Scandalous: The True Story of the National Enquirer (2019) - full transcript
'Scandalous' is the sensational true story of The National Enquirer, the infamous tabloid with a prescient grasp of its readers' darkest curiosities.
I think you need to look
at the Enquirer
in terms of the realm
of popular culture...
rather than
in the realm of journalism.
I think this is a bad time,
not just for the press...
but it's a bad time
for the truth.
Lantana, Florida,
population 7,126,
according to the last census,
an undistinguished
South Florida town on U.S. One
about ten miles south
of Palm Beach, Florida,
an unlikely place, you'd think,
to be the home
of one
of America's most successful
publishing enterprises,
and yet Lantana, Florida,
is the home
of the National Enquirer.
Generoso Pope Jr.,
a transplanted New Yorker,
Godfather of this magazine,
journal, newspaper.
Gene Pope
was a force of nature.
He knew what he wanted
to do, and it was that paper,
and he wanted to sell
the most papers
of anybody in the world.
Generoso Pope
very cleverly identified
a way to communicate
with mass-market America.
How he communicated it
was studied by others,
adopted by others,
which set the stage
for what was to come.
And you know
as well as I do
that there are allegations
that Mafia money
has been behind the Enquirer
- since the beginning.
- Right. I've heard.
I've read that.
Generoso Pope Jr.
was the son of Generoso Pope.
Gene Pope was born
into privilege.
His father owned Il Progresso,
an Italian-language paper
in New York.
Because of that,
he was a huge political figure
in America.
Gene was a child prodigy
in many ways.
I mean, at 16, he was helping
to run Il Progresso.
His father became
one of the most powerful guys
in New York.
He pretty much controlled
the Italian vote.
Along the way, he became
a made guy in the Mafia.
When his father died,
Gene was the heir apparent
to taking over the newspaper
his father owned.
Il Progresso
was not the kind of newspaper
he wanted to do.
He wanted to form a newspaper
in his own image
just like his father
had done it.
He wanted to buy
the New York Enquirer,
which was a crappy little pape,
mainly racing and sports,
but he needed 75,000 to buy it.
Believe it or not,
Gene Pope's real Godfather
was the Godfather,
Frank Costello,
who was a big guy
in the mob obviously.
That's where he got the money,
and it was
an interest-free loan. Why?
Because he was like family.
It's a very Italian thing.
And that was the start
of the Enquirer.
He immediately put
the word National on it.
He envisioned publishing
mounds and mounds and mounds
of National Enquirers.
He was looking for something
to sell more copies.
One day, he was driving
on one of the New York highways,
and there was an accident ahea,
and everybody slowed down.
They're all rubbernecking,
and they're looking at the side
of the road.
And he looked
at the crowd, and he saw
all these people staring
at a really gory scene.
He went, "My God,
nobody's doing pictures
of that."
He suddenly realized,
"This is what I have to do.
I got to make a gore rag."
So what he did is that he went
to the police department.
He basically got first dibs
on the photography
of these horrible accidents,
and that's how it started.
I got to tell you,
when I first saw it,
sometimes it was hard
to pick up.
But circulation
went up dramatically.
It took off, but it was
a little uncomfortable.
He realized that gore
was only gonna take him so far.
Circulation peaked
at one million,
but he dreamed actually
of 20 million,
which, of course, was insane.
By the mid-'60s,
many, many people were moving
to the suburbs,
so they weren't stopping
at newsstands,
and the idea was,
"We've got to get it in front
of more people."
Well, where are the people?
There is madness
in the marketplace.
Just listen to this.
We zeroed in on supermarkets
as the one area where I suppose
some member of every family unt
in the United States
comes once a week at least.
He wanted to be racks
at the front end
of every checkout counter
in the United States.
People told him, "Great idea,
but you can't do this.
A gore paper, how could
that get into supermarkets?"
People would throw up
just at a time when they were
about to buy milk, you know?
It was totally impossible.
So we drastically
in one fell swoop eliminated
all the gore.
From the moment he started,
he never stopped
playing with it,
trying to change the format
to find the winning formula.
In came headlines like these.
Celebrity news.
Gossip items.
- Dogs. Pets.
- Diets.
- Medical-oddity stories.
- Psychic stories.
I happened to discover
that Jimmy Carter
had once seen a UFO.
Gee-whiz stories.
We did one on making cars
out of lobsters.
We had some guy called up
wanting to know
where he could buy one.
Our headlines,
our pictures, our front page,
and all of them
had to be a triggering mechanim
to get people's attention first,
and if they liked
what they saw, they bought it.
Generoso Pope
really understood the psycholoy
of the average American person.
He used to call the reader
of the National Enquirer
Missy Smith in Kansas City.
She was the standard
by which every story
in the National Enquirer
was judged.
The basic American woman.
She was somebody
who had family values,
who loves stories,
loves celebrities
and wanted to know essentially
that celebrities suffered, too.
Mrs. Smith goes
to the beauty parlor,
talks to her girlfriends.
They're all chatting
about celebrities.
Dolly Parton is depressed,
or Elizabeth Taylor
got fat again
and can't find love.
She would go, 'Ugh,"
and have to read all about it.
We were Missy Smith
in Kansas City.
I guess I'm a little nosy.
We were Missy Smith in Yonkers.
They can't print something
in there that's not true.
We were Missy Smith everywhere.
I just enjoy the headlines.
She was our boss.
She could make or break us.
Missy Smith has had
a long week at work.
She gets her National Enquirer.
She goes home.
She has a bath.
She has a glass of wine,
and she sits down
and enjoys herself.
I feel a great sadness...
that I will not be here
in this office
working on your behalf
to achieve those hopes
in the next two
and a half years.
The Enquirer
was a nice window
to look through,
a pleasant place to go
after the harsher news
in the real world.
Guns, ammunition,
explosives
and at least one pipe bomb.
I don't think
Pope wanted the outside world
to spill over into the Enquirer.
Our philosophy,
I guess you'd call it,
is basically that,
in all the other media,
the people are getting
all the bad news today.
They're getting swamped with it,
inundated with it,
and I think
they've just about had it.
I think they're searching
for something
that's gonna tell them
there's a good side to life.
Everything isn't bad.
Pope was
a conservative man.
Was he a Republican or Democrat?
I never knew.
I could never tell.
Uh, he was a Democrat.
I never knew him to be
anything but that.
But he wasn't somebody
who was interested
in getting elected
or having a hand in Washington.
Uh, that wasn't his bag.
Because he came
from a rich Italian family,
which was Mafia-related.
The only connection to politics
they had
was they owned the politicians.
We were into country
and flag.
Most of our readers were proud
to be American.
We did not attack
the U.S. government
because our readers believed
in the U.S. government.
I mean, we weren't
the conscience of the world.
We were interested in stories
that would sell paper.
The National Enquirer
was a place where,
you know,
facts were not important.
Uh, what was important
was eyeballs.
The universe
that is described
in edition after edition
of the National Enquirer is a...
nonexistent universe
in terms of reality.
It's always been fake-ish.
In other words,
there was a nub of truth
to most of the stories
that printed.
We would sensationalize
that germ of truth
to make it very palatable
and very desirable
to the reader.
We used to call that
exploding the nub.
Things were exploded.
You'd just take a story,
and you make it
more interesting.
You don't change the facts.
You just sensationalize it.
That's what tabloids do.
Generoso Pope decided
that he wanted to move
the Enquirer out of New York.
And in 1971,
we moved to Florida.
He wanted to be on the ocean,
and once he was here,
he never left.
He had the wherewithal to go
anywhere in the world he wanted.
He preferred to sit in Lantana
and let the world come to him.
Walking into the Enquirer offie
at that time was through
a beautiful, tropical garden.
And you walk in
to this gigantic newsroom,
which is buzzing...
...editors who are bent over
their desks
and calling all over the world.
Is this overseas
from Melbourne, Australia?
Well, we have some questions
on that UFO story.
Everybody's typing.
Everybody's furiously
on the phone.
It was a... like
a journalistic beehive.
Controlled chaos.
It really was.
Rotary phones
and ashtrays.
Cigarettes
and cigars everywhere.
God knows why we didn't all
have lung cancer,
but it was a place
that got your adrenaline going.
It was such a great vibe.
It was so exciting.
It was so crazy,
and you just thought,
"Maybe I want to be a part
of this."
The city room
has a decidedly
Fleet Street accent.
I have but a moment
to reach Henry Green.
And why... why do...
why do you liken Hoover
to a European dictator?
Okay, John. This is story 207.
Pope likes London journalists
schooled in scandal
and the various successes
of the British penny press.
Oh, those papers had
the most saucy stories,
and they didn't spare
any details at all.
They went for the jugular,
and he said,
"I got to have me those guys.
That's who I want on my paper."
British reporters
were a lot more aggressive,
a lot more capable
of doing unorthodox things.
Number one
under Gene Pope is Iain Calder.
By age 25,
I'd worked on three papers,
including the biggest paper
in Scotland.
That's where I really learned
this craft.
Iain Calder had worked
on the Glasgow Record
and was used
to chasing fire engines
and doing a lot of, kind of,
scurrilous stuff.
People were slashing
rival reporters' tires,
cutting people out
on the doorstep.
Calder came
from that background.
Every story you went out on,
you were under pressure
to get something better
than the guy next to you.
It was cutthroat competition.
You had to have cunning,
charm when it was needed.
You had to talk people
into being in a paper
they didn't want to be in.
We didn't take no for an answe.
We're guys who were raised
on checkbook journalism,
underhand tactics,
but we were not scumbags.
We were pretty good journalists.
And we, of course,
are checking to see
whether you have any information
on the situation.
All the information
I have at this time
- is the following.
- Okay.
We would run circles around
most American reporters.
They just didn't have it.
Some of them did.
Some of them developed it
but only under our tutelage.
I was looking for, like,
U.K. type reporters,
and the only reason
I needed them
was I couldn't find
great reporters in America.
We were in an uphill battle
to try to get them
to come and work
for the Enquirer.
The reputation of the Enquirer
was terrible.
I honestly thought,
"Would it be easier
to tell people I was in prison
or a mental hospital
for a couple years?"
When I first joined the paper,
it was kind of a joke, really.
We thought they were
kind of tacky.
I went to Harvard
to become a writer,
and as my mother said, "No way.
You can't go from Harvard
to the National Enquirer."
The prospect of writing
for a national audience
was pretty thrilling,
I mean, even though it was
the National Enquirer.
But the reality was different.
These people are promising
to triple my salary
and send me around the world.
I need to be...
a little bit reckless.
Generoso Pope
owned the National Enquirer
lock, stock, and barrel.
He had a fortune,
so he didn't care
what expenses racked up
chasing down stories.
If you could get his curiosity
going,
then you're gonna be doing it
and using his money.
You didn't have to ask
to hire a plane or a boat
or a house or anything else.
You just did it.
The owner would
hand them bags of money,
and they were
on a private jet to Paris.
- Maui.
- Monaco.
Puerto Vallarta.
Vilcabamba.
We're staying in a luxury hote,
got the penthouse.
What about a temple
of snakes in India?
"Can you get out today
to Hong Kong?"
The world was our oyster.
That was the marvelous thing
about the Enquirer.
The range of stuff
was terrific.
It was more than any newspaper
or magazine
that I had worked for
ever offered.
Within the first two years,
I was making
as much as Ben Bradlee was
at The Washington Post,
and I thought,
"Man, that guy's underpaid."
One thing about the atmosphere
in the newsroom
at the National Enquirer
is you would have frivolity
and that sense
of energy going on,
but when Generoso Pope
walked through that newsroom,
everyone picked up a phone
and started talking like
they were doing an interview.
There was a tension
whenever he entered the room.
It was best if you didn't engae
with him until he knew you.
Couple of times he barked at me,
I nearly jumped out of my skin.
You suddenly realized
that you're dealing
with somebody
who's 100 percent ruthless.
He was a terrifying figure.
You didn't talk to Mr. Pope,
and he didn't talk to you.
After I'd been there
about six months,
I was walking down the corridor,
and he was walking towards me.
He looked down at me and said,
"Hi, David." I thought,
"Oh, Jesus. He knows my name.
This is very bad."
We were instructed
not to look him in the eye.
He never once looked me
in the eye
the entire time
I worked for him.
He would look at his desk
or look at the floor.
Gene Pope was ambitious
and driven,
and when he wanted something,
he was like an express train
going 100 miles an hour,
and if people, that he hired,
weren't taking him there,
they were gone.
There was no job security
at the National Enquirer.
He would pit every editor
against each other,
and we would vie
for the number-one spot.
It was brutal. It was brutal.
If you were somebody
that got results
and you got page ones
and big stories,
well, you might be good
for a week.
Everybody lived in terror
of Friday
because, on Friday,
it was usually a bloodbath.
At the end of the week,
we'd lock up the paper,
and people
would all gravitate out
to go have a drink.
Pope got tired
of everybody leaving,
so he decided to bring in
this huge catered event
every Friday night.
- Turkeys, full hams.
- Shrimp.
And a full ice-cream-sundae ba.
And all the booze
you could possibly drink.
Beer, wine, everything.
Of course, all of us
would all get very drunk.
Pope would sit
in the middle of the newsroom
smoking his cigarettes.
But somebody would be fired
before that dinner was over.
It was the Friday night massacre
and this was ruthless.
Security would just come
to a reporter's desk,
escort them out of the building,
and hand them a paycheck
on the way out.
You never knew who was going
to survive Friday.
Goodbye, Florida living.
Goodbye, big paychecks.
Goodbye, amazing
expense accounts.
It all went out the window
in a flash.
It was all about the story.
Get the story
and don't come back
until you have it.
The National Enquirer
at its zenith was a spy network.
You couldn't go into hospital
without somebody
calling the Enquirer,
because they were
all getting paid.
We might have stories
from your sister,
your brother, your boyfriend.
It was important to know
the hair stylist.
Some of them were bitter,
angry, jealous.
Envy was a very key factor.
In Hollywood, it was amazing
how many people were prepared
to sell out the stars
they worked for.
Someone in your PR office,
someone in your lawyer's office,
someone in your agent's office.
And the agents
double-dipped all the time.
That's, like,
standard operating procedure.
The average snitch
with just a silly little tip
would be getting 300 bucks.
If the tip made the cover,
it was more like 5,000,
six thousand, ten thousand.
We're talking about big bucks.
I mean, you...
you were not supposed to pay
for news. Um, you know,
when I was at the New York Post,
um, you would pay for photos,
um,
but that's very, very different.
A lot of outlets do that.
Um, you do not pay
for information.
The mainstream media
went after us
saying we paid sources.
We said, "Yes, we do."
Listen. If they've got
the information,
they should be paid for it.
When I started
at the National Enquirer
as a reporter,
I didn't know very much
about the world,
and one of the great heartaches
of my experience there
was to see
that if you were famous,
if you were rich,
if you were a celebrity,
that people in your orbit
would undoubtedly one day
betray you for money,
and the thing that shocked me
was that it was always
the people close to you
who would betray you the most.
male reporter:
Okay.
I had a story about Bob Hope,
and it was about all
of his philandering
and some of his mistresses
and all this, so I...
I wrote it up. I submitted it.
Mr. Pope got it,
and he said to me,
"Barbara,
I don't think America wants
to know this about Bob Hope,"
and he killed the story.
Mr. Pope killed the story.
There had to be some advantage
that they would get out
of killing a story.
"There's a scandal?
There's a negative story?
Oh, in exchange,
we'll do Bob Hope at home.
We'll make a deal with you
to do nice stories,
and you'll cooperate with us,
and we'll take
beautiful pictures,
and all that other stuff
will go away,"
and then you'd have an ongoing
relationship with them.
It's like getting them
on the hook,
and then they have
to keep giving you
these positive stories.
It's protection money,
and that's how the Mafia works.
We were the only people
that celebrities had to fear
if they did something wrong.
