The Great Food Truck Race (2010–…): Season 5, Episode 2 - Hot Doggin' It in Tucson - full transcript

The teams are told to come up with creative marketing campaigns when they arrive in Tucson, where they also face the challenge of putting their own twists on a hot dog, loved by locals, and performing a catchy jingle at a folk festival.

Previously on
"The Great Food Truck Race,"

eight teams
of food truck novices

met in Santa Barbara
to launch a brand‐new season

of "The Great Food Truck Race."

The prize ‐‐ their very own
state‐of‐the‐art food truck

and $50,000.

It's so beautiful!

Teams started selling
on the streets of Santa Barbara.

One quesadilla.

Then they were scrambled

90 miles south
to Venice Beach, California.



Venice,
here we come, baby!

They were judged
on their signature dishes.

What's the best thing?

Oh, the Charlie Foxtrot.

I would do
the sweet‐tea chicken.

Surfer's burrito.

Lone Star Chuck Wagon
won the weekend,

and Chatty Chicken
was the first to go home.

Seven teams remain.

They are...

The Lone Star Chuck Wagon ‐‐

three waiters
from the heart of Texas

with a dream of going
into business for themselves.

Texas!



Beach Cruiser ‐‐

three surfers
out to convert America

to healthy California cuisine.

Yay! He loves it!

Let's get 'em open!

The Gourmet Graduates ‐‐

three culinary grads
from my alma mater

hoping to pay off
their student loans.

Try some food!

The Military Moms.

These wives spent years
raising their families

while their husbands
were overseas.

Now they're on their own mission

to proudly serve comfort food
across America.

Loud, proud,
and we're serving good food.

Middle Feast ‐‐
a brother‐and‐sister team

looking to leave
a failed restaurant

in the rearview mirror.

Whoo!

Let There Be Bacon!

Let There Be Bacon ‐‐

three blue‐collar cooks
from Cleveland.

They're out recruiting
a bacon army.

Bacon! Bacon!

There's Madres Mexican Meals
from Norwalk, California ‐‐

A son's journey to pass along

his mother's recipes
to the world.

Yeah. We can do this.
Confidence. Yes.

Now the race comes here,
to Tucson, Arizona.

Who will go home next?

There's only one way
to find out.

I'm Tyler Florence, and this is
"The Great Food Truck Race."

Let's get rolling.

Food truck road trip!

‐‐Captions by VITAC \ ‐‐

Closed Captions provided by
Scripps Networks, LLC.

We made it to the next city!

Yeah. This is gonna be
a great city for us

because Arizonans love
their Mexican food.

And we're gonna Texify it.
They're gonna love it.

This week our strategy is
to cater to the college crowd.

This is a small town,
so we're gonna lower the prices

a little bit
and also maybe change

some of the titles of the menu
items to fit the school.

Add Only in Texas Queso

to some of the dishes
or, like, grilled onions

or jalapeños.

Uh, that all sounds
freakin' delicious.

Getting second place
in our hometown

was a wake‐up call.

I was embarrassed
that we lost in Venice.

We have got to win Tucson
and prove to everyone

that we can make it
out of our comfort zone.

I think California food is gonna
end up doing really well here.

It's got those spices
and those flavors

that I think
are gonna carry well,

so I think we should keep
the menu exactly how it is.

Last week,
it was amateur hour.

Everyone's gonna expect us to be
in the bottom three again.

So, let's use it as motivation.

Being 22 years old, being young,

it's really tough
to get a business started,

and now we have an opportunity

where we can really get
our food truck up and going

and really pay off those
college loans that we have.

They think
we're gonna slip up this week,

so let's really be
ahead of the game.

You pumped to be in Tucson, man?

You know,
there's a bacon festival

in Tucson every year.
Is there really?

Yes.
That's awesome.

I know there's a lot
of bacon lovers in Tucson,

and I know
it's not health‐food country

like Venice was.

We can do
very, very well here.

Well, at least people love
some pork here, man.

In Santa Barbara
and Venice Beach,

we did the Charlie Foxtrot
on a bun.

Yeah,
and that kind of got sloppy.

It did.
It got sloppy, and so ‐‐

And it is a sloppy Joe,
but, you know,

maybe let's do
something different

while we're here.

Maybe we try
doing it on nachos.

Oh, my gosh.
I love that.

Here in Tucson,

I'm gonna punch my flavors up
a little bit

and give them
a Southwestern kick.

What we can do is take the pears
off the Sergeant Cheezy

and maybe put a spicy mayo
or something.

Well, we'll try it.
We will see if Tucson likes it.

How was the drive?

Good to see you.
How you doing?

What's up, brother?
How are you?

How's it going?

Welcome to Tucson, Arizona.

You are one step closer
to the grand prize

of your very own
state‐of‐the‐art food truck

and $50,000.

We are here at Old Tucson.

Over 300 Westerns have been
filmed at this location.

