Wahl Street (2021–…): Season 1, Episode 1 - Start Up - full transcript
[distant clock ticking]
[clock ticking]
[phone ringing]
[phone button beeps]
- How're you holding up
in this time, my friend?
All right, listen.
Can you give me some stats
with Wahlburgers?
How many of our stores
are open?
- The thing that I'm really
worried about
is the individual franchisees.
You know,
this is their livelihood.
What are people gonna do?
You know, honestly,
I mean, I'm, like,
a super positive person,
but I don't know, it's just
all this doom and gloom
that's kind of got me down.
All right, let me
ask you a question.
Are we gonna get through this?
[dramatic music]
♪ ♪
- [laughs]
No, I'm good.
- Hey, yo,
look at that billboard
for the movie right there.
- "Spenser Confidential."
- Right here.
- Yeah, right there, yeah.
- There's another one
right here too.
- Where?
- Oh, there's two of 'em.
Two right there.
Four billboards on Sunset
all next to each other.
[phone ringing]
[phone beeps]
Adam?
Listen, we have to make sure
we figure out this
master franchise agreement.
Right?
So I can go and open up,
you know, 500 studios,
1,000 studios, whatever it is.
[phone rings]
[phone beeps]
Hey, buddy.
But I just wanna figure it
out because, dude,
if you--if you figure out
the value that I bring
in all the stuff that I'm doing
to not only promote
the studios,
but also the brand,
then that should offset
some of the cost.
Okay, and I promise you, Adam.
I know you've seen
what I can do,
but I'm telling you,
I'm just getting started.
Give me a Sharpie.
Give me a Sharpie.
Okay, great.
And I promise you,
what I can give in return
is going to be
fucking unprecedented.
Okay?
Give me the Sharpie.
- Here you go, I gotcha.
- Okay, all right, cool.
Let me go.
I'm at the premiere right now.
[crowd clamoring]
[cameras clicking]
[crowd chattering]
[spray paint can rattling]
[air whirring]
[slow saxophone music]
♪ ♪
I started in music,
and then I dabbled
in the underwear
modeling thing,
and certainly,
people always thought of me
as one thing.
And when I said that I wanted
to be an actor,
people thought
it was a practical joke.
And I had always had,
you know, a grind in me
and an interest in business,
so that's kind of
how it progressed.
Sometimes I feel like I should
just go back to making movies,
but I'm also doing things
that I'm passionate about
and that I believe in,
and that are really
kind of a direct extension
of who I am.
And I'm wanting to share
that and really inspire
other young entrepreneurs
to go out there
and be able to figure out
how to do it
and go out and make it happen.
♪ ♪
- Thank you.
We'll just do some of it.
I'll just pull the stuff out
that I have ready.
- Yeah, I've only got
a few minutes, let's go.
- Okay, perfect.
Maybe if you wouldn't mind
just signing--
this same person sent
all these top ones.
I have been Mark's estate
manager for seven years.
I'm managing all
the crazy stuff he does,
and as each year goes by,
I'm just seeing it
get busier
and busier and busier.
- You wanna move all this stuff
somewhere else
just to sign it?
- I was gonna maybe
put it in your office.
- Oh, hell no.
- [chuckles]
I think he feels
that he's getting older,
and his life as an actor
might slow down.
And, yes, he's got movies
back to back all the time,
but in between,
he's really opening doors
to businesses and stuff that I
would have never seen coming.
It's like nothing
is off limits.
- Ooh.
- [chuckles]
- What do you think, guys?
- It is what it is, bro.
- I don't know the answer!
That's what I'm trying
to find out!
- That's it.
I'm just gonna do that stack.
- Why don't we do
one more stack?
- You want to?
Awesome, thank you!
- Oh, this is a good pic
right here.
It's fantastic to be able
to make a living
making movies and acting,
having the luxury of being able
to have a great day job,
which I take very seriously.
It's allowing me to kind of
take these other bets.
We're leaving here
in eight minutes.
I mean, I think it's important
to really have a career
where you can do
different things
and not be put into a box.
[violin music]
How's it going?
- How's it going?
- Building a business
that, A, you can make
a lot of money,
but also changes
people's lives for the better,
is something that really,
obviously, appeals to me.
- Every color.
[laughter]
- "Every color."
- I have multiple businesses
that I really believe in.
We have
Closest to the Hole
Productions,
AQUAhydrate, Performance
Inspired Nutrition,
F45,
MUNICIPAL,
Mark Wahlberg Auto Group,
Unrealistic Ideas,
and Wahlburgers,
a family-owned
restaurant chain.
♪ ♪
But, you know,
there's so many downsides
and learning curves
and growing pains
and all of those things.
It's a process.
[laughter]
- "It's a process."
- I think, ultimately, at the
end of the day, I got the bug.
You know?
I got the bug for business.
And, you know, I got people
who are, like,
putting in parts
of their life savings
and betting their future
on me and us.
So I'm gonna work
twice as hard
to make sure that I am
bringing something
to the table that's beneficial
to other people.