They had to worry
about the Enquirer knowing
'cause we knew...
I wouldn't say everything,
but we knew a heck of a lot.
male reporter:
male reporter:
- All right.
- We'll...
And there were
several people with him,
and we don't have
the information yet as to who..
Some of the things
that we did to get a story,
uh, blurred the lines
of legality, I would say.
I mean, I've done dirty tricks.
Oh, my Lord.
Phones were bugged
by private detectives
employed by the Enquirer.
People's mail
was sometimes being read,
taken out of letter boxes
and opened and resealed and...
and what have you.
Was there things
that were done
that were questionable,
outright illegal?
Maybe.
I've loved him for nine years!
Elvis was everything
to an Enquirer reader.
Elvis Presley
could make or break
a whole tabloid.
It could make or break
a whole tabloid
reporter's career.
Elvis Presley, the longtime kig
of rock 'n' roll, is dead.
An autopsy report
released tonight...
Tomorrow, Elvis Presley
will be buried
after a private funeral.
I was in the office in 1977
when Elvis died.
The news broke
about five o'clock
in the afternoon, and by 5:45,
there were six of us
on a Learjet
heading for Memphis.
There was one extra bag
on the plane,
and that bag contained
fifty thousand dollars in cash.
By 5:00 p.m.,
the crowd numbered
more than 70,000.
For many,
it was all just too much.
Friends tried to comfort fans
who'd waited 20 hours
to pay their last respects.
All I feel is just hurt.
I hurt all over.
When we got to Memphis,
we took over the entire floor
of a Holiday Inn,
booked up every room
in the hotel.
We had fax machines going
and photocopying machines.
Yeah, we turned the hotel
into a newspaper office.
And they put out the word
that if anybody has got
anything, we'll pay them.
And that cash rapidly started
to be distributed
to various sources in Memphis.
We bought up almost everybody.
The huge crowds
have become steadily bigger
throughout the day.
The families say they want
the funeral to be quiet,
to be dignified,
and to be a family affair.
Pope had
a very strange mentality.
He wanted to know all the ins
and outs of people's deaths.
Before the funeral,
Elvis Presley's body, dressed
in a white dinner jacket,
lay in a copper coffin
for people to see
though not photograph.
Cameras
were not permitted.
The perfect Enquirer photo,
nobody else had it.
It had to be a one-of-a-kind.
It had to tell a story
unto itself,
and it had to be something
that everybody wanted to see.
The right photo could bring
the phenomenal amount of money
depending on how right it was,
so what's the ultimate picture
that you're gonna get of Elvis?
Elvis in the coffin.
That was an operation
that was highly secret,
went on for days and days
and days.
It was a white cortege,
a white hearse,
and ten white Cadillacs.
Elvis loved Cadillacs.
He had a dozen himself.
So all the relatives
were in line
at his casket
to bid him farewell.
We dressed up a portly,
older British gentleman
as a priest, and he was in line.
He got to the casket.
And underneath his robe,
he had
a little miniature camera.
But he couldn't get high enough
to get the picture,
so we didn't have that.
One of our photographers
saw Elvis' cousin going
to a local bar.
And he followed him in,
and as the guy's standing ther,
he says to him, "How'd you like
to make a lot of money?"
Guy says, "Oh,
I'd love to, mate."
He said, "If I gave you
a camera,
could you get a picture
of Elvis in his coffin?"
"Sure."
Unfortunately,
it didn't work
the first couple of times,
and he had to make excuses
to go back and pay his respects
over and over again.
The first picture is a picture
of the guy taking the picture.
He had turned it 'round
the wrong way.
Okay. Second one...
picture of the chandelier.
I go, "Oh, my God."
The third one
was just brilliant.
It was the perfect
page-one picture.
We sold 6.9 million copies
that week.
People were stealing copies.
This was so huge.
Mary Jane buys
the paper. She gives it to mom.
Mom gives it to niece.
Niece gives it to her husband.
There were 25 million readers
a week.
The Enquirer had
so much mail
that they had
their own ZIP code, 33464.
Thousands and thousands
of letters a day.
We were bigger
than Time magazine.
We were bigger than Newsweek.
We sold more copies
than anyone else.
This is your favorite magazine,
the National Enquirer.
Here we go again.
Iain Calder on dirt.
At the National Enquirer,
we uncover more dirt than anyone
except possibly
this Hoover cleaner
with attached tools and hose.
It may even get more dirt
than we do.
When we had
a major front page
and it sold really well,
I maybe had ten minutes
of euphoria.
Then I would remember I had
to find a great front page
that was gonna sell four
and a half, five million copies.
So every single week,
it just went on,
and on, and on like that.
When his body
was found last week,
police said John Belushi
at the age of only 33
had died of natural causes
and that there was no foul pla.
When somebody dies, it's like,
"Okay. Let's bad-mouth them
as much as possible.
Let's put it in the Enquirer."
John Belushi dying
was a big story,
but we always wanted to do
the story behind the story.
That's what sold papers.
So, uh, I picked two
really great reporters.
Uh, Tony Brenna and I,
who was my partner in that.
I think Haley
was a very competent journalist,
even by Enquirer standards.
I was in Lantana in March
when he died
at the Chateau Marmont.
We wanted to know
what happened that night,
and there was this mystery woman
whose name wasn't released.
They called her Cathy Silverbags
because she sold drugs
out of a silver purse.
Cathy Evelyn Smith
listed her profession
as backup singer.
Police questioned
but then released her.
So Smith,
a 35-year-old
rock-'n'-roll groupie,
went home to Toronto.
We then went up to Canada
to find Cathy Smith.
We spent about ten days
in a hotel room.
And the story came in,
and I say,
"You know, this woman is saying
that she killed John Belushi.
She's not saying it."
I said, "I want that headline."
I said, "Go back
and get her to say,
'I killed John Belushi, '
on tape."
So we spent the next week
partying with her.
We ran up an enormous hotel bill
and had a great time
and became her best friends.
And she didn't want to say it.
Tony had a tape reporter going.
I had one going.
She would say,
"Yeah. I... We were responsible
for his death, but I...
- We can't say that."
- I said, "Oh, c'mon, Catherine.
Let's get this over with.
You killed the guy,
under any circumstance.
You shot him up with heroin
and cocaine, and he died,"
and she said, "Well,
if you want me to say that,
- I killed him."
- Turn off the tape.
And click.
You know,
Brenna turns his tape off.
I leave mine running.
So I ended up taping her...
confessing to the murder.
So anyway,
they got her to say it.
We ran this front-page story,
"I killed John Belushi."
It's the murder confession.
It's all the details.
She was John Belushi's...
Florence Nightingale
with a needle.
Well, it's not something
Cathy Smith is going to say.
It's not something most people
are gonna say,
but you say, you know,
"You were sort of like
a Florence Nightingale
with a needle.
That's what you're saying."
She says, "Yeah. That's right."
She's being fed a quote.
That's how it works.
We knew
that what she was saying
was gonna be self-incriminating,
and that she would probably
be arrested for it, and she was.
So the prosecutor's office
went nuts.
In an Enquirer article,
written by Brenna and Haley,
Smith appears to confess
to injecting Belushi
with a fatal dose
of heroin and cocaine.
And for the next six months,
I was in front of a grand jury.
I mean, this was the first time
that National Enquirer reporter
had to show up by subpoena
to a grand-jury
murder investigation
on a major celebrity.
It was stressful.
Uh, actually,
my marriage fell apart.
Tony's fell apart first,
I followed pretty much
right behind him.
I felt that we had crossed
the line on that story.
We had, uh,
gone too far
in becoming her friend,
and I felt we had sold her out,
and I felt that particularly so
when she actually
went to prison.
John Belushi's story
would be one of the occasions
that got to be...
ethically challenging.
Becoming
a famous celebrity
is a trade-off.
You want the public
to admire you.
That's not free.
That's not free.
You have to give, in return,
some access to your life.
What you give up is anonymity.
I had a contact in Las Vegas
who tipped me off
that Cosby was keeping a girl.
And she was a showgirl.
He bought a house for her,
and he would go up to Vegas
and visit her.
So I ordered a stakeout,
a photographer we had in Vegas,
and he caught Cosby
going into the house,
coming out of the house
with the girl,
kissing her at the door,
all of this.
And I had a couple
other contacts of mine
who were able
to confirm this story.
I wrote it up,
gave it into my editor.
Mr. Pope saw the story,
and he said,
"She's got to go
and call Cosby."
This was the time
that he was America's dad.
He had The Cosby Show
on television.
I'd been on the set many times.
I interviewed all the other
people on there,
and I thought, "Oh, my God.
If I have to call Cosby up now."
They said,
"You got to call him,"
so I called him,
and he, of course, said, uh,
"What's the name
of your executive editor?"
And I told him, and he said,
"What number can I reach him?"
I gave him the number.
He said, "Thank you very much,"
and he hung up.
He proceeded
to call Iain Calder,
who cut a deal with Cosby
to kill my story
in exchange for a couple
of sit-down interviews
with any reporter
except Barbara Sternig.
And that was kind of the end
of my relationship
with The Cosby Show.
For a long time,
we killed stories
about Bill Cosby.
I got some stories.
Little starlets
who were on his show,
they would call in, you know,
"He did this. He did that."
I would go to my editor,
and I would put a lead in
about the story
and it gets approved
or not approved.
I never heard about it again.
It was never seen again.
You ask about it, and we'll say,
"We'll get back to you,"
but you learned,
at least for me early on,
I was brand-new. I'm still
trying to prove myself...
You didn't push it.
I was making trades
that would make
our readers happier,
but I had to make
that decision myself.
What's the better stories?
We were keen on any story
that would sell papers.
There's a sort of nasty
little characteristic
that people have.
They... they... they get
a little jealous of success.
They want to see somebody
taken down a peg or two.
It's like in ancient Rome, oka?
They cheer them
when they are famous,
and they cheer them
when they're doing well,
but when things go wrong,
they give them the thumbs-down
and say, "Good riddance.
To hell with them."
I intend to seek the presidency
of the United States in 1988.
The Enquirer, for a long time,
didn't touch politics
because Generoso Pope
didn't think politicians sold.
But politics became
another form of celebrity,
and that's where the Enquirer
got into it.
You can't underestimate
the significance of Gary Hart
to the National Enquirer.
We weren't interested
in doing stories
about potential
presidential candidates
and politicians, per se,
unless there was some,
really, other story.
Gary Hart was young.
He was good-looking.
He was from out west,
had friends like Warren Beatty
and a lot
of other Hollywood stars,
and the thought was
that he was gonna win
the Democratic nomination.
He was a meteor.
The Miami Herald came out
with their story,
a romance
between these two people.
Why is The Miami Herald engagin
in Enquirer type shit, you know?
And I thought, "Well,
why don't we try to see
if we can get a piece
of this whole action
and this Gary Hart thing
the Herald has got?"
All I can say is, a picture
is worth a thousand words.
male reporter 1:
male reporter 2:
male reporter 3:
He basically challenged
the press.
He said, "If you think I have
a girlfriend, go for it."
Come on.
That's the perfect setup
for being on a Enquirer
front-page story is,
good-looking, sexy,
lying politician.
male reporter 4:
Did I do anything immoral?
I absolutely did not.
He went on television.
He said, "It's not true.
It's absolutely not true.
We know it's not true,"
and he had his wife by his side
who stood by him.
And when Gary says,
"Nothing happened,"
nothing happened.
I mean, everybody knew
he'd had a thing with this gir,
but nobody had the proof.
We discovered through one
of his neighbors
that he had gone down to take
a boat ride out of Miami,
and he had a girl with him.
We swept through that wharf
for five days
trying to find somebody
with knowledge of it.
We had contact with a freelancr
who knew
this photograph existed,
and we came to an arrangement.
It's 87,000 dollars,
and we owned worldwide rights
to that photo forever.
I couldn't have created
a better picture.
I couldn't have sent
a photographer out
with instructions
and had him come back
with something better than that.
That changed the face
of American politics.
Gary Hart had
an excellent chance
of becoming president,
and that just destroyed
his political chances.
I don't really want
to comment on that.
Dukakis took his place.
Read my lips.
No new taxes.
No chance
against George Bush,
so George Bush became
president...
...and his son
became president later.
We changed the course of histoy
with that.
Now, did we do well or not? I...
That's not my problem.
My problem is, we got the story.
The Gary Hart story
busted down the privacy wall,
just smithereens,
just knocked it down and said,
"We're gonna know everything
about everyone,"
because it sold more papers.
I think
it's important to journalists..
as to how they go after
the story,
as to what they see themselves.
Are they news gatherers?
Are they private eyes?
Are they voyeurs?
Mr. Pope died in 1988.
Then there was a limbo period
where things were
just kind of very tense...
and everybody was thrown
into a state
of complete uncertainty.
"What's gonna happen?
Will the paper keep going?"
Certainly, it was not going
to go on the way
Mr. Pope ran it,
because Mr. Pope owned
a 100 percent of the newspaper,
and he got what he wanted
the way he wanted it.
He had built a world
in which he was God,
and it was a small world
populated by adoring figures
and people
who would do anything
at his command.
Basically, we're giving
the public a little hope,
a little hope
that life isn't all
as bad as it's portrayed.
We like to tell people
that their problems
are solvable.
There are solutions.
Uh, things aren't quite as bad
as they might seem.
We lost our identity...
after Pope died.
We forgot who we were.
We had so many changes
of ownership and leadership,
every one of them
wanting to change something.
The Enquirer had
a perfect formula,
and in my opinion,
they should've been left alone.
Is it entertainment,
or is it information?
I think it's both,
and I think a good newspaper
is a combination
of entertainment
and information.
One of my concerns
is that it dilutes
the news-gathering
process broadly
and that in the long run,
it affects me because...
my publisher
or Jack's publisher says,
"Oh, look at this stuff.
It's hot. It really sells.
Don't you think you ought
to be moving a little more away
from this boring
Sino-Soviet Summit stuff?"
You're forgetting
something.
There's nobody in this room
who doesn't deal in tragedy.
Nobody in this room...
How do you think
America found out
about Jessica Hahn
- and Jimmy Swaggart?
- But that's not trash.
That's... that's a great story!
Why don't we just
acknowledge that's what it is.
The very first time
Donald Trump
made a large presence
on the cover
of the National Enquirer
was the Marla Maples years.
We got a picture of Donald
on the ski slopes
with Marla Maples
and his wife, Ivana,
all in the same frame.
Titillated America.
It was the heartache
and the betrayal,
and he's cheating,
and they're on ski slopes,
and he's bringing the mistress,
and the mistress
is in the hotel room over here,
and the wife is in
the hotel room over there.
It's a great story, right?
Everybody loves it.
This Marla Maples-
Donald Trump story
was occurring at the same time
that Nelson Mandela
was being released
from his years
in the South African gulag.
An event
of tremendous importance
to the world.
This was the purest example
of the movement
from tabloids
into the mainstream press.
And it also tells us something
about Donald Trump
and his rise through
the sensationalist press.
I don't know.
The biggest tipster
ever in the business
was Donald Trump.
He would call the tabloids
in New York
to drop gossip items
about himself.
Right. Okay.
He's had pseudonyms
where'd he call and pretend
that he was a spokesperson.
He really wanted to be a star.
- Do you have a second?
- woman:
We recognized
that Donald Trump had value
to the National Enquirer
because he could
sell newspapers.
He's a very,
very good snake-oil salesman,
and he fit very well
with the Enquirer.
Our readers liked him,
so we put
a gentleman in charge of him,
and the gentleman's name
was Larry Haley,
and Larry's job was basically
to keep track
of Donald's love life.
I was offered the use
of his plane
from West Palm Beach
to New York and back
on the weekends,
comps at all the hotels,
you name it.
Never took one of them.
Only thing I ever took from him
was a can of Diet Coke
at a party at Mar-a-Lago.