John Wayne, Jimmy Stewart,
and Burt Reynolds

have walked these same streets
where you're standing right now.

So, guys, our first weekend

gave you all a taste
of the food truck business.

You all made a profit.

But some of you barely squeaked
into the black.

Bacon, you nearly went home
in week 1.

Think about it.

Could the three of you live on
the $137 you made last weekend?

We overbought, and we undersold.

I could probably earn more

begging for change
on the street corner.

All of you had your setbacks
and your scares.

Keese, I'm not sure what to make
of you guys just yet.

The food truck business
can be brutal,

even for culinary professionals
like yourselves.

So, we're graduates
of Johnson & Wales University,

and so is Tyler Florence,

so I know expectations
are gonna be high.

The pressure is on.

Last week, we focused
on branding your truck

and creating that one dish
that defines you.

This week it's marketing.

There are lots of ways to market
your truck ‐‐

flyers, radio, social media,
and, of course, good signage.

I'm giving you $300
in seed money,

but you have to spend
$100 of it on marketing.

And since I am personally
invested in your success,

I've taken the liberty
to give you all a head start.

Lance, since your team outsold
everybody else last week,

I want you to step on up.

Nice.
Yay!

I got you
a little something.

Congratulations.
Step on back.

The flag is beautiful.
I'm so excited.

It's gonna be amazing
for marketing our truck.

Don't worry.

I got one for everybody,
including you, Bacon.

All right, teams.
The rules are the same.

You have your food truck,
some basic supplies,

and seed money.

Don't forget to keep
those phones handy.

You never know
when I'm gonna call.

And, remember, in two days,
the team that makes

the least amount of money
will be eliminated.

Don't let it be you.

We want this food truck so bad.
I'm not ready to go home.

All right, grab your flags.
They're in the wagon.

And let's get rolling!

Let's go, ladies!

I've found every major
food blogger in Tucson.

Tyler wants us
to market our truck.

This is something I feel like
I can be really good at it.

I think
it was a great idea

that you jumped
on the social media stuff.

I am getting in contact
with anyone on social media

who is in the Tucson area

who loves bacon,
and I am making sure

that they know
we're here to sell food.

We don't want to get caught
with our pants down again.

Hi. My name's Javier.

I am actually part of
a food truck competition.

I'm contacting a news station to
see if I can get some coverage.

I was wondering if you guys
wouldn't mind covering us

at a location here in Tucson.

Oh, yeah, sure. I heard
you guys were gonna be in town.

Yeah, we'll get some coverage
over there

and we'll try to rally up
some business for you.

Thank you.
We greatly appreciate it.

Maybe stick balloons
to its side,

get a couple of whistles,
make some noise.

We have no idea what we're doing
about marketing.

We really need something
to make us stand out.

Look at that guy right there.
That's marketing.

I see this really crazy guy
in the intersection,

and he drew my attention,
and I was like, "Bam!

That's the guy I want!"

How much?!

This is your phone number?!

I'll call you!

Let's go shoppin'.

You want Black Forest ham?

We need peppers, onions,
and we're out of the produce.

Whoo‐hoo!
Jalapeños.

How much are those?
$3.98.

Right here, buddy ‐‐
$5.94.

This week we're gonna stick
to our Mother Trucker Burger.

That seemed to have
a good response.

Hawkeye Bacon Pancakes

which are peanut butter
chocolate pancakes,

and we are doing
our chili cheese bacon nachos.

Did you guys save us
any bacon?

No. We buy all the bacon up
everywhere we go.

All right.

Time is money.

We get 100 bucks.
And my mind's ready to go.

We're college‐based,
Gourmet Graduates,

and I want to do water pong ‐‐
you know,

maybe offer them a discount
if they make a certain cup.

Hey, let's do it.

Hand out necklaces.
Give that out to people.

People, people,
Gourmet Graduates are here!

We want to spray‐paint
our hair and paint our
faces to get the crowd

to really interact with us.
Let me spray my hair green.

Want to do it?
Yeah.

With these marketing tools,
we're gonna really get out there

and show the crowd what we got.

We got everything we
pretty much need. Let's rock.

For our marketing plan,
we're gonna raffle off

an awesome MP3 player.

Every item you buy,
you'll get one ticket.

They'll put their name
and phone number on it,

and we'll call them
when they win.

And then they win
an MP3 player.

Oh, wait. Yes!

Tucson is the hottest place
I've ever been.

Our marketing strategy
is simple.

Throw a pool party.

Hopefully,
it'll make people want

our fresh California cuisine.

Yee‐hee!

There's a strip by the college

that if we can get a spot there,
we'd be selling all day long.

We are gonna park
on University and Euclid.

It's a street
right next to the college

full of bars, full of shopping,
full of restaurants.

It's gonna be the perfect spot.

I got the word that you guys
are a really popular bar,

and I would love if you had
interest in partnering up today.

Tap & Bottle is one of
the coolest new spots in town,

and they only serve beverages.

