The Fabulous (2022–…): Season 1, Episode 5 - Episode #1.5 - full transcript
The boundaries of fashion
already collapsed.
The power lies in the interaction,
because you can communicate
with anyone whenever, wherever now.
It all depends on the content.
The content will determine
how active the interaction
and conversation will be.
And that's why I think
we need to prepare
a variety of ways to communicate.
Aren't my followers alone enough?
People recognize my value.
They love and enjoy it,
and help spread my influence.
An outfit created
at a small atelier in Nice, France
is flying off the shelf
through an online mall
to the young people of Tokyo.
And a new designer debuts
at the Paris Collection one day,
and influences people all across China
through Instagram the day after.
These clearly show
that the world has changed.
It depends on who you're following.
Go and follow Thierry.
Ooh la la. You got me.
You can interpret this kind of interaction
as a collapse of all boundaries
of fashion, binding us into one universe.
I heard you tried
an amazing dish in Seoul.
Tteokbokki! It was so shocking.
FOLLOWERS AND FOLLOWINGS
Then, today...
You understand
how exceptional it is for the HQ
to send people over to an agency
for a meeting, don't you?
This is the first time
in the history of Korean fashion.
Well, with Audrey,
we haven't worked together properly
except when they were our subcontractor,
so we wanted to check
if you're on the same level as us,
and to make a few things clear
with your agency as a client.
Our planning and strategies
are on a different level
from other agencies.
Audrey specializes in luxury brands.
I'm sure you've
already checked out our products.
Let's hear about your strategies.
I really like the scarf.
It feels soft, wraps around the neck well,
and goes well with any outfit.
We thought these should be
selling points for the product.
Ms. Oh, you're gonna have to
try harder than that.
That's far too simple.
Our final goal is for everyone of all ages
to wear our scarves this winter.
To be this year's must-have item.
What's your budget?
Minimum budget, for maximum results.
It's just one scarf, after all,
and we can't invest too much.
Performance and results
should be the focus
instead of the budget. Got it, Ji-eun?
Minimum budget. If that's the case,
influencers are the answer.
We'll shoot
with ten million followers and up
And seeding with the ones with 50K.
Influencer marketing is great for showing
an item matching with various outfits.
Influencers... that's just...
They have no basis.
They just take selfies
and put them online.
I hate how they're
different from our brand's identity.
Ms. Park, you're clearly not catching up
with current trends in the industry.
Without influencers,
how would you lead fashion trends
and make sales these days?
They have great influence.
They're perfect
for minimum budget and maximum effect.
If you're not so sure,
we can add a couple of celebrities
to the list to make it go viral.
But of course,
that's only possible with a bigger budget.
The celebrities...
How about JD?
Ms. Oh,
you're best friends
with JD's manager, Ms. Hong, right?
Oh, JD?
JD doesn't get sponsored
from most luxury brands.
But we need a top star like her
to save face with the global HQ.
Why else would we choose you
out of all the many agencies?
If you get JD, we'll raise the budget.
That's a promise.
Oh gosh!
Did you hear
that assistant manager from the HQ?
"Out of all the many agencies"?
We're not a run-of-the-mill tailor shop!
People from HQ are
always like this, you know that.
I've been in the industry for ten years,
but I still can't get used to them.
Let's just call it off.
The product isn't great,
and the budget is tiny.
They messed up their season campaign.
Why do we have to clean up after that?
They're just taking orders
from the global HQ.
I'm just worried.
We have a small circle of influencers.
That's not our forte.
What will you do with influencers?
Many of them are so weird.
Although we've focused
on celebrities in the past,
you know that
influencers are the trend now.
I've kept an updated list of influencers
with marketing potential
while staying in touch.
Let's show them
how well we can do it with a tiny budget.
Let's show them what we've got.
INTERMEDIATE COURT
Waikiki Beach has
the best waves for surfing.
When I ride those waves,
I feel like I'm on top of the world.
Like I could just die and have no regrets.
That's why I'm going there right now.
Not running away from Ji-eun?
Put on some upbeat music.
A song about the ocean,
like Hawaiian music, maybe?
Ever since you got dumped by Ji-eun,
you've been acting weird.
Let's hurry and go
Yayayaya, to the sea
To throw all my woes into the sea
That schmuck.
You always pretend
you're okay when you're not.
Can't fool me.
My schmuck's all grown up now.
You're not talking nonsense
about Hawaii this time.
You're not running away
but keeping yourself busy like this.
Why would I run away?
I came here
thinking you'd be crying again.
Are you disappointed
because I'm staying too strong?
No, I'm proud of you.
I didn't know Ji-eun's heart
already turned to that guy.
Seon-ho, you see,
it's like bouncing a ball
against the wall.
If I hit the ball hard,
it comes back at you.
If I don't hit it hard,
it retreats and doesn't come back.
It's heartbreaking. But at the same time,
I love it.
Are you a pervert?
I've never done
something with all my might.
Hitting a ball like that
gives you any chance to win?
It's a losing battle for now,
but I'll try until I win.
Now, let's go to Hapjeong for udon.
I'm so hungry.
Hey.
Nam-jin, why are you outside?
Couldn't wait to see you.
Let's go inside.
Trends in male fashion change each season,
but most men prefer clothes
with just one color and tone,
and simpler designs.
So men's clothing is all about details.
I'll love
whatever you choose for me, Ji-eun.
You know, it's hard to pick clothes
for people like you.
Is it?
Want something else?
Something else? Like what?
Here are the shoes that Mr. Lee ordered.
I'm not sure about my choice.
They're from Manolo Blahnik.
I saw you were in awe of them before.
It was a special order from Mr. Lee,
so our buying team
went to New York for these.
They're a limited edition
that aren't sold in Korea.
Try them on.
They look perfect on you, Ji-eun.
You're not supposed to give
your girlfriend shoes as a present.
I might put these shoes on and run away.
I want you to put them on and run to me.
JI-EUN
JI WOO-MIN
You got more Instagram followers.
You're almost an influencer.
Honey, don't provoke me.
You'll ruin my makeup.
I think starting over
with that guy Nam-jin made you popular.
Joseph, just tell me what you want.
I have to go to work.
- When will you post the pics on Instagram?
- What pictures?
Didn't the multishop buying team
go to New York for your shoes?
Esther read the headlines
in Cheongdam Daily.
Am I the Cinderella in today's gossip?
You know I'm a curious cat, don't you?
Ppyoji, wear those
for my mom's birthday party today. Okay?
I can't find anything
to match them with, so not today.
And these aren't
for a common-wage slave like me.
Flagship stores and department stores are
everywhere in Cheongdam-dong and Gangnam.
Swipe that card.
LET'S MEET SOME TIME
This person wants to see me.
Looks like a mega influencer,
with two million followers.
- Should I see her?
- Of course.
Look at this, too.
SELLING A T-SHIRT SIGNED BY THE FAMOUS
DESIGNER JOSEPH HIMSELF!
What? Five thousand won?
When will I get to feature
a shoot like this?
What are you doing here?
You're not supposed to be here.
Come on, as if we've never met.
I came to see you.
I got paid.
I'm here to pay you the money
for the profile shoot.
That was long ago.
I'm fine with it.
Let's just say
I helped out an aspiring model.
Really? Then how about
I buy you tteokbokki,
with this extra money?
I'm hungry.
Let's go for some tteokbokki, please?
- Seriously.
- Come on, let's go!
When I went to the DDP
to see the Seoul Collection,
people took pictures of me,
saying I'm a total fashionista.
They'd post the pictures
on their Instagram, too.
That's when I realized it.
I'm a hip guy with strong potential!
But you failed all your auditions?
Image, body, personality,
and the face, I've got it all.
But I don't know how I ended up here.
Can you sponsor me?
Sponsor?
Excuse me.
- One Coolpis, please!
- Okay!
I'm taking a break from school.
