Summer Rebellion (1970) - full transcript

BUY

BUY
Buy me.

Buy. Buy.

Don't hesitate.
Come on in.

NOW

Ladies and gentlemen.
We have an important announcement.

We have developed it.
We have done the research.

Spared no expense.

The watch that never stops.
BUY ME

SUMMER REBELLION

FINNISH



HAPPINESS

SEARCHING FOR FINNISH HAPPINESS

Worlds greatest clock brand
Demolishes old concepts about clocks.

This sturdy and reliable clock can be
bought from almost any store.

Comes with a one year warranty.

Price is unbelievably cheap due to
mechanisation and mass production.

Wrong way of washing has
yellowed the white

...-lly developed nylon...
...is with other synthetic fibres...

When you wash these from the start...
They stay white for a long time.

Every day, to earn my daily bread

I go to the market where lies are bought

Hopefully

I take up my place among the sellers.

Brecht



Studio Picture Sisters

This is an interview of
photo model Susanna.

Now that the recorder is rolling, could
we, before shooting, ask you a few...

- Sorry for being so familiar.
- Oh, it's alright.

...ask you a question.
How did your career start?

It happened quite accidentally.
I was walking down the street when

someone discovered me
and that's how it started.

So, like with everyone.
Did you even dream of ...?

Of course as a little girl when you
hear about this kind of a profession.

So in a way little girls do.

I have to ask you very simple questions
people want to know.

What is your favourite colour?

I think it's red. Warm red.

- Political?
- No, not political. Just as a colour.

I understand.
Your favourite food?

Well, I do love spaghetti,

but I can't eat much of that.

- Your profession demands.
- Profession demands being slim.

- Sorry for talking over you.
- It's alright.

Can you recommend,

as most of
our readers are women,

a special hack
for staying slim?

Well, a hack I've used a lot is

an egg a day with white wine and
a lightly grilled steak.

That's how you get slimmer.

Eija Pokkinen, photo model.

- But it... what?
- Nothing, continue.

I don't know. It feels like I'm not
myself at all when I do this work.

It's like... selling yourself
piece by piece.

And this other role, it sort of...

it sort of eats
me away piece by piece.

GENTLE VIOLENCE

And attached to this, a heating
system with enhanced blower.

Adjusts with a thermostat and works
even when the motor is not running.

I'm sorry, but now I have to
ask you this bra question...

- Yes?
- ...as there's so much fuss around it.

- Would you still agree to
these kinds of sessions?

Not a chance, this fuss
was enough.

- Our magazine is socially conscious
and our readers would be interested

if we raised a couple issues.
Racial segregation? Do you agree?

Well black power is all the rage
in the modelling world as well.

All the top models in Paris are black.
I wouldn't object being black myself.

Well wasn't that fun?
But now we have to start.

Susanna, come this way...

We have agreed with the Picture Sisters
that we would be striving for soft

and natural, beautiful freshness.

In contrast to these raw advertising
photos we'll bring out the human in you.

Well, girls. I'll call you later then.

And I'll take this glass from you.

Music on.

We'll see when the human appears.

OBJECTS DO NOT CRY.

Veli, 17 y/o

We're in Paris, the product is moving
and that's how we sell.

This one morning when Susanna had left
for work there was this one bloke

lying down when I came in.

I told him:
"Take a hike, there's the door."

I had this fine gal in Jyväskylä once.

But, well...

It never amounted to anything.

Are you alone? Unhappy?

Are you rejected? Abandoned?

Doesn't anyone care about you?

The latest invention of
American science. Buelcream!

Your skin used to be like wood, but
Buelcream makes you shine!

Never more alone!
Never more alone.

Friends are waiting for you.
Friends are waiting for you.

Buelcream, the harbinger of love!

Buelcream!
Remember, Buelcream.

- Fire and burglary, Pellinen.
- Eki here.

Thanks for last night.
You were wonderful as always.

- Did you clean up?
- Me? Clean up?

STRANGER IN ONE'S
OWN COUNTRY

USA OUT FROM VIETNAM

Look, I'm sure it's her.

POWER TO THE PEOPLE

I absolutely think Eki should apply
for the grant from the USA.

Nuclear physicist like him has
no chance in Finland.

We're not building any atom bombs here.

I'm going to give Eki this.

It's about how to apply
for a grant and such.

- Oh my god, there's a guy over there.
- Where?

Couldn't you turn this
way and talk with me?

How are your parents doing?
Are they dead already, or?

Actually all the guys I've gone out
with lately, they...

They're all not that nice.

Others smell so foreign.