So now, kind of being out
of my comfort zone,
being in place where I'm kind
of learning everything
as I go along,
I need big-picture advice
from real professionals
who I know I can count on
to give me good, solid,
sound advice.
- I'm Daymond John.
- Alli Webb.
- Janice Bryant Howroyd.
- Michael Eisner.
- UFC President Dana White.
- Having people who are
very experienced in business
helping me make
an informed decision.
- You ready for me?
- I am so ready.
- Here's something I think
a lot of people don't get.
Success is transferrable.
You can be highly successful
in one industry
and transfer
to a different industry
as long as you're prepared
to put the work in
and to honor
what you don't know.
♪ ♪
[jet engines whirring]
- Hey, how are you doing, sir?
[laughter]
Thanks again.
We appreciate you.
- All right, guys.
[soft music]
♪ ♪
- Hi, babe.
Grace wants to make
a video for you.
[chuckles]
- [giggles]
I love you.
And I miss you.
- And the first night
without you is really hard.
♪ ♪
- Shooting a movie overseas,
away from my kid, it's hard.
Not being there
for everything?
That's by far
the hardest part.
♪ ♪
But every film we do,
we try to make
the best version
of that movie possible,
and a lot goes
into everything that we do.
- Rolling!
all: Rolling!
- You know, we're there
to get the job done
and then get home
to our families.
- And three, two, one.
Action!
♪ ♪
[soft music]
♪ ♪
[TV blares]
- [groans]
♪ ♪
[groaning]
[straining]
[blender whirring]
[shouting]
- My doctor.
- Ah, yep.
Rip down.
Jay, you can do this.
You can just pull
as much as you can
and try to move this down.
Come on, Jay.
Come on, pull it down, rip it!
- I am.
[laughter]
- Making films usually
entails me being on location,
so it makes sense for all
of my business partners
to kind of come and visit.
We can have a little bit
more, kind of, face time
to grow and build
all these other businesses.
I get in business
with people that I like
and that I have
a real connection with.
Whether that's a good thing
or a bad thing,
it's just kind of
how I operate, so...
But, you know, they mostly
gotta have tough skin.
- Ah!
Hey, we have an agreement.
- I can't fight back
because you're filming.
So I came out of
General Nutrition Company, GNC.
Mark convinced me to work
with him on different deals,
and we became fast friends.
So now, you know,
I vet out other businesses
and review opportunities
that we're gonna get
involved in together.
And yeah, we talk
five times a day sometimes,
you know, if not more.
[chuckles]
- Down, down, down.
Down!
Come on, down, further.
- That's it!
That's down for me!
Come on!
- I usually call him
about 3:00 in the morning
every single day
and wake him up.
Sometimes it's to talk
about business.
Sometimes it's just
to bust his balls.
- I can do my--this
is my space!
You're in my space.
I can do whatever I want
in this space.
People don't understand,
you know,
the grind that it really is.
It pushes you to really
make things happen
and stay in there.
- And we have each other's
back, so it's like,
yeah, could we have
somebody else
who, maybe, on paper,
are more qualified?
Certainly, but do I have
that comfort
and that level of trust?
♪ ♪
[video call ringing]
- What's up, guys?
- What's up, Mark?
- Hello.
- Thanks for taking the time.
This is awesome for us
to be here
for the first time to look at
where we are in the inception
of Municipal.
- Lev and myself,
we were talking about
and wanting to be
in the apparel space
for a long time.
There were talks
with lots of brands,
but I remember
kind of thinking about
just doing on our own.
- The team's really excited
to go through
and show you where we are
at the start of this process.
I met Mark
almost 10 years ago.
I was an executive
at the Callaway Golf Company.
Clearly, his career is
a little different than mine.
But we really bonded over
making a brand
from scratch
that we could be proud of.
- Who's there
at this executive boardroom?
- So you got me,
you got Dave Ortley,
who's head of product.
Kim Dippel,
head of product design.
Roxanne Pedroza.
She makes the stuff for us.
Lev's over there in the corner.
- We're gonna start out
with our bomber.
I love this one so much.
- Can I ask you a question?
- Yep.
- You know, around the neck,
just gotta make sure
that that's, like,
strong, flexible fabric,
'cause I'd hate
more than anything
when the bomber
gets a little looser.
- We're super focused
on recovery
like you just said, Mark.
That's all of our pet peeves.
That's a good point.
- Oh, that's good.
So you know me?
You know my reputation.
- Yep.
- Yes.
- Um, okay.
I love this style.
So we're elevating the Henley.
- Hot guy shirt.
- It's the "hot guy shirt."
I love a Henley.
- That's all she needed
to say to me, Mark.
- Can't wait to see you
in it, Harry.
[laughter]
- Yes.
- Being in a place
that's starting
from scratch,
it's really cool.
This type of opportunity
doesn't come along
very often.
But, um, there's also
a lot of trial and error.
Municipal is aiming
for a June drop,
which is a big challenge
because if there's
disalignment,
things change, I have to go
back and change product.
You know, that affects
development and production.
- What are you feeling
so far, Lev?
- I'm digging it.
The materials are great,
so I think
it's looking awesome.
So when do we actually see
some samples?