I think that I probably
was being looked at
like a public-relations
operation...
for him, you know,
just by manipulating
our interest in his celebrity.
And it was the constant,
6:00 a.m. phone calls.
You know, I started feeling
very quickly
that I'm working for this guy,
but I'm not being paid
by this guy,
and I had to remind him
I don't work for him.
Trump married Marla,
and the two Enquirer reporters
were VIP invitees
at the wedding.
I'm happy and excited,
and it's the wedding
of the century.
- It'll be good.
- Thank you, Robin.
Everybody
in the country
believes that maybe
their relationship could work
if this relationship
will work, you know,
with all the things
that they've gone through,
and I think this will work.
- Okay.
- I give it four months.
Howard!
Donald!
I was there that night.
I was confronted
by Marla Maples,
and she was telling me
that she had gone after Donald
and got him,
and she was Mrs. Trump.
I said, "Well, I can't argue
with any of that,"
but, you know, basically,
she disliked me greatly,
because of a lot of the stuff
we revealed about her.
But Trump never got upset.
Even when they were married,
as long as it wasn't about him,
he was okay.
He would throw Marla
under the bus in a second
to not have
a bad publicity himself
and did more than once.
The Donald-Marla affair
had everything money, power,
a blonde bombshell,
combined with catchy headlines
and family feud.
Are you two
back together?
Well, we are right now,
aren't we, hon?
Um... um...
He was a guy
we wanted stories from.
At the same time,
he was studying
how we took things,
put them into headlines,
and sold them to this
common-man audience.
He wanted to use us
as a microphone
to a different group of people.
The American public starts
to become emotionally attached
and wants to see
what's happening next
with this particular celebrity,
and he had crossed that line.
People now wanted to know
about Donald Trump.
We've always had in this county
a kind of seamy underside
of the news business.
Tabloids. You know,
there's nothing new about it.
- Exactly.
- And our agenda
at newspapers and magazines
is increasingly
these guys' agenda.
But we all have the same boss.
It's the public,
and if we continue
this Columbia School
of Journalism rhetoric,
this rag rhetoric which says,
"People should... shouldn't be
reporting that.
They shouldn't be jamming
this down people's throats."
- My God, let the public decide.
- It's also very...
- Let the public decide!
- You're looking down
your nose at the public.
The public has a right to know
what it wants to know.
Now, now,
your point's well-taken, but...
We don't all have
to be porn publishers.
All right. But why...
No, I don't think that it's porn
to publish a story
about Tonya Harding
or Michael Jackson.
Whoever wants
to put that out there
to sell papers,
what's wrong with it?
Because if the lowest common
denominator
is gonna drive
the journalistic market,
- we're in big trouble.
- Connie Chung...
Let him finish.
I'll come back to you, Mike.
But let me finish.
Something has tipped.
People come out
and criticize us.
They call us lowlifes
of journalism,
give us obnoxious
anecdotal names.
We didn't care,
and I still don't care.
We were very good
at what we did.
Steve Coz has been
with the National Enquirer
for 13 years now.
A little more than a month ago,
he was promoted
to executive editor.
When Steve took over
as editor in 1995,
it was just new blood willing
to listen to new ideas.
Steve Coz brought
the National Enquirer out
of the Stone Age.
And he brought a lot
of credibility to the paper.
He didn't look like
a scruffy, old guy
with a cigar hanging out
of his mouth.
He was Ivy League, dresses
in his little polo shirts.
He looks polished.
You could have gone
to Time magazine
and seen somebody
who looked just like Steve Coz.
You know,
he went to Harvard,
but he wasn't that button-down.
He reminded me of, like,
a guy who'd been
a part-time bartender
in Nantucket.
Old-timers
from the U.K.,
uh, yes,
I think we all grinned a bit.
We said, "My God, we're working
for a schoolboy now", you know?
The Enquirer,
for the most part,
was all white people.
They had no minorities.
They were these old Brits
and old white guys
who didn't see women
or minorities of any importance.
We had to go in
and fight our way.
He encouraged diversity.
He encouraged
out-of-the-box thinking.
He was a person who knew
that growth depended on...
coming of age.
I was brought in
to help visualize
what black readership
would like to see.
It opened up the playing field
of who we could go after.
It's not the just
the same people all the time.
- Oh, yeah!
- And Oprah Winfrey
made the difference.
She went across all color lines.
Women bought the Enquirer more
than anybody,
and women loved Oprah.
Oprah was on the cover, gosh,
at least once or twice a month.
Oprah sold a lot of papers.
Whitney Houston sold a lot
of papers,
not because of her talent
but because of her drug use.
She became front page.
Somebody like Michael Jackson
broke all stereotypes,
all color lines, everything.
Everybody loved Michael.
But we started hearing
a lot of stories.
We have family members
that called,
close family members that called
and told us what was going on
with him.
So we were able to bring in,
stories that nobody else had.
I think the Enquirer
has become an emblem
and a symbol for some people
of a certain type of journalism
in this country.
I think it is important to note
the National Enquirer
has also gotten
some stories really right.
The newspapers used to say,
"Yeah. You get exclusives,
but if we were up against you,
face-to-face,
mano a mano, we would beat
the hell out of you."
Well, okay.
O.J. Simpson was the test.
On 911 tapes just released
last night,
O.J. Simpson could be heard
screaming about a 1993 article
in the National Enquirer.
Enquirer editors say,
they have been
following abuse allegations
against the former
football superstar since 1989.
Los Angeles police
have been talking
to former pro football star
O.J. Simpson today
after the death of his ex-wife
and a 26-year-old man
early this morning.
When the Simpson
murders occurred,
we knew this was
a seminal moment,
uh, for the National Enquirer.
We already had huge networks
in place
in the celebrity community,
and this occurred in the middle
of one of our networks,
so, we immediately put
every last resource into it.
While the Los Angeles Times
has four reporters working
on the O.J. Simpson story,
the National Enquirer
has a team of more than 20.
We were at the crime scene
before the coroner
arrived there.
We brought in freelancers.
We went
to every single photographer
we knew in L.A.
and told them
that we would pay them
any amount of money
for any photographs
they thought were relevant.
We spent easily
over a million dollars in soure
and photographic money.
The Enquirer's tentacles
were amazing in those days.
From Florida all the way
to L.A.,
we were all involved
in that story.
Homicide detectives expanded
the restricted area
around Nicole Simpson's
townhouse today.
Nicole's father, Louis, and one
of her sisters also arrived
and removed
some personal belongings.
We had a reporter
who was in really tight
with Nicole's family.
He was dating
both the daughters.
We had other people
who had contacts
with the Goldman family,
including Ron Goldman's mother
who lived in St. Louis.
We also had a network
into some of O.J. Simpson's
fellow athletes
and, don't forget,
O.J. Simpson's friends.
We had
a very good working relationshp
with the police.
We had moles
in the prosecutor's office,
and we had jailhouse sources,
as well.
We knew what he was saying.
We knew where he went
to the bathroom.
I mean, we had everything.
We had it totally wired
from beginning to end,
and it sold.
Everyone in the country
was riveted by this.
Now the National Enquirer
is competing
with the mainstream press,
often beating rivals
to the punch
on big headline stories.
A lot of the details,
uh, that have later turned up,
uh, in Newsweek
or on other television shows
have first been reported
in the Enquirer.
Our stories showed
more details on that crime
than any other publication.
We were constantly on it.
It was like a soap opera.
You just stay on them,
and anything you heard today,
"What's going on with him now?"
It was a story
that riveted the nation.
It was one of the first
cable-news national melodramas,
so people were glued
to their television sets,
and the National Enquirer,
essentially,
was a paper version of a T.V.
People had to follow them.
It was impossible
to ignore them.
The Enquirer's Coz says,
not only do readers love
their O.J. articles,
but their commitment to coverae
has brought new respect.
This is a fascinating,
interesting story.
The conventional press
is basically come
into the tabloid territory,
and, uh, they've come
to appreciate us.
The Bruno Magli makes shoes
that looked the shoe
that they had in court
that's involved in this case.
I would have never worn
those ugly-ass shoes.
Enquirer reporters
were digging out material
that the establishment press
had missed.
There was a key moment
where evidence
and the existence of it
was broken
by the National Enquirer.
It had to be followed by most
of the major publications
in the country.
A kid from Boulder
sends me this Polaroid picture
of this washed-out,
chain-link fence
and this tiny,
little stick figure
way in the back,
and he says,
"Maybe you can blow this up
and see if O.J.'s wearing
the murder shoes,"
something that the investigators
during the murder trial
had not done.
Finding the Bruno Magli shoes
on O.J.'s feet
was a mission,
and every single person
in the newsroom
was involved in that
to some degree.
O.J. said, "I never wore
those ugly-ass things."
So we spent three months
and tens of thousands of dollars
hiring every sports photographer
we could
to go look through
their old negatives.
Every photographer
who shot every NFL game
that O.J. had been at,
we called one by one,
slowly but surely, all of them
and asked them to look.
Larry Haley found the guy.
About a thousand cops
were trying to link
the shoes with O.J. Simpson.
Mainly, they were trying
to do it
through finding a purchase.
They were right there
in Buffalo.
And there wasn't
just one of them.
There was a whole frame
of O.J. Simpson
walking on the sidelines
where you can see that sole
that left the footprints
in blood
around Nicole Brown's head,
right there on that picture.
It was... it was
like finding the Holy Grail.
It was so exciting.
It was like we really did
something now
that made a difference.
O.J. Simpson and his attorneys,
when we ran that, were saying
that we made this up,
that we put the shoes
on his feet, right?
Three other photographers
had pictures from the same game
of O.J. wearing the same shoes.
We also
had 33 other pictures taken
in two different locations,
one in Pittsburgh
where he was getting
his shoes shined,
after a sideline commentary
in the basement of the hotel
across from the stadium.
That image was used
as the major evidence
against O.J. Simpson.
It won the Goldman family
and Nicole's family...
the civil trial
...because O.J.
was found guilty based upon
that photo of him
in the Bruno Magli shoes.
Those ugly-ass shoes changed
the Enquirer immensely,
because that's one of the times
that the mainstream media
had to give us credit,
because they were there.
You know, if you just
kept plugging away,
if you kept digging,
you would have found them, too.
The mainstream guys
suddenly said, "Uh-oh.
We wish they'd stayed
with UFOs."
The establishment press
finally had to admit
that they were being beaten
by a sleazy supermarket tabloid.
Any newspaper in America
would like The New York Times
to call them the bible
of a major story like this.
Why, um...
Walter, did you put Steve Coz
and the...
and the National Enquirer
among the 25 most
influential figures
in this country?
Uh, the Enquirer has broken
a lot of stories.
They've changed a lot
of the ways
they do their reporting
and their fact-checking.
They've become more respectable,
and I think
it began to seep in,
for better and worse,
into the mainstream press,
what the tabloids do.
So, it...
it could have been
for worse, too.
- Oh...
- You could be influential
for worse.
The line between tabloid
and mainstream journalism
has become blurred.
You know, everyone talks
about the mainstream press
versus the National Enquirer,
but you remember,
the National Enquirer
is the best-selling weekly
in America,
so who's defining mainstream?
O.J. Simpson caused the wheels
of traditional journalism
to fall off.
That... that's the moment
when traditional journalism
begins this fast slide
into tabloidism.
As a parent,
I want to protect children,
because I brought the children
out here for a holiday,
...and we'd really appreciate
- the space.
- I understand that.
We've had
15 cameras following us today.
The National Enquirer
was on this incredible roll.
We had O.J. Simpson,
the JonBenet story, Cosby.
We had all these great stories.
And then in 1997,
uh, we have a cover out
on the stands which says,
"Sex-mad Di,
'I can't get enough.'"
We didn't have
the first pictures
of she and Dodi together.
on the boat.
Um, another paper
had gotten those,
so, we bought
the second set of pictures
of she and Dodi on the boat,
and published them.
Probably biggest mistake
we ever made unknowingly.
We closed on a Friday night,
and we ran it pretty small
on the side...
and that paper went to press.
And Di died that night
in the car crash.
The car was traveling
extremely fast
in an attempt to escape
the attentions of the paparazz,
who were on motorcycles
or scooters,
uh, for reasons
we don't yet know.
The accident
happened late at night
in a road tunnel in Paris.
An unconfirmed...
uh, source
from the Press Association
is that Diana,
Princess of Wales, has died.
Steve was
immediately called by CNN,
and all this,
everybody wanted to comment
because they were all saying
the paparazzi were chasing them.
But because
of that headline on the cover,
the Enquirer was pulled
from every newsstand in America.
The Enquirer headquarters
in Lantana
was besieged by crowds
and crowds of people accusing s
of killing Princess Diana.
The real cause of her death
was the drunken driver
of her limousine,
but it was enough
to get everyone believing
that it was
the National Enquirer's fault,
and we lost circulation.
This is not a time
for recriminations
but for sadness.
However, I would say
that I always believed
the press would kill her
in the end...
but not even I could imagine
that they would take
such a direct hand in her death,
as seems to be the case.
It would appear
that every proprietor and editr
of every publication
that has paid for intrusive
and exploitative photographs
of her,
encouraging greedy
and ruthless individuals
to risk everything in pursuit
of Diana's image,
has blood on his hands today.
Princess Di is dead,
and who should we see
about that?
The driver of the car,
the paparazzi, or the magazines
and papers
who purchase these pictures
and make bounty hunters
out of photographers?
Then it got very personal.
A-listers, like George Clooney
for example,
and others pointing fingers
and saying,
"Steve Coz, you have blood
on your hands.
You're a murderer.
You killed the Princess."
And as for you, Mr. Coz,
and your colleagues,
the Princess of Wales is dead,
and you have gone on television,
and you have washed your hands,
and you have placed blame,
and you
have deflected responsibility,
and yet I wonder
how you sleep at night.
You should be ashamed.
Thank you.
Mr. Clooney,
will there be questions?
I'm not going to, thank you.
To blame one institution,
i.e. the National Enquirer,
for the paparazzis
on the planet is ridiculous.
The paparazzi started
and existed
before the National Enquirer
existed.
The thirst...
for private knowledge
about the celebrities
is what fuels the paparazzi.
Oh, my God.
We were, you know,
award-winning journalism
for four years,
and now suddenly we were blamed
for Princess Di's death,
and I personally was blamed.
The National Enquirer
and their ilk believe
they have a right
to intrude on your privacy,
and to make
your private life public.
Does it sell newspapers?
Does it sell magazines?
Of course it does,
but what are we doing
to ourselves with that...
and what are we doing
to these people?
Because they are
the National Enquirer,
they flirt constantly
with the danger of libel suits.
Several times a day,
Executive Editor, Steve Coz
consults
with the paper's lawyer,
a man by the name
of David Kendall,
who also represents the
President of the United States.
Yeah!
We break stories.
We go after news-makers.
We don't care if they're
politicians or celebrities.
We cover newsmakers
that we think Americans
want to read about.
When are the reports
about an official's
personal life valid,
and what is the impact
on the public?
What did I say to you guys?
We're not coming back.
Move back.
Have the media gone nuts
in covering this story,
or is this one of those cases
where there is no such thing
as too much?
The Enquirer getting the scoop
just weeks after rocking
the establishment press
by breaking the story
of what it called,
"Jesse Jackson's Love Child."
We didn't go after them.
We didn't promote them.
We didn't stand up for them.
We didn't say,
"Oh, vote for this guy,"
or, "He's a good guy,"
or, "He's a bad guy."
They went out,
and they did things
like cheat on their wife
and have affairs
with interns or whatever.
And that's something
that we reacted to,
'cause that's something
people wanted to read.
We didn't say, "Oh, he's
a Democrat. He's a Republican.
We're not gonna get this one.
We'll leave him alone."
Believe me, if we
had had George Bush doing blow,
we would've done it.
That changed
when management changed.
That changed
when David Pecker took over.