Can I stay at your place?
Just for a month.
I'm thinking about attending
a proper model academy.
To sponsor you, no.
To let you stay over,
we don't know each other well enough.
Come on, all the top stars start out
with their managers like this.
- Here's your Coolpis.
- Right.
Thank you.
Coolpis is perfect for tteokbokki, right?
You know this place has
a branch in Hannam-dong?
That's all thanks to me.
Two postings on my Instagram
made them trendy.
The Hannam-dong branch asked me to visit,
but I'm just too busy now.
I know.
You have such a great eye
and review-writing skills.
You really have an insight as an agent.
The point of influencer marketing
is sharing experiences, not information.
No wonder you have
such a strong fan base, Xena.
My followers are loyal
compared to other influencers.
They always visit
the trendy spots and restaurants.
I can't wear just anything,
from clothes to makeup.
Because they always do everything I say.
Of course.
Eight hundred thousand followers
see every picture and review from you,
and open up their hearts, right?
You communicate so well with them, too.
I've been so busy lately
that I lost some weight,
and then there were
nasty comments about me
not being a plus size anymore.
Have you seen those?
But your body positivity movement has had
a huge impact, not only on young women
but also on women in their 40s and 50s.
I love your message
about loving yourself the way you are.
I'm a loyal subscriber
to your YouTube channel Seventy Look Book.
I appreciate the likes
and the subscribers.
Well...
You received
the other products as well, right?
I thought it'd be better
to mix and match items
from the same brand,
so I sent you different kinds of items.
You're good.
Wanna show the HQ
how you kill two birds with one stone?
We know you're so great at styling,
so we'll leave it up to you.
You're aware it's for two posts, right?
One for styling, and one for review.
If there's anything else you need,
please DM me anytime.
Well, I do have one favor.
Sure, what is it?
Those shoes are not fake, are they?
Sorry?
#XENA'S_EVERYDAY_LIFE
- See you soon!
- Gosh.
What does she do?
I told you. She's an influencer.
That's her job?
They say it's the birth of a new race.
She's got two more Lamborghinis
in different colors.
Lending her the shoes
you got from your boyfriend
is such a tough duty.
Don't even try to imagine me
taking this video for her Instagram story.
See you soon!
Okay.
Hey, Ye Seon-ho,
were you imagining it just now?
-No, I wasn't
-You were, weren't you? Get back here!
This is so embarrassing!
- Ms. Oh.
- Yeah?
You want to put those scarves on JD,
and you're only buying me champagne?
Vintage champagne.
And what about this caviar?
This is tip-top stuff.
- Cheers!
- Cheers!
You know Thierry Henry
completely fell Audrey, right?
It's all thanks to my big mouth.
The campaign and escort were so excellent
that he even sent us
a thank-you email about it.
Anyway!
Tell him to launch Earlaine in Korea,
and become their agency.
What's the point of a thank-you email?
He asked for something in the email.
He was looking for someone to be
their international ambassador for Asia.
What? "International ambassador"?
Oh my gosh.
Oh my, I must be drunk, Ms. Hong.
Look, she just has to post
an Instagram picture like this, right?
No need to pay us.
Just make JD the international ambassador.
How can we not pay you?
That's how you earn a living.
One airport outfit will do.
Then I'll hassle the HQ
so that they can pay you big.
- Ms. Oh.
- Yes?
- You're...
- Yeah?
...such a capable woman!
You were born to run an agency!
Should we order another caviar?
- Okay. Deal!
- Deal!
Excuse me!
Another round of caviar, please!
Do you think I'm a joke?
Did you think I'd be happy
if you asked me to start over?
Let's just stop being friends.
Thank you.
Madame Jang.
Wow, what did you get me?
Are these bath bombs?
I heard you do bubble baths every day.
- Oh my.
- Mom and Dad are like newlyweds.
A different scent every day, Madame Jang.
Happy birthday.
What took you so long?
Happy birthday, Madame Jang.
Thank you, Woo-min.
Come, sit.
- Sure.
- Over there.
Everyone must be hungry.
Oh gosh. So hungry.
Time to bring out the food.
Could you please prepare my orders?
Yes, ma'am.
I prepared a feast for everyone,
like a mother feeding her children.
It'll surprise you.
The vibe has changed a bit, hasn't it?
Something happened
between you two, Ji-eun and Woo-min?
Some sort of love affair, maybe?
Mom, please.
Those two are acting kind of weird.
I told her we should stop
being friends and go out.
And she turned me down.
She's already with someone else.
They haven't met since then.
Oh my, bosh!
Woo-min.
A word?
What a drama!
Why did you have to let Madame Jang know?
You could've just smiled.
How could I smile?
The girl who rejected me
and ended our friendship
is across from me.
I was caught off guard that day...
It was just too sudden.
I'm sorry.
I take back what I said about us
stop being friends.
Your rejection...
it hurt a lot.
Were we not supposed to date at all?
Or even stay as friends?
I couldn't organize
my thoughts or feelings.
I couldn't stay cool.
You'll sort it out,
like you always have.
You won't regret it?
Then...
Let's shake hands.
I'm leaving.
Woo-min!
- Are you heading out?
- Yeah.
I'm really not comfortable
living with another guy.
Come on, I'm loving it.
I'm going to search
modeling academies today.
All right, get a good one.
I'm off.
I'll clean up before I head out!
Good luck!
Do you know this purse?
Isn't this the one
the HQ lady was carrying?
That's right. Isn't it scary?
Acting like if she owns this sample.
When I saw it, I was in shock.
I wondered how she could afford this.
We already sent the purse
JD's wearing to the airport.
Why did you get another sample?
This was the only remaining spare.
You know she's unpredictable.
I kept one just in case.
If she ever wants to see
the purse anytime,
we have to break into department stores
or storage to get it.
We need to be fully prepared.
I'll keep it.
If something happens,
I should be the first one on the scene.
Maybe influencers are
better than celebrities.
They give just as much as they take.
Hold on.
Look at this.
It would've been so much better
if she took a picture of her smiling.
IT GOES WELL WITH ANYTHING
I'm just thankful for the post.
She's JD, after all.
She's not posting them for free.
Now that JD uploaded
her pictures, let's keep going.
I'm impressed
with Xena's recent post, though.
It really had an impact.
When it goes viral,
the HQ wants to do
a media mix with the review.
Tell them
they need to pay extra for reviews.
SHIM DO-YOUNG
The number you called is unavailable.
What's this?
Am I in a love triangle?
Or is she a two-timer?
Can you see I'm a mega influencer?
1,73 million, on Instagram,
YouTube subscribers, 490k,
That's 2,2 million in total.
Doesn't it overlap?
So you want to introduce
our products to all those followers
and arrange a group purchase.
Did I get that right?
You know, your pop-up shop went so well.
Don't you think
it's time for you
to use that popularity for sales?
The pop-up shop was designed
to promote Mr. Joseph's identity,
not to boost sales.
I think you misunderstood our brand...
Hey.
Haven't you seen Thierry Henry
and Ms. Ahn Nam-hee's Instagram live?
Interaction!
Communication through content!
That's power!
Right, that live stream has been
a hot topic in the industry lately.
I used to work as a merchandiser.
I quit because I couldn't force myself
to sell things I didn't like.
I only choose and sell
hip, unique, and trendy stuff.
You know that reputation
is everything to an influencer, right?
And the reputation alone
made me a mega influencer.
You are so lucky
that you were chosen by me.
But we've never done
influencer marketing before.
Well, what do you want?
I could even sell chewed-up gum.
Chewed-up gum? That's gross...
I need a code
for a group purchase live broadcast.
The margin will be 30%.
I've even done three rounds
for a single product on a live stream.
Many brand owners call to meet me.
But I only work with brands I like,
I'm a megastar.
What's up with all these randos?
I almost said okay to that.
She was so persuasive,
like a voice phishing scammer.