- Fabric's already
being delivered today.
- I can't wait to touch it
and feel it and wear it.
- We'll have them
send you a package.
Thanks for making time.
- Bye, guys.
Okay, the initial idea
is like, "Oh, my God,
"this is fantastic, yeah,
we're gonna do this.
Oh, high fives all around."
And then all of a sudden,
like, reality sets in
and you're like, "Oh, God.
"These guys are literally
going to walk away
from their job."
You know?
"Their name on the door
and the parking spot
and--and do this thing."
So it's scary.
- I think that there's
a lot of people out there
who have great ideas
and would love
to build a business,
but are afraid to.
The answer is always,
"Believe in yourself,
"believe in your idea,
and dive in headfirst
and go for it."
It's that simple.
[soft music]
♪ ♪
- Ace!
Actually, Ace,
go right up there.
We're gonna do
a big video on promotion
for Ace Productions.
You stand right in the middle
of that fountain.
You want to make sure
you introduce the site,
tell 'em about the products,
give 'em a little taste,
and then, "Boom."
- Okay.
- Ace and Rasta Phil are my
best friends from childhood.
We have a spiritual bond
and a brotherhood
that has spanned
over 37 years.
- ♪ Come on, baby ♪
- You know, Rasta was one
of the biggest DJs,
and Ace was dancing
choreography.
- ♪ It's about that time ♪
- Yeah!
- So when putting together
the Funky Bunch
that consisted of me
being the front man
and the rapper in the group,
Ace became
an original member
of the "Funky Bunch."
- We got an L
in every state.
Going iller for real-a.
- Ace was always somebody
that we all
looked up to growing up.
That loyalty, that love,
that trust.
That goes a long way.
- And, action!
- Big Ace
in the building.
At the top of the world
here in London.
- What about the music?
- And we got
some music for you.
I got that hot heat
called "Clap" on all platforms.
- The clap?
- YouTube music--
[laughter]
- You download the clap?
[laughter]
- The clap.
- All right, ready?
Action!
- It's your boy, Big Ace
of Big Ace--
- What's the phone for?
- Oh.
- What the heck?
Action!
- Big Ace Productions
here in London
at the top of the world.
I got the queen over there,
but I'm the king.
- [chuckles]
When they go off to Hollywood,
a lot of people change.
It's good
that he stayed grounded,
he's keeping his friends
around him,
and it's going good so far,
you know what I mean?
Look at all the things
we've done.
We started with music.
Then we doing acting now.
Now he's doing businesses,
so he's giving everybody jobs
and he's not taking it all.
He's giving back.
[mid-tempo music]
♪ ♪
- My schedule
with working on set,
each individual business,
and taking care
of my family when I'm gone,
is pretty difficult.
- Yo, let's get a picture.
- So if I'm not working
on set,
I still have quite a number
of other projects to do.
This is gonna be great.
All right, everybody say,
"Hashtag, foxy falcon!"
Oh, this is gonna be great!
Everybody say,
"Hashtag, faxy--"
Foxy, faxy?
Fucksie, fucksie.
[laughter]
Sorry, no swearing.
- So this is the one where
Blue Falcon really becomes
Blue Falcon.
- Let's take a swing at it.
- There you are.
Brian,
what are you doing back here?
- I'm calling my dad.
- You don't need your dad.
- Yes, I do.
All right?
He's the hero.
I'm not.
I can't win this.
- Good, good.
- Hey.
- We're good.
- Everyone's gonna be--
- Thank you so much.
- Thank you so much.
- Bye.
- Safe travels.
- Thanks.
- You too.
[upbeat dramatic music]
♪ ♪
- So I had discovered F45
through some mutual friends,
which is
a global fitness chain.
I got curious enough
to go and visit a studio,
and when I walked
into the studio,
I saw a 50-year-old woman
just starting
her fitness journey,
working out
with a collegiate athlete.
Together, they were
high fiving each other.
There was a sense of community
and support system
that I had never seen
in a gym before.
It was the best gym concept
I had ever seen by far.
And there is where I met Ryan,
who is the owner
of that studio.
- Am I a fitness person?
Well, clearly I'm not.
I look more like
the "before" picture,
but I make everybody
feel comfortable.
I'm not intimidating anyone.
I'm the owner
of four F45 studios
in the Los Angeles area.
From what I've learned
about Mark is that the "why"
of what you're doing
really matters,
and I think that's where
we really see eye to eye.
He's got state-of-the-art gym
in the convenience
of his own home,
but he still chooses,
two, three, four days a week
to come and be a part
of that F45 community.
♪ ♪
Mark and I decided to partner
on a much larger rollout
of these fitness studios.
We've been working really hard
with F45 corporate
on a very aggressive
master franchise agreement.
- A master franchise
would be an opportunity for us
to buy a piece
of the parent company,
but then also to go
and open studios
and accelerate that growth.
I'm excited
about the opportunity for sure.
- [groans]
Oh, my God.
Oh, no.
- [laughs]
- Bye!
- Hopefully, we'll be
opening up studios soon.
I wanna be in
for the long haul.
