Ideias a Venda (2022) - full transcript
A NETFLIX SERIES
That's the movement.
The race is tight.
-Are you moved?
-I feel like crying.
They say Brazilian creativity
should be the subject of a study.
We want to see new, big shot ideas.
Good ideas are waiting
for the right time to be launched.
Here, beyond being studied,
it is rewarded.
Thank God the audience gets to decide.
We have four people in the boxes.
One hundred people in the audience,
excited to vote
and award them 200,000 reais.
-It's almost a tie.
-In Jesus' name.
It's never happened on the show.
It's just a bombastic mess.
Contestants are put to the test,
under the watchful eyes of experts…
The rules are clear.
One of them must go.
And one businesswoman who guides
how the labor market is engaged
with the anti-racist agenda.
We also think about the social impact.
Don't just dream about the future.
You should make it happen now.
With every new step, the chances increase.
They must move
the Big Shot Game Show lever
to place the final bet.
The decision is yours.
It's all or nothing.
Have they made the right decision?
This is The Big Shot.
Here, if you want to be successful,
you must think outside the box.
Ready to go on with the show.
Can I have some water?
Place your bets.
Welcome! My name is Eliana.
And this is The Big Shot Game Show.
We brought four entrepreneurs here…
HOST
…to compete for the prize
that will make a product shine.
The competition takes place on the stage,
and the 100 members of the audience
will decide who deserves to get 200,000.
That's why the owners of the money
are ready to go!
So, which contestant will leave
with a loaded bank account
and a product on the rise?
I'm telling you right now,
this will be thrilling,
because the entrepreneurs are excited
to present their products
for the pet market.
They also have to win the judges over.
They will closely observe every detail.
Luana Génot, a powerful woman,
does not romanticize entrepreneurship.
SOCIAL ENTREPRENEUR
She's always here
at The Big Shot Game Show.
And Luisa Mell, Enzo's mother,
an activist who loves pets.
She is our guest today to form the panel.
PRESIDENT, LUISA MELL INSTITUTE
-Welcome!
-Thank you.
Thank you.
I hope these entrepreneurs win us over
throughout the challenges.
Let's meet the people behind
these creations. Check it out.
Hi, Fernanda!
No way!
God, I can't believe it!
You were chosen to compete
for our show's grand prize.
-Are you serious?
-Two hundred thousand reais!
Wow, it would be amazing.
-Are you ready?
-Locked and loaded.
Gabriel loves going
on adventures on his bike,
especially if his
four-legged friend comes along.
That's why he created a product
that went viral.
I've done everything,
from selling things online
to delivery services.
So it goes.
Carol has adopted a pet,
and her life changed.
Theo is her inspiration
to make treats with exclusive ingredients.
Our interaction with pets
must be affectionate,
it must be of equality and trust.
Fernanda designs
stylish products for dogs.
And she did not forget
items for those with special needs.
The idea is to be inclusive,
to help animals,
in any stage of their lives
to have quality of life.
Thiago created an online accessory store
to protect people from the rain,
and found out that some pets
don't like to get wet.
I saved people from the rain all day long,
but I couldn't prevent
my loving pet from getting wet.
That's when I found out
there are several products
I could create for my clients
and for their dogs as well.
So, who will make it to the final?
In the first round, four people
will take a close look at the products,
while the entrepreneurs
are locked in the boxes
and can't say anything.
In this round,
the products must sell themselves.
So, one of them will be eliminated
from The Big Shot Game Show
on a first-impression basis.
FIRST IMPRESSION
But there is an important detail.
Your products will be assessed
by your rivals.
Get ready
to say everything you're thinking
or not, okay?
It depends on your strategy
to do well in this round.
The first of the four products
we're going to see is…
Yellow Pet!
Nice.
So, let's decide
who will review Gabriel's product.
Fernanda, you'll disclose
your first impression
of your rival, okay?
-Can I touch it?
-Sure, go ahead.
As if you're analyzing it to buy.
The first thing I look for
is if it's comfortable for the pet.