She's even done three rounds
on a group purchase.
I tried to stay firm too.
We both tried hard, huh?
We really did.
Throw it on me too.
This is luxury bay salt.
Is it expensive? Lay it on me.
More.
What time is it?
Hello, Ms. Park, Ms. Lee.
Wait, Ji-eun,
are you picking us up in this car?
Ms. Lee, get in.
Ms. Park, the car behind me!
Behind... Oh God!
- Let's go.
- Please, go ahead.
Oh my.
Oh gosh, the door...
Ji-eun,
is this how you normally do
business at Audrey?
Who would prepare
a car like this for a pick-up?
For maximum results with a minimal budget,
we don't have a choice, Ms. Lee.
The agency must follow
instructions from the HQ.
Ms. Park didn't like
what the influencers prepared for today.
The scarves and the mix-and-match
look totally unbalanced.
Shooting in the streets
makes us look cheap...
A U-turn.
You see,
I had no idea
someone like you worked at Audrey.
I don't work at Audrey.
I'm the photographer today.
Photographer?
Audrey, that's unacceptable.
How rude to ask
a chief photographer to do this.
No, I'm a friend of Ji-eun's.
She asked me as a favor.
And I'm not
a chief photographer, so it's fine.
Photography is about a good sense,
not about experience.
Please do your best.
Sure.
I should have gotten you
a coffee or something.
You've gone
to all this trouble to drive me.
How inconsiderate I am.
Has Ji-eun ever mentioned me?
She and I are very close.
Ji-eun, I love the concept today.
The scarf and mixed-and-match
are well-balanced.
And it's so nice we're doing the shoot
at such a pretty avenue like this.
Mr. Photographer, this is the kind
of vibe that's trendy these days, right?
I'll do my best, Ms. Park.
Thank you, Ji-eun.
Should we get started?
- Ms. Lee.
- Yes?
- Go get some coffee.
- Okay.
I'm in a great mood today.
Thank you.
Hey, Ji-eun,
go get some coffee for everybody.
- Yes, Ms. Park.
- Ms. Lee.
I asked you to do it, didn't I?
Can't you see Ms. Pyo is busy?
Right. I'll go.
What was she thinking? I'm sorry.
Ji-eun.
So lovely here. The sunlight's great.
It really is.
You and that photographer
are friends, right?
And nothing more?
Yes, just friends from college.
Just friends.
It's such a nice day today.
Ji-eun, can you touch up
the model's scarf?
Right, the scarf.
The shoot could've been tough
with the HQ people around,
but you're making things easier.
Thank you.
I never thought you'd say that.
Don't take it.
- Welcome.
- Hello.
Huh?
Hello, Ms. Hong. What can I do for you?
Oh...
Can I help you?
Is it sold out?
Sorry? What are you talking about?
The purse from the pictures on Instagram.
But I don't see it here.
You mean the purse from the pop-up shop?
Well, it's not for sale...
I'm not here to buy it.
I'm Hong Ji-seon.
Ms. Hong, it's not a product for sale,
but a work of art.
The sponsorship won't be available.
I hope you understand.
They said it isn't available
even for sponsorship.
I know it's out there,
so why can't I have it?
Things like this happen sometimes.
Joseph isn't a famous designer,
so I shouldn't have to go and beg him.
My world-class star, JD, has
no reason to carry a purse like that.
They're way below your level.
It means I'm on the same level as you?
Whatever.
Cancel everything you scheduled.
I'm not in the mood.
JD, then we'll have to pay
the penalty fee.
Penalty fee? Pay it.
I'll do it myself.
After paying double or triple the penalty,
I'll no longer use that brand.
That'll do.
I've made myself very clear.
JD, instead of that purse...
I said I've made myself clear.
What do we do?
Since she already did the Instagram post,
I'll tell them to drop the airport OOTD.
No photo shoot for JD.
JD wants to cancel everything.
What you brought me today
is not on my level.
Why are you smiling like that?
Nothing. Just something
that happened at work.
Looking at your pretty smile,
it must've been something nice.
It's not that.
Hello, Mr. Lee. I came early.
Hello, Ms. Ahn.
I don't know if you remember me,
but I'm Pyo Ji-eun from Audrey.
I remember.
We've met several times, haven't we?
It's really an honor, Ms. Ahn.
I never would've thought
we'd be having dinner together like this.
You should've told me earlier.
She mentioned you're her role model.
So I asked you for dinner.
Thanks for your time.
You've invited me to such a lovely place.
The pleasure's all mine.
I went to a Paris fashion school
to become a designer.
But looking at my friends' work,
I got discouraged.
They were all people like Thierry Henry.
I have the eye for it,
but I was never satisfied with my work.
I know exactly what you mean, Ms. Ahn.
Every time I did a project in college,
I could see how far behind my peers I was.
My parents ran a tailor shop.
Even people from the countryside
would have Dad tailor their clothes.
Whenever I'd see
my peers' work and get home,
I'd just sit my dad down and cry, saying,
"Why wasn't I born
with the same talent as you, Dad?"
"Am I really your daughter?"
I just kept whining.
But I really love my job.
I'm proud of myself
for working in the fashion industry.
Life's most important necessities are
clothing, food, and shelter.
And clothing comes in first.
It means
it's that much more important to people.
So you're saying,
we get people
the most important thing in their lives?
Yes.
You two get along so well.
- Shall we toast?
- Sure.
I should give you a nice scarf,
but I couldn't
because I didn't expect to see you.
This is all I have.
You seemed a bit chilly.
No, the car will be here...
You can just have it.
This is a product
that Audrey is promoting right now.
I was wearing it,
thinking I could sell it better
from experience.
It's warm.
The car isn't here yet?
I had so much fun at tonight's dinner.
Thank you, Ms. Ahn.
It's here, I'll be going now.
It's truly been an honor, Ms. Ahn.
Thank you.
Have a good night.
REMEMBER WHO YOU ARE
THAT'S OUR PHILOSOPHY
Hey, Ji-eun.
Hey, Woo-min! I got one, too!
You did?
What? Did you think
you would suddenly become a rising star?
I expected it a little.
Gosh.
Wanna grab a beer?
You look drunk already.
I was so tired
and could've gone straight home,
but I came all the way here
for your magazine.
I'm such a loyal friend, right?
Get in!
I'll be loyal and get you home.
Hey, let's go for a beer.
- Get in!
- Beer.
Fine.
After all that talk about beer,
how disloyal.
No.
Not this one.
To the left!
- Left?
- Right.
- Hurry up.
- I found it!
- I got it!
- You did?
- Let me see!
- Found it!
- Let me down.
- No.
Come on, don't do that!
- Let me down, Woo-min!
- I don't wanna.
Okay, there.
Wait, Ms. Hong.
She's not wearing the purse
on the day of airport shooting?
How's that going to
make us look to the HQ?
You know how fickle celebrities are.
We can cancel things once in a while.
It's not just anybody, but JD.
Then what about a pictorial photo shoot?
Where's that money coming from?
Anyway, JD wants to do the photo shoot.
You shouldn't have arranged
the shoot in Bali.
If you insist,
I'll call the HQ
and tell them we're canceling.
Is that enough?
How could they possibly blame a celebrity
like her? They'll just kill us!
No loyalty, no trust.
Isn't this too much?
I'm so disappointed in you.
That's why I brought it here myself
instead of using a courier service!
Because of that champagne we shared!
What's going on?
It's JD again.
She'll shoot in Bali
but not the one at the airport.
What? Has she lost her mind?
We hyped up the mood,
making all the influencers post about it.
JD was supposed to do the airport shooting
so that we could complete
our brand strategy. But it's messed up?
What can we do? It's JD.
I can't believe this.
At least she'll do the pictorial.
I feel so lost.
This isn't easy for me, Ms. Oh.
Hi, Woo-min.
You left something in my car yesterday.