I would say, 40,
50,000 studios
is what we think
we can do, you know?
We think we can have
more locations
than Starbucks, you know?
[cheering]
[violin music]
♪ ♪
One day, my brother Paul
came to me and said
he wanted to do
a burger joint.
And I was like, "Cool,"
and then he said
he wanted to call it
"Wahlburgers,"
and I said,
"Over my dead body."
I said, "I worked too hard
to kind of build my brand."
But I did believe
in my brother's talent.
And then, of course,
the entrepreneur in me
started thinking,
"This is a great opportunity
"to build a family business,
pass it on
to future generations,"
which is why I then
wanted to do
the "Wahlburgers" TV show.
In quite a while,
we're the fastest-growing
restaurant in the history
of franchises.
♪ ♪
My brother created
an amazing experience
for customers, but to be able
to duplicate that
and make sure that
the consistency is there
and it runs flawlessly--
it's not any easy thing to do.
- You know,
London is very expensive,
and this particular
Wahlburger,
since we opened six months ago,
there's been, really,
more than one challenge.
We had a couple issue
with service, with food.
You know, we're doing
a lot of things
to try to improve it.
♪ ♪
- Good evening, guys.
How's everybody doing?
[cheering]
This is a new territory,
and, you know,
you have to earn
people's respect,
and the respect comes
from the experience
that my brother provides.
[cheering]
The fact of the matter is,
we're in a bit of a funk
when it comes
to certain things.
We're having a lot
of growing pains.
Yeah, yeah.
That's why I keep
scratching my head here.
We're hoping
we can figure it out.
[dramatic music]
♪ ♪
[phone ringing]
These guys aren't answering
the phone.
- Yep.
- This is a big one.
We've been working on this one
for a long time, you know.
- Hey, Mark.
- Hey, Mike.
So, can we talk
about where we're at
with the master franchise
agreement?
- [sighs]
- We've been dealing
with Luke forever,
and Luke has never been
on the same page with Adam,
and then he punts it to Chris.
And now it's gotten kicked
back to Luke?
- Yeah.
- Oh, my God.
The F45 deal is not done yet.
Everything is kind of--
kind of in flux,
and I'm continuously
pitching myself to them,
which is
a little bit frustrating.
I haven't had to do that
since I started out
in my career.
We should obviously
have the means
and the ability to go out there
and own, operate, build,
everything souped to nuts
when it comes to the studios.
- Uh, that's so complicated.
The optics and the fairness
and the potential pitfalls,
risks,
I highly doubt it.
♪ ♪
- "No" is something that
an entrepreneur gets to hear
more than anything else
in the world.
People love to tell you
what you can't do.
And I'll tell you why.
Because a lot of people
don't want you to win.
But that has to drive you.
- Okay, I've been
a good partner thus far.
- Yeah.
- For us,
we wanna open as many studios
as possible.
You know, sometimes you just
have to bite
more than you can chew
and then just chew like hell--
- And figure it out later,
right?
- Yeah.
- That's right.
- You know, if you
just look at the numbers
from what they were selling
per franchise
to what they started selling
after I got involved,
it's pretty astronomical.
So, this is--this
is pretty crazy.
We're all committed to it,
you know, on our end,
and we've got a great team.
Let's--let's lock this down.
- All right, sounds good.
Thank you.
- Bye.
Okay.
♪ ♪
- Thank you.
- Oscar, come with the key!
- I'm coming.
I'm right behind you.
[chuckling]
- The apparel business--
it's always difficult.
Lots of people out there who
have lots of different tastes,
and so making something
that appeals to the masses
is the most important thing.
- This is new for all of us,
and to get us to market
when we're going through this
for the first time, you know--
that could be super,
super stressful.
- I have to make
some serious hard decisions
on what product
we are going to focus on.
Thank you, guys.
- Thank you.
- You know, I have a lot
of respect
and a lot of love
for my partners.
I wouldn't be in business
with them if I didn't think
that they were great
at what they do.
But, you know, you have
to be able to tell each other,
you know,
when we've done a good job,
we did a not so good job.
That's just the nature
of business.
[mid-tempo music]
♪ ♪
- So we're working on a film
called "Infinite,"
directed by Antoine Fuqua.
[motorcycle engine humming]
- Does it feel
like it's faster?
So we can play
when we're switching gears?
- You know, it adds down time
from filming,
but during breaks, generally
we'll have people waiting
to sit and have meetings.
♪ ♪
- Nobody really does chowder,
so we want to see
how that goes.
The guys in the kitchen
seem very confident
that people
would be excited by it.
- Maybe they don't make it
because people don't like it.
- I think it's just more people
don't make it...
as opposed to people don't make
it because they don't like it.
- What--what's the problem?
- I'll be back there
Monday morning.
I'll do another tasting.
Some days,
I feel like, you know,
"this is what I'm meant
to do," and other days,
I'm like, "Let me kind of
focus on what I'm good at,"
what I thought was complicated
and stressful,
which is my--my acting
and producing business.
[zipper buzzes]
♪ ♪
[electrical buzzing]
- [straining]
Why do I gotta go?
