Steve Jobs: One Last Thing (2011) - full transcript

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Narrator: STEVE JOBS WAS
A GENIUS OF THE MODERN AGE.

HE GAVE US TOOLS
TO CHANGE OUR LIVES

AND THE WAY WE COMMUNICATE.

HERE COMES A DEVICE
THAT COMES WITH NO MANUAL,

AND EVERYBODY KNOWS
HOW TO USE IT--AMAZING.

Walter Mossberg:
THEY WEREN'T JUST HITS IN
THE SENSE THAT THEY SOLD WELL,

BUT THEY ACTUALLY CHANGED
THE WHOLE NATURE OF TECHNOLOGY

AND CAUSED EVERYONE ELSE
TO FOLLOW THEM.

Narrator: THIS INTIMATE PORTRAIT
IS A REVEALING INSIGHT



INTO STEVE JOBS' LIFE...

David Sheff: ANDY WARHOL GETS
DOWN ON HIS HANDS AND KNEES,

STEVE SHOWING HIM
HOW TO USE THE MOUSE.

Narrator: HIS CAREER...

[CHEERING AND APPLAUSE]

HE SHOOK UP
A WHOLE INDUSTRY.

Narrator: HIS CHARACTER...

STEVE LOVED
THOSE CREATIVE IDEAS.

Narrator: HIS FAULTS...

STEVE ULTIMATELY
BETRAYED EVERYONE.

Narrator: HIS ARTISTRY...

JUST THE SMOOTH
LINES OF IT.

Narrator:
AND HIS ACHIEVEMENTS...

HE IS GOING TO INSPIRE
A WHOLE NEW GENERATION.



BY THE PEOPLE
WHO KNEW HIM BEST.

I'D GIVE A LOT TO HAVE
STEVE'S TASTE.

[AUDIENCE LAUGHING]

IF HE NEEDED YOU,
HE WAS YOUR BEST FRIEND,

AND HE WOULD SEDUCE YOU.

WHEN I WAS HAVING A HARD TIME,
HE WOULD BE ON THE PHONE,

HE'D DRIVE UP
FROM SILICON VALLEY,

TAKE ME OUT FOR DINNER,
HANG OUT AND TAKE WALKS WITH ME.

HE TURNED ON ME,
TOTAL STREET BULLY,

IN MY FACE, SCREA--
WE WERE--AND I WENT CRAZY.

I'D NEVER BEEN THERE.

I DON'T EVER WANT
TO BE THERE AGAIN.

Steve Wozniak:
HOW MUCH FUN WE HAD--OHH--

HOW MUCH FUN WE HAD
IN THOSE DAYS DOING
THINGS TOGETHER,

YOU KNOW, BUT YOU LOSE IT,
YOU CAN'T EVER GO BACK,

AND JUST TO HAVE THOSE
CONVERSATIONS THAT MAKE
US BOTH SMILE.

Narrator: THROUGH THEIR EYES,
WE REVEAL WHAT MADE HIM

THE MAN WHO ALWAYS GAVE US...

NOW THERE'S
ONE MORE THING.

[CHEERING AND APPLAUSE]

Narrator: STEVEN PAUL JOBS DIED
ON OCTOBER 5, 2011,

AT THE AGE OF 56,

A LIFE CUT SHORT
IN ITS CREATIVE PRIME BY CANCER.

HIS DEATH WAS
NOT A SURPRISE,

AND YET ITS IMPACT
REVERBERATED AROUND THE WORLD.

THE NEWS HAD SPREAD,
AND THE TRIBUTES WERE CREATED

ON THE NEW iDEVICES THAT
HIS VISIONARY GENIUS HAD MADE.

HIS IS A SUCCESS STORY THAT
COULD ONLY HAVE HAPPENED

IN THE U.S.A.

I DON'T MEAN TO SAY
THAT THERE AREN'T GENIUSES

AND WORLD-CHANGING PEOPLE
EVERYWHERE--THERE ARE--

BUT I THINK IN JOBS' CASE,

THE PARTICULAR PATH
OF HIS CAREER,

THIS COULD ONLY HAVE
HAPPENED IN AMERICA.

Narrator: STEVE JOBS'
WORLD-CLASS SALESMANSHIP FOUND

A GLOBAL AUDIENCE IN HIS FAMOUS
APPLE PRODUCT PRESENTATIONS.

HE ALWAYS HAD
"ONE MORE THING" TO ANNOUNCE.

EVERYONE THINKS, "WOW.
THAT'S--THAT'S SO MUCH,"

AND, "WELL, WE GOT
ONE MORE THING,"

AND THEN YOU PUT
YOUR BIGGEST THING AT THE END

BECAUSE IT'LL TIP IT.

IT'S GOOD, UH--IT'S
GOOD SHOWMANSHIP REALLY.

Narrator: TRAGICALLY
THAT "ONE MORE THING"

HAS NOW BECOME "ONE LAST THING."

THE NEWS THAT STEVE JOBS
HAD FINALLY LOGGED OUT

MADE HEADLINES EVERYWHERE.

THIS MAN REALLY HAD
CHANGED THE WORLD.

Jobs: WHEN YOU GROW UP,
YOU TEND TO GET TOLD

THAT THE WORLD
IS THE WAY IT IS,

AND YOUR--YOUR LIFE
IS JUST TO LIVE YOUR LIFE
INSIDE THE WORLD,

TRY NOT TO BASH
INTO THE WALLS TOO MUCH,

TRY TO HAVE
A NICE FAMILY LIFE,

HAVE FUN, SAVE A LITTLE MONEY.

Narrator: IN THIS EXCLUSIVE,
NEVER BEFORE SEEN INTERVIEW,

STEVE JOBS GAVE A RARE GLIMPSE
OF HIS VISION OF THE WORLD.

THAT'S A VERY LIMITED LIFE.

LIFE CAN BE MUCH BROADER

ONCE YOU DISCOVER
ONE SIMPLE FACT,

AND THAT IS EVERYTHING
AROUND YOU THAT YOU CALL LIFE

WAS MADE UP BY PEOPLE THAT
WERE NO SMARTER THAN YOU,

AND YOU CAN CHANGE IT,
YOU CAN INFLUENCE IT,

YOU CAN BUILD YOUR OWN THINGS
THAT OTHER PEOPLE CAN USE.

UM, ONCE YOU LEARN THAT,
YOU'LL NEVER BE THE SAME AGAIN.

Narrator:
IN THE LOS ALTOS SUBURB

OF SAN FRANCISCO, CALIFORNIA,

JUST ABOUT EVERYBODY
WAS AN ENGINEER

OR WORKED IN ELECTRONICS.

A CHILDHOOD SPENT HERE
IN THE FUTURE SILICON VALLEY

WAS THE FIRST KEY LUCKY BREAK
IN STEVE JOBS' YOUNG LIFE.

HIS CLOSEST CHILDHOOD
FRIEND WAS BILL FERNANDEZ.

IN ABOUT EIGHTH GRADE,
HALFWAY THROUGH,

THIS NEW GUY CAME
INTO THE SCHOOL,

WHO WAS STEVE JOBS,
AND WE WERE BOTH INTROVERTED,

INTELLECTUAL,
KIND OF SOCIALLY INEPT,

AND WE GRAVITATED
TOWARDS EACH OTHER.

Narrator: THE TWO BOYS SHARED
THE SAME HOBBY.

WE STARTED TAKING LONG WALKS
AND TALKING

ABOUT THE MEANING OF LIFE
AND WHAT IS THIS ALL ABOUT,

AND AFTER A WHILE
WE STARTED DOING--

IN ADDITION TO WALKING
AND TALKING--

DOING ELECTRONICS
PROJECTS TOGETHER.

Narrator: FERNANDEZ ALSO KNEW
ANOTHER ELECTRONICS GEEK,

HIS NEIGHBORS' SON
STEVE WOZNIAK,

UNIVERSALLY KNOWN AS WOZ.

SO ONE DAY, STEVE JOBS BICYCLED
OVER TO HANG OUT WITH ME

AND DO ELECTRONICS PROJECTS
IN THE GARAGE,

AND OUT IN FRONT WAS WOZNIAK
WASHING HIS CAR.

SO I THOUGHT TO MYSELF,
"OK. THIS STEVE IS

"AN ELECTRONICS BUDDY,
HE'S AN ELECTRONICS BUDDY.

THEY'D PROBABLY LIKE TO
MEET EACH OTHER."

Narrator: FERNANDEZ
HAD NO IDEA AT THE TIME

THAT THE MEETING
BETWEEN HIS TWO FRIENDS

WOULD CHANGE OUR WORLD.

JOBS AND WOZ WERE SOON TO
START A BUSINESS TOGETHER.

ITS NAME WAS APPLE.

Fernandez: IF WOZ AND JOBS
HAD NEVER MET,

THERE NEVER WOULD HAVE BEEN
AN APPLE COMPUTER.

THERE WOULD HAVE
BEEN COMPUTERS,

AND THERE WOULD HAVE
BEEN PERSONAL COMPUTERS,

BUT WE PROBABLY WOULDN'T HAVE
THE KIND OF

WONDERFUL EMPOWERING
THINGS THAT PEOPLE

FALL INTO IF WOZ
AND JOBS HADN'T MET.

THIS NEIGHBORHOOD
WE GREW UP IN HAD

A LOT OF
LOCKHEED ENGINEERS ON IT,

AND I WOULD GO UP
AND DOWN THE STREET

TO THE VARIOUS DADS
ON THE STREET

AND GET MENTORED
IN ELECTRONICS,

AND STEVE WOZNIAK'S FATHER
WAS ONE OF THE PEOPLE

WHO MENTORED ME.

AS JOBS AND I WERE
WALKING OVER,

I NOTICED WOZ OUT
WASHING HIS CAR,

AND I SAID, "HEY, WOZ.
UM, COME OVER AND MEET STEVE."

SO, "STEVE, MEET STEVE."