And my first…
My first reaction
is that it clearly is of good quality.
It's well made.
I should stop saying good things.
Fernanda,
does it seem fragile?
Does it look strong enough
for animals of any size?
It seems robust.
-It does?
-Yes.
Great. Would you buy it for your pet?
It wouldn't work for me,
because my dogs are huge.
They're mammoths.
So it doesn't work for larger dogs?
I think it would be harder
to carry larger dogs, but…
Perhaps you'd like to put it on,
so we can see it.
It's quite easy to…
-Is it easy?
-Easy to put on.
Guys, I'd love this.
It's cool, right?
Take your pet for a walk.
I want to know if they're safe,
without the risk of being strangled.
If they jump out, they could be strangled.
I can't see it from here,
so I need your help.
I think it's quite safe, because there is…
The structure around the neck
is pretty high.
And this X on the back here is important.
If it were any different,
it wouldn't feel so safe.
They really thought the design through.
Do you see anything that could
be improved right off the bat?
I would change some
of the materials to make it better.
Thanks, Fernanda.
Carol, come over here.
Carol, I want to know
your honest opinion about Cuscoloko, okay?
It has many fasteners, right?
But the finish is very good,
it's very nice.
I'm worried if this would hurt,
and how the animal would feel
wearing this equipment.
If it would feel comfortable.
I think it's practical for the owner,
but I'm not sure if it is so for the pet.
Would this be comfortable
and practical for the pet?
Were you easily able
to understand how to use it?
No.
Not really. There are many fasteners.
I don't know how to put it on,
I need a manual.
A more detailed explanation
on how to use it.
Can you pull it up?
The owner will have back pain.
I don't get it.
Is it to go outside and exercise,
or for physical therapy?
-What do you think?
-There's another strap.
-Oh, I hadn't seen that one.
-I don't know… Maybe it's like this.
Don't think so!
-It'll ruin your back.
-Like a purse.
-I didn't quite understand it.
-Look…
But it matched your outfit.
-It did, right?
-To go for a walk…
A nice purse to carry my dog.
It's perfect.
It's so cute.
I think the dynamics are a bit confusing.
-Okay, Carol. Thank you.
-Thank you.
All right! Thiago Fazzoletti,
come over here.
Thiago, the products are displayed.
You can take a look.
At first glance, it seems to be
a premium product.
It seems to be very well made.
Great packaging, congrats.
I even feel like eating these,
but that wouldn't be appropriate.
Well, if you want to taste it, go ahead.
-I won't. Thank you.
-No?
-No, I will not.
-Too bad.
Maybe if I were really hungry.
I'll taste it.
Yeah? Okay.
-Right?
-Eliana, offer us some!
It's so cute.
I think these… Aren't these for humans?
-We can both try.
-No, Eliana.
We'll eat together.
Wait.
Fine, I'll try some too.
I'm shocked!
-See?
-You owe me one.
-Want it?
-Yeah.
It's "dog-licious."
It's "dog-licious."
You've said great things
about this product,
but does it have any flaws?
I think…
Sorry.
Can I have some water?
Maybe in a bowl?
So you'll lick it, right?
When you have a puppy,
you could give them this as a treat,
but it's important
not to base their diet on this.
But does the packaging say that?
That it's a treat?
-It doesn't say.
-It's okay to eat?
-It's so well done.
-It does say it!
Got it.
What was your first impression, Thiago?
It's a premium product,
it looks expensive.
It doesn't seem to be processed,
it seems to be made with great care,
judging by the package.
Perfect.
-Okay.
-Thanks.
Thank you.
Well, it's time
for Gabriel from Yellow Pet
to talk about your product, Thiago.
Come over here, Gabriel.
Let's see…
-Did you figure it out?
-I did.
This is probably for the harness, right?
Which means this must be
to protect the dog.
But what stands out for me is that
it may not be functional.
If there was a dog here during a storm,
you could stumble on the umbrella.
The product is well made.
Personally, I would prefer a raincoat.
It's more functional.
But it's a cool product.
It would look cute in photos.