[intense mid-tempo music]
♪ ♪
[clock ticking]
[phone ringing]
[phone button beeps]
- How're you holding up
in this time, my friend?
All right, listen.
Can you give me some stats
with Wahlburgers?
How many of our stores
are open?
- The thing that I'm really
worried about
is the individual franchisees.
You know,
this is their livelihood.
What are people gonna do?
You know, honestly,
I mean, I'm, like,
a super positive person,
but I don't know, it's just
all this doom and gloom
that's kind of got me down.
All right, let me
ask you a question.
Are we gonna get through this?
[dramatic music]
♪ ♪
- [laughs]
No, I'm good.
- Hey, yo,
look at that billboard
for the movie right there.
- "Spenser Confidential."
- Right here.
- Yeah, right there, yeah.
- There's another one
right here too.
- Where?
- Oh, there's two of 'em.
Two right there.
Four billboards on Sunset
all next to each other.
[phone ringing]
[phone beeps]
Adam?
Listen, we have to make sure
we figure out this
master franchise agreement.
Right?
So I can go and open up,
you know, 500 studios,
1,000 studios, whatever it is.
[phone rings]
[phone beeps]
Hey, buddy.
But I just wanna figure it
out because, dude,
if you--if you figure out
the value that I bring
in all the stuff that I'm doing
to not only promote
the studios,
but also the brand,
then that should offset
some of the cost.
Okay, and I promise you, Adam.
I know you've seen
what I can do,
but I'm telling you,
I'm just getting started.
Give me a Sharpie.
Give me a Sharpie.
Okay, great.
And I promise you,
what I can give in return
is going to be
fucking unprecedented.
Okay?
Give me the Sharpie.
- Here you go, I gotcha.
- Okay, all right, cool.
Let me go.
I'm at the premiere right now.
[crowd clamoring]
[cameras clicking]
[crowd chattering]
[spray paint can rattling]
[air whirring]
[slow saxophone music]
♪ ♪
I started in music,
and then I dabbled
in the underwear
modeling thing,
and certainly,
people always thought of me
as one thing.
And when I said that I wanted
to be an actor,
people thought
it was a practical joke.
And I had always had,
you know, a grind in me
and an interest in business,
so that's kind of
how it progressed.
Sometimes I feel like I should
just go back to making movies,
but I'm also doing things
that I'm passionate about
and that I believe in,
and that are really
kind of a direct extension
of who I am.
And I'm wanting to share
that and really inspire
other young entrepreneurs
to go out there
and be able to figure out
how to do it
and go out and make it happen.
♪ ♪
- Thank you.
We'll just do some of it.
I'll just pull the stuff out
that I have ready.
- Yeah, I've only got
a few minutes, let's go.
- Okay, perfect.
Maybe if you wouldn't mind
just signing--
this same person sent
all these top ones.
I have been Mark's estate
manager for seven years.
I'm managing all
the crazy stuff he does,
and as each year goes by,
I'm just seeing it
get busier
and busier and busier.
- You wanna move all this stuff
somewhere else
just to sign it?
- I was gonna maybe
put it in your office.
- Oh, hell no.
- [chuckles]
I think he feels
that he's getting older,
and his life as an actor
might slow down.
And, yes, he's got movies
back to back all the time,
but in between,
he's really opening doors
to businesses and stuff that I
would have never seen coming.
It's like nothing
is off limits.
- Ooh.
- [chuckles]
- What do you think, guys?
- It is what it is, bro.
- I don't know the answer!
That's what I'm trying
to find out!
- That's it.
I'm just gonna do that stack.
- Why don't we do
one more stack?
- You want to?
Awesome, thank you!
- Oh, this is a good pic
right here.
It's fantastic to be able
to make a living
making movies and acting,
having the luxury of being able
to have a great day job,
which I take very seriously.
It's allowing me to kind of
take these other bets.
We're leaving here
in eight minutes.
I mean, I think it's important
to really have a career
where you can do
different things
and not be put into a box.
[violin music]
How's it going?
- How's it going?
- Building a business
that, A, you can make
a lot of money,
but also changes
people's lives for the better,
is something that really,
obviously, appeals to me.
- Every color.
[laughter]
- "Every color."
- I have multiple businesses
that I really believe in.
We have
Closest to the Hole
Productions,
AQUAhydrate, Performance
Inspired Nutrition,
F45,
MUNICIPAL,
Mark Wahlberg Auto Group,
Unrealistic Ideas,
and Wahlburgers,
a family-owned
restaurant chain.
♪ ♪
But, you know,
there's so many downsides
and learning curves
and growing pains
and all of those things.
It's a process.
[laughter]
- "It's a process."
- I think, ultimately, at the
end of the day, I got the bug.
You know?
I got the bug for business.
And, you know, I got people
who are, like,
putting in parts
of their life savings
and betting their future
on me and us.
So I'm gonna work
twice as hard
to make sure that I am
bringing something
to the table that's beneficial
to other people.
So now, kind of being out
of my comfort zone,
being in place where I'm kind
of learning everything
as I go along,
I need big-picture advice
from real professionals
who I know I can count on
to give me good, solid,
sound advice.