AND THIS IS WHERE
IT HAPPENED,

BASICALLY RIGHT HERE.

WOZ AND JOBS BECAME
INSEPARABLE FRIENDS,

BUT THEIR FIRST VENTURE WAS NOT
A COMPUTER.

THE PAIR DEVELOPED
AN ELECTRONICS KIT

MIMICKING TELEPHONE
ROUTER CODES

TO MAKE FREE CALLS
AROUND THE WORLD.

Jobs: YOU KNOW, WHEN YOU MAKE
A LONG DISTANCE PHONE CALL

IN THE BACKGROUND YOU HEAR,
"DO DO DO DO DO"?

THOSE ARE THE TELEPHONE
COMPUTERS ACTUALLY
SIGNALING EACH OTHER,

SENDING INFORMATION
TO EACH OTHER TO
SET UP YOUR CALL.

[TELEPHONE COMPUTER
BEEPING]

AND THERE USED TO BE
A WAY TO FOOL

THE ENTIRE TELEPHONE SYSTEM
INTO THINKING

YOU WERE
A TELEPHONE COMPUTER.

YOU COULD, YOU KNOW,
CALL FROM A PAY PHONE,

GO TO WHITE PLAINS, NEW YORK,
TAKE A SATELLITE TO EUROPE,

TAKE A CABLE TO TURKEY,
UM, COME BACK TO LOS ANGELES,

AND YOU'D GO AROUND THE WORLD
3 OR 4 TIMES AND CALL

THE PAYPHONE NEXT DOOR,
SHOUT IN THE PHONE,

AND BE ABOUT 30 SECONDS,
IT WOULD COME OUT
THE OTHER PHONE.

[TELEPHONE RINGING]

Narrator: THE PAIR QUICKLY MOVED
ON FROM PHONE-JACKING FOR FUN

TO CREATING COMPUTERS,
BUILDING THE PROTOTYPE

OF THE VERY FIRST APPLE.

IT'S A FOND MEMORY
FOR STEVE WOZNIAK.

Wozniak: HE WAS ALWAYS THINKING
ABOUT CERTAIN TECHNOLOGY,

THE EARLY PRODUCTS THAT GOT
DEVELOPED, THE BUILDING PARTS,

WHAT THOSE MIGHT LEAD TO
IN OUR FUTURE,

AND HE WAS ALWAYS PUSHING
ME AS AN ENGINEER--

"COULD YOU POSSIBLY
ADD THIS SOMEDAY,

COULD YOU POSSIBLY ADD
THAT SOMEDAY?"

"YES, YES, YES, I COULD,"

THINKING, "NO.
IT'S WAY, WAY OFF,"

BUT EVENTUALLY WE ALL DID.

Narrator: IN THOSE EARLY DAYS,
WOZ AND JOBS TOOK THEIR CREATION

TO THE HOMEBREW COMPUTER CLUB,
AN EARLY COMPUTER CLUB,

AN EARLY COMPUTER USERS' GROUP
IN SILICON VALLEY,

WHERE IT QUICKLY ATTRACTED
ATTENTION FROM THEIR PEERS.

Bob Cringely: I MET BOTH STEVES,
STEVE JOBS AND STEVE WOZNIAK

AT A MEETING
OF THE HOMEBREW COMPUTER CLUB

IN PALO ALTO.

OUR FIRST MEETING
WAS REALLY SIMPLE.

IT WAS IN THE PARKING LOT,

AND I HELPED THEM
UNLOAD WOZ'S FIAT

AND CARRIED IN WHAT
I GUESS WAS THE FIRST APPLE I

TO SHOW IT OFF
TO THE ASSEMBLED MULTITUDES.

Narrator: WHEN THAT SAME FIRST
APPLE I WAS AUCTIONED IN 2010,

IT ATTRACTED
EVEN MORE ATTENTION.

Man: IT HERALDS
THE HOME COMPUTING REVOLUTION.

THIS IS THE FIRST COMPUTER
WHERE YOU USE A KEYBOARD

AND A SCREEN
TO ENTER AND READ DATA.

SELLING
FOR £110,000.

Narrator: FROM THE HIPPIE DAYS
OF 1970s CALIFORNIA,

A HANDFUL OF TEENAGE GEEKS
EMERGED TO CHANGE

HOW WE WORK, PLAY,
AND COMMUNICATE WITH EACH OTHER.

Cringely: FOUNDERS CAN BE
DIVIDED INTO TWO CAMPS.

THERE ARE HIPPIES,
AND THERE ARE NERDS,

AND JOBS WAS DEFINITELY
THE HIPPIE,

AND WOZ WAS THE NERD.

AND THE HIPPIE HAS
THE GRAND VISION,

AND THE NERD IS ABLE
TO REALIZE THE VISION.

THE NERD KNOWS EVERYTHING
ABOUT WOMEN

BUT DOESN'T KNOW ANY WOMEN.

YOU KNOW,
STEVE KNEW WOMEN.

SO THERE'S THAT DISTINCTION.

SO THEY REALLY
NEEDED EACH OTHER.

HE KNEW HOW TO BEAT IT
OUT OF WOZ,

AND HE WOULD DO THAT,

AND HIS CONTRIBUTIONS
AT THAT TIME WERE SAYING,

"GOSH. WE COULD
SELL THESE THINGS."

I MEAN, WHICH DOESN'T
SOUND LIKE MUCH,

BUT IT'S HUGE WHEN YOU'RE
DEALING WITH A GUY IN WOZ

WHO NEVER THOUGHT
ABOUT SELLING ANYTHING.

I WANTED IT TO HAPPEN
SO BADLY,

I GAVE THIS COMPUTER AWAY.

I GAVE AWAY THE LISTINGS,
NO COPYRIGHT NOTICES,

NO NOTHING,
AND THEN STEVE JOBS CAME

AND SAW THE INTEREST,
AND HE SAID

"WHY DON'T WE START
A COMPANY TO MAKE SOME MONEY?"

AND I SAID, "FINE."

THEY DID WANT
TO START A BUSINESS.

THEY RAISED MONEY TO
START A BUSINESS.

THEY KNEW THAT THEY COULDN'T
DO IT ON THEIR OWN.

THEY SOUGHT OUT
OLDER PEOPLE TO HELP,

AND STEVE JOBS IN PARTICULAR
WAS QUITE PERSUASIVE.

Narrator: IN APPLE'S EARLIEST
DAYS, THE TWO STEVES,

JOBS AND WOZ, TOOK ON AN OLDER
AND MORE EXPERIENCED PARTNER.

RONALD WAYNE NOW LIVES
AND WORKS NEAR LAS VEGAS,

A FITTING LOCATION FOR
A MAN WHO WALKED AWAY

WITH NOTHING FROM
A $37 BILLION NO-LOSE BET.

WAYNE WAS INVITED TO DISCUSS
A BUSINESS PROPOSAL

WITH JOBS AND WOZ.

THAT WAS THE FIRST TIME
I HAD MET STEVE WOZNIAK,

A FASCINATING GUY
A FUN GUY TO BE WITH,

VERY--NOT ONLY A FUN GUY
TO BE WITH,

THE MOST GRACIOUS MAN
I'VE EVER MET IN MY LIFE.

AS FAR AS WOZNIAK
WAS CONCERNED,

THE WORLD WAS
A GREAT BIG SAND BOX

WITH A LOT OF TOYS
TO PLAY WITH.

Narrator: BUT RON'S OPINION
OF STEVE JOBS WAS NOT SO HOT.

Wayne: I WOULDN'T PUT GRACIOUS
IN HIS DESCRIPTION.

HE HAD THE KIND OF MANNER,
THE KIND OF APPROACH TO PEOPLE

AND ENVIRONMENTS THAT
WERE BUSINESS DIRECTED, OK?

HE WAS EXTREMELY SERIOUS.

Narrator: WAYNE ACTED AS REFEREE
IN A MINOR DIFFERENCE OF OPINION

BETWEEN THE TWO EQUAL PARTNERS.

WELL, STEVE JOBS WAS
SO IMPRESSED

WITH MY DIPLOMACY
IN THAT PARTICULAR SITUATION

THAT HE IMMEDIATELY
CAME BACK AND SAID,

"OK. WHAT WE'RE GOING
TO DO IS FORM A COMPANY,"

WITH WOZ AND JOBS
GETTING 45% EACH,

AND I WOULD GET 10%
AS A TIEBREAKER

IN THE EVENT
OF ANY PHILOSOPHICAL DISPUTES

THAT MIGHT OCCUR
IN THE FUTURE.

Narrator: 10% OF APPLE
TODAY WOULD BE WORTH

$37,631,420,312.42,

BUT DESPITE HIS SHARE
IN THE COMPANY,

RON WAS WORRIED
THAT WORKING WITH JOBS AND WOZ

MIGHT PROVE TO BE
TOO STRESSFUL.

AT 40, I THOUGHT I WAS GETTING
A LITTLE OLD FOR THAT.

THEY WERE ABSOLUTE WHIRLWINDS.

IT WAS LIKE HAVING
A TIGER BY THE TAIL.

Narrator: SO RON DECIDED
TO HAND BACK HIS SHARE

FOR NOTHING AND WALK
AWAY WITH NO REGRETS.

Wayne: A LOT OF PEOPLE
HAVE THE IMPRESSION

THAT SOMEHOW OR OTHER I GOT
DIDDLED OUT OF SOMETHING.

WELL, I DID NOT.
NOBODY DIDDLED ME
OUT OF ANYTHING.

Narrator:
WAYNE MAY NOT BE BITTER,

BUT HE WASN'T THE ONLY
EARLY APPLE EMPLOYEE

WHO MADE A LIFE DECISION
MOST OF US WOULD REGRET.

THE FUNNY THING IS THAT
STEVE JOBS HIRED ME,

AND HE SAID--HE HAD HAIR
JUST DOWN TO HIS WAIST
AT THE TIME,

AND AS I RECALL
HE ONLY ATE FRUIT,

AND HE SAID,
"WE DON'T HAVE VERY MUCH LOOT,

SO WE'D LIKE TO
PAY YOU IN STOCK."