Don't you need it? It looks like a purse.
Yes, I did.
But not anymore.
I can drop by your office,
just in case you still do.
I'll be out of town for a commercial.
No, you must be busy.
You can give it to me tomorrow.
I really don't need it.
Are you sure?
All right, good luck with work.
Let's go, Woo-min.
- Wake me up when we get there.
- Okay!
Wait, here!
I bought you some coffee.
Thank you.
What's your name?
That's such a rude way of asking.
Good work today.
My name's Chae-young. Park Chae-young.
I'm Do-young! Shim Do-young!
Chae-young.
- Good luck!
- See you!
Excuse me...
What? Just tell me what you want.
What I want?
Do you like me?
I'm not interested in dating.
Bye.
I'm not done!
I'm busy.
Can I...
Can I follow you?
I'll DM you.
I'll answer if I want.
Nice! Got her Instagram.
Bye!
Sir, if you're not going to buy a copy,
you can only check the sample.
- Okay.
- No, I'm going to buy it.
It's just that
some pages of the sample ripped out.
But that doesn't mean
you can unwrap the others.
My daughter is a famous model
who's in lots of photo shoots,
so I buy five or six magazines a month.
But this month,
I can't find pictures of her anywhere.
Maybe she didn't do any.
Hey! My daughter's a successful model!
Mom, Dad.
Hey, Seon-ho.
Seon-ho.
Here,
this is my daughter.
Ye Seon-ho the supermodel.
Dad, after all your strong opposition
of me being a model,
you're buying magazines?
He's probably spent almost a million won
for the magazines with you in them.
He got kicked out of a bookstore
for looking at the magazines too long
because they thought
he was an old pervert.
Stop that.
I looked around a bigger store,
but it doesn't seem like
they have any with you in it.
Dad, I haven't been
doing photo shoots this month
except for that one magazine.
Modeling requires a perfect body,
and I've seen my best days.
Nonsense.
You're my daughter.
Do as many shoots as you want,
until you're 100 years old.
Dad will always be your fan,
Ye Seon-ho the supermodel.
Seon-ho, I'm your fan too.
You're the best, my daughter.
Joseph, Ms. Hong came
for the purse yesterday,
but I said no
since it wasn't for sale.
Good job.
But she's at the boutique now.
- I think you should see her.
- What?
Ms. Hong.
Joseph!
I can't control myself
when I'm emotional like this.
I think I've lost my mind,
day-drinking at your boutique.
No, it's fine.
Come here. Don't cry.
This way.
Oh, dear.
What happened, Ms. Hong?
No, I just...
I just thought of you.
Looking back at my life,
you were the only person
that ever took care of me with respect.
I'm stylist Hong Ji-seon.
You're not VIP.
Just wait here.
She's a guest, so please let her in.
So I'm here
to say thank you.
People...
they look up to me
as JD's, a superstar's famous stylist,
but, truthfully, my job requires
the greatest emotional labor ever.
I have all the fashionistas
that are close to me.
But me?
Busy buttering up to
those fickle-minded people.
When they're drunk and throw up at home,
I go run and get the mop.
Slay.
JD is going to Bali for a photo shoot
and she left me out.
Bosh!
But you're her stylist.
She's just being fickle.
I...
I've been working in fashion
since I was twenty-five.
And I'm still in this industry.
Not everyone can do that.
It's because I've stayed strong so far.
Joseph.
I really want to go to Bali.
Take the purse!
Thank you!
Let it out.
Thank you so much!
Hi, Ji-eun!
Huh? I told you
if you show up like this again,
I'd report you for stalking me.
Come on, you're scaring me.
No, you're scaring me.
Stop following me. I'm busy.
Oh, and I've got a boyfriend.
So everything between us is over.
I was going to say that first.
Ji-eun! Do you know Ji Woo-min?
Your boyfriend. It's not Woo-min, is it?
How do you know Woo-min?
I think he likes you,
so I'll stop sticking around you,
and become your cupid.
Wanna take a look?
PHOTOGRAPHY BOOK
I told you not to take
pictures of me. I have to focus.
That color is as red as blood.
I'm warning you.
Come on, Woo-min!
Get over here, seriously!
- Hey!
- Get back here!
Nam-jin bragged so much
about how pretty his girlfriend is.
It's nice to finally meet you.
Likewise.
Nam-jin is sweet and gentle, isn't he?
But that's why
he's the least popular among us.
Don't talk smack
about him in front of her.
Wrong. We're just jealous.
Nam-jin likes women who are career-driven.
You two make a great couple.
Thank you.
But do you think
you're gonna be okay, Ji-eun?
Marrying a chaebol?
What are you doing?
- Hey.
- Stop it.
He's a businessman, not from chaebol.
You can say he is.
He has the whole package.
Then she would be the only daughter-in-law
of a chaebol that's working.
You know, US President Biden's wife
still works as a school teacher.
Seriously?
MS. OH
Sorry, I have to take this.
Sure.
Yes, Ms. Oh?
JD will do the airport shoot!
Now?
The HQ is so happy to hear about this.
But I already told the press
to cancel. It's too late.
There's an idol who's flying
around the same time.
So reporters are already there.
Ms. Oh, do you have the purse
that Ms. Hong gave back in the morning?
We sent it over to Son Ye-jin,
the actress, like the HQ told us to.
Don't you have one?
What do we do?
There are no samples at the HQ.
No, I was just asking.
I'm heading to the airport right now.
Ji-eun, what are you doing?
I'm sorry.
Something's up at work. I have to go.
What happened? Let me give you a ride.
I can just go by myself.
Please explain it to your friends.
I'll call you later.
JI WOO-MIN
The number you called is unavailable.
Please leave a message...
Woo-min, where are you?
I need the purse now.
Can you come
and bring it to Incheon Airport?
Call me as soon as you get this.
- Yes, are you done?
- Good job today.
Thank you for today.
Wait, let me just take care of this.
Yeah, Ji-eun. I'm leaving now.
I'll drive as fast as I can.
Agency? Or HQ?
- Agency.
- Oh.
JD hasn't done one in a while.
You know how fickle she is.
Is she really coming?
Yes, she'll be here in 30 minutes.
Please take a lot of pictures, sir.
Even if the purse is upside down,
it'll sell out, so it's worth it.
- Good luck.
- Sure.
Yes, Ms. Hong.
Yes, where is she now?
I'm in Area 5.
The purse is on the way.
It'll be here around the same time.
Okay.
Come on!
- It's JD's car!
- She's here!
- It's JD!
- Over here!
Look here, JD!
- JD!
- Look here, please!
Over here, please!
- Look here!
- Over here!
Honey, this is all your fault.
I did my part.
Right, it's our fault.
I've heard of celebrities
refusing to wear a product,
but I've never heard of an agency
that didn't bring the product in time.
This has to be a first
in airport outfit history in Korea.
Good luck. I'll see you later.
What's going on with you?
I'm sorry.
The HQ is going crazy!
They're crazy over the moon!
Ms. Ahn uploaded pictures of her
wearing the scarf on her feed.
She even introduced the artist
that she collaborated with.
And it's everywhere!
London HQ just called
to thank us for top-notch marketing.
I'm learning a lot from you, Ji-eun.
Love you, Ji-eun!
Ji-eun.
I tried to step on it.
Sorry, I'm late.
We've always been like this.
You're always late.
The timing's always all wrong.
Nothing ever works out.
I'm tired of looking stupid all the time.
I'm tired of saying things I don't mean,
or pretending I'm okay or cool.
Seriously.
I want to stop all this.
Hey, that's too much.
I said I was sorry.
What are you even sorry for?
You do everything I ask,
you handle everything so well.
And you're trying so hard
to deal with all my stupidity.
You said we were just friends.
We're just friends!
Exactly!
That's why I want to be
your boyfriend again!
The timing's all wrong? I'm too late?