- I'm Daymond John.
- Alli Webb.
- Janice Bryant Howroyd.
- Michael Eisner.
- UFC President Dana White.
- Having people who are
very experienced in business
helping me make
an informed decision.
- You ready for me?
- I am so ready.
- Here's something I think
a lot of people don't get.
Success is transferrable.
You can be highly successful
in one industry
and transfer
to a different industry
as long as you're prepared
to put the work in
and to honor
what you don't know.
♪ ♪
[jet engines whirring]
- Hey, how are you doing, sir?
[laughter]
Thanks again.
We appreciate you.
- All right, guys.
[soft music]
♪ ♪
- Hi, babe.
Grace wants to make
a video for you.
[chuckles]
- [giggles]
I love you.
And I miss you.
- And the first night
without you is really hard.
♪ ♪
- Shooting a movie overseas,
away from my kid, it's hard.
Not being there
for everything?
That's by far
the hardest part.
♪ ♪
But every film we do,
we try to make
the best version
of that movie possible,
and a lot goes
into everything that we do.
- Rolling!
all: Rolling!
- You know, we're there
to get the job done
and then get home
to our families.
- And three, two, one.
Action!
♪ ♪
[soft music]
♪ ♪
[TV blares]
- [groans]
♪ ♪
[groaning]
[straining]
[blender whirring]
[shouting]
- My doctor.
- Ah, yep.
Rip down.
Jay, you can do this.
You can just pull
as much as you can
and try to move this down.
Come on, Jay.
Come on, pull it down, rip it!
- I am.
[laughter]
- Making films usually
entails me being on location,
so it makes sense for all
of my business partners
to kind of come and visit.
We can have a little bit
more, kind of, face time
to grow and build
all these other businesses.
I get in business
with people that I like
and that I have
a real connection with.
Whether that's a good thing
or a bad thing,
it's just kind of
how I operate, so...
But, you know, they mostly
gotta have tough skin.
- Ah!
Hey, we have an agreement.
- I can't fight back
because you're filming.
So I came out of
General Nutrition Company, GNC.
Mark convinced me to work
with him on different deals,
and we became fast friends.
So now, you know,
I vet out other businesses
and review opportunities
that we're gonna get
involved in together.
And yeah, we talk
five times a day sometimes,
you know, if not more.
[chuckles]
- Down, down, down.
Down!
Come on, down, further.
- That's it!
That's down for me!
Come on!
- I usually call him
about 3:00 in the morning
every single day
and wake him up.
Sometimes it's to talk
about business.
Sometimes it's just
to bust his balls.
- I can do my--this
is my space!
You're in my space.
I can do whatever I want
in this space.
People don't understand,
you know,
the grind that it really is.
It pushes you to really
make things happen
and stay in there.
- And we have each other's
back, so it's like,
yeah, could we have
somebody else
who, maybe, on paper,
are more qualified?
Certainly, but do I have
that comfort
and that level of trust?
♪ ♪
[video call ringing]
- What's up, guys?
- What's up, Mark?
- Hello.
- Thanks for taking the time.
This is awesome for us
to be here
for the first time to look at
where we are in the inception
of Municipal.
- Lev and myself,
we were talking about
and wanting to be
in the apparel space
for a long time.
There were talks
with lots of brands,
but I remember
kind of thinking about
just doing on our own.
- The team's really excited
to go through
and show you where we are
at the start of this process.
I met Mark
almost 10 years ago.
I was an executive
at the Callaway Golf Company.
Clearly, his career is
a little different than mine.
But we really bonded over
making a brand
from scratch
that we could be proud of.
- Who's there
at this executive boardroom?
- So you got me,
you got Dave Ortley,
who's head of product.
Kim Dippel,
head of product design.
Roxanne Pedroza.
She makes the stuff for us.
Lev's over there in the corner.
- We're gonna start out
with our bomber.
I love this one so much.
- Can I ask you a question?
- Yep.
- You know, around the neck,
just gotta make sure
that that's, like,
strong, flexible fabric,
'cause I'd hate
more than anything
when the bomber
gets a little looser.
- We're super focused
on recovery
like you just said, Mark.
That's all of our pet peeves.
That's a good point.
- Oh, that's good.
So you know me?
You know my reputation.
- Yep.
- Yes.
- Um, okay.
I love this style.
So we're elevating the Henley.
- Hot guy shirt.
- It's the "hot guy shirt."
I love a Henley.
- That's all she needed
to say to me, Mark.
- Can't wait to see you
in it, Harry.
[laughter]
- Yes.
- Being in a place
that's starting
from scratch,
it's really cool.
This type of opportunity
doesn't come along
very often.
But, um, there's also
a lot of trial and error.
Municipal is aiming
for a June drop,
which is a big challenge
because if there's
disalignment,
things change, I have to go
back and change product.
You know, that affects
development and production.
- What are you feeling
so far, Lev?
- I'm digging it.
The materials are great,
so I think
it's looking awesome.
So when do we actually see
some samples?
- Fabric's already
being delivered today.