I HELD OUT FOR THE CASH.

Narrator: WHEN STEVE JOBS
FIRST LAUNCHED APPLE,

THE COMPUTER INDUSTRY MEANT
MAINFRAMES AND MINICOMPUTERS.

HUGE DEVICES SAT
IN AIR CONDITIONED ROOMS,

AND USERS WORKED
ON TERMINALS.

IT WASN'T
A PERSONAL EXPERIENCE.

Cringely: THE APPLE II WAS
THE FIRST COMPUTER

THAT LOOKED LIKE
A CONSUMER ELECTRONIC DEVICE.

IT WAS ACTUALLY DESIGNED,
AND THEY THOUGHT

ABOUT THE USER EXPERIENCE

AND THAT IT WAS INTENDED
REALLY TO BE USED

BY A SINGLE PERSON
IN SOME INTERACTIVE WAY

THAT WAS ENJOYABLE
TO THE USER, DIFFERENT.

Chris Anderson: STEVE ALWAYS
THOUGHT MUCH MORE BROADLY

THAN JUST TECHNOLOGY.

HE WAS CERTAINLY
A TECHNO-VISIONARY,

BUT THE KEY TO HIS GREATNESS
IS TO SEE HOW BROAD HE
THOUGHT.

HE WAS OBSESSED WITH DESIGN,
WITH ELEGANT DESIGN,

AND HE WAS OBSESSED
WITH THE OVERALL EXPERIENCE

OF TECHNOLOGY AND THE IDEA
OF CREATIVITY GENERALLY.

SO SOMEHOW HE WAS ABLE
TO BRING THESE THINGS TOGETHER

AND CREATE TECHNOLOGY THAT
MADE PEOPLES' EYES LIGHT UP.

AND I WAIT 8 HOURS
IN A LINE,

AND I'M HUNGRY,
I AM EVERYTHING YOU IMAGINE,

BUT I'M HAPPY.

I WAIT FOR MY iPAD

AND REALLY, REALLY,
REALLY HAPPY NOW.

Narrator: JOBS DREW ON A DIVERSE
RANGE OF INFLUENCES TO FEED

HIS CREATIVITY, INCLUDING
A CLASS HE DROPPED INTO

AT COLLEGE IN PORTLAND, OREGON,
IN THE EARLY SEVENTIES.

REED COLLEGE HAS ONE
OF THE BEST CALLIGRAPHY COURSES

IN THE U.S.

HIS TEACHER HAD A MAJOR IMPACT
ON HIS AESTHETIC

AND THE CLEAN LINES
OF HIS PRODUCTS.

WE HAD MANY VERY BRIGHT
STUDENTS HERE,

AND WE HAD BRIGHT THINKERS

AND PEOPLE THAT WANTED
TO CHANGE THINGS

AND IMPROVE THE WORLD.

Narrator: BUT PALLADINO
WITNESSED FIRST HAND

THE IMPACT JOBS
HAD ON HIS PEERS.

Palladino: THE OTHER
STUDENTS BROUGHT HIM TO ME

LIKE THEY WERE BRINGING ME
SOMEONE VERY SPECIAL.

THEY REALLY HAD
A HIGH REGARD FOR HIM.

I GUESS THEY COULD SEE
THE DYNAMICS

ALREADY FORMING
IN HIS THINKING.

JOBS COMPLETED
THE COURSE IN 1974

BUT RETURNED TO PALLADINO
JUST TWO YEARS LATER.

HE WAS ENTHUSING
ABOUT A MACHINE HE

HAD CREATED IN HIS GARAGE
AND SEEKING ADVICE ON A FONT.

HE WAS INTERESTED IN TELLING
ME WHAT HE WAS DOING

AND HOW HE WAS USING
WHAT HE HAD LEARNED IN CLASS,

BUT HE WANTED SOME HELP
WITH GREEK LETTERS

BECAUSE HE WANTED
A GREEK FONT,

AND HE COULDN'T FIND
SATISFACTORY MODELS TO GO FROM.

BEFORE STEVE STARTED WORKING
ON COMPUTER TYPEFACES,

THEY WERE IN VERY BAD CONDITION,
AND ANY IMPROVEMENT

WOULD BE A STEP FORWARD.

THE RESULTING FONTS
APPEARED NOT JUST ON MACS

BUT ULTIMATELY PCs, TOO,

DRAMATICALLY IMPROVING
THE USER EXPERIENCE

BUT NOT FOR ROBERT.

Palladino:
I NEVER TOUCH COMPUTERS.

I WRITE EVERYTHING BY HAND.

GETTING LETTERS IN THE MAIL
IS GETTING TO BE VERY RARE.

Narrator:
DROPPING OUT OF COLLEGE,

JOBS WENT ON THE HIPPIE TRAIL,

TRAVELING TO INDIA
AND STUDYING BUDDHISM,

THIS ALSO HAD AN IMPACT
ON HIS WORK AT APPLE.

Les Kaye:
I FIRST MET STEVE IN 1975.

HE HAD RECENTLY RETURNED
FROM INDIA.

HE'S WAY AHEAD OF HIS TIME.

HE WASN'T
THE TYPICAL TEENAGER.

HE ASKED QUESTIONS THAT WERE
A LOT MORE SERIOUS

THAN THE NORMAL 20-YEAR-OLD.

HE WAS LOOKING TO UNDERSTAND
THE TRUE NATURE OF THINGS,

AND I THINK HE CAME
TO THE ZEN CENTER

TO CONTINUE HIS SEARCH.

STEVE WAS VERY MUCH TAKEN
WITH ZEN, ZEN BUDDHISM.

ZEN REPRESENTS
THE RELATIONSHIP BETWEEN THINGS,

THINGS OF THE WORLD.

IN ZEN, IT'S EXPRESSED
IN THE ART.

YOU SEE IT IN FLOWER
ARRANGING, IKEBANA,

YOU SEE IT CALLIGRAPHY,
YOU SEE IT IN IN ARTWORKS.

STEVE WAS VERY MUCH TAKEN
WITH THAT

AND ESPECIALLY CALLIGRAPHY.

HE NOTICED THE WAY
THE LINES AND THE SPACES
HAD A RELATIONSHIP.

I THINK HIS GENIUS WAS BEING
ABLE TO TAKE THE PRINCIPLES

OF ZEN AND INCORPORATE IT
INTO THE PRODUCTS

THAT CAME OUT OF APPLE.

JOBS FREELY ACKNOWLEDGED HOW
THESE OUTSIDE INFLUENCES

HAD AFFECTED HIM.

HE WAS ALWAYS TRYING
TO LOOK FOR EXTERNAL REFERENCES

AND EXTERNAL INFLUENCES,

AND HE'D TALK ABOUT,
YOU KNOW, HIS MERCEDES
WAS BEAUTIFULLY DESIGNED

BECAUSE THOSE GERMAN GUYS
WERE THINKING BEAUTIFUL
THOUGHTS, I GUESS.

HE LOVED APHORISMS.

YOU KNOW, PICASSO SAID,
"GOOD ARTISTS COPY,

GREAT ARTISTS STEAL,"

AND HE LOVED TO SAY THAT.

HE WAS THE GUY
WHO CAME UP WITH

"SOMETHING WOULD BE
INSANELY GREAT."

WHAT DOES THAT MEAN?

Narrator:
MUCH OF WHAT APPLE DID WAS BUILT

ON THE EFFORTS OF OTHERS.

A 1979 DEAL GAVE HIM ACCESS
TO XEROX TECHNOLOGY,

ONE THING BLEW HIM AWAY,
A PROTOTYPE MOUSE.

HE GAVE HIS OWN TEAM ORDERS
TO MAKE ONE, ONLY BETTER.

"YOU GOT TO BUILD IT
FOR LESS THAN 15 BUCKS,

"IT'S GOT TO LAST TWO YEARS,

"I WANT IT TO WORK
ON THE DESKTOP,

"A NORMAL FORMICA DESKTOP,

AND I ALSO WANT TO BE ABLE
TO USE IT ON MY JEANS."

AS I LEFT THE MEETING
HEADED OUT TO MY CAR,

I WAS THINKING,
"DOES THIS REALLY MAKE SENSE?

IS STEVE CRAZY
OR IS THERE SOMETHING HERE?"

Narrator: IF STEVE
WANTED SOMETHING,

HIS TEAM JUST HAD TO INNOVATE,

SO FOR DEAN THAT MEANT A TRIP
TO THE DRUG STORE.

Dean Hovey:
AS I ENTERED WALGREENS,

I HAD IN MY MIND
MOST IMPORTANTLY WAS,

"WHERE DO I FIND
THESE SPHERES,

THESE BALLS TO BE A PART
OF THE MOUSE?"

AND I HAD THOUGHT
ABOUT THE UNDERARM DEODORANT

AS THE RIGHT SOLUTION.

AND I EMERGED WITH SOME
ROLL-ON DEODORANT

AND A BUTTER DISH.

AND AS YOU CAN SEE HERE,
THERE ARE OF COURSE

DIFFERENT SIZED BALLS,

DEPENDING UPON HOW
IT IS APPLIED.

NOT ONLY THAT,
BUT THEN, ONCE I HAD THE BALLS,

I SAID, "WHAT'S A QUICK
WAY TO HAVE A STRUCTURE

TO PUT AROUND THE BALL
SO THAT I CAN START
INTERACTING WITH IT?"

I REMEMBER GOING TO
THE HOUSE WARES AREA,

AND I FOUND A BUTTER DISH
WHICH WAS ABOUT THIS BIG,

AND THAT BECAME
THE BEGINNING PART

FOR THE MOUSE, AS I FELT IT.

SO I USED THE BUTTER DISH,
THE ROLL-ON BALL

AND WAS ABLE TO CREATE
A PROTOTYPE.