You carry a big umbrella
and your dog has his.
It's a good look.
Yeah, it's cool.
-But in everyday life…
-It's not functional.
That's the way I see it.
Gabriel, tell me.
Does it work for pets of different sizes?
I guess a larger dog…
Like, I have a shepherd.
It would be more complicated.
She's long, I'd have to be like this.
I think it's a bit complicated.
I'm kind of confused.
In theory, it's great.
It would make a great photo.
But what dog lets you lead like this?
All the dogs I know
move around, sniff around.
-It won't cover them.
-Yes, indeed.
I am having a hard time.
What do you think?
I don't really understand.
Maybe he can explain better.
It looks good, but it's not functional.
Perfect.
Okay?
Perfect!
Well, it's elimination time.
The decision is up to the 100 people here.
First, I'd like to know
what the judges have to say.
Luana, how did the entrepreneurs do?
What are your thoughts?
I think that some of them
were very kind, you know…
They were being cautious.
"This is a nice product."
But competition can be cruel.
The market isn't always accepting.
Luisa, we can tell
their ideas are quite different.
Yes, I'm curious to learn more
from the entrepreneurs.
Some things I didn't get.
I'm very curious.
Well, it's time for the audience to vote.
One of these boxes
won't open the doors of their business.
You can cast your vote now.
Voting is over.
VOTE RECEIVED
The audience shared their opinion.
One of these boxes was chosen by…
seventy-eight people.
Wow.
You're responsible for this.
Who is not moving forward
on The Big Shot Game Show?
Fazzoletti, you got the most votes
from the 100 people in the audience.
Thiago is leaving
The Big Shot Game Show.
And we'll finally open up the boxes!
Great.
Congratulations!
You should celebrate.
This was just the first step.
There are still many thrills ahead.
There's 200,000 at stake.
And it only depends on you
to get to the final
and compete for the prize.
From now on, the entrepreneurs
leave the boxes to tell us
a little bit about them,
and put their ideas to work.
Now, to decide who did better,
here's our panel.
Judges, you'll have a chance
to scrutinize each one of them,
their products, their stories,
as they compete for this prize.
There's money at stake.
From the three open boxes,
two will make it to the final
with 25,000 reais in the bank.
To continue fighting
for the 200,000, they need to show
their plans in action.
They have to sell their idea.
SELL YOUR IDEA
To make things more exciting,
the audience can react in real time
with thumbs up
or down during the presentations.
We start with Cuscoloko.
Fernanda, the stage is yours.
After all these years on the market,
we were able to understand
the real requirements of owners
of pets with special needs,
older pets, or pets in rehabilitation.
It's not intended for walks.
It's a therapeutic product.
We were very careful with the materials.
It's a company policy.
We don't use plastic,
we use nontoxic, hypoallergenic rubber.
A product like this
is all about inclusion and accessibility
to make it easier on owners
and their pets.
I wanted to go beyond trendy products.
My idea was
to drive the domestic market
and value local labor,
to work with sustainable materials,
and to support the art of our country.
I'm here today to show you
that we won't change the world
with just cool prints,
but by promoting accessibility.
What is making you emotional right now?
It's knowing that we will actually help.
We've spent some time
in a rehabilitation clinic.
I realized that we had to do this.
"This doesn't exist?
How could the market not care?"
So, that was a life-changing moment.
It changed our lives.
Let's see if the audience
liked your explanation.
Let's see.
Look. The audience liked it.
-They like it.
Great. Now, we need to know
if our judges, Luana and Luisa,
have any questions.
Fernanda, you talk really well.
You have a purpose, which is great.
You talked about inclusion, accessibility.
But I want to know,
what is the main obstacle for you?
You're here because you want
to make a difference.
So tell me about that.
It's visibility.
A product like this
has to reach the market.
It's an underserved market.
People need to provide accessibility
to animals with special needs.
There's the wheelchair.
Tell us. Why not the chair?
Why this instead?
Which cases, specifically?
It's not a substitute for the wheelchair.
This product does not replace
the wheelchair.
My pet is just old.