Two of
the nation's liveliest tabloid,
the National Enquirer
and the Star,
are being taken
over by new owners
who want to extend
the well-known titles
beyond the supermarket.
The first time
I encountered David Pecker
was when he arose to the head
of a French media company
called Hachette Filipacchi.
At that time, they had Car
and Driver and Woman's Day.
His most famous magazine
was when he backed JFK Jr.
in George magazine.
George is a magazine
that understands
that culture is more powerful
than politics.
The traditional lines
between Democrats
and Republicans
are disappearing.
The magazine they'll turn to
for a fresh,
non-partisan perspective
will be George.
David Pecker insisted
that he had to have pictures
of himself in with JFK Jr.
He definitely knew he
was latching onto something
bigger than himself then.
Pecker's a man who want
to drive around in limousines,
wants to belong
to the best clubs,
and wants to be known
as a celebrity himself.
David Pecker
was not a journalist.
He was brought into media
because of his financial acumen.
People would call him
a bean counter,
for want of a better word,
a financial guy.
In the cultured, highbrow world
of media moguls...
he was seen
as more of a scrappy,
"born in the Bronx" kind of guy.
I...
I think he probably always felt
something of an outsider
because of that.
He always wanted to be
a little grander than he was.
He is a short guy
who wanted to be taller,
and one
of the ways you get taller
is by being a friend
of powerful people
and doing them favors,
or you do it by savaging people
and making people fear you,
and he's done both.
David Pecker had designs
on this machine called
the National Enquirer early on.
He bought the paper in 1999,
and the plan was
to create a media company
to rival Time...
something to be at the forefrot
of mass media in America.
That was his goal, and he stated
it right out of the gate.
He wants to go
to an advertising-driven vehice
and polish up the tabloids,
make them slicker,
make them more New York.
He wanted to sort of drag
this tabloid empire upscale.
Well, people aren't buying
the National Enquirer
to be upscale.
The whole idea was a bad idea.
He really never wanted to learn
what this animal was,
that was us.
The assets in the Enquirer
were the people
who worked there.
And then came the job cuts.
You know,
he immediately slashed staff.
Expense accounts
were being scrutinized.
Budgets were slashed.
There was less content
and more filler.
With the Enquirer,
David Pecker knew
he had a way
to reach Middle America,
flyby America,
supermarket America.
Maybe not as influential
as it was years earlier,
but it was still
a pretty healthy company
when he took over.
In 2001,
David Pecker built
his AMI building,
which was always his dream.
And that was pretty quickly
followed by 9/11.
And that was a confluence
of events
that changed everything
pretty drastically
all at the same time.
The FBI is searching the site of
the first deadly anthrax attack.
That building
is in Boca Raton, Florida.
It houses the company,
American Media Incorporated,
which publishes
tabloid newspapers,
including the National Enquirer
The building was sealed off
so that the FBI and the CDC
can search the facility,
looking at packages
and mail that may have been
delivered to the building.
You know, the whole worl
was in trauma over 9/11.
And to have a trauma hit like
that a month later close to home
where the man you sit next
to dies...
it was terrifying.
The man who died of anthrax
was a photo editor there.
The man exposed
to the disease worked
in the mail-room.
There was a huge national fear
that anthrax was gonna spread
across the country,
and there's a particular fear
that you could contract anthrax
through employees
of the National Enquirer.
Within a week,
we ran a page-one story,
"Bio-Terrorism Attack,"
that this had occurred to us.
Why would
they attack American Media?
Why would they attack...
attack the National Enquirer?
Well, it's quite simple.
It's a piece of Americana.
It's a populist,
patriotic American magazine,
and that's what I believe
is why we were attacked.
Do you fear, though,
a tremendous loss of business?
Yes, Larry, I... I... I do.
The World Trade Center
was attacked.
The Pentagon was attacked,
and American Media was attacked.
You, American Media,
publisher
of these many tabloids,
- were targeted.
- I think so, yes.
And does the Bureau think that?
Have the police thought that,
or this a David Pecker thought?
This is a David Pecker thought.
I feel that we had
a bioterrorism attack here.
Management decided that we need
to be more "patriotic."
That was the word was used.
And to support the war effort
that was coming,
you know, we needed to show
that we were strong.
People love
to have patriotic stories
on the front,
and I think that they had
found another nerve
that they were hitting
on the readership
by doing
these post 9/11 stories.
We must have put
out probably five
special commemorative editions
that were slicker
and glossier...
'cause remember, at our bones,
we're patriotic.
Our readers believed
in the U.S. government,
just like they believed
in America.
What a greeting. Wow.
Thank you.
From a bodybuilding career,
I have gotten
a large female following.
You know, you have situations
where women absolutely, like,
take their clothes
off in front of you.
Like, this woman just took
off her clothes
and stood there naked,
and she says, "Take me."
- Oh. Oh.
- Yeah, baby.
I mean, sometimes, uh,
it takes a little bit
of respect away
that one has for women.
Oh, hey. I gotta do that.
I first met
Arnold Schwarzenegger in 1987.
I was part of the team
that covered his marriage
to Maria Shriver.
Arnold wasn't
the least bit self-conscious
about interacting
with the press.
He brought Maria
out of the church on the steps
and posed for photographs.
He was eating up the press,
and we had never encountered
a celebrity like that.
So there was always a lot
of good will toward Arnold.
Let's stretch again. Come on.
All right.
And let's do some jumping.
Come on, now,
and twisting back and forth.
Oh, I see some sexy bodies
out there twisting.
Wow!
But the downside was
Arnold was a womanizer.
We've had stories,
you know, on the sets of movies
where he harassed women all
the time.
He can't even deny it
at this point.
I mean, he didn't drug people
like Bill Cosby did,
to my knowledge, but he...
he was out there constantly,
you know,
cheating on his family.
We would catch him
from time to time,
and that didn't deter him
until he developed
political aspirations.
On the big screen,
he's currently trying
to save the human race.
In real life,
he's happy to limit himself
to the 36 million people
of California.
I'm going to run for governor
of the state of California.
So, just as the campaign
was gearing up,
the reality was,
what are we gonna do with
all these stories about affairs
and his cheating on Maria?
And David Pecker corralled all
the bad stories
and assured him
that during the campaign,
he had nothing to worry about.
At the time, the American Media
was making
very highly leveraged deals
for things like
the Joe Weider publications...
Muscle & Fitness magazines
that featured
Arnold Schwarzenegger.
Arnold, by this time,
was on the board of directors
at American Media.
He was in charge
of several of the publications.
So Arnold came
along with the furniture.
Arnold was family at that point,
and he and David Pecker
became close friends.
Arnold Schwarzenegger
had become forbidden fruit.
He was taken off the menu
because he'd made friends
with the management,
and if you went
against the management,
you were out of a job.
Which brings us to the concept
of... of catch and kill.
There had been stories done
on Arnold having an affair...
with this young actress.
He was seeing her off and on
for ten years...
a woman by the name
of Gigi Goyette.
Approximately two years
after the story
was released
in the National Enquirer,
we got a call
from American Media,
and they were interested
in the rights to my...
life story, specifically,
my story with Arnold.
And I met Jerry George.
It was a summer afternoon.
We sat down at the table,
and he pulled out
a yellow envelope...
legal envelope
with a three-page contract
in it.
We proposed to her
that if she sold us the rights
to her story...
um, we, ultimately,
would develop them
in terms of a book
and possibly a television movie.
And he was, like...
kind of buttering me up.
Like, "This is gonna be great.
We're gonna do
a book-signing tour.
You'll go all over the country."
"Trust us.
Sign the rights
to your story over.
We'll take care of you."
David Pecker decided to buy up
her life story,
all rights,
and American Media
took the contract,
put it in the safe,
closed the door
and never moved any further
on that project.
They didn't want to publish
my story.
They didn't even wanna see
the story. They didn't care.
- That was not their intent.
- And I was part of it.
Um, not my proudest
professional moment...
but I was the editor on that,
and I executed
the contract with her.
Unbeknownst to me,
it was to silence my story
from ever hitting
the stands because...
Arnold Schwarzenegger
was running for governor.
If you work hard
and if you play by the rules,
this country
is truly open to you.
You can achieve anything.
The public didn't think
that the National Enquirer
had a point of view.
They thought the Enquirer's
point of view was,
"Cover everybody.
Hold truth to power."
But I don't think...
people expected them
to be burying stories
as part
of their political agenda.
The public was, in a sense,
deceived into not seeing
the point of view
that was really driving
a lot of the agenda.
I find it very interesting
that the same thing
that happened to me
with American Media
also happened
with Stormy Daniels
and Karen McDougal.
The McDougal story never ran
in the tabloid.
Cohen says he worked
with Pecker to bury it...
Operating at the request
of the candidate
for the principal purpose
of influencing the election.
This is about the most
powerful people in the country
having the ability to silence
and change
the news narrative at will.
And I think that the public
should know that,
and... and, look, I'll defer
to the election-law experts.
They say
that this is worth scrutinizing.
Normally speaking,
news organizations
don't get information
in order to bury it.
That's what's different here.
You're talking about
silencing women...
and being involved
in silencing women
with hush payments.
That is a whole...
different order of magnitude
that I had never heard
of before.
I don't know how many
of these there are.
Those are the ones we know of,
but certainly,
these were relationships
that helped powerful figures
maintain their image.
And I know some people who work
at the National Enquirer,
and they are good,
solid reporters.
It's just that when they veer
into other areas
like trying to overtly help
a candidate win the presidency,
that is something different.
When you're talking
about the Enquirer
and you're talking about
what happened with Donald Trump,
it is the ultimate corruption.
The idea that you would
kill a story
to help the aspirations
of a politician,
a businessman,
to make money, whatever,
it is as corrupt as anything
you can do as a journalist,
as corrupt as you can be.
David Pecker saw Trump
as somebody
he should buddy up to.
You know,
"Hey, we're both New Yorkers.
We both have operations
in Florida."
David Pecker was known to bump
into Donald Trump in the airport
and hitch a ride on his private
jet back to New York.
They were sort of
fellow travelers.
Pecker liked
Donald Trump's style.
I think Donald Trump liked
the ability
to be in a publication
that people were reading,
and there was a symbiosis there.
Both of them had something
that the other needed,
wanted, craved...
and then
it grew from there.
David Pecker brought...
a silent editor
with him to the Enquirer,
and it was Donald Trump.
Trump could not only control
coverage of his own life...
but he could also offer up
story ideas
on his enemies,
and he did so frequently.
It's obviously been a very
rough-and-tumble week, uh,
between you and Donald Trump.
A salacious story about you
was published
in the National Enquirer.
Unsubstantiated
stories about Ted Cruz,
including allegations
of marital infidelity,
and the baseless claim
that Cruz's father worked
with Lee Harvey Oswald
in the Kennedy assassination.
There was a picture
on the front page
of the National Enquirer,
which does have credibility.
Trump spread those stories
to bash his Republican rival,
all while claiming
he had nothing to do
with the tabloid
behind the allegations.
The National Enquirer
carved out a stake
in the Trump candidacy
pretty early on.
Which meant that a lot
of material that they put out...
was suddenly
influencing opinions.
And, you know,
the National Enquirer
in its history
has never endorsed
a presidential candidate
until Donald Trump?
The first time I realized
that the National Enquirer
had become partisan
was years after I left,
when I walked
into my local supermarket,
and I saw the cover,
and I had to do a...
a second look.
It was a huge story,
that said how Donald Trump
is gonna make America
great again.
That is so foreign
to anybody who worked
at the National Enquirer.
That concept that that is
a page-one story
is... is ludicrous.
And at the same time,
every time you saw
Hillary Clinton on the cover,
she was either all alone,
on her way
to the hospital, dying.
And that's when I went, "Uh-oh.
Something's going on here."
Today, the National Enquirer
is selling about 150,000 copies,
200,000 copies.
So you might ask, why does
the National Enquirer
have any relevancy
in today's world?
There's a very simple reason
for that.
The National Enquirer,
when you think about it...
is the most perfectly placed
piece of propaganda in America
that is seen by...
a hundred million people a week,
probably more.
It's right there in your face.
It's like buying
a banner ad on a highway,
except the highway happens
to be the conveyor belt.
So if you have
a political message...
it's a great place to put it.
I think the thing
that people don't realize
is just how creepy...
the operations are.
I don't think any of us
will ever know
what really happened
between David Pecker
and Donald Trump,
and the deals that were made
and the thousands of deals
that are made every day
by the powerful.
In early 2018, American Media
published a tribute magazine
to the Crown Prince
of Saudi Arabia.
We'll make it a glossy,
and we'll put the prince
on the cover.
And it will be
a one-time-only deal,
and we'll rack it
at Walmart for...
13 dollars.
And we'll make Saudi Arabia
look like paradise.
Won't the Saudis like that?
David Pecker was no fool.
He knew that there was a Saudi
sovereign investment fund.
Perhaps American Media
was hoping
that they would get
a slice of it.
The theory and the speculation
was everywhere
that there was
ulterior motives on this,
that it was not a straight-up,
"Hey, here's a pop figure
that will sell
like Brad Pitt or Angelina Jole
or the Kardashians,"
but they were giving him
that treatment.
I don't think it resonated
with Middle America,
though, so...
why were they doing it?
- What is going on here?
- I don't know.
I mean, the two leading theories
seem to be that AMI is either
doing the Saudis' dirty work,
President Trump's
dirty work,
or a combination
of the two.
Amazon founder Jeff Bezos
accusing the National Enquirer
of blackmail and extortion.
It is a shocking,
a deeply personal post,
just published online.
AMI attempted
to extort and blackmail Bezos
by threatening to release
compromising photos and texts
between the billionaire
and his alleged mistress.
Claims of extortion,
blackmail coming
from the world's richest man.
This publication by
the National Enquirer
might have been
politically motivated.
Jeff Bezos owns
The Washington Post,
which the president
regularly pillories
- for its coverage.
- "We have ten photos of you,
- Jeff Bezos, sexual in nature"
- Carlson: In some ways,
all publicity is good publicity.
Look at all those cameras.
There's also a really
bad stench to this thing.
Trump is trying
to take out Bezos Bear
with a far-reaching
secret conspiracy.
They messed with the wrong guy.
And they have found that out.
This story is the stuff
that tabloid dreams are made of.
What the hell happened?
The Enquirer got overtaken by...
mainstream media,
who out-enquired
the Enquirer in the end,
and I think that's where we are.
The Enquirer's
been out-enquired.
A lot of people
used to understand
the line between...
some of the things
the National Enquirer does
and what the
mainstream press does,
and I think that people's
understanding
of that has shrunk.
I think it has eroded,
and I think that that has
all contributed to a bad cycle.
It's almost impossible
in our culture today
to have a fact-based debate.
We cannot agree on the facts.
That is a terrible place to be.
Sometimes we are guilty
of enjoying things
we shouldn't enjoy...
of talking about things
we shouldn't be talking about,
of claiming something as a fact
when it's not a fact.
So in that sense, we are really
children
of the National Enquirer.
A South Florida
holiday tradition
is under way tonight in Lantana
at the headquarters
of the National Enquirer
tabloid.
NewsCenter 7's Don Dare is live
in front of what they call
the world's largest
Christmas tree.
Don, you really think
it's the world's largest?
I believe it is, Sally.
The tree is 126 feet high.
That's 12 stories...
In many ways...
I want to defend
this kind of journalism
because it... it has a place.
In... in other ways...
...there's
a very shameful aspect
to it, as well.
There was distortion...
and there was the degrading
of the...
of the basic
journalistic spirit.
I'm not happy about what I did,
but I'm not
that unhappy, either.
I look at this now,
and I'm thinking, "Man, oh, man.
How did we get...
...a tabloid subject
who's now President
of the United States?
And do I have any shame in this
or potential guilt of my own?"
You know,
this is the world of tabloid.
Who the hell knows?
You're not planning strategy.
You're not planning
a world game.