Oh, my gosh,
thank you so much.

We have heard nothing but good
things about this place,

and I'm confident
that we'll be able to sell here.

It can go in the dirt,
like, over here.

I'm thinking Tucson's
got some crazy‐hot sun, man.

Find a local ice‐cream shop,
maybe we can work out

some kind
of an awesome deal.

I think this is gonna work.

Sounds like
a brilliant idea, man.

A scoop of ice cream

on our buckeye bacon pancakes
would be amazing.

We'll be prepped up to sell
in no time.

Just hang with us.

Soon as we're ready,
we'll be feeding you

some delicious, delicious
bacon food!

Yay!

Why not,
since this is a college area,

we offer our food.

You have the drinks.

I mean,
put two and two together,

it's a perfect business aspect.

I come across a bar
called the Fly Catcher.

It seems to be very popular
in Tucson,

so I hit up the manager.

Awesome.
I really appreciate that.

This is a very popular street,
a very popular bar.

It's all looking good
in our favor.

Damn, I hope
there's not a truck here.

No!
Oh.

We pull up to the Fly Catcher,

and right across the street,
we see Bacon with a huge line.

Now my heart's beating.

Our competitor
has a line already,

and we're not even open
for business.

Now I'm getting nervous.

Bacon's really pulling out
of their right now.

"We want bacon!"
Wow.

Coming up next on
"The Great Food Truck Race"...

Beach Cruiser
fell on their face.

Beach Cruiser
fell on their face.

Who are you talking to?
I'm not a little kid.

Fried avocado.

Day 1 has begun
in Tucson, Arizona,

and our teams have put their
marketing plans into action.

Madres Mexican Meals have set up
at a biker bar

Madres Mexican Meals have set up
at a biker bar

called The Bashful Bandit.

They're hoping the local news
coverage they've secured

will bring them customers.

The Military Moms have parked
at the Tucson American Legion,

where the staff has helped them
by recruiting local veterans.

You guys, thank you.

That feels so good
that you're here.

Lone Star Chuck Wagon
has given away raffle tickets

with each purchase.

The winner gets a sweet prize.

So, I'm gonna put the MP3 player
in this little thing

so everyone can see it.

Beach Cruiser is marketing
their fresh Cali cuisine

by throwing a bikini pool party.

The baby pool
is very inviting.

Just down the street
are Let There Be Bacon

and The Gourmet Graduates.

The bacon boys use social media
to recruit a bacon army.

What's up, Tucson?!

The Gourmet Graduates
have also used social media,

but they have yet to initiate

their college‐themed
marketing plan.

I need you to make some noise!

And Middle Feast
has found a great spot

in front of the Hotel Congress.

They've hired a sign spinner

to market
their Middle Eastern brand.

But because of their
complicated menu,

their prep is taking forever.

How long
till we open, Tommy?

I'm guessing
half an hour.

You're putting me in a pressure
spot here, brother.

Prep is super important,
but we can't afford

wasting all that time on it.

The longer we take prepping,

the less time
we're gonna have to sell.

We still have to make
the lemon sauce for the kabobs,

put some spices
in the potato wedges.

Our strategy
was to spend time prepping

so we can deliver
the meals very quick.

We're gonna be ready
in less than five minutes.

But I don't think
that's a good idea anymore.

Two minutes, guys.
Two minutes.

I'm kind of scared
that people are gonna leave.

Two Duel in the Desert Burritos.

Okay.

Two Tex‐Mex
steak quesadillas.

And three Bear Down
Snakebites.

Since Tucson
is a giant college town,

we really want to cater
to all the college kids.

We have a prime location.
We have a line down the street.

None of these other teams
can beat us.

Your quesadilla.

We have three killer dishes ‐‐
Tex‐Mex steak quesadillas.

We're doing
a Duel in the Desert Burrito ‐‐

chicken and steak
duking it out in a burrito.

We're gonna have snakebites.

Chicken, jalapeño
wrapped in bacon

dipped in barbecue sauce
and then grilled.

Delicious.

Thank you so much, you guys.

Compared to Venice,

I cannot believe
how long this line is.

Whoever does the first jump
in the water,

we will do one free fish taco.

One burrito.

Fish taco with avocados.

Fish tacos
and the burrito.

Thank you.

Tucson is feeling
our fish tacos right now.

All of our food rocks.

We were in California,

and our prices
were a lot higher.

We probably didn't sell as much
as we could have,

and so we're just gonna
lower our prices.

I think this is gonna be
a good turnout.

I think I like
that Charlie Foxtrot.

Charlie Foxtrot!
Our very first sale in Tucson!

One Private Jelly.

We got a Sergeant Cheezy.
Charlie Foxtrot.

Okay,
we got three Private Jellys

in the window for Lee.

Tyler says the theme of the week
is marketing.

Wendy comes up
with this brilliant plan ‐‐

the I Heart Military Moms
campaign.