He needs help to get up,
it's a booster.
It can be used in rehabilitation?
In the tank. The material is coated,
so it doesn't rust.
You can use it in a tank
for physical therapy.
When the dog gets well,
you don't need it anymore?
If the dog gets better, you don't need it.
But this is useful for aging pets.
We know that the lifespan of pets
is longer nowadays.
Some elderly dogs will need this.
And we have such a nice project
that we do not…
Cuscoloko became a facilitator,
and that is pretty cool.
We collect the product
that is no longer in use and donate it.
We get the product to people
who can't afford it and need it.
-Thank you.
-Thank you.
It's your turn, Carol.
Sell your idea.
People, my food is 100% natural.
There's no preservatives or coloring,
no chemical additives.
They are gluten, lactose, and sugar free.
We created it
with the health of pets in mind.
We also have a pet bakery.
We make cakes, dog donuts,
and dog pastries.
They're seasonal products,
popular during the holidays.
I can say Apheto was created
when I adopted Theo.
I was a lawyer,
studying to be a public servant.
I was focused, but he led me
to the path of entrepreneurship.
Theo has an allergy called atopy,
an allergic hypersensitivity.
Depending on what he ate,
his condition would get worse.
Searching for treatments,
I met Leonardo, his vet,
and my partner in Apheto.
Together, we had the idea
and found that a natural diet
was an alternative for Theo
and a solution for many
who want to avoid processed food.
It's hard to find
premium, healthy products
that look good
and that are really healthy.
The act of giving a treat,
this sensory experience is amazing.
Apheto wants to convey the idea
that you can sit with your dog
and eat the same thing they're eating.
We fight over these at home.
Is it for the dog or for us?
-I swear.
-Very good.
Let's see if you won the audience over.
Look.
Good job! The audience loved it.
Listen, we've seen everything.
Especially Luisa.
You must've seen everything
that's pet-related,
and you just saw a product
that the owner can feed the dog
and eat it too.
You like it?
Eating with the dog
makes me a bit concerned.
You'll be having lunch
and the dog will want your food.
And we don't want that.
The relationship gets complicated.
And I was wondering…
No preservatives, no coloring.
How can you turn this into a business?
How can you avoid it
from going bad on a larger scale?
Explain that to me.
We created a recipe for treats
that has a 90-day shelf life.
It's a great span for a product
without preservatives.
However, we want to use
natural preservatives,
that are safe and are not harmful
to dogs or cats.
Is Apheto covering its costs?
Is this a sustainable project
on the long run?
Today, Apheto covers its costs.
It's not where I'd like it to be yet.
And that's why I'm here.
To give it more visibility,
so that people get to know my product
and that I can grow financially as well.
All right. From what I can see,
there is cake…
-There is.
-A few appetizers.
Not only does it have
the advantage of being natural,
but you're also very concerned,
from what I see, with the way they look.
Very much.
Is that to please humans or their pets?
Humans, of course.
And here's Yellow Pet.
Gabriel, you're the last one
in this round.
Our product
is made with premium materials,
because we're not carrying objects,
we're carrying love.
My dream was to safely carry my dog.
This dream began on August 6th, 2017,
on the banks
of the Reservoir of Guarapiranga.
My friends and I used to bike.
On that day, we found a crate
and a dirty yellow dog in it.
I picked her up and she smiled.
A cyclist was born.
Since then, I dream
of creating a manufacturer
of adventure pet products.
The difference between
our backpack and the pouches
that people traditionally use
is the structure.
Inside we have a plastic plate
that makes the product sturdy.
It makes this U shape,
following the dog's anatomy
in a natural position.
It's simple to position your pet.
Get their hind legs,
insert them in the backpack.
Once the dog's seated,
you get these straps…
You cross them like an X.
There.
This is the icing on the cake.
We have the goggles.
Let's put the goggles on, Yellow?
Here, my princess.
Here. That's right.
And here is Yellow!
My God, that's so cute.
Wearing the backpack is quite simple.
You grab this.
I give it support and, with this hand,
I push it backwards on my back.