Hell, you're just trying
to get a page one
that will sell in the next week.
So...
what can I say?
I was a journalist.
at the Enquirer
in terms of the realm
of popular culture...
rather than
in the realm of journalism.
I think this is a bad time,
not just for the press...
but it's a bad time
for the truth.
Lantana, Florida,
population 7,126,
according to the last census,
an undistinguished
South Florida town on U.S. One
about ten miles south
of Palm Beach, Florida,
an unlikely place, you'd think,
to be the home
of one
of America's most successful
publishing enterprises,
and yet Lantana, Florida,
is the home
of the National Enquirer.
Generoso Pope Jr.,
a transplanted New Yorker,
Godfather of this magazine,
journal, newspaper.
Gene Pope
was a force of nature.
He knew what he wanted
to do, and it was that paper,
and he wanted to sell
the most papers
of anybody in the world.
Generoso Pope
very cleverly identified
a way to communicate
with mass-market America.
How he communicated it
was studied by others,
adopted by others,
which set the stage
for what was to come.
And you know
as well as I do
that there are allegations
that Mafia money
has been behind the Enquirer
- since the beginning.
- Right. I've heard.
I've read that.
Generoso Pope Jr.
was the son of Generoso Pope.
Gene Pope was born
into privilege.
His father owned Il Progresso,
an Italian-language paper
in New York.
Because of that,
he was a huge political figure
in America.
Gene was a child prodigy
in many ways.
I mean, at 16, he was helping
to run Il Progresso.
His father became
one of the most powerful guys
in New York.
He pretty much controlled
the Italian vote.
Along the way, he became
a made guy in the Mafia.
When his father died,
Gene was the heir apparent
to taking over the newspaper
his father owned.
Il Progresso
was not the kind of newspaper
he wanted to do.
He wanted to form a newspaper
in his own image
just like his father
had done it.
He wanted to buy
the New York Enquirer,
which was a crappy little pape,
mainly racing and sports,
but he needed 75,000 to buy it.
Believe it or not,
Gene Pope's real Godfather
was the Godfather,
Frank Costello,
who was a big guy
in the mob obviously.
That's where he got the money,
and it was
an interest-free loan. Why?
Because he was like family.
It's a very Italian thing.
And that was the start
of the Enquirer.
He immediately put
the word National on it.
He envisioned publishing
mounds and mounds and mounds
of National Enquirers.
He was looking for something
to sell more copies.
One day, he was driving
on one of the New York highways,
and there was an accident ahea,
and everybody slowed down.
They're all rubbernecking,
and they're looking at the side
of the road.
And he looked
at the crowd, and he saw
all these people staring
at a really gory scene.
He went, "My God,
nobody's doing pictures
of that."
He suddenly realized,
"This is what I have to do.
I got to make a gore rag."
So what he did is that he went
to the police department.
He basically got first dibs
on the photography
of these horrible accidents,
and that's how it started.
I got to tell you,
when I first saw it,
sometimes it was hard
to pick up.
But circulation
went up dramatically.
It took off, but it was
a little uncomfortable.
He realized that gore
was only gonna take him so far.
Circulation peaked
at one million,
but he dreamed actually
of 20 million,
which, of course, was insane.
By the mid-'60s,
many, many people were moving
to the suburbs,
so they weren't stopping
at newsstands,
and the idea was,
"We've got to get it in front
of more people."
Well, where are the people?
There is madness
in the marketplace.
Just listen to this.
We zeroed in on supermarkets
as the one area where I suppose
some member of every family unt
in the United States
comes once a week at least.
He wanted to be racks
at the front end
of every checkout counter
in the United States.
People told him, "Great idea,
but you can't do this.
A gore paper, how could
that get into supermarkets?"
People would throw up
just at a time when they were
about to buy milk, you know?
It was totally impossible.
So we drastically
in one fell swoop eliminated
all the gore.
From the moment he started,
he never stopped
playing with it,
trying to change the format
to find the winning formula.
In came headlines like these.
Celebrity news.
Gossip items.
- Dogs. Pets.
- Diets.
- Medical-oddity stories.
- Psychic stories.
I happened to discover
that Jimmy Carter
had once seen a UFO.
Gee-whiz stories.
We did one on making cars
out of lobsters.
We had some guy called up
wanting to know
where he could buy one.
Our headlines,
our pictures, our front page,
and all of them
had to be a triggering mechanim
to get people's attention first,
and if they liked
what they saw, they bought it.
Generoso Pope
really understood the psycholoy
of the average American person.
He used to call the reader
of the National Enquirer
Missy Smith in Kansas City.
She was the standard
by which every story
in the National Enquirer
was judged.
The basic American woman.
She was somebody
who had family values,
who loves stories,
loves celebrities
and wanted to know essentially
that celebrities suffered, too.
Mrs. Smith goes
to the beauty parlor,
talks to her girlfriends.
They're all chatting
about celebrities.
Dolly Parton is depressed,
or Elizabeth Taylor
got fat again
and can't find love.
She would go, 'Ugh,"
and have to read all about it.
We were Missy Smith
in Kansas City.
I guess I'm a little nosy.
We were Missy Smith in Yonkers.
They can't print something
in there that's not true.
We were Missy Smith everywhere.
I just enjoy the headlines.
She was our boss.
She could make or break us.
Missy Smith has had
a long week at work.
She gets her National Enquirer.
She goes home.
She has a bath.
She has a glass of wine,
and she sits down
and enjoys herself.
I feel a great sadness...
that I will not be here
in this office
working on your behalf
to achieve those hopes
in the next two
and a half years.
The Enquirer
was a nice window
to look through,
a pleasant place to go
after the harsher news
in the real world.
Guns, ammunition,
explosives
and at least one pipe bomb.
I don't think
Pope wanted the outside world
to spill over into the Enquirer.
Our philosophy,
I guess you'd call it,
is basically that,
in all the other media,
the people are getting
all the bad news today.
They're getting swamped with it,
inundated with it,
and I think
they've just about had it.
I think they're searching
for something
that's gonna tell them
there's a good side to life.
Everything isn't bad.
Pope was
a conservative man.
Was he a Republican or Democrat?
I never knew.
I could never tell.
Uh, he was a Democrat.
I never knew him to be
anything but that.
But he wasn't somebody
who was interested
in getting elected
or having a hand in Washington.
Uh, that wasn't his bag.
Because he came
from a rich Italian family,
which was Mafia-related.
The only connection to politics
they had
was they owned the politicians.
We were into country
and flag.
Most of our readers were proud
to be American.
We did not attack
the U.S. government
because our readers believed
in the U.S. government.
I mean, we weren't
the conscience of the world.
We were interested in stories
that would sell paper.
The National Enquirer
was a place where,
you know,
facts were not important.
Uh, what was important
was eyeballs.
The universe
that is described
in edition after edition
of the National Enquirer is a...
nonexistent universe
in terms of reality.
It's always been fake-ish.
In other words,
there was a nub of truth
to most of the stories
that printed.
We would sensationalize
that germ of truth
to make it very palatable
and very desirable
to the reader.
We used to call that
exploding the nub.
Things were exploded.
You'd just take a story,
and you make it
more interesting.
You don't change the facts.
You just sensationalize it.
That's what tabloids do.
Generoso Pope decided
that he wanted to move
the Enquirer out of New York.
And in 1971,
we moved to Florida.
He wanted to be on the ocean,
and once he was here,
he never left.
He had the wherewithal to go
anywhere in the world he wanted.
He preferred to sit in Lantana
and let the world come to him.
Walking into the Enquirer offie
at that time was through
a beautiful, tropical garden.
And you walk in
to this gigantic newsroom,
which is buzzing...
...editors who are bent over
their desks
and calling all over the world.
Is this overseas
from Melbourne, Australia?
Well, we have some questions
on that UFO story.
Everybody's typing.
Everybody's furiously
on the phone.
It was a... like
a journalistic beehive.
Controlled chaos.
It really was.
Rotary phones
and ashtrays.
Cigarettes
and cigars everywhere.
God knows why we didn't all
have lung cancer,
but it was a place
that got your adrenaline going.
It was such a great vibe.
It was so exciting.
It was so crazy,
and you just thought,
"Maybe I want to be a part
of this."
The city room
has a decidedly
Fleet Street accent.
I have but a moment
to reach Henry Green.
And why... why do...
why do you liken Hoover
to a European dictator?
Okay, John. This is story 207.
Pope likes London journalists
schooled in scandal
and the various successes
of the British penny press.
Oh, those papers had
the most saucy stories,
and they didn't spare
any details at all.
They went for the jugular,
and he said,
"I got to have me those guys.
That's who I want on my paper."
British reporters
were a lot more aggressive,
a lot more capable
of doing unorthodox things.
Number one
under Gene Pope is Iain Calder.
By age 25,
I'd worked on three papers,
including the biggest paper
in Scotland.
That's where I really learned
this craft.
Iain Calder had worked
on the Glasgow Record
and was used
to chasing fire engines
and doing a lot of, kind of,
scurrilous stuff.
People were slashing
rival reporters' tires,
cutting people out
on the doorstep.
Calder came
from that background.
Every story you went out on,
you were under pressure
to get something better
than the guy next to you.
It was cutthroat competition.
You had to have cunning,
charm when it was needed.
You had to talk people
into being in a paper
they didn't want to be in.
We didn't take no for an answe.
We're guys who were raised
on checkbook journalism,
underhand tactics,
but we were not scumbags.
We were pretty good journalists.
And we, of course,
are checking to see
whether you have any information
on the situation.
All the information
I have at this time
- is the following.
- Okay.
We would run circles around
most American reporters.
They just didn't have it.
Some of them did.
Some of them developed it
but only under our tutelage.
I was looking for, like,
U.K. type reporters,
and the only reason
I needed them
was I couldn't find
great reporters in America.
We were in an uphill battle
to try to get them
to come and work
for the Enquirer.
The reputation of the Enquirer
was terrible.
I honestly thought,
"Would it be easier
to tell people I was in prison
or a mental hospital
for a couple years?"
When I first joined the paper,
it was kind of a joke, really.
We thought they were
kind of tacky.
I went to Harvard
to become a writer,
and as my mother said, "No way.
You can't go from Harvard
to the National Enquirer."
The prospect of writing
for a national audience
was pretty thrilling,
I mean, even though it was
the National Enquirer.
But the reality was different.
These people are promising
to triple my salary
and send me around the world.
I need to be...
a little bit reckless.
Generoso Pope
owned the National Enquirer
lock, stock, and barrel.
He had a fortune,
so he didn't care
what expenses racked up
chasing down stories.
If you could get his curiosity
going,
then you're gonna be doing it
and using his money.
You didn't have to ask
to hire a plane or a boat
or a house or anything else.
You just did it.
The owner would
hand them bags of money,
and they were
on a private jet to Paris.
- Maui.
- Monaco.
Puerto Vallarta.
Vilcabamba.
We're staying in a luxury hote,
got the penthouse.
What about a temple
of snakes in India?
"Can you get out today
to Hong Kong?"
The world was our oyster.
That was the marvelous thing
about the Enquirer.
The range of stuff
was terrific.
It was more than any newspaper
or magazine
that I had worked for
ever offered.
Within the first two years,
I was making
as much as Ben Bradlee was
at The Washington Post,
and I thought,
"Man, that guy's underpaid."
One thing about the atmosphere
in the newsroom
at the National Enquirer
is you would have frivolity
and that sense
of energy going on,
but when Generoso Pope
walked through that newsroom,
everyone picked up a phone
and started talking like
they were doing an interview.
There was a tension
whenever he entered the room.
It was best if you didn't engae
with him until he knew you.
Couple of times he barked at me,
I nearly jumped out of my skin.
You suddenly realized
that you're dealing
with somebody
who's 100 percent ruthless.
He was a terrifying figure.
You didn't talk to Mr. Pope,
and he didn't talk to you.
After I'd been there
about six months,
I was walking down the corridor,
and he was walking towards me.
He looked down at me and said,
"Hi, David." I thought,
"Oh, Jesus. He knows my name.
This is very bad."
We were instructed
not to look him in the eye.
He never once looked me
in the eye
the entire time
I worked for him.
He would look at his desk
or look at the floor.
Gene Pope was ambitious
and driven,
and when he wanted something,
he was like an express train
going 100 miles an hour,
and if people, that he hired,
weren't taking him there,
they were gone.
There was no job security
at the National Enquirer.
He would pit every editor
against each other,
and we would vie
for the number-one spot.
It was brutal. It was brutal.
If you were somebody
that got results
and you got page ones
and big stories,
well, you might be good
for a week.
Everybody lived in terror
of Friday
because, on Friday,
it was usually a bloodbath.
At the end of the week,
we'd lock up the paper,
and people
would all gravitate out
to go have a drink.
Pope got tired
of everybody leaving,
so he decided to bring in
this huge catered event
every Friday night.
- Turkeys, full hams.
- Shrimp.
And a full ice-cream-sundae ba.
And all the booze
you could possibly drink.
Beer, wine, everything.
Of course, all of us
would all get very drunk.
Pope would sit
in the middle of the newsroom
smoking his cigarettes.
But somebody would be fired
before that dinner was over.
It was the Friday night massacre
and this was ruthless.
Security would just come
to a reporter's desk,
escort them out of the building,
and hand them a paycheck
on the way out.
You never knew who was going
to survive Friday.
Goodbye, Florida living.
Goodbye, big paychecks.
Goodbye, amazing
expense accounts.
It all went out the window
in a flash.
It was all about the story.
Get the story
and don't come back
until you have it.
The National Enquirer
at its zenith was a spy network.
You couldn't go into hospital
without somebody
calling the Enquirer,
because they were
all getting paid.
We might have stories
from your sister,
your brother, your boyfriend.
It was important to know
the hair stylist.
Some of them were bitter,
angry, jealous.
Envy was a very key factor.
In Hollywood, it was amazing
how many people were prepared
to sell out the stars
they worked for.
Someone in your PR office,
someone in your lawyer's office,
someone in your agent's office.
And the agents
double-dipped all the time.
That's, like,
standard operating procedure.
The average snitch
with just a silly little tip
would be getting 300 bucks.
If the tip made the cover,
it was more like 5,000,
six thousand, ten thousand.
We're talking about big bucks.
I mean, you...
you were not supposed to pay
for news. Um, you know,
when I was at the New York Post,
um, you would pay for photos,
um,
but that's very, very different.
A lot of outlets do that.
Um, you do not pay
for information.
The mainstream media
went after us
saying we paid sources.
We said, "Yes, we do."
Listen. If they've got
the information,
they should be paid for it.
When I started
at the National Enquirer
as a reporter,
I didn't know very much
about the world,
and one of the great heartaches
of my experience there
was to see
that if you were famous,
if you were rich,
if you were a celebrity,
that people in your orbit
would undoubtedly one day
betray you for money,
and the thing that shocked me
was that it was always
the people close to you
who would betray you the most.
male reporter:
Okay.
I had a story about Bob Hope,
and it was about all
of his philandering
and some of his mistresses
and all this, so I...
I wrote it up. I submitted it.
Mr. Pope got it,
and he said to me,
"Barbara,
I don't think America wants
to know this about Bob Hope,"
and he killed the story.
Mr. Pope killed the story.
There had to be some advantage
that they would get out
of killing a story.
"There's a scandal?
There's a negative story?
Oh, in exchange,
we'll do Bob Hope at home.
We'll make a deal with you
to do nice stories,
and you'll cooperate with us,
and we'll take
beautiful pictures,
and all that other stuff
will go away,"
and then you'd have an ongoing
relationship with them.
It's like getting them
on the hook,
and then they have
to keep giving you
these positive stories.
It's protection money,
and that's how the Mafia works.
We were the only people
that celebrities had to fear
if they did something wrong.
They had to worry
about the Enquirer knowing
'cause we knew...
I wouldn't say everything,
but we knew a heck of a lot.
male reporter:
male reporter:
- All right.