Take a picture
with the cardboard,

yourself,
and the Military Moms truck.

Post it, and you'll get a dollar
off the Charlie Foxtrot.

Yeah!

Spicy chicken coming in.

For everyone that thinks
that we're the underdogs

and that we're way too young
to operate a food truck,

I say thank you,
because it's people like you

that add motivation
to keep us going.

Today, we got my personal
favorite, mock pockets,

which comes with ground beef,
American cheese,

red onions, red peppers,
all rolled up inside a tortilla.

This is gonna be
our apple crack.

I'm gonna toss it
on the flattop, a little sugar,

a little cinnamon,
a little butter.

It's gonna go in a nice
warm tortilla wrap.

Tickets are coming in fast,

and me and Keese are trying
to dish out as much as we can.

So, you got a spicy chicken
there, you got a cordon bleu,
so these two will be done.

We have other marketing tools
that we want to do,

but we don't have enough time
to really set it up.

Here you go ‐‐ an apple.
We spent the money on it

and we can't really use it
because we're so busy.

What's this?

Oh, that's a good place
for it.

We got to stop
and organize ourselves.

Food is hot. I want it out.
Okay, but we're not
in the competition

if we don't
organize ourselves.

You can organize.
I'm gonna get the food out.

Okay, well, you're not gonna
get food out if I'm right here.
I don't care.

I'll crumble
all these receipts up.

Go ahead. You want to go home
for that stupidity?

I'm not putting out food
just to get the food out.

Who's putting out food?
Tell me.

Who is putting out
food?

Enlighten me.
Who? Who?

We're both passionate
about what we're doing,

so we're gonna bump heads.
We start arguing.

If I got to shut these doors,
I will, fellas.

I'll shut the windows down.

Take me for a joke
if you think.

Who are you talking to?
I'm not a little kid.

He's starting to annoy me.

We'll find out.
I'll shut the doors down.

Go ahead. If we go home
for that

guess what, that's on you.
Test me.

It's halfway through
Day 1 in Tucson,

and the teams are selling
to varying degrees of success.

After a slow start,
Middle Feast is finally open

and starting to bring in
the dough.

And starting to bring in
the dough.

Enjoy.
There you go.

Lone Star, Military Moms,

and Let There Be Bacon
have been on a roll,

and their lines
aren't dying down.

Tucson, you guys rock!

The Beach Cruiser team
is headed to the store...
Come on, come on, come on.

...to restock their empty truck.

Should we get more
Frosted Flakes?
Maybe one box.

Madres Mexican Meals
is starting to see

the benefit
of the local news spot.

Your order
will be right up, okay?

And The Gourmet Grads
are having a meltdown.

Don't even phrase it
like that ‐‐

I want to get the food out.

I'm cooking the food,
and I'm getting it out.

I'm just rephrasing
what you told me, bro.

Bro, well, maybe you should
rephrase what you're saying.

I get one more bad comment,
I'll close the door.

Go ahead,
and I'll still be cooking.

Test me.

Test you all I want.
You don't scare me with that.

You don't scare me
with that.

I don't know why you're trying
to scare me with something.

I'm a chef.

I'm not putting anything out
that's got my name.

Oh, you're forgetting
one big thing ‐‐ It's our name.

Berto reminds me

that it is our name
and not one person as a team,

and it just pretty much
cools me down and humbles me

and reminds me that I am working
with a team.

Things are getting hot
in the kitchen.

You know, I'm doing a little bit
of arguing with this team,

but, you know, it's great
because at the end of the day...

Remember these tickets
right here.
...we love each other.

Of course we're gonna bump heads
with that.

He's a leader and I'm a leader.

We're both passionate
of what we're doing.

Give me a hug, buddy.
Give me a hug, huh?

Dog, catch me.
Catch me.

Whoo!

We want bacon!

We want bacon!

I love hearing crowds
chant "bacon."

Bacon army's here.

We want bacon!

Sales at this location
are going great.

Order up
for Bacon Loving David.

Are menu plan
is basically to stick with

what we were doing in Venice
and just make it

faster and better.

I'm gonna have America
chanting "bacon"

so they can hear it
from the moon.

Daniel, got your nachos
right here.

So, it's been a great day
here in Tucson.

Our teams were given $100

to create
a unique marketing campaign,

and for most,
it's really starting to pay off.

I've also told them
they can only cook three dishes.

Let's see how the teams react
to a fourth dish

and a little bit
of local flavor.

Hello? Hello?

Hey, guys, it's Tyler.
How are you?

Hey, Tyler.

Hey, Tyler.

The reason I'm calling,
it's time

for your truck stop cooking
challenge here in Tucson.

Truck stop cooking challenge.

You guys want to open up
your menu?

Yeah, we want to open up
our menu.

Well, I've got a fourth dish
for you.

It's a local favorite and
it's called a Sonoran hot dog.

He's adding
a Sonoran hot dog.