IT'S HARD TO BELIEVE
THAT IN A DESIGN SO SMALL

AS SOMETHING THAT FITS
IN YOUR HAND

THERE COULD BE MUCH
CONTROVERSY AROUND IT,

BUT IT TURNS OUT THERE
WAS ONE MAJOR CONTROVERSY,

WHICH WAS HOW
MANY BUTTONS SHOULD THERE BE?

THE ORIGINAL XEROX PARC
HAD 3 BUTTONS,

AND THERE WAS A GREAT
DEBATE ABOUT HOW
MANY BUTTONS WERE RIGHT,

AND STEVE ALWAYS HAD
THE NOTION OF SIMPLICITY.

THE MAGIC OF APPLE PRODUCTS
IS SIMPLE.

THERE WAS ONE BUTTON,
AND IT'S MAGIC.

Narrator: FROM THE EARLY DAYS,
ONE MAN INFLUENCED STEVE JOBS

MORE THAN ANY OTHER,
HIS FRIEND AND RIVAL BILL GATES.

APPLE'S HISTORY INTERWEAVES
WITH MICROSOFT'S.

THEIR CEOs GAVE
A UNIQUE INTERVIEW

TO JOURNALIST
WALTER MOSSBERG.

Mossberg: IT WAS
TO MY KNOWLEDGE THE ONLY TIME

THEY EVER GOT ONSTAGE
TOGETHER TO SUBMIT THEMSELVES

TO AN EXTENDED INTERVIEW
WITH JOURNALISTS.

Narrator: THEIR INTERVIEW GAVE
WALT UNPARALLELED INSIGHTS

INTO THE DYNAMICS
OF THEIR RELATIONSHIP.

BUT THEN THERE WAS
A FLOATING...

FROM THE START,
GATES WAS OVERSHADOWED

BY THE MORE POLISHED,
CONFIDENT JOBS.

I MADE--I--

LET ME TELL THE STORY.
SO WOZ--

[AUDIENCE LAUGHING]

I'M NOT
FAKE STEVE JOBS.

IF YOU SAW THEM TOGETHER,
STEVE ALWAYS DOMINATED
THE CONVERSATION.

IN PART THAT'S BECAUSE
I THINK BILL WAS ALWAYS
FASCINATED BY STEVE.

HE WAS A REAL OBSERVER,
AND HE WOULD JUST LOOK
AT THIS GUY AND SAY,

"WHAT THE HECK
IS GOING ON HERE?"

WE'VE KEPT OUR MARRIAGE
SECRET FOR OVER
A DECADE NOW.

[LAUGHTER]

HE ADMIRED STEVE
FOR HIS ABILITY TO
INTERFACE WITH PEOPLE,

CONNECT WITH THEM,
YOU KNOW, AFFECT THEM.

THEY WERE PARTNERS,
YOU KNOW, FOR A LONG TIME.

THE VERY FIRST APPLE II
COMPUTERS HAD MICROSOFT
SOFTWARE IN THEM.

Narrator: BUT WHILE
THE BANTER WAS GOOD-NATURED,

THE RIVALRY BETWEEN THE TWO
WAS DEEP-ROOTED.

Mossberg: I PERSONALLY CAN
ATTEST TO HAVING HEARD

EACH OF THEM SAY VERY NASTY
THINGS ABOUT THE OTHER

OFF THE RECORD IN PRIVATE
OVER THE YEARS.

I THINK THE ANTIPATHY PARTLY
GREW OUT OF TWO THINGS.

ON JOBS' SIDE,
HE BELIEVED THAT MICROSOFT

HAD STOLEN
THE BASIC IDEAS IN THE MAC.

FROM THE POINT OF VIEW
OF GATES, I THINK,

HE FOUND JOBS DIFFICULT
TO DEAL WITH.

STEVE IS SO KNOW
FOR HIS RESTRAINT.

[LAUGHTER]

I THINK GATES FELT
THAT JOBS GOT MORE CREDIT

THAN HE MIGHT HAVE DESERVED
AS BEING THE GREAT TECHNOLOGIST.

NEITHER PERSON IS
HUGELY LIKABLE.

CERTAINLY STEVE JOBS IS
AN ACQUIRED TASTE,

AND SO IS BILL GATES
FOR THAT MATTER.

UM, THEY BOTH HAVE
THEIR MOMENTS.

BILL GATES IS A BETTER FRIEND
THAN STEVE JOBS,

BUT STEVE JOBS IS MORE
FUN THAN BILL GATES.

Narrator: JOBS HAD
GLAMOUR AND DYNAMISM.

BY THE MID 1980s,
HE WAS ONE OF THE RICHEST

SELF-MADE MEN IN AMERICA.

HE WAS JUST 29.

Jobs: PEOPLE ARE GOING TO BRING
THEM HOME OVER THE WEEKEND

TO WORK ON SOMETHING
SUNDAY MORNING.

THEY'RE NOT GOING TO BE ABLE TO
GET THEIR KIDS AWAY FROM THEM,

AND MAYBE SOMEDAY
THEY'LL EVEN BUY A SECOND ONE

TO LEAVE AT HOME.

Narrator: WHICH MADE HIM
A NATURAL SUBJECT FOR "PLAYBOY."

INTERVIEWING JOBS WAS
A UNIQUE EXPERIENCE

FOR WRITER DAVID SHEFF.

THE PHONE RUNG ONE DAY,

AND IT WAS NOT
A PR PERSON WHO CALLED,

BUT IT WAS JOBS HIMSELF,
AND IT REALLY WAS

AN INDICATION OF THE WAY
THAT HE DID BUSINESS

AND REALLY CONTINUED
TO DO BUSINESS.

APPLE WAS VERY DIFFERENT.
THE SECOND YOU WALKED
IN THE DOOR,

YOU FELT LIKE YOU WERE
IN A COMPLETELY NEW ENVIRONMENT.

THE CONFERENCE ROOMS
INSTEAD OF, YOU KNOW,

OF NUMBER 103C WERE CALLED
DA VINCI AND MICHELANGELO

AND PICASSO,
AND INDEED IT WAS PICASSO

THAT I WAS ESCORTED TO
TO SEE JOBS FOR THE FIRST TIME.

Narrator: AS THE TWO GOT
TO KNOW EACH OTHER,

SHEFF REALIZED HE HAD
A FRONT ROW SEAT

ON WHAT WAS THEN AN UNIMAGINABLE
TECHNOLOGICAL FUTURE.

Sheff: STEVE STARTED
DRAWING ON A PLACE MAT.

WE WENT BACK AND FORTH,
AND BASICALLY BY THE END

OF THAT CONSTRUCTED WHAT LOOKS
EXACTLY LIKE AN iPAD.

STEVE SAID THIS MACHINE,

THIS SMALL DEVICE
AS BIG AS A BOOK,

WOULD ALLOW US TO KEEP
IN TOUCH WITH ONE ANOTHER,

IT WILL REPLACE THE TELEPHONE
AND WOULD REPLACE BOOKSTORES.

HE SAW IT AS A READER
ON THIS VERY SMALL DEVICE

AND READ IT
WITH EDITING CAPACITY,
NOTE-TAKING CAPACITY.

I MEAN, HE REALLY ENVISIONED
THE iPAD ALMOST 30 YEARS AGO.

Narrator: JOBS AND SHEFF QUICKLY
BECAME CLOSE FRIENDS.

THROUGH THE LATE SIXTIES
AND SEVENTIES

IN VERY SIMILAR WAYS,
GONG THROUGH SOME
OF THE COUNTER CULTURE,

YOU KNOW BEING, INFLUENCED BY
SOME OF THE EASTERN MYSTICISM,

BUDDHISM, THE LSD CULTURE,
TIMOTHY LEARY.

Man:
TURN ON, TUNE IN, ROCK OUT.

HE WAS ALWAYS SO EXCITED
ABOUT EVERYTHING,

AND WE WENT TO MOVIES TOGETHER,

AND WE WENT
TO THE OPERA TOGETHER,

AND HE COULD TALK
ABOUT EVERYTHING,

AND HE WAS THIS INCREDIBLY
GIVING, LOYAL FRIEND.

WHEN I WAS HAVING A HARD TIME,
WE'D BE ON THE PHONE,

HE'D DRIVE UP
FROM SILICON VALLEY,

TAKE ME OUT TO DINNER,
HANG OUT,

AND TAKE WALKS WITH ME,
AND, UM, THAT'S PRETTY RARE.

Narrator: IN 1984, THEY VISITED
THE HOME OF YOKO ONO

FOR THE NINTH BIRTHDAY PARTY
OF SEAN,

HER SON WITH JOHN LENNON.

JOBS TOOK ALONG A BIRTHDAY
GIFT THAT FASCINATED

NOT ONLY SEAN BUT THE WHOLE
STAR-STUDDED GUEST LIST.

STEVE OPENED IT UP,
PULLED OUT WHAT WAS

ONE OF THOSE FIRST MACINTOSHES
OFF THE ASSEMBLY LINE,

SET IT UP ON THE FLOOR.

SEAN WAS DOWN ON THE FLOOR
WITH HIM, STEVE TURNED IT ON,

PUT MACPAINT IN THERE.

IT TOOK HIM ABOUT TWO SECONDS TO
SHOW SEAN HOW TO DEAL WITH IT,

AND SEAN PRETTY SOON
WAS DRAWING PICTURES.

LATER STEVE TOLD ME IT WAS ONE
OF THE FIRST TIMES

HE'D WATCHED A CHILD
WITH A MAC.

EVENTUALLY I SORT OF
BECAME AWARE THAT THERE
WERE SOME PEOPLE WHO'D

COME IN TO THE ROOM,
AND I LOOKED OVER MY SHOULDER,

AND THERE WAS ANDY WARHOL.

SO THERE WAS THIS GREAT MOMENT
THAT I'LL NEVER FORGET.

ANDY WARHOL GETS DOWN
ON HIS HANDS AND KNEES

WITH SEAN ON ONE SIDE
AND STEVE ON THE OTHER SIDE.