And they can't satisfy me anyway.

Have some more.

Let's binge and you
can stay for the night.

- You remember Veli?
- Yes.

He lives daytimes here, sleeps on
this bed, uses the bedroom

he's there with a bathrobe on
and he eats all my food

and he straightens everything
to cover up all he's done.

- That's a nice picture.
- Which one?

They're all discarded ones.
Not selling enough.

And no shadows left on the background.
I'll be back soon.

- Ah, Susanna, little darling.
- Hello.

- What you been up to?
- Nothing much.

- What's on the little heart of yours?
- Well I was just passing by...

- And you wanted to see me?
- Yes.

I was thinking. Yesterday we had
the shoot with the five girls.

Yes?

Just a moment.

Well, we talked with the girls
afterwards, and especially Sinikka...

Pekka! Heinonen is here, would you
talk with him for a while? Good.

Sinikka said she got three times
more money from the same shoot.

Oh, my darling, why didn't you
come to me before the shoot?

I didn't know.
I would've if I had known.

It's not like that.
Just think about it....

And Raija for example.
She started the same time with me.

She attended the same shoots.
And she earned much more than I.

Oh my sweet darling,
you see, Raija is a rarity.

She's the kind of rarity we can
only use three times a year.

Take postage stamps for instance.
If we have there the...

hate to say an error, but...

but you understand that rarities
are much more valuable.

Isn't it true? Let's see these
photos for example

that we took of all of you.

There's Sinikka, there's Raija...

These are body shots but you'll
see from these that

you'll have to keep yourself fit.

We have many hundred models.
300 or 400 we could use.

And now you were one in five already.

You're not a useless gal by any means.

You see, a photo model is like a flower.
And flowers need constant care.

Flowers are cared for by humans,

but we need
to care for ourselves.

Pekka.

What would you think if we made
Susanna our spring girl?

Yup. Let's do it.

Okay, let's have some...

Smoke some and blow and
let's make it a bit sexier.

A bit more sexier.

Good, good, now this is sexy.

Let's try that one again.

Little more lips.

I can't do it any more.

Do you want anything?

SUMMER GIRL SUSANNA

MAN KILLED HIS EX-WIFE
WITH A STRAP

WEEKEND [NEW]

IS ORGASM LIBERATING?

SUSANNA TELLS ABOUT HER LIFE.
DO "GOOD LOVERS" EXIST?

NEW WEEKEND

Head aches

Troubles of modern life: pressure at
work, constant competition

and striving for improvement
bring about mental pressure. It aches.

Aching. Pain. Agony. Neutri.

This modern painkiller is the right
solution for you. You can count on it.

This modern painkiller is the right
solution for you. You can count on it.

To most aching of pains. Neutri.

Inexpensive value pack
for chronic pain.

Remember, Neutri.

Remember, Neutri.

Buy. Buy. Buy.

Succeed.

Under the seemingly
smooth skin of our society

is hidden the hard truth
of the economic system.

Succeed or get left behind.

Escaping into dreams and nature

is the search for happiness
SEARCHING FOR FINNISH HAPPINESS

of the estranged westerner. Come.
SEARCHING FOR FINNISH HAPPINESS

Come. Come.

A TRIP TO THE COUNTRYSIDE

- Good day.
- Good day and welcome.

- How wonderful!
- Why are these logs so scaly?

It's machine cut to ensure a tight fit
to keep it warm in winter.

- A beautiful window.
- An old local tradition.

- Beautiful table.
- Akin to the cabin atmosphere.

What do you think people look for in
this kind of cabin culture?

Are those...

Do the first generation urbanites

long for the childhood
memories amidst the trees?

That, and also to find some
cosiness away from the city hassle.

To find again that sense of safety.

That's right. Our company aims for
the perfect technical result in design

and for a cosy way to spend
a summer, and...

No-no-no, we're going home.

We're going home now.

ACTOR MELASNIEMI PRESENTS THE
STRUCTURE OF THE CONSUMERIST SOCIETY

Everything in our society
is predetermined

even though advertisements create
an illusion of freedom of choice.

Bulk manufacturing doesn't
leave space for freedom.

Ideals follow production.

WHO OWNS

When the system is big and complex
enough, people forget

it is privately owned and start to
consider it as some kind of a republic.

The consumerist organisation dictates

the individual's life's
content and direction.

There can be no failed products.
Rather let humans fail.

You're taught to respect ownership.
Even if you owned nothing.

Just like everyone.

Even though whole Finland is
owned by a couple rich families.

When Eki and I get married
we move abroad.