Now, what is that?

What's that?
If you've never heard of one,

start doing your homework,

or just ask anybody
on the street.

So, chefs,
if you're feeling creative,

make a couple twists
on the dish. Okay.

Don't go crazy with it.

You can only sell it for $5.

Don't lose money.
We're good with that.

The team that sells
the most Sonoran hot dogs

gets $500 in their till.

What?
Yeah, buddy!

Second place gets $250,

and third place gets $100.
Okay.

You can't sell anything else
until you get a Sonoran hot dog

on the menu. Got it.

Shop and prep deep,

because you're gonna be
selling these all weekend long.

Welcome to Tucson.

Thanks, Tyler.

Thank you. Sababa.

Goodbye.

What the hell
is a Samoan hot dog?

What's a Sonoran hot dog?

What's a Somoran hot dog?

Sonoran hot dog.

That's a local thing.

So, it's a bacon‐wrapped
hot dog.

"Topped with beans,
grilled onions, fresh onions,

"tomatoes, mayonnaise,
cream sauce, mustard,

and jalapeño salsa."

And if you put a smidgen
of cumin into your beans, boom!

I don't want to close.

You guys, what awesome timing,

'cause now we know what we're
shopping for, and then some.

Let's remember that we should
buy for today and tomorrow.

So, I hear
what a Sonoran hot dog is,

and basically,
it's a heart attack in a bun.

Our whole brand
is fresh Californian food,

so instead of the original
hot dog,

let's do a turkey dog.

Let's add kale and avocado.

As natural and fresh ingredients

as we can add and still call it
a Sonoran hot dog.

Let's run.

A bacon‐wrapped hot dog
on an Israeli food truck

is outrageous
because it's not kosher,

but we got to do
what we got to do.

So, let's get two.

No, we're doing this
all weekend.
Yeah.

One more.
Right.

Here we have tortillas.

Wendy had the best idea
for the Sonoran hot dog.

We're gonna wrap it up in
a tortilla so when you eat it,

all the good toppings
don't fall out.

Let's do 80.
Want to do 80?

Want to do 80?
Yeah.

What's the difference
in price?

For the Sonoran hot dog,
we're sticking

pretty traditional
except for swapping out

the jalapeño salsa for
our green chili and bacon.

I always think a twist
on a classic

is better than trying
to reinvent the wheel.

That was beautiful.
In and out.

Didn't waste much time.

The hot dogs seem to be selling
pretty well.

We have a hot dog
wrapped in bacon, a grilled bun.

We got some beans.

We also have our mixture
of peppers, corn,

and our seasonings.

There's a lot of ingredients
on that dog,

and it's only 5 bucks.

Our other things
have less ingredients

and it's upwards of $10.

So, I would love to win
the Sonoran hot dog challenge,

but I want to focus on
our other things, as well.

Hey, y'all!
The party's over here!

All right.

I want a Sonoran dog.

Okay, so one dog.

I'm gonna make
a Cali‐style Sonoran dog.

A turkey dog
wrapped in smoked bacon,

throw a fried avocado in there,
kale on top ‐‐ beautiful.

I want to sell more dogs.
I want to win this challenge.

We have hot dogs.
Sonoran hot dog.

Chicken tostadas.
Okay.

We have huevos rancheros,
which is our signature dish.

Boom. There we go.

That's all I had to say, huh?

The hot dog sales aren't really
going well right now.

Every truck has them here.

It's a hard sell.

Thank you for coming back.

Let's get these dogs
out of our truck.

Two.
Two, okay.

Four.Four.

Wonderful. Ha!

One more hot dog,
and we have another order done.

People are ordering
the hot dogs right and left.

It's a huge hit,
and I wasn't expecting it.

Three. Ooh!

You guys are help shooting them
out the door.

We have Sonoran hot dogs.

No, no hot dogs.
No hot dog?

No hot dog.

Seno,
come here for a minute.

Our strategy,
we're gonna have to change it.

We need to sell our plates,
our main menu,

because if we can't ‐‐

That's what makes us
the money.

We're really not gonna push
the hot dogs.

It's a gamble, you know.

Either we shoot
for the challenge

or an overall big bank.

Chicken tostadas,
and we have huevos rancheros,

which is
our signature dish.

Drop another hot dog for me.

Our special tonight
is a Sonoran hot dog

with a little
New York style.

We're double‐wrapping
hot dogs in bacon,

spicy guac, red onions,

and we're sprinkling granulated
sugar on the potato bread.

It's adding some sweetness,

and it's keeping the bun
nice and moist.

Everything's great.
Thank you.

We're not selling
as much Sonorans

as I thought we would be,
and if we're gonna win

the challenge,
we got to sell a lot more.

We sold about seven hot dogs
already.

Better than none.

Hello, guys.
How are you doing?

Have you tried
our Sonoran hot dog yet?

We have the hot dog
wrapped in bacon.