I REMEMBER THAT WARHOL
WOULD PICK UP THE MOUSE,

AND INSTEAD OF GLIDING IT
ALONG THE FLOOR,

THE TILED FLOOR
IN SEAN'S BEDROOM,

HE WOULD SORT OF PICK IT UP
AND WAS TRYING TO FIGURE OUT

HOW TO MAKE IT WORK,
AND STEVE VERY PATIENTLY

WOULD SORT OF LOWER
HIS HAND DOWN AND SAY,

"NO. YOU KIND OF PUSH IT ALONG."

SO ANDY SORT OF
FOOLED AROUND WITH IT,

AND HE WAS
COMPLETELY MESMERIZED.

I MEAN, WHEN HE ZONED IN
ON SOMETHING,

THE REST
OF THE WORLD DISAPPEARED,

AND THAT WAS WHAT IT WAS LIKE
WATCHING WARHOL

IN FRONT OF A MACINTOSH
FOR THE FIRST TIME.

AND THEN HE GOT THIS BIG SMILE
ON HIS FACE, AND HE LOOKED UP.

HE SAID, "I DREW A CIRCLE."

AND IT WAS GREAT.

Narrator: LIFE HAD BEEN GOOD
FOR STEVE JOBS.

HE WAS WORTH A MILLION DOLLARS
WHEN HE WAS 21.

HE WAS WORTH $10 MILLION
WHEN HE WAS 22.

HE WAS WORTH $100 MILLION
WHEN HE WAS 23 YEARS OLD.

SO HE KNEW NOTHING BUT SUCCESS,
AND WHEN YOU'RE 23 YEARS OLD,

YOU'RE WORTH $100 MILLION,

YOU ARE PRETTY DAMN
FULL OF YOURSELF,

AND THAT'S WHAT STEVE BECAME,
AND SO HE HAD HUGE AMBITION.

Narrator: BUT IN 1985
AT THE AGE OF 30,

HIS CHARMED RUN OF LUCK WAS
ABOUT TO COME TO AN ABRUPT HALT.

SEEKING SOMEONE TO HELP RUN HIS
RAPIDLY EXPANDING BUSINESS,

HE HIRED IN PEPSI EXECUTIVE
JOHN SCULLEY.

Man: PRESIDENT JOHN SCULLEY
ADMITS APPLE WILL BE

JUST ANOTHER PERSONAL COMPUTER
COMPANY UNLESS MACINTOSH

BECOMES AN INDUSTRY MILESTONE
IN THE NEXT 100 DAYS.

Sheff: THERE WAS KIND OF
A LOVE AFFAIR AT THE BEGINNING.

I MEAN, STEVE
REALLY TRUSTED HIM

AND REALLY SAW
A KINDRED SPIRIT,

SOMEONE WHO WOULD HELP HIM
BUILD APPLE.

HIS LOVE WAS APPLE.

HE ENVISIONED BEING
WITH APPLE FOR HIS LIFE.

HE SAID, "BUT THAT DOESN'T
MEAN THERE WON'T BE PERIODS

"WHEN I WILL LEAVE
AND I WILL DO OTHER THINGS

AND MY LIFE WILL
WEAVE IN AND OUT OF APPLE."

Narrator: ONCE AGAIN,
JOBS' FORESIGHT WAS SPOT ON.

TWO YEARS AFTER SCULLEY
ARRIVED AT APPLE,

THE LOVE AFFAIR TURNED SOUR
AS COMPANY PROFITS FALTERED.

STEVE WAS NEVER
FIRED FROM APPLE,

BUT HE WAS OSTRACIZED
AND DEMOTED

AND PUT IN AN OFFICE
IN AN EMPTY BUILDING,

AND AFTER THAT HE--
HE RESIGNED IN 1985

AND THEN IMMEDIATELY SOLD HIS
MORE THAN 6 MILLION SHARES--

HE WAS THE LARGEST
SINGLE SHAREHOLDER
OF APPLE AT THE TIME,

AND SOLD HIS STOCK
AT A BAD PRICE

AND DIDN'T GET AS MUCH MONEY
AS HE SHOULD HAVE

OR COULD HAVE HAD
HE DONE IT SMARTLY,
BUT HE WAS ANGRY.

HE FELT SO BETRAYED,
SO ANGRY, SO DISILLUSIONED

THAT SCULLEY WAS, IN HIS MIND,
AT LEAST PART OF

IF NOT THE RINGLEADER IN WHAT
HE VIEWED AS A COUP

TO REMOVE HIM,
AND STEVE WAS PISSED OFF,

AND HE WAS REALLY PISSED OFF
ABOUT SCULLEY

BECAUSE HE BROUGHT SCULLEY
IN AND TRUSTED HIM

AND THEN FELT BETRAYED BY HIM.

SO HE SOLD HIS STOCK
AND HE WENT OFF,

TOOK HIS TENS OF MILLIONS
OF DOLLARS

BUT NOT HUNDREDS
OF MILLIONS OF DOLLARS

AND STARTED A NEW LIFE.

Narrator: BUT THERE WERE STILL
PEOPLE WILLING TO BACK HIM

WITH HARD CASH.

ONE OF THEM WAS SELF-MADE
TEXAN BILLIONAIRE

AND FORMER PRESIDENTIAL
CANDIDATE ROSS PEROT.

HE SAW HOW WOUNDED JOBS
HAD BEEN BY APPLE.

I THINK AT FIRST IT WAS
A TREMENDOUS DISAPPOINTMENT,

WHICH I CAN
CERTAINLY UNDERSTAND.

SECONDLY, HE PICKED HIMSELF UP,
DUSTED HIMSELF OFF,

AND STARTED ALL OVER AGAIN
WITH VERY LITTLE HESITATION,

AND I REALLY ADMIRED THAT.

YOU KNOW, OTHERWISE YOU COULD
SIT AROUND IN A DARK ROOM

AND SULK ABOUT IT,
BUT THAT'S NOT STEVE.

STEVE STARTED
A COMPANY CALLED NEXT

TO DO A COMPUTER THAT WAS
GONNA BE WHAT HE THOUGHT

APPLE SHOULD HAVE BEEN.

UH, TO AIM IT AT THE EDUCATION
MARKET BECAUSE THEY--

APPLE HAD HAD CONSPICUOUS
SUCCESS IN EDUCATION.

THERE WERE SOME PEOPLE
HE COULD STEAL FROM APPLE

TO MARKET TO THAT SEGMENT,

AND HE THOUGHT
STARTING SMALL MADE SENSE.

Narrator: BUT EVEN STARTING
SMALL NEEDS BIG MONEY.

I INVESTED $20 MILLION IN NEXT.

HE CONTACTED ME, ASKED ME
TO BE A PRINCIPAL INVESTOR

AND TO SERVE
ON THE BOARD WITH HIM,

AND I AGREED TO DO IT JUST
BECAUSE OF MY SUPPORT FOR HIM,

AND THERE WAS NO QUESTION
IN MY MIND THAT IF HE--

IF HE WANTED TO DO IT,
IT WOULD GET DONE.

HE'S GREAT WITH ATTRACTING
AND MOTIVATING

THE BEST OF THE BEST PEOPLE.

HE'S GREAT AT ENCOURAGING
MEN TO BE CREATIVE

AND COME UP WITH NEW IDEAS
AND NOT JUST BE LITTLE ROBOTS,

WHICH MANY BIG COMPANIES JUST
WANT YOU TO BE A LITTLE ROBOT

AND DO WHAT YOU'RE TOLD TO DO,

AND THE LAST THING THEY
WANT TO HEAR FROM YOU
IS A CREATIVE IDEA.

STEVE LOVED THOSE
CREATIVE IDEAS,

AND THAT WAS A MAGIC PART
OF THE SUCCESS OF NEXT.

Narrator: A NEW STEVE JOBS WAS
RISING OUT OF THE ASHES

OF THE BOARDROOM BATTLE
AT APPLE,

AND THIS TIME HE WAS RUTHLESS.

HE INVESTED $5 MILLION CAPITAL
IN A CORPORATION CALLED PIXAR,

AND HE TOOK 70% OF THE COMPANY,
AND THE EMPLOYEES TOOK 30%.

STEVE KEPT INVESTING BECAUSE
WE WOULD RUN OUT OF MONEY

AND HE DID NOT WANT TO BE
EMBARRASSED BY FAILURE

AFTER HAVING BEEN
BOOTED OUT OF APPLE,

SO HE WOULD PUT MORE MONEY IN

AND TAKE MORE EQUITY AWAY
FROM THE EMPLOYEES.

SO OVER THE COURSE
OF ABOUT 4 OR 5 YEARS,

HE OWNED IT ALL.

Narrator: ALVY QUICKLY
FELT HE WAS LOSING CONTROL

TO THE NEW MASTER.

I WOULD LOOK AT MY EMPLOYEES
LOOKING AT STEVE,

AND I REALIZED THEY'RE IN LOVE.

THEY'RE JUST LOOKING UP
AT HIM WITH BIG DOE EYES

JUST SOAKING IN
EVERYTHING HE'S SAYING

AS IF IT WAS TRUE,
AND IT WASN'T.

SO YOU CAN SEE THAT
IT WAS VERY DISRUPTIVE.

OUR MANAGEMENT STYLE WAS
TO BE TWO HOURS AWAY FROM HIM,

TRY NOT TO HAVE HIM COME
INTO THE BUILDING.

Narrator: STANDING UP TO JOBS
COULD BE A PAINFUL EXPERIENCE,

AS ALVY FOUND OUT IN ONE
MEMORABLE BOARDROOM MEETING.

HE TURNED ON ME,
TOTAL STREET BULLY,

IN MY FACE, SCREAM--
WE WER--AND I WENT CRAZY.

I'D NEVER BEEN THERE.

I DON'T EVER WANT
TO BE THERE AGAIN.

THAT'S THE REASON
I GOT AWAY FROM HIM.