- I can't wait to touch it
and feel it and wear it.
- We'll have them
send you a package.
Thanks for making time.
- Bye, guys.
Okay, the initial idea
is like, "Oh, my God,
"this is fantastic, yeah,
we're gonna do this.
Oh, high fives all around."
And then all of a sudden,
like, reality sets in
and you're like, "Oh, God.
"These guys are literally
going to walk away
from their job."
You know?
"Their name on the door
and the parking spot
and--and do this thing."
So it's scary.
- I think that there's
a lot of people out there
who have great ideas
and would love
to build a business,
but are afraid to.
The answer is always,
"Believe in yourself,
"believe in your idea,
and dive in headfirst
and go for it."
It's that simple.
[soft music]
♪ ♪
- Ace!
Actually, Ace,
go right up there.
We're gonna do
a big video on promotion
for Ace Productions.
You stand right in the middle
of that fountain.
You want to make sure
you introduce the site,
tell 'em about the products,
give 'em a little taste,
and then, "Boom."
- Okay.
- Ace and Rasta Phil are my
best friends from childhood.
We have a spiritual bond
and a brotherhood
that has spanned
over 37 years.
- ♪ Come on, baby ♪
- You know, Rasta was one
of the biggest DJs,
and Ace was dancing
choreography.
- ♪ It's about that time ♪
- Yeah!
- So when putting together
the Funky Bunch
that consisted of me
being the front man
and the rapper in the group,
Ace became
an original member
of the "Funky Bunch."
- We got an L
in every state.
Going iller for real-a.
- Ace was always somebody
that we all
looked up to growing up.
That loyalty, that love,
that trust.
That goes a long way.
- And, action!
- Big Ace
in the building.
At the top of the world
here in London.
- What about the music?
- And we got
some music for you.
I got that hot heat
called "Clap" on all platforms.
- The clap?
- YouTube music--
[laughter]
- You download the clap?
[laughter]
- The clap.
- All right, ready?
Action!
- It's your boy, Big Ace
of Big Ace--
- What's the phone for?
- Oh.
- What the heck?
Action!
- Big Ace Productions
here in London
at the top of the world.
I got the queen over there,
but I'm the king.
- [chuckles]
When they go off to Hollywood,
a lot of people change.
It's good
that he stayed grounded,
he's keeping his friends
around him,
and it's going good so far,
you know what I mean?
Look at all the things
we've done.
We started with music.
Then we doing acting now.
Now he's doing businesses,
so he's giving everybody jobs
and he's not taking it all.
He's giving back.
[mid-tempo music]
♪ ♪
- My schedule
with working on set,
each individual business,
and taking care
of my family when I'm gone,
is pretty difficult.
- Yo, let's get a picture.
- So if I'm not working
on set,
I still have quite a number
of other projects to do.
This is gonna be great.
All right, everybody say,
"Hashtag, foxy falcon!"
Oh, this is gonna be great!
Everybody say,
"Hashtag, faxy--"
Foxy, faxy?
Fucksie, fucksie.
[laughter]
Sorry, no swearing.
- So this is the one where
Blue Falcon really becomes
Blue Falcon.
- Let's take a swing at it.
- There you are.
Brian,
what are you doing back here?
- I'm calling my dad.
- You don't need your dad.
- Yes, I do.
All right?
He's the hero.
I'm not.
I can't win this.
- Good, good.
- Hey.
- We're good.
- Everyone's gonna be--
- Thank you so much.
- Thank you so much.
- Bye.
- Safe travels.
- Thanks.
- You too.
[upbeat dramatic music]
♪ ♪
- So I had discovered F45
through some mutual friends,
which is
a global fitness chain.
I got curious enough
to go and visit a studio,
and when I walked
into the studio,
I saw a 50-year-old woman
just starting
her fitness journey,
working out
with a collegiate athlete.
Together, they were
high fiving each other.
There was a sense of community
and support system
that I had never seen
in a gym before.
It was the best gym concept
I had ever seen by far.
And there is where I met Ryan,
who is the owner
of that studio.
- Am I a fitness person?
Well, clearly I'm not.
I look more like
the "before" picture,
but I make everybody
feel comfortable.
I'm not intimidating anyone.
I'm the owner
of four F45 studios
in the Los Angeles area.
From what I've learned
about Mark is that the "why"
of what you're doing
really matters,
and I think that's where
we really see eye to eye.
He's got state-of-the-art gym
in the convenience
of his own home,
but he still chooses,
two, three, four days a week
to come and be a part
of that F45 community.
♪ ♪
Mark and I decided to partner
on a much larger rollout
of these fitness studios.
We've been working really hard
with F45 corporate
on a very aggressive
master franchise agreement.
- A master franchise
would be an opportunity for us
to buy a piece
of the parent company,
but then also to go
and open studios
and accelerate that growth.
I'm excited
about the opportunity for sure.
- [groans]
Oh, my God.
Oh, no.
- [laughs]
- Bye!
- Hopefully, we'll be
opening up studios soon.
I wanna be in
for the long haul.
I would say, 40,
50,000 studios
is what we think
we can do, you know?