We have pinto beans,
we have our homemade

jalapeño sauce, tomatoes,
onions, and tahini sauce.

Middle Feast Sonoran hot dog
are selling like crazy.

This is the best hot dog
I've ever had. Oh, my God.

So, you want another one?

Well, we're cleaned out.

Good job, man.

Back on top.

I don't know about on top.

Bashful Bandit at night
really isn't working out for us.

Let's wrap it up.

There's no people.

There's no people.

This morning,
it went really well.

I will say that we didn't pick
a great spot for the night.

At this point, I'm worried.

It's Day 2 in Tucson, Arizona,

and our teams are back in action

selling Sonoran hot dogs
to the locals.

All right, let me try
a Cali‐style Sonoran dog.

All right, let me try
a Cali‐style Sonoran dog.

People are loving
our Cali‐style Sonoran hot dog.

Thanks so much
for your support.
All right. Take care.

The Military Moms are
parked near the American Legion,

and it looks like their
Sonoran hot dogs are a hit.

Thank you guys so much
for coming out.

The Madres are back
on Speedway Boulevard

- and continue to struggle.
- This sucks.

The Gourmet Graduates
have decided to park at a small

arts and crafts festival,

and they're doing
anything it takes

to get people to buy
their Sonoran hot dogs.

I need a new hairstyle.

Middle Feast, Lone Star,

and Let There Be Bacon are back

in the same spots
they parked in yesterday.

Hello, Tucson.

The decision to return
is paying off big‐time.

One, two, three, four,
five, six, seven,

eight burger all day.

Now this is about happen.

Hello?

Hey, guys, it's Tyler.
How are you?

Hey, Tyler.
What do you got for us?

I'm just checking in on you.

I'm nervous
because I don't think

that this one's
the good news phone call.

That's right. I'm not calling
for just anything.

It's time for your speed bump.

Speed bump.

Okay, hit us.

Seems like the combination
between your creative marketing

and the twists that you guys are
adding to the Sonoran hot dogs,

which I'm hearing
rave reviews about, by the way,

are gonna add up to some
big numbers this weekend.

Big numbers, guys.

How you handle
this speed bump

can definitely
make the difference

between you staying in the race
and going home.

We don't want this to be
our last stop, right, girls?

No.

So, lucky for you,

I've got a few connections
in town,

and my friends
from the Kitchen Musicians

are holding their 29th annual

folk festival
in downtown Tucson.

Right up our alley.
Yeah!

We can do‐si‐do.

We don't want to go.
We want to stay here.

There will be
over 20,000 people

coming to the gates
of the folk festival, and, guys,

your old pal Tyler
has blocked off

an entire street for you.

Oh, my God!
Front row.

Whoa!

So, for the rest of the weekend,

you will all be selling
at the very same location.

Nice! That's awesome!
Head‐to‐head!

This is actually
what I've been waiting to see ‐‐

a real Wild West showdown.

What will separate you
right now

is how well you can market
your truck,

and, of course,
how delicious your food is.

Right on.
We got that.

That's it, guys. Head on down
to the folk festival.

Good luck.

I'll be in touch.

Bacon lovers of Tucson,
come on down!

Ready for some competition.

Come on, y'all!

Step on down
to the Lone Star Chuck Wagon.

Where is everyone?

It's hard being next
to all the other trucks

because now they
just have their options.

Before, it was like,
"Well, I see this truck.

I guess I'll go to this one."

Yeah,
we were the only option.

Thanks a lot, Tyler.

Going head‐to‐head
with other trucks means

that we have to be really smart
and really aggressive

about getting people
to our truck.

Win this MP3 player!

Order some food,
and you can win this!

Middle Feast right here,
ladies and gentlemen!

Sign spinner.
How you doing today?

I don't know if he's actually
gonna bring us customers,

but he brings us so much energy,
and I'm glad he's there.

I don't know if it's good
attention or bad attention.

Whoo‐wee!

Yeah.

All the trucks are here.

Everyone's selling
Sonoran hot dogs.

Middle Feast has some crazy
sign spinner next to us.

Hello, hello.

He's just scaring people away,
but he is a really great idea.

It is helpful to have someone
standing out front

being an attraction
for the crowd.

So I just made myself
that person.

Who's ready
for a beach party?

It's a party going on
in our truck.

I don't know
if I can beat that.

Best fish tacos you ever had.

Don't let a tan
and blond hair fool you.

I am here to win this thing.

Fried avocado.

Let There Be Bacon food truck's
out here!

I wish I had a bikini,
'cause I'd sit there

and go head‐to‐head with Gretta,
and win.

Bacon smells sexy.
I don't care what anybody says.

Let's check out
our competition.

Berto and I decided to take
a break from the truck.

We walked down the line to see
what everyone else is doing,

and we run into
the Beach Cruisers.

This isn't fair.
Is that what we're doing?

So, should I just take
my shirt off?

Should I just take
everything off?