WE WERE SCREAMING
AT EACH OTHER IN FULL BULL RAGE

WITH OUR FACES
ABOUT THAT FAR APART,

AND DURING THAT--
SO HE WAS INSULTING

MY SOUTHWESTERN ACCENT.

IT WAS JUST
STREET BULLY STUFF.

I STILL DON'T KNOW
WHAT HAPPENED.

SOMETHING BROKE.
AND DURING THIS FACE-OFF--

LITERALLY A FACE-OFF--

I MARCHED PAST HIM
AND WROTE ON THE WHITEBOARD.

NOW IT WAS
AN UNSPOKEN RULE--

WHICH I HATE,
UNSPOKEN RULES--

THAT ONLY HE COULD SIT
IN FRONT OF THE WHITEBOARD

AND ONLY HE COULD USE IT.

NOBODY HAD EVER TESTED IT,

BUT AT THIS POINT,
I TESTED IT.

I MARCHED PAST HIM
AND I WROTE ON THE WHITEBOARD,

AND HE SAID,
"Y-Y-YOU CAN'T DO THAT.

AND I SAID,
"WHAT? WRITE ON A WHITEBOARD?"

AND HE STORMED OUT
OF THE ROOM,

AND THEN I WAS IN SHOCK
FOR THE NEXT WEEK OR MOTHS.

I JUST DIDN'T KNOW
WHAT HAD HAPPENED.

EVERYONE IN STEVE JOBS' LIFE
WENT THROUGH 3 PHASES--

THEY WERE EITHER BEING
SEDUCED, IGNORED, OR SCOURGED,

AND IT ALL DEPENDED UPON
WHETHER HE NEEDED YOU OR NOT.

IF HE NEEDED YOU,
HE WAS YOUR BEST FRIEND,

AND HE WOULD SEDUCE YOU,

AND THEN YOU WOULD WORK
LIKE A DOG,

AND IF YOU WEREN'T
WORKING HARD ENOUGH,
HE WOULD SCOURGE YOU,

AND ULTIMATELY HE WOULD
THROW YOU AWAY.

ON THE PERSONAL LEVEL,
IT WAS NOT FUN,

IT WAS NOT THE WAY
I WANT TO BE TREATED
BY ANOTHER HUMAN BEING.

STEVE ULTIMATELY
BETRAYED EVERYONE.

Narrator: AND SOME SAID
THE NEW STEVE JOBS WASN'T AFRAID

OF CLAIMING
ALL THE CREDIT, TOO.

Smith: DISNEY TOOK "TOY STORY"
AND ANOTHER ONE

OF THEIR MOVIES TO NEW YORK
FOR THE CRITICS TO SEE,

AND THE CRITICS JUST--
THEY DIDN'T EVEN LOOK
AT THE OTHER MOVIE.

THEY JUST WENT NUTS
WHEN THEY SAW "TOY STORY,"

AND THEY CAME BACK
AND BASICALLY TOLD STEVE

THAT IT WAS GOING TO BE
A HUGE SUCCESS,

AND THAT'S WHEN HE--THAT'S
THE POINT HIS ABILITY TO SEE

SOMETHING SPECTACULAR
IS ABOUT TO HAPPEN.

HE JUST MOVED JUST IN
AND EXPLOITED THAT
RIGHT TO THE HILT,

AND I MUST SAY HE DID
A GREAT JOB.

HE BECAME
A BILLIONAIRE FROM IT.

Man: AWESOME.

SO STEVE'S GENIUS IS TO MOVE
WHEN HE HAS A GOOD IDEA.

I DON'T THINK THEY'RE
NECESSARILY HIS IDEAS,

BUT, BOY, DOES HE KNOW
HOW TO MOVE

AND MARKET THEM LIKE CRAZY.

HE THE WORLD'S
GENIUS MARKETEER,

INCLUDING OF HIS OWN SELF-IMAGE.

Narrator: BUT THE BEST
WAS YET TO COME FOR JOBS.

APPLE WAS IN TROUBLE.

THEY WANTED HIM BACK.

Perot: THEY WERE BEGGING
HIM TO COME BACK

BECAUSE THEY KNEW
HE COULD FIX IT,

AND HE DID COME BACK,
AND HE FIXED IT,

AND THE REST IS HISTORY.

Narrator: ONE MAN WHO WITNESSED
JOBS' RETURN TO APPLE

WAS FRIEND WALT MOSSBERG.

HE CAME BACK TO APPLE,
AND THE COMPANY WAS ALMOST DEAD.

LITERALLY. IT WAS 90 DAYS
FROM GOING BANKRUPT.

HE SAID TO THE PEOPLE
AT THIS VERY DEMORALIZED,

ALMOST OUT OF BUSINESS COMPANY,

"WE'RE NOT LOOKING BACKWARD.

"I DON'T REALLY CARE
THAT WE ONCE HAD

"THE FIRST SUCCESSFUL
PERSONAL COMPUTER.

"I REALLY DON'T CARE
THAT WE WERE FAMOUS
AND SUCCESSFUL.

"WE'RE NOT ANYMORE,
AND THIS IS WHERE
WE'RE STARTING FROM,

AND THIS IS WHERE
WE'RE MOVING."

AND SO WHEN YOU SEE THE SECOND
COMING OF STEVE JOBS AND APPLE,

APPLE WENT FROM BEING
A WIDE-OPEN AND WACKY COMPANY

TO BE A VERY
DISCIPLINED COMPANY

THAT UNDERSTOOD
ITS FINANCIALS

AT A LEVEL THAT
FEW COMPANIES DO.

THAT'S BECAUSE STEVE THOUGHT
OF EVERY DOLLAR

AS BEING HIS EVERY DOLLAR.

THEY HAVE RESOLVED THESE
DIFFERENCES IN A VERY, VERY...

Narrator: IT WAS AN INVESTMENT
FROM BILL GATES

THAT ULTIMATELY HELPED
TO SAVE APPLE,

BUT WHEN GATES MADE
A LIVE APPEARANCE WITH JOBS

TO EXPLAIN THE DEAL,
IT DIDN'T GO DOWN WELL

WITH THE LOYAL
APPLE AUDIENCE.

[BOOING]

BILL GATES WAS ACTUALLY
ONSTAGE RESCUING APPLE,
RESCUING APPLE.

HE DID TWO THINGS.

HE GAVE THEM $150 MILLION
FOR WHICH HE GOT

NONVOTING STOCK
THAT EXPIRED

AFTER A CERTAIN
NUMBER OF YEARS,

AND HE PROMISED TO
KEEP PRODUCING MICROSOFT OFFICE,

THE MACINTOSH VERSION,
FOR, I THINK, 5 YEARS,

AND SO HE WAS ONSTAGE
RESCUING APPLE,

AND YET THE ACOLYTES
WHO WERE FILLING THE ROOM

HAD LEARNED TO HATE HIM.

THEY TREATED HIM AS,
YOU KNOW THE, DEVIL,

THE ANTICHRIST,
AND THEY BOOED HIM.

[BOOING]

Narrator: BUT JOBS WITH HIS EYE
EVER ON THE BOTTOM LINE,

HAD A DIFFERENT VIEW.

THERE WERE TOO MANY
PEOPLE AT APPLE

AND IN THE APPLE ECOSYSTEM
PLAYING THE GAME OF

"FOR APPLE TO WIN,
MICROSOFT HAS TO LOSE,"

AND IT WAS CLEAR
THAT YOU DIDN'T HAVE
TO PLAY THAT GAME

BECAUSE APPLE
WASN'T GOING TO
BEAT MICROSOFT.

APPLE DIDN'T HAVE
TO BEAT MICROSOFT.

APPLE HAD TO REMEMBER
WHO APPLE WAS.

IT WAS JUST CRAZY
WHAT WAS HAPPENING
AT THAT TIME,

AND APPLE AS VERY WEAK,
AND SO I CALLED BILL UP

AND WE TRIED
TO PATCH THINGS UP.

I THINK HE LEARNED TO BE
A BETTER BUSINESSMAN.

I THINK HE LEARNED
A LITTLE MORE HUMILITY.

STEVE REALLY CHANGED
IN A NUMBER OF WAYS,

AND HE CHANGED PRIMARILY
BECAUSE OF FAILURE.

FAILURE AFFECTED HIM,
AND HE LEARNED FROM IT.

Narrator: JOBS CREATED
A BRAND-NEW PRODUCT
AT APPLE, THE iMAC.

Cringely: I THINK THERE WAS
A DECISION TO LOOK DIFFERENT.

REMEMBER, THEIR MOTTO
IMMEDIATELY AFTER HIS RETURN
WAS "THINK DIFFERENT,"

AND HE DIDN'T SAY THAT
BECAUSE HE DIDN'T BELIEVE IT.

HE REALLY DID WANT
TO THINK DIFFERENT,

AND THEY WOULD HAVE TO
APPEAR DIFFERENT

TO SHOW THAT THEY
WERE THINKING DIFFERENT.

Narrator: THE PAIR JOKED ABOUT
THE RELATIONSHIP

BETWEEN "MAC MAN" JOBS
AND "PC MAN" BILL GATES.

PC GUY IS GREAT
BUT NOT A BIG HEART.

[LAUGHTER]

HIS MOTHER
LOVES HIM.

HIS MOTHER
LOVES HIM.

PC GUY IS WHAT MAKES IT
ALL WORK ACTUALLY.

Mossberg: ALL RIGHT.

IT'S WORTH
THINKING ABOUT.

THE TRUTH ABOUT BILL GATES
IS A BRILLIANT MAN

WHO YOU COULD--AND I DID
TALK TO FOR LONG PERIODS
ABOUT THE FUTURE.

HE COULD THINK
QUITE INTELLIGENTLY

ABOUT THE FUTURE,
BUT THE WAY MICROSOFT WORKED

AS A BUSINESS WAS FAR MORE
INCREMENTAL THAN APPLE.

ALL THE WHILE, THEY WERE
WORKING ON SOME BIG LEAP,

AND MICROSOFT TENDED
TO DO THE INCREMENTAL STUFF

ALMOST ALL THE TIME.