- We'll...
And there were
several people with him,
and we don't have
the information yet as to who..
Some of the things
that we did to get a story,
uh, blurred the lines
of legality, I would say.
I mean, I've done dirty tricks.
Oh, my Lord.
Phones were bugged
by private detectives
employed by the Enquirer.
People's mail
was sometimes being read,
taken out of letter boxes
and opened and resealed and...
and what have you.
Was there things
that were done
that were questionable,
outright illegal?
Maybe.
I've loved him for nine years!
Elvis was everything
to an Enquirer reader.
Elvis Presley
could make or break
a whole tabloid.
It could make or break
a whole tabloid
reporter's career.
Elvis Presley, the longtime kig
of rock 'n' roll, is dead.
An autopsy report
released tonight...
Tomorrow, Elvis Presley
will be buried
after a private funeral.
I was in the office in 1977
when Elvis died.
The news broke
about five o'clock
in the afternoon, and by 5:45,
there were six of us
on a Learjet
heading for Memphis.
There was one extra bag
on the plane,
and that bag contained
fifty thousand dollars in cash.
By 5:00 p.m.,
the crowd numbered
more than 70,000.
For many,
it was all just too much.
Friends tried to comfort fans
who'd waited 20 hours
to pay their last respects.
All I feel is just hurt.
I hurt all over.
When we got to Memphis,
we took over the entire floor
of a Holiday Inn,
booked up every room
in the hotel.
We had fax machines going
and photocopying machines.
Yeah, we turned the hotel
into a newspaper office.
And they put out the word
that if anybody has got
anything, we'll pay them.
And that cash rapidly started
to be distributed
to various sources in Memphis.
We bought up almost everybody.
The huge crowds
have become steadily bigger
throughout the day.
The families say they want
the funeral to be quiet,
to be dignified,
and to be a family affair.
Pope had
a very strange mentality.
He wanted to know all the ins
and outs of people's deaths.
Before the funeral,
Elvis Presley's body, dressed
in a white dinner jacket,
lay in a copper coffin
for people to see
though not photograph.
Cameras
were not permitted.
The perfect Enquirer photo,
nobody else had it.
It had to be a one-of-a-kind.
It had to tell a story
unto itself,
and it had to be something
that everybody wanted to see.
The right photo could bring
the phenomenal amount of money
depending on how right it was,
so what's the ultimate picture
that you're gonna get of Elvis?
Elvis in the coffin.
That was an operation
that was highly secret,
went on for days and days
and days.
It was a white cortege,
a white hearse,
and ten white Cadillacs.
Elvis loved Cadillacs.
He had a dozen himself.
So all the relatives
were in line
at his casket
to bid him farewell.
We dressed up a portly,
older British gentleman
as a priest, and he was in line.
He got to the casket.
And underneath his robe,
he had
a little miniature camera.
But he couldn't get high enough
to get the picture,
so we didn't have that.
One of our photographers
saw Elvis' cousin going
to a local bar.
And he followed him in,
and as the guy's standing ther,
he says to him, "How'd you like
to make a lot of money?"
Guy says, "Oh,
I'd love to, mate."
He said, "If I gave you
a camera,
could you get a picture
of Elvis in his coffin?"
"Sure."
Unfortunately,
it didn't work
the first couple of times,
and he had to make excuses
to go back and pay his respects
over and over again.
The first picture is a picture
of the guy taking the picture.
He had turned it 'round
the wrong way.
Okay. Second one...
picture of the chandelier.
I go, "Oh, my God."
The third one
was just brilliant.
It was the perfect
page-one picture.
We sold 6.9 million copies
that week.
People were stealing copies.
This was so huge.
Mary Jane buys
the paper. She gives it to mom.
Mom gives it to niece.
Niece gives it to her husband.
There were 25 million readers
a week.
The Enquirer had
so much mail
that they had
their own ZIP code, 33464.
Thousands and thousands
of letters a day.
We were bigger
than Time magazine.
We were bigger than Newsweek.
We sold more copies
than anyone else.
This is your favorite magazine,
the National Enquirer.
Here we go again.
Iain Calder on dirt.
At the National Enquirer,
we uncover more dirt than anyone
except possibly
this Hoover cleaner
with attached tools and hose.
It may even get more dirt
than we do.
When we had
a major front page
and it sold really well,
I maybe had ten minutes
of euphoria.
Then I would remember I had
to find a great front page
that was gonna sell four
and a half, five million copies.
So every single week,
it just went on,
and on, and on like that.
When his body
was found last week,
police said John Belushi
at the age of only 33
had died of natural causes
and that there was no foul pla.
When somebody dies, it's like,
"Okay. Let's bad-mouth them
as much as possible.
Let's put it in the Enquirer."
John Belushi dying
was a big story,
but we always wanted to do
the story behind the story.
That's what sold papers.
So, uh, I picked two
really great reporters.
Uh, Tony Brenna and I,
who was my partner in that.
I think Haley
was a very competent journalist,
even by Enquirer standards.
I was in Lantana in March
when he died
at the Chateau Marmont.
We wanted to know
what happened that night,
and there was this mystery woman
whose name wasn't released.
They called her Cathy Silverbags
because she sold drugs
out of a silver purse.
Cathy Evelyn Smith
listed her profession
as backup singer.
Police questioned
but then released her.
So Smith,
a 35-year-old
rock-'n'-roll groupie,
went home to Toronto.
We then went up to Canada
to find Cathy Smith.
We spent about ten days
in a hotel room.
And the story came in,
and I say,
"You know, this woman is saying
that she killed John Belushi.
She's not saying it."
I said, "I want that headline."
I said, "Go back
and get her to say,
'I killed John Belushi, '
on tape."
So we spent the next week
partying with her.
We ran up an enormous hotel bill
and had a great time
and became her best friends.
And she didn't want to say it.
Tony had a tape reporter going.
I had one going.
She would say,
"Yeah. I... We were responsible
for his death, but I...
- We can't say that."
- I said, "Oh, c'mon, Catherine.
Let's get this over with.
You killed the guy,
under any circumstance.
You shot him up with heroin
and cocaine, and he died,"
and she said, "Well,
if you want me to say that,
- I killed him."
- Turn off the tape.
And click.
You know,
Brenna turns his tape off.
I leave mine running.
So I ended up taping her...
confessing to the murder.
So anyway,
they got her to say it.
We ran this front-page story,
"I killed John Belushi."
It's the murder confession.
It's all the details.
She was John Belushi's...
Florence Nightingale
with a needle.
Well, it's not something
Cathy Smith is going to say.
It's not something most people
are gonna say,
but you say, you know,
"You were sort of like
a Florence Nightingale
with a needle.
That's what you're saying."
She says, "Yeah. That's right."
She's being fed a quote.
That's how it works.
We knew
that what she was saying
was gonna be self-incriminating,
and that she would probably
be arrested for it, and she was.
So the prosecutor's office
went nuts.
In an Enquirer article,
written by Brenna and Haley,
Smith appears to confess
to injecting Belushi
with a fatal dose
of heroin and cocaine.
And for the next six months,
I was in front of a grand jury.
I mean, this was the first time
that National Enquirer reporter
had to show up by subpoena
to a grand-jury
murder investigation
on a major celebrity.
It was stressful.
Uh, actually,
my marriage fell apart.
Tony's fell apart first,
I followed pretty much
right behind him.
I felt that we had crossed
the line on that story.
We had, uh,
gone too far
in becoming her friend,
and I felt we had sold her out,
and I felt that particularly so
when she actually
went to prison.
John Belushi's story
would be one of the occasions
that got to be...
ethically challenging.
Becoming
a famous celebrity
is a trade-off.
You want the public
to admire you.
That's not free.
That's not free.
You have to give, in return,
some access to your life.
What you give up is anonymity.
I had a contact in Las Vegas
who tipped me off
that Cosby was keeping a girl.
And she was a showgirl.
He bought a house for her,
and he would go up to Vegas
and visit her.
So I ordered a stakeout,
a photographer we had in Vegas,
and he caught Cosby
going into the house,
coming out of the house
with the girl,
kissing her at the door,
all of this.
And I had a couple
other contacts of mine
who were able
to confirm this story.
I wrote it up,
gave it into my editor.
Mr. Pope saw the story,
and he said,
"She's got to go
and call Cosby."
This was the time
that he was America's dad.
He had The Cosby Show
on television.
I'd been on the set many times.
I interviewed all the other
people on there,
and I thought, "Oh, my God.
If I have to call Cosby up now."
They said,
"You got to call him,"
so I called him,
and he, of course, said, uh,
"What's the name
of your executive editor?"
And I told him, and he said,
"What number can I reach him?"
I gave him the number.
He said, "Thank you very much,"
and he hung up.
He proceeded
to call Iain Calder,
who cut a deal with Cosby
to kill my story
in exchange for a couple
of sit-down interviews
with any reporter
except Barbara Sternig.
And that was kind of the end
of my relationship
with The Cosby Show.
For a long time,
we killed stories
about Bill Cosby.
I got some stories.
Little starlets
who were on his show,
they would call in, you know,
"He did this. He did that."
I would go to my editor,
and I would put a lead in
about the story
and it gets approved
or not approved.
I never heard about it again.
It was never seen again.
You ask about it, and we'll say,
"We'll get back to you,"
but you learned,
at least for me early on,
I was brand-new. I'm still
trying to prove myself...
You didn't push it.
I was making trades
that would make
our readers happier,
but I had to make
that decision myself.
What's the better stories?
We were keen on any story
that would sell papers.
There's a sort of nasty
little characteristic
that people have.
They... they... they get
a little jealous of success.
They want to see somebody
taken down a peg or two.
It's like in ancient Rome, oka?
They cheer them
when they are famous,
and they cheer them
when they're doing well,
but when things go wrong,
they give them the thumbs-down
and say, "Good riddance.
To hell with them."
I intend to seek the presidency
of the United States in 1988.
The Enquirer, for a long time,
didn't touch politics
because Generoso Pope
didn't think politicians sold.
But politics became
another form of celebrity,
and that's where the Enquirer
got into it.
You can't underestimate
the significance of Gary Hart
to the National Enquirer.
We weren't interested
in doing stories
about potential
presidential candidates
and politicians, per se,
unless there was some,
really, other story.
Gary Hart was young.
He was good-looking.
He was from out west,
had friends like Warren Beatty
and a lot
of other Hollywood stars,
and the thought was
that he was gonna win
the Democratic nomination.
He was a meteor.
The Miami Herald came out
with their story,
a romance
between these two people.
Why is The Miami Herald engagin
in Enquirer type shit, you know?
And I thought, "Well,
why don't we try to see
if we can get a piece
of this whole action
and this Gary Hart thing
the Herald has got?"
All I can say is, a picture
is worth a thousand words.
male reporter 1:
male reporter 2:
male reporter 3:
He basically challenged
the press.
He said, "If you think I have
a girlfriend, go for it."
Come on.
That's the perfect setup
for being on a Enquirer
front-page story is,
good-looking, sexy,
lying politician.
male reporter 4:
Did I do anything immoral?
I absolutely did not.
He went on television.
He said, "It's not true.
It's absolutely not true.
We know it's not true,"
and he had his wife by his side
who stood by him.
And when Gary says,
"Nothing happened,"
nothing happened.
I mean, everybody knew
he'd had a thing with this gir,
but nobody had the proof.
We discovered through one
of his neighbors
that he had gone down to take
a boat ride out of Miami,
and he had a girl with him.
We swept through that wharf
for five days
trying to find somebody
with knowledge of it.
We had contact with a freelancr
who knew
this photograph existed,
and we came to an arrangement.
It's 87,000 dollars,
and we owned worldwide rights
to that photo forever.
I couldn't have created
a better picture.
I couldn't have sent
a photographer out
with instructions
and had him come back
with something better than that.
That changed the face
of American politics.
Gary Hart had
an excellent chance
of becoming president,
and that just destroyed
his political chances.
I don't really want
to comment on that.
Dukakis took his place.
Read my lips.
No new taxes.
No chance
against George Bush,
so George Bush became
president...
...and his son
became president later.
We changed the course of histoy
with that.
Now, did we do well or not? I...
That's not my problem.
My problem is, we got the story.
The Gary Hart story
busted down the privacy wall,
just smithereens,
just knocked it down and said,
"We're gonna know everything
about everyone,"
because it sold more papers.
I think
it's important to journalists..
as to how they go after
the story,
as to what they see themselves.
Are they news gatherers?
Are they private eyes?
Are they voyeurs?
Mr. Pope died in 1988.
Then there was a limbo period
where things were
just kind of very tense...
and everybody was thrown
into a state
of complete uncertainty.
"What's gonna happen?
Will the paper keep going?"
Certainly, it was not going
to go on the way
Mr. Pope ran it,
because Mr. Pope owned
a 100 percent of the newspaper,
and he got what he wanted
the way he wanted it.
He had built a world
in which he was God,
and it was a small world
populated by adoring figures
and people
who would do anything
at his command.
Basically, we're giving
the public a little hope,
a little hope
that life isn't all
as bad as it's portrayed.
We like to tell people
that their problems
are solvable.
There are solutions.
Uh, things aren't quite as bad
as they might seem.
We lost our identity...
after Pope died.
We forgot who we were.
We had so many changes
of ownership and leadership,
every one of them
wanting to change something.
The Enquirer had
a perfect formula,
and in my opinion,
they should've been left alone.
Is it entertainment,
or is it information?
I think it's both,
and I think a good newspaper
is a combination
of entertainment
and information.
One of my concerns
is that it dilutes
the news-gathering
process broadly
and that in the long run,
it affects me because...
my publisher
or Jack's publisher says,
"Oh, look at this stuff.
It's hot. It really sells.
Don't you think you ought
to be moving a little more away
from this boring
Sino-Soviet Summit stuff?"
You're forgetting
something.
There's nobody in this room
who doesn't deal in tragedy.
Nobody in this room...
How do you think
America found out
about Jessica Hahn
- and Jimmy Swaggart?
- But that's not trash.
That's... that's a great story!
Why don't we just
acknowledge that's what it is.
The very first time
Donald Trump
made a large presence
on the cover
of the National Enquirer
was the Marla Maples years.
We got a picture of Donald
on the ski slopes
with Marla Maples
and his wife, Ivana,
all in the same frame.
Titillated America.
It was the heartache
and the betrayal,
and he's cheating,
and they're on ski slopes,
and he's bringing the mistress,
and the mistress
is in the hotel room over here,
and the wife is in
the hotel room over there.
It's a great story, right?
Everybody loves it.
This Marla Maples-
Donald Trump story
was occurring at the same time
that Nelson Mandela
was being released
from his years
in the South African gulag.
An event
of tremendous importance
to the world.
This was the purest example
of the movement
from tabloids
into the mainstream press.
And it also tells us something
about Donald Trump
and his rise through
the sensationalist press.
I don't know.
The biggest tipster
ever in the business
was Donald Trump.
He would call the tabloids
in New York
to drop gossip items
about himself.
Right. Okay.
He's had pseudonyms
where'd he call and pretend
that he was a spokesperson.
He really wanted to be a star.
- Do you have a second?
- woman:
We recognized
that Donald Trump had value
to the National Enquirer
because he could
sell newspapers.
He's a very,
very good snake-oil salesman,
and he fit very well
with the Enquirer.
Our readers liked him,
so we put
a gentleman in charge of him,
and the gentleman's name
was Larry Haley,
and Larry's job was basically
to keep track
of Donald's love life.
I was offered the use
of his plane
from West Palm Beach
to New York and back
on the weekends,
comps at all the hotels,
you name it.
Never took one of them.
Only thing I ever took from him
was a can of Diet Coke
at a party at Mar-a-Lago.
I think that I probably
was being looked at
like a public-relations
operation...
for him, you know,
just by manipulating
our interest in his celebrity.