Watch me how I catch up.
I'm going to start
running at full speed now,
to you.
already collapsed.
The power lies in the interaction,
because you can communicate
with anyone whenever, wherever now.
It all depends on the content.
The content will determine
how active the interaction
and conversation will be.
And that's why I think
we need to prepare
a variety of ways to communicate.
Aren't my followers alone enough?
People recognize my value.
They love and enjoy it,
and help spread my influence.
An outfit created
at a small atelier in Nice, France
is flying off the shelf
through an online mall
to the young people of Tokyo.
And a new designer debuts
at the Paris Collection one day,
and influences people all across China
through Instagram the day after.
These clearly show
that the world has changed.
It depends on who you're following.
Go and follow Thierry.
Ooh la la. You got me.
You can interpret this kind of interaction
as a collapse of all boundaries
of fashion, binding us into one universe.
I heard you tried
an amazing dish in Seoul.
Tteokbokki! It was so shocking.
FOLLOWERS AND FOLLOWINGS
Then, today...
You understand
how exceptional it is for the HQ
to send people over to an agency
for a meeting, don't you?
This is the first time
in the history of Korean fashion.
Well, with Audrey,
we haven't worked together properly
except when they were our subcontractor,
so we wanted to check
if you're on the same level as us,
and to make a few things clear
with your agency as a client.
Our planning and strategies
are on a different level
from other agencies.
Audrey specializes in luxury brands.
I'm sure you've
already checked out our products.
Let's hear about your strategies.
I really like the scarf.
It feels soft, wraps around the neck well,
and goes well with any outfit.
We thought these should be
selling points for the product.
Ms. Oh, you're gonna have to
try harder than that.
That's far too simple.
Our final goal is for everyone of all ages
to wear our scarves this winter.
To be this year's must-have item.
What's your budget?
Minimum budget, for maximum results.
It's just one scarf, after all,
and we can't invest too much.
Performance and results
should be the focus
instead of the budget. Got it, Ji-eun?
Minimum budget. If that's the case,
influencers are the answer.
We'll shoot
with ten million followers and up
And seeding with the ones with 50K.
Influencer marketing is great for showing
an item matching with various outfits.
Influencers... that's just...
They have no basis.
They just take selfies
and put them online.
I hate how they're
different from our brand's identity.
Ms. Park, you're clearly not catching up
with current trends in the industry.
Without influencers,
how would you lead fashion trends
and make sales these days?
They have great influence.
They're perfect
for minimum budget and maximum effect.
If you're not so sure,
we can add a couple of celebrities
to the list to make it go viral.
But of course,
that's only possible with a bigger budget.
The celebrities...
How about JD?
Ms. Oh,
you're best friends
with JD's manager, Ms. Hong, right?
Oh, JD?
JD doesn't get sponsored
from most luxury brands.
But we need a top star like her
to save face with the global HQ.
Why else would we choose you
out of all the many agencies?
If you get JD, we'll raise the budget.
That's a promise.
Oh gosh!
Did you hear
that assistant manager from the HQ?
"Out of all the many agencies"?
We're not a run-of-the-mill tailor shop!
People from HQ are
always like this, you know that.
I've been in the industry for ten years,
but I still can't get used to them.
Let's just call it off.
The product isn't great,
and the budget is tiny.
They messed up their season campaign.
Why do we have to clean up after that?
They're just taking orders
from the global HQ.
I'm just worried.
We have a small circle of influencers.
That's not our forte.
What will you do with influencers?
Many of them are so weird.
Although we've focused
on celebrities in the past,
you know that
influencers are the trend now.
I've kept an updated list of influencers
with marketing potential
while staying in touch.
Let's show them
how well we can do it with a tiny budget.
Let's show them what we've got.
INTERMEDIATE COURT
Waikiki Beach has
the best waves for surfing.
When I ride those waves,
I feel like I'm on top of the world.
Like I could just die and have no regrets.
That's why I'm going there right now.
Not running away from Ji-eun?
Put on some upbeat music.
A song about the ocean,
like Hawaiian music, maybe?
Ever since you got dumped by Ji-eun,
you've been acting weird.
Let's hurry and go
Yayayaya, to the sea
To throw all my woes into the sea
That schmuck.
You always pretend
you're okay when you're not.
Can't fool me.
My schmuck's all grown up now.
You're not talking nonsense
about Hawaii this time.
You're not running away
but keeping yourself busy like this.
Why would I run away?
I came here
thinking you'd be crying again.
Are you disappointed
because I'm staying too strong?
No, I'm proud of you.
I didn't know Ji-eun's heart
already turned to that guy.
Seon-ho, you see,
it's like bouncing a ball
against the wall.
If I hit the ball hard,
it comes back at you.
If I don't hit it hard,
it retreats and doesn't come back.
It's heartbreaking. But at the same time,
I love it.
Are you a pervert?
I've never done
something with all my might.
Hitting a ball like that
gives you any chance to win?
It's a losing battle for now,
but I'll try until I win.
Now, let's go to Hapjeong for udon.
I'm so hungry.
Hey.
Nam-jin, why are you outside?
Couldn't wait to see you.
Let's go inside.
Trends in male fashion change each season,
but most men prefer clothes
with just one color and tone,
and simpler designs.
So men's clothing is all about details.
I'll love
whatever you choose for me, Ji-eun.
You know, it's hard to pick clothes
for people like you.
Is it?
Want something else?
Something else? Like what?
Here are the shoes that Mr. Lee ordered.
I'm not sure about my choice.
They're from Manolo Blahnik.
I saw you were in awe of them before.
It was a special order from Mr. Lee,
so our buying team
went to New York for these.
They're a limited edition
that aren't sold in Korea.
Try them on.
They look perfect on you, Ji-eun.
You're not supposed to give
your girlfriend shoes as a present.
I might put these shoes on and run away.
I want you to put them on and run to me.
JI-EUN
JI WOO-MIN
You got more Instagram followers.
You're almost an influencer.
Honey, don't provoke me.
You'll ruin my makeup.
I think starting over
with that guy Nam-jin made you popular.
Joseph, just tell me what you want.
I have to go to work.
- When will you post the pics on Instagram?
- What pictures?
Didn't the multishop buying team
go to New York for your shoes?
Esther read the headlines
in Cheongdam Daily.
Am I the Cinderella in today's gossip?
You know I'm a curious cat, don't you?
Ppyoji, wear those
for my mom's birthday party today. Okay?
I can't find anything
to match them with, so not today.
And these aren't
for a common-wage slave like me.
Flagship stores and department stores are
everywhere in Cheongdam-dong and Gangnam.
Swipe that card.
LET'S MEET SOME TIME
This person wants to see me.
Looks like a mega influencer,
with two million followers.
- Should I see her?
- Of course.
Look at this, too.
SELLING A T-SHIRT SIGNED BY THE FAMOUS
DESIGNER JOSEPH HIMSELF!
What? Five thousand won?
When will I get to feature
a shoot like this?
What are you doing here?
You're not supposed to be here.
Come on, as if we've never met.
I came to see you.
I got paid.
I'm here to pay you the money
for the profile shoot.
That was long ago.
I'm fine with it.
Let's just say
I helped out an aspiring model.
Really? Then how about
I buy you tteokbokki,
with this extra money?
I'm hungry.
Let's go for some tteokbokki, please?
- Seriously.
- Come on, let's go!
When I went to the DDP
to see the Seoul Collection,
people took pictures of me,
saying I'm a total fashionista.
They'd post the pictures
on their Instagram, too.
That's when I realized it.
I'm a hip guy with strong potential!
But you failed all your auditions?
Image, body, personality,
and the face, I've got it all.
But I don't know how I ended up here.
Can you sponsor me?
Sponsor?
Excuse me.
- One Coolpis, please!
- Okay!
I'm taking a break from school.
Can I stay at your place?
Just for a month.