The other strap.
If you just fasten this…
All set.
Your little bundle of love
is ready for a ride or anything.
Let's see if the audience's thermometer
is going up or down.
Let's see. Give him a thumbs up or down.
-Look at that! They liked it.
-Thanks, everyone.
Luana and Luisa, ask away.
It was an interesting presentation.
You seem to be
a very engaged entrepreneur.
What is your main obstacle today
as the person in charge of Yellow?
The materials are very expensive.
And skilled labor as well.
Since this is a backpack
for you to carry not objects, but love,
we need properly skilled labor
to deliver a premium product.
Everything is handcrafted.
A young man who lives down my street
owns a clothing factory.
Luisa, would you use
this kind of backpack?
-Look…
-For your pet?
My dogs are huge.
They wouldn't fit.
What's the maximum weight?
Do you know?
The maximum weight
the backpack can take is 35kg.
-But that…
-We have XL.
You can carry them.
-Help!
-You need a strong back.
It takes preparation.
It's fine on a motorcycle.
Sitting on a motorcycle,
this part is automatically supported,
so it can be done.
-Your dog is an angel, right?
-She is.
From here, it seems easy and simple
to get a dog quietly
in a backpack wearing goggles.
But I know many different dogs.
I know it's not so easy
for a dog to stay like that.
I want to understand your public.
Do they get to test it?
Is there dog training for this?
Just like any other product,
the backpack needs some getting used to.
It usually takes three days.
When you start taking the pets outside
and they start sniffing all around them…
Imagine you're on a bike
or just walking around,
they can smell different places.
The dog goes nuts and thinks,
"I want to ride in this backpack."
What does it mean to you
to be here on The Big Shot Game Show,
and maybe being able to improve
your creation and expand your business?
I come from the hood.
My bicycle has changed my life.
It was because of it
that I found Yellow on a trail.
It was an opportunity
to escape the life of crime
that exists in my area.
People would say,
"Your son isn't going to be a good kid."
Being here is very emotional to me.
-It's a victory.
-Making mama proud.
-Gabriel, you can step out.
-Thank you.
The competition goes on.
Two of them will go to the final
of The Big Shot Game Show.
One will be eliminated by the judges.
What a difficult decision.
Right, Luana and Luisa?
I want to say the three of you
really moved me.
They are so dedicated
to improving the lives of animals.
I want to thank all three of you.
I think that you will all go far
with the passion you have.
Luana.
Entrepreneurship is a journey
with its ups and downs.
And no matter what happens here,
each of you should stick to your goal.
To your ultimate goal,
which is your product.
So, don't give up.
Well, whoever gets through this round
gets 25,000 reais in the bank.
If you're eliminated, you get nothing.
The judges have made a decision.
I want to know what was
the decisive factor for your choice.
Luana.
We have assessed the business model.
We also assessed
the product scalability, for example,
and what could happen in the long run.
We've considered these factors.
We know that some
are further developed than others.
Considering all of these factors, Luisa,
was it an easy decision?
No, I'm as nervous as they are.
It's hard to judge.
It's time for the judges' decision.
Luana, please cast your vote.
APHETO
Fernanda, Gabriel,
you are our finalists!
Yeah!
Thank you.
Each of you have won 25,000 reais.
Soon, you'll be able to bet all
or nothing for the grand prize of 200,000.
Before the audience decides
who deserves to win the grand prize,
I want to hear from you, Fernanda.
I noticed you got very emotional
that you are a finalist.
What does this mean to you, Fernanda?
I do everything with my soul
and with my heart.
I'm very happy and very proud
that I'm here and made it to the final.
We can see your passion.
I'm getting emotional.
Good luck.
Thank you.
Gabriel,
why is it important for you
that the boy from the hood
has come this far
to fulfill your dream of showing
your project to thousands of people?
What's going through your head right now?
I didn't expect to be here.
This money will help the company grow,
scale up the product,
and provide a better life for my family.
For me, it's a dream come true
to be closer to doing that
and to give them a better life.