If we get bored living somewhere
we move some place else.

I get to work in places where
I get to represent Finland.

The only inventions that get made
are those that make profit.

And when the crop is harvested, bang.

Bang. Bang! BANG!

If we, for example, gaze
at a star in the sky

we can't be sure it even exists
any more. It could just be the light

coming down to the Earth.

For instance, it takes 11 minutes for
Sun's light to arrive.

It could arrive billions
of years from elsewhere.

It shows if it's big enough
of an explosion.

Like the star in Bethlehem.

And this way these solar
systems and milky ways they

explode and condense like our Sun.
It's getting hotter, and hotter

it gets to a critical point,

and explodes
and with it our solar system.

And this way the whole system pulsates.
Condenses and expands and...

You wouldn't know if the
whole Universe was like that.

Do we explode too?

We have time to live
our life in peace.

And so could even
many mankinds.

The whole space system...

is actually quite
sympathetic and secure.

Whether we can manage all this space
and time we have is another thing.

The cause of all this fear might
be because of

this our societal system that is

unsafe and uncomfortable.

We keep up a wrong kind
of view of humanity and

people
never realise their options.

They can't know of anything.

It's very deliberate from those
that are in power.

Who gain from this all.

IN THE COUNTRYSIDE

TOWN MANAGER MEHTÄLÄ
The municipality of Hirvensalmi is

located in South Savo region,
in the Mikkeli province

near the beautiful and
clean watered Puulavesi lake.

The Centre of Hirvensalmi is located on
an isthmus between two lakes.

The population is centred on both sides
of the road siding the beautiful lake.

On the south side of the lake is a
nationally renown black alder alley.

An excursion to Hirvensalmi
is a real thing.

Travellers to Hirvensalmi have from year
to year realised it's great potential.

The future of the municipality is based
on tourism and pastime.

In the light of this,

a large scale Puula-plan
has been devised.

Its core is in planning...

the whole municipality
for travel and pastime.

Coffee.

THE CHURCH AND THE YOUTH

We are planning on building
a holiday village

on a land shared by us,
the municipality, and private parties.

I suppose you're interested as you don't
have places for summer vacations

like villas or cottages like elder folk.
- I have a car.

Oh, right?

- That I won't believe.
- Well, they do...

You use the situation for your advantage
by feeding the holidayers your ideology.

The very same ideology including this
outdated and unjust society.

Well I would respond that one
could disagree greatly on the subject.

You young people just exaggerate
on these disagreements.

Be as it may, we all live here in peace
and everyone can see that.

The church youth work,
the sports club's work, schools, all.

We all work together for a
common goal.

TEACHER TURPEINEN

Just like you said, vicar, but

there are varying opinions
on Christianity.

Well it may not be so varied, but
my thoughts are, that

we should recognise that Christianity
actualises in the society.

How, for example, a Hirvensalmi youth,
a boy or a girl

can really feel that they are living

in a Christian society,

where social justice comes true.

ON THE VILLA

Ahoy!

Could we come there?

- Huh?
- Someone's yelling there.

Nah, they're not yelling at us.

- But they're waving this way.
- Ahoy!

- What's the problem?
- Could we come there?

- How did you get there?
- The vicar brought us.

- And blessed you unto there?
- Yes!

We can't get a tent up here.

- There's room, just spread out.
- There's only these damn rocks.

The vicar should've known there's
no place for a tent.

- We have booze!
- What?

Booze!

- Is this your own?
- Oh, no...

A master builder owns this,
we're only renting.

- Then I understand the wallpapers.
- If we had the money, we wouldn't...

My husband is in the press business

selling ad space, and it means
you have to change jobs sometimes.

We can't settle down
anywhere permanently.

I'll put on the striped one,
the light is so striped here.

I'll take this off then, so
Eki won't mix us up.

How terrible, how is this,
I've never...

Just tie it there,
not there, more up.

- No, there's ants.
- Climb up there, to the treetop.

Hey, what're you doing now?

We're putting up an antenna,
if it's alright.

- Why so?

We're trying to get
reception on Radio Peking.

Peking... but you have a portable radio.
You can't get reception on that.

- You can if you ground it properly.
- Ground?

Could we set up a tent
somewhere on the island?

Well, for sure.
There's enough room here.

There you have a Finnish soldier.

Fell from the sky.

- Hey girls!
- You wouldn't without...

Come to the sauna and...

Our Midsummer bonfire is a bit modest

but can't make it bigger
due to forest fire warning.

Even though it's starting to rain.
Hope people's Midsummer isn't ruined.