I'm thinking about attending
a proper model academy.
To sponsor you, no.
To let you stay over,
we don't know each other well enough.
Come on, all the top stars start out
with their managers like this.
- Here's your Coolpis.
- Right.
Thank you.
Coolpis is perfect for tteokbokki, right?
You know this place has
a branch in Hannam-dong?
That's all thanks to me.
Two postings on my Instagram
made them trendy.
The Hannam-dong branch asked me to visit,
but I'm just too busy now.
I know.
You have such a great eye
and review-writing skills.
You really have an insight as an agent.
The point of influencer marketing
is sharing experiences, not information.
No wonder you have
such a strong fan base, Xena.
My followers are loyal
compared to other influencers.
They always visit
the trendy spots and restaurants.
I can't wear just anything,
from clothes to makeup.
Because they always do everything I say.
Of course.
Eight hundred thousand followers
see every picture and review from you,
and open up their hearts, right?
You communicate so well with them, too.
I've been so busy lately
that I lost some weight,
and then there were
nasty comments about me
not being a plus size anymore.
Have you seen those?
But your body positivity movement has had
a huge impact, not only on young women
but also on women in their 40s and 50s.
I love your message
about loving yourself the way you are.
I'm a loyal subscriber
to your YouTube channel Seventy Look Book.
I appreciate the likes
and the subscribers.
Well...
You received
the other products as well, right?
I thought it'd be better
to mix and match items
from the same brand,
so I sent you different kinds of items.
You're good.
Wanna show the HQ
how you kill two birds with one stone?
We know you're so great at styling,
so we'll leave it up to you.
You're aware it's for two posts, right?
One for styling, and one for review.
If there's anything else you need,
please DM me anytime.
Well, I do have one favor.
Sure, what is it?
Those shoes are not fake, are they?
Sorry?
#XENA'S_EVERYDAY_LIFE
- See you soon!
- Gosh.
What does she do?
I told you. She's an influencer.
That's her job?
They say it's the birth of a new race.
She's got two more Lamborghinis
in different colors.
Lending her the shoes
you got from your boyfriend
is such a tough duty.
Don't even try to imagine me
taking this video for her Instagram story.
See you soon!
Okay.
Hey, Ye Seon-ho,
were you imagining it just now?
-No, I wasn't
-You were, weren't you? Get back here!
This is so embarrassing!
- Ms. Oh.
- Yeah?
You want to put those scarves on JD,
and you're only buying me champagne?
Vintage champagne.
And what about this caviar?
This is tip-top stuff.
- Cheers!
- Cheers!
You know Thierry Henry
completely fell Audrey, right?
It's all thanks to my big mouth.
The campaign and escort were so excellent
that he even sent us
a thank-you email about it.
Anyway!
Tell him to launch Earlaine in Korea,
and become their agency.
What's the point of a thank-you email?
He asked for something in the email.
He was looking for someone to be
their international ambassador for Asia.
What? "International ambassador"?
Oh my gosh.
Oh my, I must be drunk, Ms. Hong.
Look, she just has to post
an Instagram picture like this, right?
No need to pay us.
Just make JD the international ambassador.
How can we not pay you?
That's how you earn a living.
One airport outfit will do.
Then I'll hassle the HQ
so that they can pay you big.
- Ms. Oh.
- Yes?
- You're...
- Yeah?
...such a capable woman!
You were born to run an agency!
Should we order another caviar?
- Okay. Deal!
- Deal!
Excuse me!
Another round of caviar, please!
Do you think I'm a joke?
Did you think I'd be happy
if you asked me to start over?
Let's just stop being friends.
Thank you.
Madame Jang.
Wow, what did you get me?
Are these bath bombs?
I heard you do bubble baths every day.
- Oh my.
- Mom and Dad are like newlyweds.
A different scent every day, Madame Jang.
Happy birthday.
What took you so long?
Happy birthday, Madame Jang.
Thank you, Woo-min.
Come, sit.
- Sure.
- Over there.
Everyone must be hungry.
Oh gosh. So hungry.
Time to bring out the food.
Could you please prepare my orders?
Yes, ma'am.
I prepared a feast for everyone,
like a mother feeding her children.
It'll surprise you.
The vibe has changed a bit, hasn't it?
Something happened
between you two, Ji-eun and Woo-min?
Some sort of love affair, maybe?
Mom, please.
Those two are acting kind of weird.
I told her we should stop
being friends and go out.
And she turned me down.
She's already with someone else.
They haven't met since then.
Oh my, bosh!
Woo-min.
A word?
What a drama!
Why did you have to let Madame Jang know?
You could've just smiled.
How could I smile?
The girl who rejected me
and ended our friendship
is across from me.
I was caught off guard that day...
It was just too sudden.
I'm sorry.
I take back what I said about us
stop being friends.
Your rejection...
it hurt a lot.
Were we not supposed to date at all?
Or even stay as friends?
I couldn't organize
my thoughts or feelings.
I couldn't stay cool.
You'll sort it out,
like you always have.
You won't regret it?
Then...
Let's shake hands.
I'm leaving.
Woo-min!
- Are you heading out?
- Yeah.
I'm really not comfortable
living with another guy.
Come on, I'm loving it.
I'm going to search
modeling academies today.
All right, get a good one.
I'm off.
I'll clean up before I head out!
Good luck!
Do you know this purse?
Isn't this the one
the HQ lady was carrying?
That's right. Isn't it scary?
Acting like if she owns this sample.
When I saw it, I was in shock.
I wondered how she could afford this.
We already sent the purse
JD's wearing to the airport.
Why did you get another sample?
This was the only remaining spare.
You know she's unpredictable.
I kept one just in case.
If she ever wants to see
the purse anytime,
we have to break into department stores
or storage to get it.
We need to be fully prepared.
I'll keep it.
If something happens,
I should be the first one on the scene.
Maybe influencers are
better than celebrities.
They give just as much as they take.
Hold on.
Look at this.
It would've been so much better
if she took a picture of her smiling.
IT GOES WELL WITH ANYTHING
I'm just thankful for the post.
She's JD, after all.
She's not posting them for free.
Now that JD uploaded
her pictures, let's keep going.
I'm impressed
with Xena's recent post, though.
It really had an impact.
When it goes viral,
the HQ wants to do
a media mix with the review.
Tell them
they need to pay extra for reviews.
SHIM DO-YOUNG
The number you called is unavailable.
What's this?
Am I in a love triangle?
Or is she a two-timer?
Can you see I'm a mega influencer?
1,73 million, on Instagram,
YouTube subscribers, 490k,
That's 2,2 million in total.
Doesn't it overlap?
So you want to introduce
our products to all those followers
and arrange a group purchase.
Did I get that right?
You know, your pop-up shop went so well.
Don't you think
it's time for you
to use that popularity for sales?
The pop-up shop was designed
to promote Mr. Joseph's identity,
not to boost sales.
I think you misunderstood our brand...
Hey.
Haven't you seen Thierry Henry
and Ms. Ahn Nam-hee's Instagram live?
Interaction!
Communication through content!
That's power!
Right, that live stream has been
a hot topic in the industry lately.
I used to work as a merchandiser.
I quit because I couldn't force myself
to sell things I didn't like.
I only choose and sell
hip, unique, and trendy stuff.
You know that reputation
is everything to an influencer, right?
And the reputation alone
made me a mega influencer.
You are so lucky
that you were chosen by me.
But we've never done
influencer marketing before.
Well, what do you want?
I could even sell chewed-up gum.
Chewed-up gum? That's gross...
I need a code
for a group purchase live broadcast.
The margin will be 30%.
I've even done three rounds
for a single product on a live stream.
Many brand owners call to meet me.
But I only work with brands I like,
I'm a megastar.
What's up with all these randos?
I almost said okay to that.
She was so persuasive,
like a voice phishing scammer.
She's even done three rounds
on a group purchase.
