback rider?
- That's little Gracie.
I love you.
What are you painting?
You got a painting?
- No.
- How do you got
your computer back?
I just took that away.
- Of course.
- I'll send him out.
- I'm not spending the night
in here.
- We'll do snuggle time soon.
- Okay, is it good news?
Did you apologize at school?
Okay, good.
I love you.
No more TikTok.
[funky upbeat music]
♪ ♪
So anybody who knows me
knows that I love food.
And lots of different kinds
of food,
but I'm also very dedicated,
committed to my job.
So if I'm training for a movie,
I will literally eat
the same thing every day,
all day for six months
at a time.
But I kinda do
whatever is required.
♪ ♪
- Everything that's happened
with "McMillions" so far
is amazing.
We got accepted to Sundance
and this is our opportunity
to show everyone
that we're the leader
in premium documentary
series and film.
- What's up, Mark?
- What's up!
- Thank you.
- Thank you.
- Aw, thanks.
- Thanks man.
[dramatic music]
♪ ♪
- If you were to just
randomly win a million dollars,
what would you do with it?
- Um...
- Good question.
- I'd put it in a fund
for my kids' education.
- Boring.
- I'd buy a Corvette
at Mark Wahlberg Chevrolet.
- T-there you go.
Then you realize,
when your kids--
I gotta tell you something.
It's nice to make sure that
you can take care of
your kids' education
and everything,
but you don't want to
give them everything.
You have to give them
that work ethic.
[applause]
It's hard to believe
that this is real.
Such an amazing
and fascinating story.
These guys did
a tremendous job
and I hope you guys enjoy.
Thank you.
[applause]
♪ ♪
[light music]
♪ ♪
- What do you think
we're gonna do first month?
- I think we'll do
a million-dollar month
when we launch.
- Okay.
- Hey, here's the great thing.
Whether we miss it or we don't,
if we've done everything
that we can,
We'll certainly be
satisfied with that.
You know what I mean?
Sure, and we're just gonna
continue to grow, and grow,
and grow.
- It'll create a lot of
interest.
- Mike Raymond is not
the kind of guy
who's just like
"Okay, let me cut a check."
He's involved in the business
on a day-to-day.
So it's important
to get an update
with where we're at.
- So on the product stuff,
we're full steam ahead.
No issues there.
But we just haven't seen
a finished garment yet.
We certainly want
to do this properly
where people,
when they get a Municipal item,
it clearly is the best thing
they've ever gotten.
We're really excited about
our June launch
and people can actually buy
the products that we've been
spending the last year, really,
designing and developing.
- If you make something good,
people will find it.
- Right.
- Some of the brands
that have failed,
how did they screw up?
- Usually it comes down to
product and marketing.
- For anyone that has
a great product,
make sure you understand how it
connects with someone's life.
And give them that message.
And whether you do it
on Instagram or Snapchat
or on YouTube,
you need to figure out the way
in which you make
that meaningful.
Otherwise, your competitors
will do it before you.
- The people that we're trying
to sell to are, you know,
will want to aspire to
dress nicer, feel better.
You know what I mean?
Work harder at their job,
at their fitness,
at being a better father,
husband, and all those things,
you know?
- The big one in there
that we should see
some samples this week
is underwear.
And we gotta decide when
we're gonna launch that.
- He just dropped that on us.
- Massive.
- He just dropped that on us.
- I mean, how can we have
an apparel business
and not have underwear?
[upbeat music]
- How's Mark Wahlberg involved
in this thing that doesn't do--
I mean, it's like...
- Wow, Harry.
- Give the people what
they want, Lev.
You're the one
that taught me that.
- Wow, massive.
- Did he tell you that
you're modeling it yet?
- Yeah, sorry, Lev.
- No, no.
- Oh, yeah.
- [laughter]
- If I do F45--
- Way too much information.
- We're all doing the ads.
- If I said--I asked Mark
last week.
I said,
"If I do F45 religiously,
"every single day,
how long will it take me
before I'm ready to be seen
in underwear for us?"
And he said, "Five years."
[laughter]
- That's not true.
[laughter]
♪ ♪
So Green Zebra.
I'm really excited about that.
We're pretty close to
being a strategic partner.
So we're now going
to visit some stores.
I need to see
enough of the stores
to formulate
an informed opinion.
How's everything going?
- Great.
- I gotta make a decision.
Is this something
that I wanna do or not?
[laughter]
- Mark makes you feel calm.
I immediately felt
a connection to him and
he's just that kind of guy.
How did your son do
in the spelling bee?
- Oh, he got clipped
on an easy word.
He got distracted.
He ran through every word,
all the way through
the eighth grade words,
the hardest words.