This Midsummer time

is a highlight event for the
social life in this region.

Damn, here comes the rain.

And the Midsummer is ruined.

We have such a custom here
that all the weddings

are arranged for the Midsummer.

Some people even arrange
their own funerals on Midsummer.

CITY PEOPLE IN THE COUNTRY

My name is Ville and I like liquor,
pea soup, and Brilliantine.

I beat all the yeah-yeah-lads,
I'm oh so tough.

Should we call for a greaser joint,
those kind of guys I can't stand

We would beat up right here and now.
He is now in the hospital.

SEARCHING FOR FINNISH HAPPINESS

- Sorry, sorry.
- Is it still burning?

- It's burning.
- Thanks.

Let's put this back here.

Like so.

- Don't sit there, it's my seat.
- Get lost.

Susanna is looking well.
Veli you sit there.

- Food, food.
- Soon we'll all have delicious steaks.

Let it sizzle there.

There's nothing better in the
world than good food.

And you.

- Let's eat when it's possible.
- What do you mean?

Well there's two starving
to one sated.

I'm the other of the two starving.
I need to lose weight.

- Eki didn't mean that.
- What then?

He meant that it's peculiar that
the world can't be organised

so that we can't transfer excess
food to where it's needed.

It'd surely
be possible, technically.

But no one's giving
nothing voluntarily.

Not even if they had
a bit too much.

We wouldn't give up of this
steak at the moment.

- I would.
- Come on.

You're not part
of this discussion.

If some black Indian would knock
on your shoulder eyes glimmering and

ask for that steak, you'd never give it.
You'd grab it with your both hands.

The Indian?

Well done, Susanna.

Luckily everyone in our society that
wants to work, can also eat.

You well know that not everyone that
wants to work have a chance to work.

It's well known.

I might add that my husband represents
consumerist social democracy, and

I'm more of a humanist.

And I feel that the social...
excuse me.

God damn.

That's what happens every time she
starts to lecture.

She gets mixed up in her cleverness,
starts coughing and it's over.

I just wanted to say the society's
social equality should be

carried out with a faster pace.

So far we've managed to keep our
differences outside of the marriage.

- Fuck society, I want sex.
- Same here, the sister's right.

I want a home of my own.

MARRIED IN HIRVENSALMI,
ANSSI URSIN AND SIRKKA PAAJANEN.

SEARCHING FOR FINNISH HAPPINESS

This is the Eastern Highway
of our capital.

Workers are rushing to
their workplaces in the morning.

The film was shot in August of 1969.

Our protagonist Susanna wants to
succeed as sincerely as any other.

She wishes to succeed in work
and get lots of money.

She also wants to find her happiness
that includes: a rich husband,

marriage, and a secure life.

Forget the drag of cleaning up

There's a new family
member in the house!

Nix is a solution for modern homes.

Nix is the calm solution
for busy people.

Nix is not just a vacuum cleaner.
It also polishes.

Nix makes makes your
home a machine.

We do it. Nix is so very good.

Nix makes your home a machine.

Nix makes your home a machine.

What about the nails?
Having problems?

Better than your own.
Don't trust yourself.

Wildcat Press-On Nails.

Clean your nails. File the press-on
nails to match your own nails. Easy!

Oh, fuck.

Wildcat

Shit it doesn't hold.

So, file the press-on nails to
match the shape of your own nails.

- Oh, fuck.
- Easy.

And a bit of glue, and your
hands are almost as new.

Better than your own.
Don't trust yourself.

I repeat: a bit of glue.

Press the nail on the finger
and you have new hands.

Wildcat

Wildcat Press-On Nails will crown
any dinner party. Wildcat!

Wildcat Press-On Nails will crown
any dinner party. Wildcat!

Also you smell of money.

JARMO NIEMINEN
HEAD OF MARKETING

ECONOMIST
M.A. POL. SCIENCE, 29

IN LOVE?

Yes?

Good day.

Just a moment.

- Ritva?
- Yes?

Could you check whether the
interview 75 results have been counted?

- Just a moment.
- Thank you.

SHOULD I GET MARRIED?

Did anyone stay?

A DREAM COME TRUE

PARENTS TALK
ABOUT THEIR FAMOUS CHILDREN

IN THE WRONG CLASS?
TIGHT FIT FOR A BIG MAN. PROGRESS SLOW.

NO COMPANY OF SAME AGE.
WHAT WOULD UPPER CLASS LIFE BE LIKE?

GROWTH

FALSE OR TRUE

It's quite nice here.

How did you get the idea?