I tried to stay firm too.
We both tried hard, huh?
We really did.
Throw it on me too.
This is luxury bay salt.
Is it expensive? Lay it on me.
More.
What time is it?
Hello, Ms. Park, Ms. Lee.
Wait, Ji-eun,
are you picking us up in this car?
Ms. Lee, get in.
Ms. Park, the car behind me!
Behind... Oh God!
- Let's go.
- Please, go ahead.
Oh my.
Oh gosh, the door...
Ji-eun,
is this how you normally do
business at Audrey?
Who would prepare
a car like this for a pick-up?
For maximum results with a minimal budget,
we don't have a choice, Ms. Lee.
The agency must follow
instructions from the HQ.
Ms. Park didn't like
what the influencers prepared for today.
The scarves and the mix-and-match
look totally unbalanced.
Shooting in the streets
makes us look cheap...
A U-turn.
You see,
I had no idea
someone like you worked at Audrey.
I don't work at Audrey.
I'm the photographer today.
Photographer?
Audrey, that's unacceptable.
How rude to ask
a chief photographer to do this.
No, I'm a friend of Ji-eun's.
She asked me as a favor.
And I'm not
a chief photographer, so it's fine.
Photography is about a good sense,
not about experience.
Please do your best.
Sure.
I should have gotten you
a coffee or something.
You've gone
to all this trouble to drive me.
How inconsiderate I am.
Has Ji-eun ever mentioned me?
She and I are very close.
Ji-eun, I love the concept today.
The scarf and mixed-and-match
are well-balanced.
And it's so nice we're doing the shoot
at such a pretty avenue like this.
Mr. Photographer, this is the kind
of vibe that's trendy these days, right?
I'll do my best, Ms. Park.
Thank you, Ji-eun.
Should we get started?
- Ms. Lee.
- Yes?
- Go get some coffee.
- Okay.
I'm in a great mood today.
Thank you.
Hey, Ji-eun,
go get some coffee for everybody.
- Yes, Ms. Park.
- Ms. Lee.
I asked you to do it, didn't I?
Can't you see Ms. Pyo is busy?
Right. I'll go.
What was she thinking? I'm sorry.
Ji-eun.
So lovely here. The sunlight's great.
It really is.
You and that photographer
are friends, right?
And nothing more?
Yes, just friends from college.
Just friends.
It's such a nice day today.
Ji-eun, can you touch up
the model's scarf?
Right, the scarf.
The shoot could've been tough
with the HQ people around,
but you're making things easier.
Thank you.
I never thought you'd say that.
Don't take it.
- Welcome.
- Hello.
Huh?
Hello, Ms. Hong. What can I do for you?
Oh...
Can I help you?
Is it sold out?
Sorry? What are you talking about?
The purse from the pictures on Instagram.
But I don't see it here.
You mean the purse from the pop-up shop?
Well, it's not for sale...
I'm not here to buy it.
I'm Hong Ji-seon.
Ms. Hong, it's not a product for sale,
but a work of art.
The sponsorship won't be available.
I hope you understand.
They said it isn't available
even for sponsorship.
I know it's out there,
so why can't I have it?
Things like this happen sometimes.
Joseph isn't a famous designer,
so I shouldn't have to go and beg him.
My world-class star, JD, has
no reason to carry a purse like that.
They're way below your level.
It means I'm on the same level as you?
Whatever.
Cancel everything you scheduled.
I'm not in the mood.
JD, then we'll have to pay
the penalty fee.
Penalty fee? Pay it.
I'll do it myself.
After paying double or triple the penalty,
I'll no longer use that brand.
That'll do.
I've made myself very clear.
JD, instead of that purse...
I said I've made myself clear.
What do we do?
Since she already did the Instagram post,
I'll tell them to drop the airport OOTD.
No photo shoot for JD.
JD wants to cancel everything.
What you brought me today
is not on my level.
Why are you smiling like that?
Nothing. Just something
that happened at work.
Looking at your pretty smile,
it must've been something nice.
It's not that.
Hello, Mr. Lee. I came early.
Hello, Ms. Ahn.
I don't know if you remember me,
but I'm Pyo Ji-eun from Audrey.
I remember.
We've met several times, haven't we?
It's really an honor, Ms. Ahn.
I never would've thought
we'd be having dinner together like this.
You should've told me earlier.
She mentioned you're her role model.
So I asked you for dinner.
Thanks for your time.
You've invited me to such a lovely place.
The pleasure's all mine.
I went to a Paris fashion school
to become a designer.
But looking at my friends' work,
I got discouraged.
They were all people like Thierry Henry.
I have the eye for it,
but I was never satisfied with my work.
I know exactly what you mean, Ms. Ahn.
Every time I did a project in college,
I could see how far behind my peers I was.
My parents ran a tailor shop.
Even people from the countryside
would have Dad tailor their clothes.
Whenever I'd see
my peers' work and get home,
I'd just sit my dad down and cry, saying,
"Why wasn't I born
with the same talent as you, Dad?"
"Am I really your daughter?"
I just kept whining.
But I really love my job.
I'm proud of myself
for working in the fashion industry.
Life's most important necessities are
clothing, food, and shelter.
And clothing comes in first.
It means
it's that much more important to people.
So you're saying,
we get people
the most important thing in their lives?
Yes.
You two get along so well.
- Shall we toast?
- Sure.
I should give you a nice scarf,
but I couldn't
because I didn't expect to see you.
This is all I have.
You seemed a bit chilly.
No, the car will be here...
You can just have it.
This is a product
that Audrey is promoting right now.
I was wearing it,
thinking I could sell it better
from experience.
It's warm.
The car isn't here yet?
I had so much fun at tonight's dinner.
Thank you, Ms. Ahn.
It's here, I'll be going now.
It's truly been an honor, Ms. Ahn.
Thank you.
Have a good night.
REMEMBER WHO YOU ARE
THAT'S OUR PHILOSOPHY
Hey, Ji-eun.
Hey, Woo-min! I got one, too!
You did?
What? Did you think
you would suddenly become a rising star?
I expected it a little.
Gosh.
Wanna grab a beer?
You look drunk already.
I was so tired
and could've gone straight home,
but I came all the way here
for your magazine.
I'm such a loyal friend, right?
Get in!
I'll be loyal and get you home.
Hey, let's go for a beer.
- Get in!
- Beer.
Fine.
After all that talk about beer,
how disloyal.
No.
Not this one.
To the left!
- Left?
- Right.
- Hurry up.
- I found it!
- I got it!
- You did?
- Let me see!
- Found it!
- Let me down.
- No.
Come on, don't do that!
- Let me down, Woo-min!
- I don't wanna.
Okay, there.
Wait, Ms. Hong.
She's not wearing the purse
on the day of airport shooting?
How's that going to
make us look to the HQ?
You know how fickle celebrities are.
We can cancel things once in a while.
It's not just anybody, but JD.
Then what about a pictorial photo shoot?
Where's that money coming from?
Anyway, JD wants to do the photo shoot.
You shouldn't have arranged
the shoot in Bali.
If you insist,
I'll call the HQ
and tell them we're canceling.
Is that enough?
How could they possibly blame a celebrity
like her? They'll just kill us!
No loyalty, no trust.
Isn't this too much?
I'm so disappointed in you.
That's why I brought it here myself
instead of using a courier service!
Because of that champagne we shared!
What's going on?
It's JD again.
She'll shoot in Bali
but not the one at the airport.
What? Has she lost her mind?
We hyped up the mood,
making all the influencers post about it.
JD was supposed to do the airport shooting
so that we could complete
our brand strategy. But it's messed up?
What can we do? It's JD.
I can't believe this.
At least she'll do the pictorial.
I feel so lost.
This isn't easy for me, Ms. Oh.
Hi, Woo-min.
You left something in my car yesterday.
Don't you need it? It looks like a purse.
Yes, I did.