And it was the constant,
6:00 a.m. phone calls.
You know, I started feeling
very quickly
that I'm working for this guy,
but I'm not being paid
by this guy,
and I had to remind him
I don't work for him.
Trump married Marla,
and the two Enquirer reporters
were VIP invitees
at the wedding.
I'm happy and excited,
and it's the wedding
of the century.
- It'll be good.
- Thank you, Robin.
Everybody
in the country
believes that maybe
their relationship could work
if this relationship
will work, you know,
with all the things
that they've gone through,
and I think this will work.
- Okay.
- I give it four months.
Howard!
Donald!
I was there that night.
I was confronted
by Marla Maples,
and she was telling me
that she had gone after Donald
and got him,
and she was Mrs. Trump.
I said, "Well, I can't argue
with any of that,"
but, you know, basically,
she disliked me greatly,
because of a lot of the stuff
we revealed about her.
But Trump never got upset.
Even when they were married,
as long as it wasn't about him,
he was okay.
He would throw Marla
under the bus in a second
to not have
a bad publicity himself
and did more than once.
The Donald-Marla affair
had everything money, power,
a blonde bombshell,
combined with catchy headlines
and family feud.
Are you two
back together?
Well, we are right now,
aren't we, hon?
Um... um...
He was a guy
we wanted stories from.
At the same time,
he was studying
how we took things,
put them into headlines,
and sold them to this
common-man audience.
He wanted to use us
as a microphone
to a different group of people.
The American public starts
to become emotionally attached
and wants to see
what's happening next
with this particular celebrity,
and he had crossed that line.
People now wanted to know
about Donald Trump.
We've always had in this county
a kind of seamy underside
of the news business.
Tabloids. You know,
there's nothing new about it.
- Exactly.
- And our agenda
at newspapers and magazines
is increasingly
these guys' agenda.
But we all have the same boss.
It's the public,
and if we continue
this Columbia School
of Journalism rhetoric,
this rag rhetoric which says,
"People should... shouldn't be
reporting that.
They shouldn't be jamming
this down people's throats."
- My God, let the public decide.
- It's also very...
- Let the public decide!
- You're looking down
your nose at the public.
The public has a right to know
what it wants to know.
Now, now,
your point's well-taken, but...
We don't all have
to be porn publishers.
All right. But why...
No, I don't think that it's porn
to publish a story
about Tonya Harding
or Michael Jackson.
Whoever wants
to put that out there
to sell papers,
what's wrong with it?
Because if the lowest common
denominator
is gonna drive
the journalistic market,
- we're in big trouble.
- Connie Chung...
Let him finish.
I'll come back to you, Mike.
But let me finish.
Something has tipped.
People come out
and criticize us.
They call us lowlifes
of journalism,
give us obnoxious
anecdotal names.
We didn't care,
and I still don't care.
We were very good
at what we did.
Steve Coz has been
with the National Enquirer
for 13 years now.
A little more than a month ago,
he was promoted
to executive editor.
When Steve took over
as editor in 1995,
it was just new blood willing
to listen to new ideas.
Steve Coz brought
the National Enquirer out
of the Stone Age.
And he brought a lot
of credibility to the paper.
He didn't look like
a scruffy, old guy
with a cigar hanging out
of his mouth.
He was Ivy League, dresses
in his little polo shirts.
He looks polished.
You could have gone
to Time magazine
and seen somebody
who looked just like Steve Coz.
You know,
he went to Harvard,
but he wasn't that button-down.
He reminded me of, like,
a guy who'd been
a part-time bartender
in Nantucket.
Old-timers
from the U.K.,
uh, yes,
I think we all grinned a bit.
We said, "My God, we're working
for a schoolboy now", you know?
The Enquirer,
for the most part,
was all white people.
They had no minorities.
They were these old Brits
and old white guys
who didn't see women
or minorities of any importance.
We had to go in
and fight our way.
He encouraged diversity.
He encouraged
out-of-the-box thinking.
He was a person who knew
that growth depended on...
coming of age.
I was brought in
to help visualize
what black readership
would like to see.
It opened up the playing field
of who we could go after.
It's not the just
the same people all the time.
- Oh, yeah!
- And Oprah Winfrey
made the difference.
She went across all color lines.
Women bought the Enquirer more
than anybody,
and women loved Oprah.
Oprah was on the cover, gosh,
at least once or twice a month.
Oprah sold a lot of papers.
Whitney Houston sold a lot
of papers,
not because of her talent
but because of her drug use.
She became front page.
Somebody like Michael Jackson
broke all stereotypes,
all color lines, everything.
Everybody loved Michael.
But we started hearing
a lot of stories.
We have family members
that called,
close family members that called
and told us what was going on
with him.
So we were able to bring in,
stories that nobody else had.
I think the Enquirer
has become an emblem
and a symbol for some people
of a certain type of journalism
in this country.
I think it is important to note
the National Enquirer
has also gotten
some stories really right.
The newspapers used to say,
"Yeah. You get exclusives,
but if we were up against you,
face-to-face,
mano a mano, we would beat
the hell out of you."
Well, okay.
O.J. Simpson was the test.
On 911 tapes just released
last night,
O.J. Simpson could be heard
screaming about a 1993 article
in the National Enquirer.
Enquirer editors say,
they have been
following abuse allegations
against the former
football superstar since 1989.
Los Angeles police
have been talking
to former pro football star
O.J. Simpson today
after the death of his ex-wife
and a 26-year-old man
early this morning.
When the Simpson
murders occurred,
we knew this was
a seminal moment,
uh, for the National Enquirer.
We already had huge networks
in place
in the celebrity community,
and this occurred in the middle
of one of our networks,
so, we immediately put
every last resource into it.
While the Los Angeles Times
has four reporters working
on the O.J. Simpson story,
the National Enquirer
has a team of more than 20.
We were at the crime scene
before the coroner
arrived there.
We brought in freelancers.
We went
to every single photographer
we knew in L.A.
and told them
that we would pay them
any amount of money
for any photographs
they thought were relevant.
We spent easily
over a million dollars in soure
and photographic money.
The Enquirer's tentacles
were amazing in those days.
From Florida all the way
to L.A.,
we were all involved
in that story.
Homicide detectives expanded
the restricted area
around Nicole Simpson's
townhouse today.
Nicole's father, Louis, and one
of her sisters also arrived
and removed
some personal belongings.
We had a reporter
who was in really tight
with Nicole's family.
He was dating
both the daughters.
We had other people
who had contacts
with the Goldman family,
including Ron Goldman's mother
who lived in St. Louis.
We also had a network
into some of O.J. Simpson's
fellow athletes
and, don't forget,
O.J. Simpson's friends.
We had
a very good working relationshp
with the police.
We had moles
in the prosecutor's office,
and we had jailhouse sources,
as well.
We knew what he was saying.
We knew where he went
to the bathroom.
I mean, we had everything.
We had it totally wired
from beginning to end,
and it sold.
Everyone in the country
was riveted by this.
Now the National Enquirer
is competing
with the mainstream press,
often beating rivals
to the punch
on big headline stories.
A lot of the details,
uh, that have later turned up,
uh, in Newsweek
or on other television shows
have first been reported
in the Enquirer.
Our stories showed
more details on that crime
than any other publication.
We were constantly on it.
It was like a soap opera.
You just stay on them,
and anything you heard today,
"What's going on with him now?"
It was a story
that riveted the nation.
It was one of the first
cable-news national melodramas,
so people were glued
to their television sets,
and the National Enquirer,
essentially,
was a paper version of a T.V.
People had to follow them.
It was impossible
to ignore them.
The Enquirer's Coz says,
not only do readers love
their O.J. articles,
but their commitment to coverae
has brought new respect.
This is a fascinating,
interesting story.
The conventional press
is basically come
into the tabloid territory,
and, uh, they've come
to appreciate us.
The Bruno Magli makes shoes
that looked the shoe
that they had in court
that's involved in this case.
I would have never worn
those ugly-ass shoes.
Enquirer reporters
were digging out material
that the establishment press
had missed.
There was a key moment
where evidence
and the existence of it
was broken
by the National Enquirer.
It had to be followed by most
of the major publications
in the country.
A kid from Boulder
sends me this Polaroid picture
of this washed-out,
chain-link fence
and this tiny,
little stick figure
way in the back,
and he says,
"Maybe you can blow this up
and see if O.J.'s wearing
the murder shoes,"
something that the investigators
during the murder trial
had not done.
Finding the Bruno Magli shoes
on O.J.'s feet
was a mission,
and every single person
in the newsroom
was involved in that
to some degree.
O.J. said, "I never wore
those ugly-ass things."
So we spent three months
and tens of thousands of dollars
hiring every sports photographer
we could
to go look through
their old negatives.
Every photographer
who shot every NFL game
that O.J. had been at,
we called one by one,
slowly but surely, all of them
and asked them to look.
Larry Haley found the guy.
About a thousand cops
were trying to link
the shoes with O.J. Simpson.
Mainly, they were trying
to do it
through finding a purchase.
They were right there
in Buffalo.
And there wasn't
just one of them.
There was a whole frame
of O.J. Simpson
walking on the sidelines
where you can see that sole
that left the footprints
in blood
around Nicole Brown's head,
right there on that picture.
It was... it was
like finding the Holy Grail.
It was so exciting.
It was like we really did
something now
that made a difference.
O.J. Simpson and his attorneys,
when we ran that, were saying
that we made this up,
that we put the shoes
on his feet, right?
Three other photographers
had pictures from the same game
of O.J. wearing the same shoes.
We also
had 33 other pictures taken
in two different locations,
one in Pittsburgh
where he was getting
his shoes shined,
after a sideline commentary
in the basement of the hotel
across from the stadium.
That image was used
as the major evidence
against O.J. Simpson.
It won the Goldman family
and Nicole's family...
the civil trial
...because O.J.
was found guilty based upon
that photo of him
in the Bruno Magli shoes.
Those ugly-ass shoes changed
the Enquirer immensely,
because that's one of the times
that the mainstream media
had to give us credit,
because they were there.
You know, if you just
kept plugging away,
if you kept digging,
you would have found them, too.
The mainstream guys
suddenly said, "Uh-oh.
We wish they'd stayed
with UFOs."
The establishment press
finally had to admit
that they were being beaten
by a sleazy supermarket tabloid.
Any newspaper in America
would like The New York Times
to call them the bible
of a major story like this.
Why, um...
Walter, did you put Steve Coz
and the...
and the National Enquirer
among the 25 most
influential figures
in this country?
Uh, the Enquirer has broken
a lot of stories.
They've changed a lot
of the ways
they do their reporting
and their fact-checking.
They've become more respectable,
and I think
it began to seep in,
for better and worse,
into the mainstream press,
what the tabloids do.
So, it...
it could have been
for worse, too.
- Oh...
- You could be influential
for worse.
The line between tabloid
and mainstream journalism
has become blurred.
You know, everyone talks
about the mainstream press
versus the National Enquirer,
but you remember,
the National Enquirer
is the best-selling weekly
in America,
so who's defining mainstream?
O.J. Simpson caused the wheels
of traditional journalism
to fall off.
That... that's the moment
when traditional journalism
begins this fast slide
into tabloidism.
As a parent,
I want to protect children,
because I brought the children
out here for a holiday,
...and we'd really appreciate
- the space.
- I understand that.
We've had
15 cameras following us today.
The National Enquirer
was on this incredible roll.
We had O.J. Simpson,
the JonBenet story, Cosby.
We had all these great stories.
And then in 1997,
uh, we have a cover out
on the stands which says,
"Sex-mad Di,
'I can't get enough.'"
We didn't have
the first pictures
of she and Dodi together.
on the boat.
Um, another paper
had gotten those,
so, we bought
the second set of pictures
of she and Dodi on the boat,
and published them.
Probably biggest mistake
we ever made unknowingly.
We closed on a Friday night,
and we ran it pretty small
on the side...
and that paper went to press.
And Di died that night
in the car crash.
The car was traveling
extremely fast
in an attempt to escape
the attentions of the paparazz,
who were on motorcycles
or scooters,
uh, for reasons
we don't yet know.
The accident
happened late at night
in a road tunnel in Paris.
An unconfirmed...
uh, source
from the Press Association
is that Diana,
Princess of Wales, has died.
Steve was
immediately called by CNN,
and all this,
everybody wanted to comment
because they were all saying
the paparazzi were chasing them.
But because
of that headline on the cover,
the Enquirer was pulled
from every newsstand in America.
The Enquirer headquarters
in Lantana
was besieged by crowds
and crowds of people accusing s
of killing Princess Diana.
The real cause of her death
was the drunken driver
of her limousine,
but it was enough
to get everyone believing
that it was
the National Enquirer's fault,
and we lost circulation.
This is not a time
for recriminations
but for sadness.
However, I would say
that I always believed
the press would kill her
in the end...
but not even I could imagine
that they would take
such a direct hand in her death,
as seems to be the case.
It would appear
that every proprietor and editr
of every publication
that has paid for intrusive
and exploitative photographs
of her,
encouraging greedy
and ruthless individuals
to risk everything in pursuit
of Diana's image,
has blood on his hands today.
Princess Di is dead,
and who should we see
about that?
The driver of the car,
the paparazzi, or the magazines
and papers
who purchase these pictures
and make bounty hunters
out of photographers?
Then it got very personal.
A-listers, like George Clooney
for example,
and others pointing fingers
and saying,
"Steve Coz, you have blood
on your hands.
You're a murderer.
You killed the Princess."
And as for you, Mr. Coz,
and your colleagues,
the Princess of Wales is dead,
and you have gone on television,
and you have washed your hands,
and you have placed blame,
and you
have deflected responsibility,
and yet I wonder
how you sleep at night.
You should be ashamed.
Thank you.
Mr. Clooney,
will there be questions?
I'm not going to, thank you.
To blame one institution,
i.e. the National Enquirer,
for the paparazzis
on the planet is ridiculous.
The paparazzi started
and existed
before the National Enquirer
existed.
The thirst...
for private knowledge
about the celebrities
is what fuels the paparazzi.
Oh, my God.
We were, you know,
award-winning journalism
for four years,
and now suddenly we were blamed
for Princess Di's death,
and I personally was blamed.
The National Enquirer
and their ilk believe
they have a right
to intrude on your privacy,
and to make
your private life public.
Does it sell newspapers?
Does it sell magazines?
Of course it does,
but what are we doing
to ourselves with that...
and what are we doing
to these people?
Because they are
the National Enquirer,
they flirt constantly
with the danger of libel suits.
Several times a day,
Executive Editor, Steve Coz
consults
with the paper's lawyer,
a man by the name
of David Kendall,
who also represents the
President of the United States.
Yeah!
We break stories.
We go after news-makers.
We don't care if they're
politicians or celebrities.
We cover newsmakers
that we think Americans
want to read about.
When are the reports
about an official's
personal life valid,
and what is the impact
on the public?
What did I say to you guys?
We're not coming back.
Move back.
Have the media gone nuts
in covering this story,
or is this one of those cases
where there is no such thing
as too much?
The Enquirer getting the scoop
just weeks after rocking
the establishment press
by breaking the story
of what it called,
"Jesse Jackson's Love Child."
We didn't go after them.
We didn't promote them.
We didn't stand up for them.
We didn't say,
"Oh, vote for this guy,"
or, "He's a good guy,"
or, "He's a bad guy."
They went out,
and they did things
like cheat on their wife
and have affairs
with interns or whatever.
And that's something
that we reacted to,
'cause that's something
people wanted to read.
We didn't say, "Oh, he's
a Democrat. He's a Republican.
We're not gonna get this one.
We'll leave him alone."
Believe me, if we
had had George Bush doing blow,
we would've done it.
That changed
when management changed.
That changed
when David Pecker took over.
Two of
the nation's liveliest tabloid,
the National Enquirer
and the Star,
are being taken
over by new owners
who want to extend
the well-known titles
beyond the supermarket.