The Beach Cruisers are genius.

Why not throw them in bikinis?

I mean, if we had two women,
we'd do the same thing.

What if somebody comes
to the truck right now

and wants to order
something?

All three of them
are walking around?
Mm‐hmm.

All three Graduates walk by

screaming at us, waving,
having a good time.

Who's manning your truck?

It is hot out in Arizona.

Hello?
Hello?

Hi, guys.
How's the new location?

Our new location
is pretty good.

Like a roller coaster ‐‐
up and down.

Welcome to the real world.

Who would be willing to do
whatever it takes

to get customers to their truck?

As long as we do it
with integrity, we're in.

Good.

Well, I've got some great news
for you, then.

Well, I've got some great news
for you, then.

He's got some good news
for us.

Get ready, guys, because this

is the second speed bump
of the day.

Get ready, guys, because this

is the second speed bump
of the day.

This is a unique
marketing opportunity

This is a unique
marketing opportunity

at the highest level.

Another chance to get people
to your truck

instead of somebody else's.

You'll have 30 minutes

to write your very own
food truck jingle.

Oh, wow.
We have 30 minutes to write
a food truck jingle.

You will all take the stage
one team at a time

and sing your jingle
to the crowd.

We can do it.

Now, there's no cash prize.

Just an opportunity to market

to a captive audience
and get them to your truck.

Let's see what you do.

This is gonna be great.

We are the Middle Feast.
Came to make some...

We will cook like beasts.
We'll what?

Tyler, how about you come
to our truck

and try to cook, sell,
and think about a jingle.

We sing jingles all the time,
and it's a folk music festival.

We're from Texas.
We got this.

Matt is an adamant entertainer,
and I love him for it,

and that's why he has
the microphone.

Ohio!

That's the sweetest thing
ever, man.

"Never gets old."
Yeah, just say "never gets old."

Ours is going to be the most
embarrassing jingle.

I know my kids
are gonna hate me.

Are you coming out first?
With the flag.

Yeah, hold the flag.

Me come out second.
You third with the sign.

And then real lightly,
just like real slow,

And then get louder and louder,
and I go, "Everybody, let's go!"

You guys should be
turning that way,

like, kneel down
facing each other.

We're gonna do it
with glasses on.
Okay, wait, what?

What?

Yeah, we have to sing it,
not dance it.

I really don't know
what I'm doing.

My mom and Seno
aren't really helping,

so I really don't know
how this is gonna turn out.

All right, folks, I'd like
to introduce our first team.

It's The Gourmet Grads.

Let's hear it
for The Gourmet Grads.

Everyone stand up
on your feet!

I think we have an advantage.

I love performing onstage.

Being onstage
is a little nerve racking

'cause I get nervous with all
these people staring at me.

All together now, everybody!

Beach Cruiser
fell on their face.

"Fish tacos and fried avos"
just as a chant?

That's not a jingle.

Tucson hearing our song
was just...

...embarrassing.

Ohio!
Ohio! Ohio!

Thank you very much, Tucson!

We got to get these orders out.

Your quesadilla, Nick.

Clearly, the jingle worked,

because this night
is picking up.

It's turning out to be
fantastic.

You want some napkins?

Sure.

We saw Lone Star
perform their jingle,

and it was really cute
and really good,

so this was the first truck
I came over to.

Enjoy everything.

Take another with no nachos.
Here you go, my friend.

There you go, my dear.
Thank you.

We killed it
in the jingle contest,

and it is really paying off.

Cakes for Romero.

I have cakes for Meredith, too.

$10, please.

Thank you so much.
Enjoy.

We drove all the way
from Venice Beach

to bring you these tacos.
No way!

We had a great weekend.

Can we call it a night?

We brought the competition.

From week 1 to week now,
I would've never have guessed

the numbers we made
this week.
Yeah.

This week, we pretty much
quadrupled our income,

so let's close early.

We've worked our butts off

and I'm feeling
really confident.

I'm happy with what we did.

Everything on our menu is $5.

I see trucks pulling away.
I see people leaving early.

This is when you're gonna make
your top dollar.

This is how you're not
gonna go home.

Can I get two of the fish tacos
with the avocado,

and then a Sonoran dog?

Awesome.
Thanks for supporting us.

That last push,
I sold my last hot dogs.

I had none left.

It was beautiful.

That's exactly what we wanted.

Good job, ladies.

The crowds are gone.
We want to go home.

We know we've done well
this weekend.

Let's close up and go.

This is the end.
Tucson's gone to bed.

There's no one on the street.
There's no one to sell to.

There's no one on the street.
There's no one to sell to.

We stayed here until we sold
almost everything off the truck.

I got it.

Let's hope for the best.

Hi, guys.
How are you?

Welcome to
the Pima Air & Space Museum.

Welcome to
the Pima Air & Space Museum.