He knew every one.
He was so prepared.
So he was a little bummed out,
but I said, you know what?
He shook it off.
And I took him
and his buddy out
to a celebratory dinner.
- Aw, that's so sweet.
- Yeah, it was cool.
- And I don't know, I just
kinda relate to who he is
as a human being
and his story.
Being one of nine kids
and growing up
in a poor neighborhood,
and he's totally made it.
And that's really awesome.
This is store number one.
- Well, let's go inside.
- Yeah, let's go inside.
[funky upbeat music]
♪ ♪
How many deals do you have
going right now?
- This is the only one
I'm thinking about.
- [laughs]
- Don't worry.
- Just in general.
I didn't mean it that way.
- This is the only one
I'm going to Oregon for.
Oh, you know, no.
- Like 20?
- I got a couple things going.
- That's so inspiring to me.
Like, most people make it
and they coast
from there on out.
- Yeah.
- And you're like,
"No, I wanna give it
to the next person
and help them, and so on."
- Yeah. Oh, absolutely.
- I'm a single mom and there's
plenty of days where I'm like:
[biting nails]
But really at
the end of the day,
it's so joyful,
it's so wonderful.
It's so cool to be able
to participate
in people's daily lives
through the food
that they eat.
- Whoa.
- Cherry passionfruit,
can you do this?
It's pretty low sugar.
- Mm.
- It's refreshing.
- So this is a CBD soda.
- Yeah, it's sparkling?
- Yep.
And it's cranberry orange.
- Lisa is just a rock star
in her world, you know?
She's really good
at what she does.
She's trustworthy,
she's no nonsense,
no bullshit.
She's tough.
She's doing really cool stuff
that's important.
And I would love to
just help in any way I can.
What do you got, Mike?
Oh, you went off on them.
- [laughs]
- Corndogs.
I'm excited about
the opportunity, for sure.
Obviously, the brand is in
that health and wellness base,
an organic extension of
the things that I care about
for me and for my brand
as a whole.
- A lot
of entrepreneurial work
is knowing when to say "no,"
which is easy.
What's hard is when to say
"yes."
And a lot of that
is on instinct
and understanding
the current culture.
- Thank you so much.
God bless you.
There are many things
that could blow the deal.
On her end and my end,
you know?
But I think, you know,
things happen--
if they're meant to happen,
they'll happen.
Oh, my pleasure.
- Thanks in advance
for your investment.
I'm so stoked.
- Oh, no, I'm very excited.
- We're gonna do this.
- It's gonna be amazing.
♪ ♪
[Champ barking]
What's up?
- Greatest of all tees, Mark.
- Sure.
We're only bringing up
one item today.
The most important thing
in our line.
It's the thing that represents
Municipal the most.
Most people would just think
a T-shirt's a T-shirt,
and it's not actually true.
Literally thousands
of different types
of blends can go
into T-shirt prototyping
so that it drapes,
it's comfortable,
it's stretchy, it's soft,
it's versatile.
The very last step
and really the most important
through this whole process
is we hand it to Mark.
- How do you feel?
- This is beautiful, man.
- So we're the only ones
that have this.
This is our proprietary blend.
This is everything that
you said from day one.
- What's the price point?
- We're thinking 45.
- Nice. Love it.
- We're bringing quality to
people that normally wouldn't--
wouldn't get it.
- Yup, yeah. Exactly.
- I mean that's the call--
- Once they realize.
But once they realize then,
the life expectancy
of a product like this,
as opposed to something
that could fall apart...
- Absolutely.
- In two or three washes,
which happens with
a lot of luxury brands.
The chain grabs. I'm like,
- [laughing]
- "Oh, hell no.
Are you kidding me?"
- Mark said,
"Get the factory ready.
"Let's make as many as we can
'cause we're gonna sell
every single one of them."
Home run.
- Really good stuff.
[jazzy music]
- Here comes Mark.
- What's up, guys?
[laughing]
- How are we doing with
the post, Archie?
- I asked Mark to do
a post on social media
to promote the premiere
of "McMillions."
And he decided to put me
in front of the camera
and he voiced
this British accent.
- Good evening.
My name is Archie Gips.
- [laughing]
- With an S.
I am the co-founder and CEO
of Unrealistic Ideas,
a production company
that was formed
with my co-collaborators
Mark Wahlberg and
Stephen P. Levinson.
- What's your middle initial?
- M.
- Oh.
- Jackass.
So let's get to this,
'cause at the heart of it...
wait, let me--
this is for Mark. Wait.
- That's my saying.
- Yes.
- That's my saying. Between--
- Yes, yes.