The first time
I encountered David Pecker
was when he arose to the head
of a French media company
called Hachette Filipacchi.
At that time, they had Car
and Driver and Woman's Day.
His most famous magazine
was when he backed JFK Jr.
in George magazine.
George is a magazine
that understands
that culture is more powerful
than politics.
The traditional lines
between Democrats
and Republicans
are disappearing.
The magazine they'll turn to
for a fresh,
non-partisan perspective
will be George.
David Pecker insisted
that he had to have pictures
of himself in with JFK Jr.
He definitely knew he
was latching onto something
bigger than himself then.
Pecker's a man who want
to drive around in limousines,
wants to belong
to the best clubs,
and wants to be known
as a celebrity himself.
David Pecker
was not a journalist.
He was brought into media
because of his financial acumen.
People would call him
a bean counter,
for want of a better word,
a financial guy.
In the cultured, highbrow world
of media moguls...
he was seen
as more of a scrappy,
"born in the Bronx" kind of guy.
I...
I think he probably always felt
something of an outsider
because of that.
He always wanted to be
a little grander than he was.
He is a short guy
who wanted to be taller,
and one
of the ways you get taller
is by being a friend
of powerful people
and doing them favors,
or you do it by savaging people
and making people fear you,
and he's done both.
David Pecker had designs
on this machine called
the National Enquirer early on.
He bought the paper in 1999,
and the plan was
to create a media company
to rival Time...
something to be at the forefrot
of mass media in America.
That was his goal, and he stated
it right out of the gate.
He wants to go
to an advertising-driven vehice
and polish up the tabloids,
make them slicker,
make them more New York.
He wanted to sort of drag
this tabloid empire upscale.
Well, people aren't buying
the National Enquirer
to be upscale.
The whole idea was a bad idea.
He really never wanted to learn
what this animal was,
that was us.
The assets in the Enquirer
were the people
who worked there.
And then came the job cuts.
You know,
he immediately slashed staff.
Expense accounts
were being scrutinized.
Budgets were slashed.
There was less content
and more filler.
With the Enquirer,
David Pecker knew
he had a way
to reach Middle America,
flyby America,
supermarket America.
Maybe not as influential
as it was years earlier,
but it was still
a pretty healthy company
when he took over.
In 2001,
David Pecker built
his AMI building,
which was always his dream.
And that was pretty quickly
followed by 9/11.
And that was a confluence
of events
that changed everything
pretty drastically
all at the same time.
The FBI is searching the site of
the first deadly anthrax attack.
That building
is in Boca Raton, Florida.
It houses the company,
American Media Incorporated,
which publishes
tabloid newspapers,
including the National Enquirer
The building was sealed off
so that the FBI and the CDC
can search the facility,
looking at packages
and mail that may have been
delivered to the building.
You know, the whole worl
was in trauma over 9/11.
And to have a trauma hit like
that a month later close to home
where the man you sit next
to dies...
it was terrifying.
The man who died of anthrax
was a photo editor there.
The man exposed
to the disease worked
in the mail-room.
There was a huge national fear
that anthrax was gonna spread
across the country,
and there's a particular fear
that you could contract anthrax
through employees
of the National Enquirer.
Within a week,
we ran a page-one story,
"Bio-Terrorism Attack,"
that this had occurred to us.
Why would
they attack American Media?
Why would they attack...
attack the National Enquirer?
Well, it's quite simple.
It's a piece of Americana.
It's a populist,
patriotic American magazine,
and that's what I believe
is why we were attacked.
Do you fear, though,
a tremendous loss of business?
Yes, Larry, I... I... I do.
The World Trade Center
was attacked.
The Pentagon was attacked,
and American Media was attacked.
You, American Media,
publisher
of these many tabloids,
- were targeted.
- I think so, yes.
And does the Bureau think that?
Have the police thought that,
or this a David Pecker thought?
This is a David Pecker thought.
I feel that we had
a bioterrorism attack here.
Management decided that we need
to be more "patriotic."
That was the word was used.
And to support the war effort
that was coming,
you know, we needed to show
that we were strong.
People love
to have patriotic stories
on the front,
and I think that they had
found another nerve
that they were hitting
on the readership
by doing
these post 9/11 stories.
We must have put
out probably five
special commemorative editions
that were slicker
and glossier...
'cause remember, at our bones,
we're patriotic.
Our readers believed
in the U.S. government,
just like they believed
in America.
What a greeting. Wow.
Thank you.
From a bodybuilding career,
I have gotten
a large female following.
You know, you have situations
where women absolutely, like,
take their clothes
off in front of you.
Like, this woman just took
off her clothes
and stood there naked,
and she says, "Take me."
- Oh. Oh.
- Yeah, baby.
I mean, sometimes, uh,
it takes a little bit
of respect away
that one has for women.
Oh, hey. I gotta do that.
I first met
Arnold Schwarzenegger in 1987.
I was part of the team
that covered his marriage
to Maria Shriver.
Arnold wasn't
the least bit self-conscious
about interacting
with the press.
He brought Maria
out of the church on the steps
and posed for photographs.
He was eating up the press,
and we had never encountered
a celebrity like that.
So there was always a lot
of good will toward Arnold.
Let's stretch again. Come on.
All right.
And let's do some jumping.
Come on, now,
and twisting back and forth.
Oh, I see some sexy bodies
out there twisting.
Wow!
But the downside was
Arnold was a womanizer.
We've had stories,
you know, on the sets of movies
where he harassed women all
the time.
He can't even deny it
at this point.
I mean, he didn't drug people
like Bill Cosby did,
to my knowledge, but he...
he was out there constantly,
you know,
cheating on his family.
We would catch him
from time to time,
and that didn't deter him
until he developed
political aspirations.
On the big screen,
he's currently trying
to save the human race.
In real life,
he's happy to limit himself
to the 36 million people
of California.
I'm going to run for governor
of the state of California.
So, just as the campaign
was gearing up,
the reality was,
what are we gonna do with
all these stories about affairs
and his cheating on Maria?
And David Pecker corralled all
the bad stories
and assured him
that during the campaign,
he had nothing to worry about.
At the time, the American Media
was making
very highly leveraged deals
for things like
the Joe Weider publications...
Muscle & Fitness magazines
that featured
Arnold Schwarzenegger.
Arnold, by this time,
was on the board of directors
at American Media.
He was in charge
of several of the publications.
So Arnold came
along with the furniture.
Arnold was family at that point,
and he and David Pecker
became close friends.
Arnold Schwarzenegger
had become forbidden fruit.
He was taken off the menu
because he'd made friends
with the management,
and if you went
against the management,
you were out of a job.
Which brings us to the concept
of... of catch and kill.
There had been stories done
on Arnold having an affair...
with this young actress.
He was seeing her off and on
for ten years...
a woman by the name
of Gigi Goyette.
Approximately two years
after the story
was released
in the National Enquirer,
we got a call
from American Media,
and they were interested
in the rights to my...
life story, specifically,
my story with Arnold.
And I met Jerry George.
It was a summer afternoon.
We sat down at the table,
and he pulled out
a yellow envelope...
legal envelope
with a three-page contract
in it.
We proposed to her
that if she sold us the rights
to her story...
um, we, ultimately,
would develop them
in terms of a book
and possibly a television movie.
And he was, like...
kind of buttering me up.
Like, "This is gonna be great.
We're gonna do
a book-signing tour.
You'll go all over the country."
"Trust us.
Sign the rights
to your story over.
We'll take care of you."
David Pecker decided to buy up
her life story,
all rights,
and American Media
took the contract,
put it in the safe,
closed the door
and never moved any further
on that project.
They didn't want to publish
my story.
They didn't even wanna see
the story. They didn't care.
- That was not their intent.
- And I was part of it.
Um, not my proudest
professional moment...
but I was the editor on that,
and I executed
the contract with her.
Unbeknownst to me,
it was to silence my story
from ever hitting
the stands because...
Arnold Schwarzenegger
was running for governor.
If you work hard
and if you play by the rules,
this country
is truly open to you.
You can achieve anything.
The public didn't think
that the National Enquirer
had a point of view.
They thought the Enquirer's
point of view was,
"Cover everybody.
Hold truth to power."
But I don't think...
people expected them
to be burying stories
as part
of their political agenda.
The public was, in a sense,
deceived into not seeing
the point of view
that was really driving
a lot of the agenda.
I find it very interesting
that the same thing
that happened to me
with American Media
also happened
with Stormy Daniels
and Karen McDougal.
The McDougal story never ran
in the tabloid.
Cohen says he worked
with Pecker to bury it...
Operating at the request
of the candidate
for the principal purpose
of influencing the election.
This is about the most
powerful people in the country
having the ability to silence
and change
the news narrative at will.
And I think that the public
should know that,
and... and, look, I'll defer
to the election-law experts.
They say
that this is worth scrutinizing.
Normally speaking,
news organizations
don't get information
in order to bury it.
That's what's different here.
You're talking about
silencing women...
and being involved
in silencing women
with hush payments.
That is a whole...
different order of magnitude
that I had never heard
of before.
I don't know how many
of these there are.
Those are the ones we know of,
but certainly,
these were relationships
that helped powerful figures
maintain their image.
And I know some people who work
at the National Enquirer,
and they are good,
solid reporters.
It's just that when they veer
into other areas
like trying to overtly help
a candidate win the presidency,
that is something different.
When you're talking
about the Enquirer
and you're talking about
what happened with Donald Trump,
it is the ultimate corruption.
The idea that you would
kill a story
to help the aspirations
of a politician,
a businessman,
to make money, whatever,
it is as corrupt as anything
you can do as a journalist,
as corrupt as you can be.
David Pecker saw Trump
as somebody
he should buddy up to.
You know,
"Hey, we're both New Yorkers.
We both have operations
in Florida."
David Pecker was known to bump
into Donald Trump in the airport
and hitch a ride on his private
jet back to New York.
They were sort of
fellow travelers.
Pecker liked
Donald Trump's style.
I think Donald Trump liked
the ability
to be in a publication
that people were reading,
and there was a symbiosis there.
Both of them had something
that the other needed,
wanted, craved...
and then
it grew from there.
David Pecker brought...
a silent editor
with him to the Enquirer,
and it was Donald Trump.
Trump could not only control
coverage of his own life...
but he could also offer up
story ideas
on his enemies,
and he did so frequently.
It's obviously been a very
rough-and-tumble week, uh,
between you and Donald Trump.
A salacious story about you
was published
in the National Enquirer.
Unsubstantiated
stories about Ted Cruz,
including allegations
of marital infidelity,
and the baseless claim
that Cruz's father worked
with Lee Harvey Oswald
in the Kennedy assassination.
There was a picture
on the front page
of the National Enquirer,
which does have credibility.
Trump spread those stories
to bash his Republican rival,
all while claiming
he had nothing to do
with the tabloid
behind the allegations.
The National Enquirer
carved out a stake
in the Trump candidacy
pretty early on.
Which meant that a lot
of material that they put out...
was suddenly
influencing opinions.
And, you know,
the National Enquirer
in its history
has never endorsed
a presidential candidate
until Donald Trump?
The first time I realized
that the National Enquirer
had become partisan
was years after I left,
when I walked
into my local supermarket,
and I saw the cover,
and I had to do a...
a second look.
It was a huge story,
that said how Donald Trump
is gonna make America
great again.
That is so foreign
to anybody who worked
at the National Enquirer.
That concept that that is
a page-one story
is... is ludicrous.
And at the same time,
every time you saw
Hillary Clinton on the cover,
she was either all alone,
on her way
to the hospital, dying.
And that's when I went, "Uh-oh.
Something's going on here."
Today, the National Enquirer
is selling about 150,000 copies,
200,000 copies.
So you might ask, why does
the National Enquirer
have any relevancy
in today's world?
There's a very simple reason
for that.
The National Enquirer,
when you think about it...
is the most perfectly placed
piece of propaganda in America
that is seen by...
a hundred million people a week,
probably more.
It's right there in your face.
It's like buying
a banner ad on a highway,
except the highway happens
to be the conveyor belt.
So if you have
a political message...
it's a great place to put it.
I think the thing
that people don't realize
is just how creepy...
the operations are.
I don't think any of us
will ever know
what really happened
between David Pecker
and Donald Trump,
and the deals that were made
and the thousands of deals
that are made every day
by the powerful.
In early 2018, American Media
published a tribute magazine
to the Crown Prince
of Saudi Arabia.
We'll make it a glossy,
and we'll put the prince
on the cover.
And it will be
a one-time-only deal,
and we'll rack it
at Walmart for...
13 dollars.
And we'll make Saudi Arabia
look like paradise.
Won't the Saudis like that?
David Pecker was no fool.
He knew that there was a Saudi
sovereign investment fund.
Perhaps American Media
was hoping
that they would get
a slice of it.
The theory and the speculation
was everywhere
that there was
ulterior motives on this,
that it was not a straight-up,
"Hey, here's a pop figure
that will sell
like Brad Pitt or Angelina Jole
or the Kardashians,"
but they were giving him
that treatment.
I don't think it resonated
with Middle America,
though, so...
why were they doing it?
- What is going on here?
- I don't know.
I mean, the two leading theories
seem to be that AMI is either
doing the Saudis' dirty work,
President Trump's
dirty work,
or a combination
of the two.
Amazon founder Jeff Bezos
accusing the National Enquirer
of blackmail and extortion.
It is a shocking,
a deeply personal post,
just published online.
AMI attempted
to extort and blackmail Bezos
by threatening to release
compromising photos and texts
between the billionaire
and his alleged mistress.
Claims of extortion,
blackmail coming
from the world's richest man.
This publication by
the National Enquirer
might have been
politically motivated.
Jeff Bezos owns
The Washington Post,
which the president
regularly pillories
- for its coverage.
- "We have ten photos of you,
- Jeff Bezos, sexual in nature"
- Carlson: In some ways,
all publicity is good publicity.
Look at all those cameras.
There's also a really
bad stench to this thing.
Trump is trying
to take out Bezos Bear
with a far-reaching
secret conspiracy.
They messed with the wrong guy.
And they have found that out.
This story is the stuff
that tabloid dreams are made of.
What the hell happened?
The Enquirer got overtaken by...
mainstream media,
who out-enquired
the Enquirer in the end,
and I think that's where we are.
The Enquirer's
been out-enquired.
A lot of people
used to understand
the line between...
some of the things
the National Enquirer does
and what the
mainstream press does,
and I think that people's
understanding
of that has shrunk.
I think it has eroded,
and I think that that has
all contributed to a bad cycle.
It's almost impossible
in our culture today
to have a fact-based debate.
We cannot agree on the facts.
That is a terrible place to be.
Sometimes we are guilty
of enjoying things
we shouldn't enjoy...
of talking about things
we shouldn't be talking about,
of claiming something as a fact
when it's not a fact.
So in that sense, we are really
children
of the National Enquirer.
A South Florida
holiday tradition
is under way tonight in Lantana
at the headquarters
of the National Enquirer
tabloid.
NewsCenter 7's Don Dare is live
in front of what they call
the world's largest
Christmas tree.
Don, you really think
it's the world's largest?
I believe it is, Sally.
The tree is 126 feet high.
That's 12 stories...
In many ways...
I want to defend
this kind of journalism
because it... it has a place.
In... in other ways...
...there's
a very shameful aspect
to it, as well.
There was distortion...
and there was the degrading
of the...
of the basic
journalistic spirit.
I'm not happy about what I did,
but I'm not
that unhappy, either.
I look at this now,
and I'm thinking, "Man, oh, man.
How did we get...
...a tabloid subject
who's now President
of the United States?
And do I have any shame in this
or potential guilt of my own?"
You know,
this is the world of tabloid.
Who the hell knows?
You're not planning strategy.
You're not planning
a world game.
Hell, you're just trying
to get a page one
that will sell in the next week.
So...
what can I say?
I was a journalist.