WHAT'S STEVE'S DONE
IS QUITE PHENOMENAL.

HIS ABILITY TO
ALWAYS COME AROUND

AND FIGURE OUT
WHERE THAT NEXT
BET SHOULD BE

HAS BEEN PHENOMENAL.

APPLE LITERALLY
WAS FAILING

WHEN STEVE WENT BACK
AND REINFUSED

THE INNOVATION
AND RISK-TAKING

THAT HAVE BEEN
PHENOMENAL.

SO THE INDUSTRY HAS
BENEFITED IMMENSELY
FROM HIS WORK.

WE'VE BOTH BEEN LUCKY
TO BE PART OF IT,

BUT I'D SAY
HE'S CONTRIBUTED
AS MUCH AS ANYONE.

I THINK HE BUILT
THE FIRST
SOFTWARE COMPANY

BEFORE ANYBODY
REALLY IN OUR INDUSTRY

KNEW WHAT
A SOFTWARE COMPANY WAS

EXCEPT FOR THESE GUYS
AND THAT WAS HUGE.

BILL GATES IS A BRILLIANT MAN.

HE DID A LOT
FOR THE WORLD IN TECHNOLOGY.

AND HE IS NOW DOING A LOT
FOR THE WORLD IN PHILANTHROPY,

AND I THINK HIGHLY
OF BILL GATES,

BUT...OF THE TWO OF THEM,

THE ONE THAT TOOK
THE BIGGER RISKS

AND CHANGED THE GAME MORE OFTEN,
IT WAS STEVE--

IT WAS STEVE JOBS.

I'D GIVE A LOT TO HAVE
STEVE JOBS' TASTE.

[LAUGHTER]

HE HAS NATURAL--

IT'S NOT A JOKE
AT ALL.

I THINK IN TERMS
OF INTUITIVE TASTE

BOTH FOR PEOPLE
AND PRODUCTS,

THE WAY HE DOES
THINGS IS JUST
DIFFERENT,

AND I THINK
IT'S MAGICAL.

Narrator: DESPITE THEIR RIVALRY,
IN THIS JOINT APPEARANCE

AFTER JOBS HAD BEEN
DIAGNOSED WITH CANCER,

THEY DISPLAYED
A HEALTHY RESPECT

AND EVEN AFFECTION
FOR ONE ANOTHER.

I THINK OF MOST THINGS
IN LIFE AS EITHER

A BOB DYLAN
OR BEATLES SONG,

BUT THERE'S
THAT ONE LINE IN THAT
ONE BEATLES SONG,

"YOU AND I HAVE MEMORIES
LONGER THAN THE ROAD

THAT STRETCHES OUT AHEAD,"

AND THAT'S CLEARLY
TRUE HERE.

Woman: THAT'S SWEET.

I THINK WE SHOULD
END IT THERE.

IT WAS ONE OF THE HIGHLIGHTS

OF MY JOURNALISTIC CAREER
TO BE THERE.

Mossberg:
THANK YOU VERY MUCH

Woman: THANK YOU
SO MUCH.

[APPLAUSE]

Mossberg, voice-over: IN FACT,
WE WERE QUITE TAKEN ABACK

BY THE STANDING OVATION
AND SEEING SOME OF THE PEOPLE

FROM WHERE WE WERE SITTING
ONSTAGE ACTUALLY SHEDDING TEARS.

IT SOUNDS STRANGE,
BUT IT WAS ACTUALLY
AN EMOTIONAL THING.

SO I CAN MOVE THIS
WITH JUST A TOUCH
ANYWHERE I WANT.

Narrator: STEVE JOBS,
NOW AT THE PEAK OF HIS
CREATIVE GENIUS,

WAS LEADING APPLE TO THE PEAK
OF ITS CREATIVE SUCCESS.

THE KEY TO THE SUCCESS
OF THE COMPANY

WAS IN MOVING
BEYOND THE COMPUTER,

WAS IN SEEING HOW
THE MICROPROCESSOR

WAS GETTING SO CHEAP
THAT IT COULD BE APPLIED

TO OTHER CONSUMER
ELECTRONIC DEVICES.

Narrator: INNOVATIVE
NEW PRODUCTS POURED

IN A SEEMINGLY ENDLESS STREAM

FROM APPLE'S
DEVELOPMENT LABORATORIES,

POURING A STREAM OF CASH
INTO APPLE'S COFFERS.

250 MILLION OR A BILLION OR
HOWEVER MANY iPODS ARE OUT THERE

ARE WHAT BUILT
THE APPLE OF TODAY, NOT THE MAC.

APPROACHING
THE AGE OF 50,

BARELY A QUARTER
OF A CENTURY AFTER MAKING

HIS FIRST MILLION GREENBACKS,
JOBS WAS WORTH $2.3 BILLION.

NOW HE PICKED UP THE PACE
OF APPLE'S EVOLUTION.

COMPUTERS?
THEY WERE YESTERDAY'S NEWS.

HE WAS CONQUERING
THE WORLD OF MUSIC.

GREAT NEW PRODUCTS.

Narrator: JOBS WAS HURTING
HIS COMPETITORS.

iTUNES PRETTY WELL KILLED OFF
THE MUSIC STORE,

AND VIRGIN MEGASTORES,
YOU KNOW, HAVE SLOWLY

BEEN DISAPPEARING
AROUND THE WORLD.

Narrator: HALF A MILLION SONGS
ARE DOWNLOADED

ON iTUNES EVERY DAY,

IN MANY CASES
CHANGING ARTISTS' LIVES.

HIP-HOP GROUP
THE BLACK EYED PEAS WERE ASKED

TO STAR
IN AN iTUNES COMMERCIAL.

THEY LATER BECAME THE MOST
DOWNLOADED BAND ON iTUNES,

BUT AT THE TIME,
THEY DIDN'T UNDERSTAND

THIS NEW CULTURAL PHENOMENON.

THEY SAID, "HEY. THEY WANT TO
USE A BLACK EYED PEAS SONG

FOR AN iTUNES COMMERCIAL,"

AND I SAID WHAT'S iTUNES?"

AND THEY SAID,
"THEY'RE NOT PAYING MUCH,

BUT THEY'RE GOING TO
GIVE YOU GUYS iPODS."

"WHAT'S AN iPOD?"

THIS IS THE NEW iPOD NANO.

Narrator: BUT JOBS' INFLUENCE
ON THE MUSIC INDUSTRY

WENT FAR BEYOND
SIMPLE STAR MAKING.

WAY BEFORE iTUNES,
STEVE JOBS HAS BEEN

A PART OF MUSIC BECAUSE
EVERY MAJOR STUDIO

HAS A MAC COMPUTER IN IT.

I MEAN, THE MAC COMPUTER IS
AN ARTIST'S COMPUTER.

MUSICIANS
ARE STILL IMPORTANT,

BUT PEOPLE LIKE STEVE JOBS
ARE UBER, UBERIMPORTANT.

THEY BOUGHT CDs,
AND THEY WANT TO BUY DOWNLOADS.

PEOPLE DON'T WANT
TO RENT THEIR MUSIC.

Narrator:
LIFE IN APPLE'S ORCHARD

HAD NEVER BEEN MORE FRUITFUL.

THEN STEVE JOBS
LEARNED HE HAD CANCER.

Man: A STANDING OVATION
FOR APPLE CEO STEVE JOBS

AS HE GREETED THE PUBLIC
FOR THE FIRST TIME

IN MORE THAN A YEAR.

Narrator: HE CARRIED ON WORKING,
BUT THE YEARS THAT FOLLOWED

WERE A ROLLER COASTER
OF HOPE AND DESPAIR.

MOST POIGNANTLY HE
WAS ASKED

WHAT THE NEXT FEW YEARS
MIGHT HOLD.

THE FUTURE IS LONG.

HA HA HA!

THE LAST FEW YEARS
HAVE REMINDED ME
THAT LIFE IS FRAGILE.

UM, YOU KNOW...

Narrator: FINALLY HE
WITHDREW FROM PUBLIC LIFE.

ONLY HIS CLOSEST FRIENDS SAW
HOW HE WAS COPING

WITH THE THREAT
OF AN EARLY DEATH.

Mossberg: STEVE JOBS LOVED
TO TAKE WALKS.

HE DID A LOT OF HIS THINKING
AND HIS TALKING

WITH HIS CLOSE FRIENDS
LIKE LARRY ELLISON

AND A NUMBER OF OTHER PEOPLE
THAT HE WAS FRIENDLY WITH

IN SILICON VALLEY,
AND HE WOULD GO

ON THESE LONG WALKS SOMETIMES
AROUND PALO ALTO,

WHERE HE LIVED,
AND SOMETIMES IN OTHER PLACES.

IT JUST WAS HIS PREFERRED
METHOD OF THINKING

AND DAYDREAMING IDEAS
WITH PEOPLE.

ONE DAY I WAS OUT
IN SILICON VALLEY.

HE FOUND OUT ABOUT IT,
AND HE CONVEYED TO ME

THAT HE WOULD LIKE ME
TO COME OVER TO HIS HOUSE,

AND THIS WAS JUST AFTER
HIS LIVER TRANSPLANT,

WHICH AS WE ALL KNOW IS
A VERY SERIOUS KIND OF THING

THAT TAKES
A LOT OF RECOVERY,

AND HE WANTED ME TO COME OVER

AND JUST TALK
ABOUT INDUSTRY GOSSIP

IN A WAY OR EVENTS
THAT HAD GONE ON

SINCE HE'D BEEN
KIND OF OUT OF ACTION.

HE WAS VERY FRAIL.

WE TALKED ABOUT HIS HEALTH,

AND HE TALKED ABOUT HOW
HE FELT HE WAS RECOVERING,

AND IN THE MIDDLE OF THIS,
HE SAID, "LET'S GO FOR A WALK,"

AND I SAID, "REALLY? REALLY?
YOU'RE SURE YOU WANT

TO GO FOR A WALK?"