You know, it's actually fitting

that we're in
one of the nation's

largest collections
of vintage aircraft,

because after this weekend,
six of you will be taking off

to a new city,

but one of you will be history.

We put a lot more work into it
this week,

especially after the first week,

how we felt standing there
in front of Tyler.

I won't feel like that again.
I won't.

Let me start by saying

this is the biggest jump
I have ever seen

between a first
and a second week.

Your combined sales last week
were $5,737.

This week, $17,000.

And that's with one less truck.

So, guys, your marketing ideas
ran the gamut.

Lone Star,
you guys had a raffle.

A little old school,
but not bad.

Bacon, you tapped
into social media

and you had lines of people
chanting "Bacon."

And Madres,
you got yourselves on TV.

Well done, everybody.
Nice job.

All right, Gourmet Grads.

It sounds like you guys
got set up

in a really great location

and you had some big
marketing plans,

but you really had a hard time
getting those ideas together.

You confident with your sales?

Yeah. I mean, we did a lot
better than the first week,

so I'm really happy
with what we did this week.

All right, great.

And now for the challenge.

You sold 669 hot dogs
this weekend collectively.

The team who sold the most,
with 159,

and gets $500 in their till
is Beach Cruiser.

Congratulations.

I am thrilled that we won
the hot dog challenge.

I think this might be
our saving grace.

In second place,
with 137 hot dogs sold,

congrats to...

Military Moms.

In third,
with 87 hot dogs sold,

Middle Feast.
Congratulations.

All right, guys, it's time
to get down to business.

In this ledger
are your totals.

Who made the most,

who made the least,

and who's going home.

Guys, in first place,

with a very impressive total
of $3,685...

Beach Cruiser.

Oh, my God!
All right!

Good job.

Congratulations, guys.

You dominated this town.

We had top sales
and we won the challenge.

Tyler Florence just said

we have a new beast
in this competition,

and you're looking at them.

Congratulations, you're safe.
Step back.

In second place, with $3,238...

If I say "yee‐haw,"
will that give it away?

Yee‐haw!

Whoo!

Congratulations
Lone Star Chuck Wagon.

Now I'm starting to worry.

Both of these teams
cracked $3,000,

and we didn't even break $2,000.

So, now I'm whispering to Berto,
I tell him to brace himself,

because who knows?

We could be heading
to the bottom three.

Now, in third place,
with $2,716, Military Moms.

Whoo!

Here in Tucson,
our military family

really came out to support us.

It's really amazing.

Now, in fourth place,
with $2,376,

Let There Be Bacon.

Good job, buddy.

Here we are.
Bottom three.

Regret is literally
sinking in hard.

Throwing away the challenge,
not really pushing those dogs,

that extra $500 could've put me
back into top three.

In fifth place and safe for now,
with $2,290...

Madres.

That leaves Middle Feast
and The Gourmet Grads.

Let me start by saying

the difference
between the two teams is $184.

We left early, Middle Feast
stayed and sold food.

That right there could've blown
our whole competition.

Middle Feast,
you guys had a great location,

but it took forever
to get your truck open.

There's nothing worse
than having a line of people

enthusiastic
and you're letting them down

because you just can't feed them
in time.

I'm not ready to go home.
I want this truck.

In sixth place
and safe for now...

Middle Feast.

Congratulations, guys,
you're moving on.

Gourmet Grads,
my heart is absolutely broken.

I've got a passion
for young culinary students.

I believe in what you're doing.

You could've done so much more.

I think your food's creative,
but in the end,

you just didn't put it
all together this weekend.

Take this as a serious life
lesson and keep pushing forward.

What an awful feeling.

I just feel like I let
so many people down,

not to mention let Tyler down.

Guys, I'm really sorry.

I need your keys.

If we did full‐blown marketing
instead of halfway marketing,

we could've been going
to the next city.

Also, yesterday it might
not have been a good idea

to close up early.

I want you guys to keep
your heads up high.

This is a terrible feeling,

but you guys should be proud
of yourselves.

This isn't the last
that America's gonna see

of The Gourmet Graduates.

Well, guys, it's getting real.
We're down to six teams.

And you're one step closer
to the grand prize ‐‐

Your very own
state‐of‐the‐art food truck

and $50,000.

And you are all cleared
for takeoff.

We're headed
about 900 miles east

deep in the heart
of hill country.

Austin, Texas.

All right, teams,
I'll see you in the next city.

Let's get rolling!

Yee‐haw!

We are heading to Texas.

There's no way we can lose
this week.

Beach Cruisers, I'm ready
to take back first place.

Next time on
"The Great Food Truck Race"...

It's time for the first ever
truck stop truck swap.

Truck stop truck swap.

You're gonna go
into your partner's truck

and you're gonna cook and sell
their food.

We're switching trucks.

Chicken shawarma.
It's bacon.

Chicken shawarma.
It's bacon.

Now I've got
peanut butter and jelly.

Guys, this sucks.

- I miss my truck.
- You miss your truck?