That's beautiful, Gabriel.
-Thank you.
-You're in the final.
To dispel any doubts,
and to heat things up a bit,
in this round of the competition
you will go face-to-face
with your competition.
FACE-TO-FACE
WITH THE COMPETITION
Fernanda, you go first.
You may confront the competition.
I had one question
during your presentation.
You mentioned that the supplies,
the materials, and labor
are very expensive.
How will you manufacture it?
Abroad or will you
stick to artisan production?
You said we'd be carrying love.
That's my question. Do you intend
to keep your current production
or not?
I didn't really understand it.
So, the issue with production,
to scale up a product,
you need quantity.
And you need to get a better price.
As an entrepreneur, you know that.
We can say that my short-term goal
is to import materials,
probably from China,
everyone buys from them,
and manufacture it here for now.
Because in spite of everything,
we give jobs to a few people in Brazil.
-Okay, Gabriel.
-Thank you.
It's your turn to confront
your competition. Go ahead.
What makes your chest harness,
which helps dogs,
stand out from an orthopedic harness
currently on the market?
Why would a professional orthopedist
or physical therapist
choose your product
instead of others on the market?
Precisely because
there's nothing like it on the market.
We are pioneers
with such a complete project,
using such resistant materials.
We produce domestically.
Our materials are bought in Brazil.
We want to drive the economy
and to value local labor,
like you mentioned.
-That is Cuscoloko's purpose.
-Okay.
All right, you can return to your boxes.
Luana.
How did they do with the questions?
Were they bold and challenging?
They touched on central issues
both products need to work on.
The raw materials,
communicating their uniqueness…
They did great.
Luisa, did you expect
anything else from them?
No, they're both amazing people.
They both moved me as individuals.
She is passionate about animals like I am.
Both have amazing ideas
and have a bright future.
I'm sure of it.
-Thank you.
-Very well.
Audience,
it's up to you now.
We know it's not easy
to make decisions like this.
I know. That's why I'm sure
that the entrepreneurs
who are fighting for the prize
gave their very best.
They deserve to be on our stage.
Audience,
it's in your hands.
Earlier, you voted to eliminate one box.
Now, you'll choose which one of them
deserves to win 200,000
to expand their business.
Who did better today?
Only one will take the grand prize.
You have ten decisive seconds.
Audience, you can cast your votes.
Who's the winner, Fernanda or Gabriel?
Eighty-two members of the audience
have selected one of these boxes
to win 200,000.
Fernanda and Gabriel,
one of you will take the prize.
Use your intuition and your intelligence
in the final bet.
FINAL BET
Fernanda and Gabriel,
each one of you has
25,000 reais in the bank.
You now get to decide
what you'll do with the money.
On The Big Shot Game Show,
you must use your head to win the 200,000.
And you also have to use
the lever inside the boxes.
By pushing the lever forward,
you state that you're confident
that you got the most votes
from the audience
and you bet everything
for the 200,000 reais.
By pulling the lever backwards,
you get to keep
the 25,000 reais in the bank.
You give up the grand prize.
The decision is yours to make.
Move the lever when I tell you to.
It's all or nothing.
My God…
Think carefully, because your decision
may change the history of your product.
Oh my God!
Place the final bet
now!
You both went all in for the prize,
but only one was chosen by the audience.
One of you goes home with 200,000,
the other goes home with nothing.
Who made the right choice?
We'll find out now.
The prize of 200,000 reais
is yours, Gabriel!
R$ 200,000
Thank you, everyone!
-Thank you.
-Congratulations.
Thank you for making my dream come true.
Mom, this is for you!
Yellow Pet takes 200,000 home.
-Thank you, Lord!
-Good luck, Gabriel.
Thank you, guys.
Thank you.
Thank you. Congratulations, Gabriel.
Thank you, audience. You rocked!
Thank you, Luisa Mell. Thank you, Luana.
Did you have fun?
Watch the other episodes
of The Big Shot Game Show.
-Bye!
-Thank you!
Thank you.
Subtitle translation by: Marcio Romani
That's the movement.