My colleague bought a
lot from near here.

I heard of this place from him
and I bought it.

Very effortless.

I installed electricity and
a telephone line here.

The phone line for important work calls.

There are a couple people at
work that know the number here.

I have a motor boat at the bay.
I go fishing sometimes.

- It's burning poorly.
- None of your business, pal.

What are you doing, are you crazy?
Get lost. Horrible.

Don't care, he's a bit jealous.
It'll get better over time.

It's not so dangerous.

- We can start grilling soon.
- What are you grilling?

I have some fish inside.

Hey the boat broke.

Always peddling with
other people's stuff.

How is it broken then?

- Oh, this.
- This stick fell on it.

I didn't have time to
organise yet.

It's only a railing. It's easy.
You can glue it, right?

It's iron though.
Maybe it can be soldered.

Isn't this quite expensive?

I don't know. It's a gift.
A colleague of my father's made it.

You must own a lot of stuff.

Well it's about how you
use your money.

I guess so.

If you have what to use.

Die Weisheit. Nicht hören,
Nicht sehen, Nicht sprechen.

This place is still so small.

These prefab houses are
nice for their expandability.

You can hang the old laundry
cauldron up on the roof logs.

There is no need for boiling
your dirty laundry.

Even the most difficult stains
come off without boiling.

For a successful man.

Gives the man
more than just a neat smell.

Galax.

SEARCHING FOR FINNISH HAPPINESS

VITASPERMO - AN INJECTION
A DAY KEEPS YOU PERKY

BUELCREAM - PIMPLE FOAM
BRINGER OF LOVE IS YOUR SAVIOUR.

A STORK? NO! LIGHT OF DAWN
CONTRACEPTIVE FOAM FOR CHRISTIAN HOMES

A stork?

No.

Light of Dawn - contraceptive foam.
Also for Christian...

A stork? No.

Light of Dawn - contraceptive foam.
Also for Christian...

I can't...

Light of Dawn - contraceptive foam.
Also for Christian homes.

Horribly cold.

Carefully. It's burnt.

- I can't even work like this.
- Do you have to?

You could stay here
for the whole week.

SALES OF ADVERTISING TIME IN 1970

WILDCAT
CROWNS A HAPPY NIGHT

HUNTING

I'll take the wig off.

ONE CLASS ABOVE

WHY

VIOLENCE OF THE SYSTEM

Hey, Susanna.

- What are you doing?
- I'm waking you up.

Don't wake me up.

Of course I'm being serious.

GENTLE VIOLENCE

You're not very wise.

Forgive me.

Veli!

Crazy!

I'll say it went off accidentally
as I was cleaning it.

It did go off accidentally!

WHY

The principle of owning
generates violence.

REBELLION 1

We want to own our close ones like
a house, a room, a doormat.

WHY

Owning is violence.
It erupts as violence.

Private property and the exploitation
of people are

society's systemic violence.
VIOLENCE OF THE SYSTEM

It extends even to
the closest relationships.

OWNS
The cruelness in society's ideals

seeps in day by day.

Moment by moment.

Gentleness, owning, getting, losing...

painful internal conflict that explodes
into our eyes as violence.

KNOWLEDGE

REBELLION 2

STRANGER IN ONE'S OWN COUNTRY

Consumerist fascism
leaves no options.

We are slowly starting to consider
that kind of a life natural

which doesn't have any
natural ingredients.

Knowledge of one's own place and
possibilities is lost in

the wordmongery of ostensible wellness.

EXPLOITATION

CONSUMERIST FASCISM

REVOLUTION IN FASHION

It feels like

that everything that has been made
should be torn down

to begin anew.

To see things clearly.
In a new way.

Of course it doesn't mean

anything to others as they are
ready to put up new advertisements

to replace the old ones.
But it matters to me.

REBELLION 3
THERE IS NO RETURN

Even the poor and penniless
imagine finding

happiness as a private entrepreneur.

As a petty merchant of one's own
physical or mental labour.

Welfare society is a
treacherous, misguiding word.

It cannot cover up the violence
in our financial system.

A prerequisite for individual's
happiness is born only when

the society goes through a
structural transformation.

From within the financial structure.

We need handshakes
between the exploited.

Western welfare state Sweden
attracts us as an ideal.

As strongly as Sweden exploits
cheap Finnish workforce.

Welfare is a dangerous illusion
that is used by property owners

and labour union betrayers
to deceive us.

This is the end of illusions.

REBELLION 4

WORDS THAT HAVE
LOST THEIR MEANING

...any other possibility
than to be destroyed?