WE'RE ABOUT HALFWAY
TO THE NEIGHBORHOOD PARK,

AND HE STOPS, YOU KNOW.

HE WASN'T GASPING FOR AIR
OR ANYTHING,

BUT HE WAS NOT
A WELL-LOOKING MAN,

AND I SAID, "STEVE, WHY DON'T
WE GO BACK TO THE HOUSE?"

AND HE SMILED OR CHUCKLED,
AND HE SAID,

"NO. WE'RE NOT GOING
BACK TO THE HOUSE.

"I JUST NEED A MINUTE
AND THEN WE'RE GONNA
GO ON TO THE PARK

"BECAUSE THAT'S MY GOAL.

"I SET A GOAL EVERY DAY,
AND MY GOAL NOW

IS TO GET TO THIS PARK."

I SAID, "YOU'RE SURE?"
AND HE SAID, "YEAH."

SO WE WALKED TO THE PARK,
AND, YOU KNOW, HE WAS FINE.

WE TALKED BY THE WAY
THE WHOLE WAY.

WE WERE DOING
WHAT HE DOES ON WALKS,

WHICH IS WE WERE TALKING
ABOUT DIFFERENT THINGS,

AND WE GOT TO THE PARK,
AND WE SAT ON A BENCH,

AND WE TALKED ABOUT--
IN THE PARK,

IF I REMEMBER CORRECTLY,
WE ACTUALLY TALKED

MORE ABOUT LIFE AND HEALTH
AND--YOU KNOW,

I HAD HAD A HEART ATTACK
SOME YEARS BEFORE,

AND HE WAS LECTURING ME
ABOUT THAT,

AND I WAS SORT OF
LECTURING HIM, AS WELL,

ABOUT WORK/LIFE BALANCE
AND ALL THESE THINGS,

AND THEN WE GOT UP
AND WALKED BACK

AND TALKED SOME MORE.

AND THE LAST THING
HE SAID TO ME WAS

"YOU KNOW, WALT,
YOU AND I HAVE BEEN

"THROUGH LOTS OF ADVENTURES
OVER THE LAST 15 YEARS,

AND WE'RE GOING TO HAVE SOME
MORE ADVENTURES TO COME."

WE NEVER DID.

Narrator: ON OCTOBER 5, 2011,
STEVE JOBS DIED.

THE NEXT DAY, HIS CLOSEST
FRIEND AND COLLEAGUE

STEVE WOZNIAK PAID
HIS OWN TRIBUTE.

I'M GOING TO MISS
THE CHANCE TO GO TO HIM

AND JUST SIT DOWN AND SHARE
JUST PERSON TO PERSON.

HOW MUCH FUN WE HAD--OHH--

HOW MUCH FUN WE HAD
IN THOSE DAYS

DOING THINGS TOGETHER.

YOU LOSE IT,
YOU CAN'T EVER GO BACK

AND JUST HAVE THOSE
CONVERSATIONS

THAT MAKE US BOTH SMILE.

Narrator: AS THE WORLD MOURNED,
THE MOST FITTING TRIBUTE

CAME FROM ONE
OF STEVE JOBS' YOUNG FANS.

19-YEAR-OLD HONG KONG-BASED
DESIGN STUDENT

JONATHAN MAK LONG
CREATED AN IMAGE

ON HIS MAC THAT WENT VIRAL
AROUND THE WORLD.

THERE WAS NO REAL
RESEARCH BEHIND IT.

I JUST MESSED AROUND
ON MY COMPUTER,

AND IT JUST HAPPENED.

IT MADE SENSE TO INCORPORATE
HIS SILHOUETTE,

HIS PROFILE INTO THE LOGO.

IT'S GOTTEN AROUND
200,000 RESPONSES ON MY BLOG.

SOME PEOPLE HAVE SAID TO ME
THAT THE LOGO ACTUALLY

MADE THEM CRY,
AND I THOUGHT IT WAS

A REALLY STRONG
REACTION TO HAVE,

BUT IT MADE SENSE
BECAUSE STEVE JOBS

HAD SUCH A GREAT IMPACT
ON OUR WORLD.

HE WASN'T JUST THIS PERSON WHO
MADE ALL THESE GREAT GADGETS.

HE ACTUALLY CHANGED
THE THAT WAY WE COMMUNICATE.

WHEN YOU GROW UP,
YOU TEND TO GET TOLD

THAT THE WORLD IS THE WAY IT IS
AND YOUR LIFE

IS JUST TO LIVE
YOUR LIFE INSIDE THE WORLD,

TRY NOT TO BASH INTO
THE WALLS TOO MUCH,

TRY TO HAVE A NICE
FAMILY LIFE, HAVE FUN,

SAVE A LITTLE MONEY.

HOW AMAZING IS IT THAT WE LIVE
IN AN ERA WHERE HIS LEGACY

WILL TRANSFORM PEOPLE'S LIVES
AND EXPERIENCES OF TECHNOLOGY

FOR THE FORESEEABLE FUTURE?

THIS SINGLE INDIVIDUAL
GAVE US THE ORIGINAL APPLE,

THE MACINTOSH, AND PIXAR

AND THE iPOD
AND THE iPHONE, iPAD.

THAT IS ASTONISHING.

STEVE JOBS CREATED THE MOST
RESPECTED BRAND IN THE WORLD

AND SHOOK UP
A WHOLE INDUSTRY,

AND HE DID IT WITH A LOT
OF PANACHE AND STYLE,

AND, YOU KNOW, GREAT RESPECT
FOR HIM FOR IT.

LIFE CAN BE MUCH BROADER

ONCE YOU DISCOVER
ONE SIMPLE FACT,

AND THAT IS EVERYTHING
AROUND YOU THAT YOU CALL LIFE

WAS MADE UP BY PEOPLE THAT
WERE NO SMARTER THAN YOU.

THE FACTS ARE
THE STORY OF HIS LIFE,

THE STORY OF HIS SUCCESSES,
THE STORY OF HIS ACHIEVEMENTS,

THE STORIES
OF THE GREAT THINGS HE DID

FOR OTHER PEOPLE
CONTINUE TO GO ON BECAUSE

THAT'S GOOD
FOR OUR COUNTRY,

IT'S GOOD FOR THE NATION,
IT'S GOOD FOR THE WORLD,

AND IT'S ALSO GOOD
FOR THE PEOPLE.

OF COURSE, THAT'S
WHAT IT'S ALL ABOUT.

Eddie Izzard: I THINK THE WORLD
WILL MISS STEVE JOBS.

HE TOOK STUFF
TO A NEW PLACE,

AND I DO IDENTIFY WITH THAT.

IT'S EXCITING WHEN YOU DO THAT,

SO I DO FIND
THE EXCITEMENT OF THAT,

AND HE ALSO MADE THINGS
THAT WERE BEAUTIFUL,

GREAT TO TOUCH, GREAT TO HOLD,
GOOD TO LOOK AT,

AND DIFFERENT COLORS.

THE MINUTE YOU UNDERSTAND
THAT YOU CAN POKE LIFE

AND ACTUALLY SOMETHING WILL--

YOU KNOW, IF YOU PUSH IN,
SOMETHING WILL POP OUT

THE OTHER SIDE,
YOU CAN YOU CAN CHANGE IT,

YOU CAN MOLD IT,

UM, THAT'S THE MOST
IMPORTANT THING.

Narrator: THERE'S ONE THING
ON WHICH EVERYONE AGREES--

STEVE JOBS LEFT A LEGACY
THAT HAS CHANGED THE WORLD.

Wozniak: HE HAD THE ABILITY
TO THINK UP NEW WAYS

OF DOING THINGS,
NOT JUST IMPROVE WHAT WE HAVE,

DO A BETTER VERSION
OF SOMETHING,

BUT DO IT IN A TOTALLY
DIFFERENT WAY

THAT THE WORLD WOULD
SWING TOWARDS.

Kaye: AND SO WE FALL IN LOVE
WITH STEVE BECAUSE HE GAVE US

THESE TOYS THAT WERE NOT ONLY
FUN BUT REALLY USEFUL. WOW!

IT'S UPENDED INDUSTRY
AFTER INDUSTRY,

IT'S FORCED EVERYONE
ELSE TO FOLLOW IN HIS PATH,

AND IT HAS TOUCHED
BILLIONS OF PEOPLE.

HE WILL BE REGARDED
AS THE PERSON WHO UNLOCKED

THE CREATIVITY
OF A WHOLE GENERATION.

HE'S CHANGED THE WAY WE LOOK
AT COMPUTERS, PHONES,

HOW WE SHARE, INTERACT.

HE'S GOING TO INSPIRE
A WHOLE NEW GENERATION.

A 5-YEAR-OLD 20 YEARS FROM NOW
IS GOING TO CREATE AND DESIGN

AND INVENT AND DEFINE A WORLD
TOTALLY DIFFERENT

THAN THE WAY WE SEE IT NOW,

AND IT'S GOING TO BE
BECAUSE OF STEVE JOBS.

Sheff: EVEN THEN HE HAD
THIS ABILITY TO BRIDGE

A VERY INTELLECTUAL WORLD
OF HIGH TECHNOLOGY

WITH SOMETHING
THAT EVERYONE COULD RELATE TO.

HERE'S A GUY WHO REVOLUTIONIZED
THE COMPUTER INDUSTRY,

THE MUSIC INDUSTRY,
THE MOTION PICTURE INDUSTRY,

THE TELEPHONE INDUSTRY--
THERE'S 4--

AND MAYBE MORE,
I DON'T KNOW,

BUT CERTAINLY THOSE 4,

AND IF YOU COMPARE HIM
WITH EDISON,

WELL, THERE WAS
THE ELECTRIC POWER INDUSTRY,

THE MOTION PICTURE INDUSTRY,
AND THE MUSIC INDUSTRY.

EDISON ONLY HAD 3.

THAT'S IMPACT.