We think we can have
more locations
than Starbucks, you know?
[cheering]
[violin music]
♪ ♪
One day, my brother Paul
came to me and said
he wanted to do
a burger joint.
And I was like, "Cool,"
and then he said
he wanted to call it
"Wahlburgers,"
and I said,
"Over my dead body."
I said, "I worked too hard
to kind of build my brand."
But I did believe
in my brother's talent.
And then, of course,
the entrepreneur in me
started thinking,
"This is a great opportunity
"to build a family business,
pass it on
to future generations,"
which is why I then
wanted to do
the "Wahlburgers" TV show.
In quite a while,
we're the fastest-growing
restaurant in the history
of franchises.
♪ ♪
My brother created
an amazing experience
for customers, but to be able
to duplicate that
and make sure that
the consistency is there
and it runs flawlessly--
it's not any easy thing to do.
- You know,
London is very expensive,
and this particular
Wahlburger,
since we opened six months ago,
there's been, really,
more than one challenge.
We had a couple issue
with service, with food.
You know, we're doing
a lot of things
to try to improve it.
♪ ♪
- Good evening, guys.
How's everybody doing?
[cheering]
This is a new territory,
and, you know,
you have to earn
people's respect,
and the respect comes
from the experience
that my brother provides.
[cheering]
The fact of the matter is,
we're in a bit of a funk
when it comes
to certain things.
We're having a lot
of growing pains.
Yeah, yeah.
That's why I keep
scratching my head here.
We're hoping
we can figure it out.
[dramatic music]
♪ ♪
[phone ringing]
These guys aren't answering
the phone.
- Yep.
- This is a big one.
We've been working on this one
for a long time, you know.
- Hey, Mark.
- Hey, Mike.
So, can we talk
about where we're at
with the master franchise
agreement?
- [sighs]
- We've been dealing
with Luke forever,
and Luke has never been
on the same page with Adam,
and then he punts it to Chris.
And now it's gotten kicked
back to Luke?
- Yeah.
- Oh, my God.
The F45 deal is not done yet.
Everything is kind of--
kind of in flux,
and I'm continuously
pitching myself to them,
which is
a little bit frustrating.
I haven't had to do that
since I started out
in my career.
We should obviously
have the means
and the ability to go out there
and own, operate, build,
everything souped to nuts
when it comes to the studios.
- Uh, that's so complicated.
The optics and the fairness
and the potential pitfalls,
risks,
I highly doubt it.
♪ ♪
- "No" is something that
an entrepreneur gets to hear
more than anything else
in the world.
People love to tell you
what you can't do.
And I'll tell you why.
Because a lot of people
don't want you to win.
But that has to drive you.
- Okay, I've been
a good partner thus far.
- Yeah.
- For us,
we wanna open as many studios
as possible.
You know, sometimes you just
have to bite
more than you can chew
and then just chew like hell--
- And figure it out later,
right?
- Yeah.
- That's right.
- You know, if you
just look at the numbers
from what they were selling
per franchise
to what they started selling
after I got involved,
it's pretty astronomical.
So, this is--this
is pretty crazy.
We're all committed to it,
you know, on our end,
and we've got a great team.
Let's--let's lock this down.
- All right, sounds good.
Thank you.
- Bye.
Okay.
♪ ♪
- Thank you.
- Oscar, come with the key!
- I'm coming.
I'm right behind you.
[chuckling]
- The apparel business--
it's always difficult.
Lots of people out there who
have lots of different tastes,
and so making something
that appeals to the masses
is the most important thing.
- This is new for all of us,
and to get us to market
when we're going through this
for the first time, you know--
that could be super,
super stressful.
- I have to make
some serious hard decisions
on what product
we are going to focus on.
Thank you, guys.
- Thank you.
- You know, I have a lot
of respect
and a lot of love
for my partners.
I wouldn't be in business
with them if I didn't think
that they were great
at what they do.
But, you know, you have
to be able to tell each other,
you know,
when we've done a good job,
we did a not so good job.
That's just the nature
of business.
[mid-tempo music]
♪ ♪
- So we're working on a film
called "Infinite,"
directed by Antoine Fuqua.
[motorcycle engine humming]
- Does it feel
like it's faster?
So we can play
when we're switching gears?
- You know, it adds down time
from filming,
but during breaks, generally
we'll have people waiting
to sit and have meetings.
♪ ♪
- Nobody really does chowder,
so we want to see
how that goes.
The guys in the kitchen
seem very confident
that people
would be excited by it.
- Maybe they don't make it
because people don't like it.
- I think it's just more people
don't make it...
as opposed to people don't make
it because they don't like it.
- What--what's the problem?
- I'll be back there
Monday morning.
I'll do another tasting.
Some days,
I feel like, you know,
"this is what I'm meant
to do," and other days,
I'm like, "Let me kind of
focus on what I'm good at,"
what I thought was complicated
and stressful,
which is my--my acting
and producing business.
[zipper buzzes]
♪ ♪
[electrical buzzing]
- [straining]
Why do I gotta go?
[intense mid-tempo music]
♪ ♪