- Literally if we got
three movies
back to back to back,
as soon as that third one's
locked in,
I'm like,
"What are we doing?
What's going on?"
- Now that "McMillions"
is already on the air,
Archie...
- Yeah, it's done.
- What the fuck are we doing?
Go ahead.
Pitch--pitch Mark on
your new great idea.
- It's a podcast.
It's called "Call Your Mother."
- [laughing]
- And every episode,
is a different celebrity
who we're eavesdropping in on
the conversation
they're having with their mom.
- I understand, you know,
why they would
be interested in it.
- Yeah.
- Tell him what I said.
- Lev could be--
but he didn't like it.
- Tell him what
I thought about it.
- He said, "Ugh!"
[laughter]
♪ ♪
[percussive beat]
♪ ♪
- So we gotta leave here what--
what time?
- About...
- I gotta go to do "Ellen."
- Promote Champ.
- [laughing]
- Gimme a kiss.
- Champ's gonna be at
a million followers.
- I can't.
I gotta go do "Ellen,"
promote Champ.
I got a movie too.
♪ ♪
- What's the story
behind the cats?
- The cats, my boys from China
gave me that.
It's good luck.
All right, let's see if
this shirt's gonna fit.
Put it on.
- Do you think that Ellen will
make a reference to the shirt
or she won't say anything?
- No, I don't think so.
We'll just get
the name out there.
♪ ♪
- ♪ I'm getting mine ♪
♪ I'll catch you
on the flip side ♪
- ♪ Love that everything
that we have ♪
- ...tory virus outbreak
coming from China,
now setting off
global concern.
At least two people
have died in Wuhan--
- ♪ Acting normal ♪
[tense music]
♪ ♪
[indistinct chatter]
- All right.
- I gotta really--
- We're ready.
- we're ready? Oh, great.
- Have fun.
[audience cheering]
- Kinda matching.
- We kind of are.
Yes. Hi, Mark.
- Kinda matching.
How are you?
- I'm good, I'm good.
They're very excited 'cause
they didn't know you were here.
This is a surprise.
[cheers and applause]
- Crazy story because
I was not going to get a dog.
We weren't good with pets.
And then I finally decided
because it was a very
manageable dog, I thought.
That we would get that dog.
And I told my kids
I was gonna surprise them.
Something very important
or someone very important
was coming to the house.
I told my one son because
he was leaving for track.
He left.
I told the other kids
somebody important's coming.
Meanwhile I'm in a meeting
with my wife.
She barges in the meeting
and goes,
"I need to talk to you
right now."
Drags me outside and goes,
"Why is Kim Kardashian
and Kanye West
coming here at dinnertime?"
I said,
"What are you talking about?"
She said Brendan and Grace,
literally said,
"Oh, if it's
somebody important,
it's gotta be them."
[crowd laughs]
So I'm like,
"It's not them."
Kids are now--
their whole mission
is to make this dog famous.
Like, they've created
an Instagram account.
"Champeranian," by the way,
if anybody wants
to check him out.
They've got me doing
all these posts and everything.
But they absolutely love him.
- W-what's the name of the dog?
- Champ.
- Champ?
- Yes.
- It's a cute dog.
- It is a very cute dog.
- Yeah, all right.
We have to take a break.
More with Mark after this.
[Champ barking]
[tense music]
♪ ♪
- Now I got--
I don't know how I'm gonna
get all this done
before I leave.
- I just--
- [groans]
- Mark, I know that you're
in the process of packing
and ready to go wheels up.
- This is a top priority
for all of us,
so while in Berlin,
I'll make myself available.
Sorry I couldn't make it
by there.
- All good, all good.
- My goal is to make sure
every person that's bet on me
or that I'm betting on,
that we can try
to make sure that we just
leave no stone unturned.
My interest is to get involved
and make this
the most exciting business
there is out there.
We can always do better.
I'm gonna keep trying
if you guys keep trying.
Let's keep rockin' and rollin',
man.
I'm gonna make sure
that everything that we do
is a success.
All right, well, guys,
I really appreciate it
and look forward to getting
a handle on everything.
This is what
I try to tell my kids.
If anything, take this away:
you never compromise the
effort that you're putting in.
You just make sure you don't
have to live with regret.
You've done everything
you can,
you've prepared as much
as you possibly can.
We leave nothing to chance.
Because, I mean,
ultimately, you know,
there could be tons of
different things outside,
externally that could happen
to disrupt what we're doing.
- This story's gonna
rapidly change, I think,
over the next days.
Really, over the hours, now.
- We don't know how
this virus will behave...
- The CDC is calling this
a dynamic situation.
- Businesses closing
completely.
[dramatic music]
♪ ♪