But not anymore.
I can drop by your office,
just in case you still do.
I'll be out of town for a commercial.
No, you must be busy.
You can give it to me tomorrow.
I really don't need it.
Are you sure?
All right, good luck with work.
Let's go, Woo-min.
- Wake me up when we get there.
- Okay!
Wait, here!
I bought you some coffee.
Thank you.
What's your name?
That's such a rude way of asking.
Good work today.
My name's Chae-young. Park Chae-young.
I'm Do-young! Shim Do-young!
Chae-young.
- Good luck!
- See you!
Excuse me...
What? Just tell me what you want.
What I want?
Do you like me?
I'm not interested in dating.
Bye.
I'm not done!
I'm busy.
Can I...
Can I follow you?
I'll DM you.
I'll answer if I want.
Nice! Got her Instagram.
Bye!
Sir, if you're not going to buy a copy,
you can only check the sample.
- Okay.
- No, I'm going to buy it.
It's just that
some pages of the sample ripped out.
But that doesn't mean
you can unwrap the others.
My daughter is a famous model
who's in lots of photo shoots,
so I buy five or six magazines a month.
But this month,
I can't find pictures of her anywhere.
Maybe she didn't do any.
Hey! My daughter's a successful model!
Mom, Dad.
Hey, Seon-ho.
Seon-ho.
Here,
this is my daughter.
Ye Seon-ho the supermodel.
Dad, after all your strong opposition
of me being a model,
you're buying magazines?
He's probably spent almost a million won
for the magazines with you in them.
He got kicked out of a bookstore
for looking at the magazines too long
because they thought
he was an old pervert.
Stop that.
I looked around a bigger store,
but it doesn't seem like
they have any with you in it.
Dad, I haven't been
doing photo shoots this month
except for that one magazine.
Modeling requires a perfect body,
and I've seen my best days.
Nonsense.
You're my daughter.
Do as many shoots as you want,
until you're 100 years old.
Dad will always be your fan,
Ye Seon-ho the supermodel.
Seon-ho, I'm your fan too.
You're the best, my daughter.
Joseph, Ms. Hong came
for the purse yesterday,
but I said no
since it wasn't for sale.
Good job.
But she's at the boutique now.
- I think you should see her.
- What?
Ms. Hong.
Joseph!
I can't control myself
when I'm emotional like this.
I think I've lost my mind,
day-drinking at your boutique.
No, it's fine.
Come here. Don't cry.
This way.
Oh, dear.
What happened, Ms. Hong?
No, I just...
I just thought of you.
Looking back at my life,
you were the only person
that ever took care of me with respect.
I'm stylist Hong Ji-seon.
You're not VIP.
Just wait here.
She's a guest, so please let her in.
So I'm here
to say thank you.
People...
they look up to me
as JD's, a superstar's famous stylist,
but, truthfully, my job requires
the greatest emotional labor ever.
I have all the fashionistas
that are close to me.
But me?
Busy buttering up to
those fickle-minded people.
When they're drunk and throw up at home,
I go run and get the mop.
Slay.
JD is going to Bali for a photo shoot
and she left me out.
Bosh!
But you're her stylist.
She's just being fickle.
I...
I've been working in fashion
since I was twenty-five.
And I'm still in this industry.
Not everyone can do that.
It's because I've stayed strong so far.
Joseph.
I really want to go to Bali.
Take the purse!
Thank you!
Let it out.
Thank you so much!
Hi, Ji-eun!
Huh? I told you
if you show up like this again,
I'd report you for stalking me.
Come on, you're scaring me.
No, you're scaring me.
Stop following me. I'm busy.
Oh, and I've got a boyfriend.
So everything between us is over.
I was going to say that first.
Ji-eun! Do you know Ji Woo-min?
Your boyfriend. It's not Woo-min, is it?
How do you know Woo-min?
I think he likes you,
so I'll stop sticking around you,
and become your cupid.
Wanna take a look?
PHOTOGRAPHY BOOK
I told you not to take
pictures of me. I have to focus.
That color is as red as blood.
I'm warning you.
Come on, Woo-min!
Get over here, seriously!
- Hey!
- Get back here!
Nam-jin bragged so much
about how pretty his girlfriend is.
It's nice to finally meet you.
Likewise.
Nam-jin is sweet and gentle, isn't he?
But that's why
he's the least popular among us.
Don't talk smack
about him in front of her.
Wrong. We're just jealous.
Nam-jin likes women who are career-driven.
You two make a great couple.
Thank you.
But do you think
you're gonna be okay, Ji-eun?
Marrying a chaebol?
What are you doing?
- Hey.
- Stop it.
He's a businessman, not from chaebol.
You can say he is.
He has the whole package.
Then she would be the only daughter-in-law
of a chaebol that's working.
You know, US President Biden's wife
still works as a school teacher.
Seriously?
MS. OH
Sorry, I have to take this.
Sure.
Yes, Ms. Oh?
JD will do the airport shoot!
Now?
The HQ is so happy to hear about this.
But I already told the press
to cancel. It's too late.
There's an idol who's flying
around the same time.
So reporters are already there.
Ms. Oh, do you have the purse
that Ms. Hong gave back in the morning?
We sent it over to Son Ye-jin,
the actress, like the HQ told us to.
Don't you have one?
What do we do?
There are no samples at the HQ.
No, I was just asking.
I'm heading to the airport right now.
Ji-eun, what are you doing?
I'm sorry.
Something's up at work. I have to go.
What happened? Let me give you a ride.
I can just go by myself.
Please explain it to your friends.
I'll call you later.
JI WOO-MIN
The number you called is unavailable.
Please leave a message...
Woo-min, where are you?
I need the purse now.
Can you come
and bring it to Incheon Airport?
Call me as soon as you get this.
- Yes, are you done?
- Good job today.
Thank you for today.
Wait, let me just take care of this.
Yeah, Ji-eun. I'm leaving now.
I'll drive as fast as I can.
Agency? Or HQ?
- Agency.
- Oh.
JD hasn't done one in a while.
You know how fickle she is.
Is she really coming?
Yes, she'll be here in 30 minutes.
Please take a lot of pictures, sir.
Even if the purse is upside down,
it'll sell out, so it's worth it.
- Good luck.
- Sure.
Yes, Ms. Hong.
Yes, where is she now?
I'm in Area 5.
The purse is on the way.
It'll be here around the same time.
Okay.
Come on!
- It's JD's car!
- She's here!
- It's JD!
- Over here!
Look here, JD!
- JD!
- Look here, please!
Over here, please!
- Look here!
- Over here!
Honey, this is all your fault.
I did my part.
Right, it's our fault.
I've heard of celebrities
refusing to wear a product,
but I've never heard of an agency
that didn't bring the product in time.
This has to be a first
in airport outfit history in Korea.
Good luck. I'll see you later.
What's going on with you?
I'm sorry.
The HQ is going crazy!
They're crazy over the moon!
Ms. Ahn uploaded pictures of her
wearing the scarf on her feed.
She even introduced the artist
that she collaborated with.
And it's everywhere!
London HQ just called
to thank us for top-notch marketing.
I'm learning a lot from you, Ji-eun.
Love you, Ji-eun!
Ji-eun.
I tried to step on it.
Sorry, I'm late.
We've always been like this.
You're always late.
The timing's always all wrong.
Nothing ever works out.
I'm tired of looking stupid all the time.
I'm tired of saying things I don't mean,
or pretending I'm okay or cool.
Seriously.
I want to stop all this.
Hey, that's too much.
I said I was sorry.
What are you even sorry for?
You do everything I ask,
you handle everything so well.
And you're trying so hard
to deal with all my stupidity.
You said we were just friends.
We're just friends!
Exactly!
That's why I want to be
your boyfriend again!
The timing's all wrong? I'm too late?
Watch me how I catch up.
I'm going to start
running at full speed now,
to you.