The race is tight.
-Are you moved?
-I feel like crying.
They say Brazilian creativity
should be the subject of a study.
We want to see new, big shot ideas.
Good ideas are waiting
for the right time to be launched.
Here, beyond being studied,
it is rewarded.
Thank God the audience gets to decide.
We have four people in the boxes.
One hundred people in the audience,
excited to vote
and award them 200,000 reais.
-It's almost a tie.
-In Jesus' name.
It's never happened on the show.
It's just a bombastic mess.
Contestants are put to the test,
under the watchful eyes of experts…
The rules are clear.
One of them must go.
And one businesswoman who guides
how the labor market is engaged
with the anti-racist agenda.
We also think about the social impact.
Don't just dream about the future.
You should make it happen now.
With every new step, the chances increase.
They must move
the Big Shot Game Show lever
to place the final bet.
The decision is yours.
It's all or nothing.
Have they made the right decision?
This is The Big Shot.
Here, if you want to be successful,
you must think outside the box.
Ready to go on with the show.
Can I have some water?
Place your bets.
Welcome! My name is Eliana.
And this is The Big Shot Game Show.
We brought four entrepreneurs here…
HOST
…to compete for the prize
that will make a product shine.
The competition takes place on the stage,
and the 100 members of the audience
will decide who deserves to get 200,000.
That's why the owners of the money
are ready to go!
So, which contestant will leave
with a loaded bank account
and a product on the rise?
I'm telling you right now,
this will be thrilling,
because the entrepreneurs are excited
to present their products
for the pet market.
They also have to win the judges over.
They will closely observe every detail.
Luana Génot, a powerful woman,
does not romanticize entrepreneurship.
SOCIAL ENTREPRENEUR
She's always here
at The Big Shot Game Show.
And Luisa Mell, Enzo's mother,
an activist who loves pets.
She is our guest today to form the panel.
PRESIDENT, LUISA MELL INSTITUTE
-Welcome!
-Thank you.
Thank you.
I hope these entrepreneurs win us over
throughout the challenges.
Let's meet the people behind
these creations. Check it out.
Hi, Fernanda!
No way!
God, I can't believe it!
You were chosen to compete
for our show's grand prize.
-Are you serious?
-Two hundred thousand reais!
Wow, it would be amazing.
-Are you ready?
-Locked and loaded.
Gabriel loves going
on adventures on his bike,
especially if his
four-legged friend comes along.
That's why he created a product
that went viral.
I've done everything,
from selling things online
to delivery services.
So it goes.
Carol has adopted a pet,
and her life changed.
Theo is her inspiration
to make treats with exclusive ingredients.
Our interaction with pets
must be affectionate,
it must be of equality and trust.
Fernanda designs
stylish products for dogs.
And she did not forget
items for those with special needs.
The idea is to be inclusive,
to help animals,
in any stage of their lives
to have quality of life.
Thiago created an online accessory store
to protect people from the rain,
and found out that some pets
don't like to get wet.
I saved people from the rain all day long,
but I couldn't prevent
my loving pet from getting wet.
That's when I found out
there are several products
I could create for my clients
and for their dogs as well.
So, who will make it to the final?
In the first round, four people
will take a close look at the products,
while the entrepreneurs
are locked in the boxes
and can't say anything.
In this round,
the products must sell themselves.
So, one of them will be eliminated
from The Big Shot Game Show
on a first-impression basis.
FIRST IMPRESSION
But there is an important detail.
Your products will be assessed
by your rivals.
Get ready
to say everything you're thinking
or not, okay?
It depends on your strategy
to do well in this round.
The first of the four products
we're going to see is…
Yellow Pet!
Nice.
So, let's decide
who will review Gabriel's product.
Fernanda, you'll disclose
your first impression
of your rival, okay?
-Can I touch it?
-Sure, go ahead.
As if you're analyzing it to buy.
The first thing I look for
is if it's comfortable for the pet.
And my first…
My first reaction
is that it clearly is of good quality.
It's well made.
I should stop saying good things.
Fernanda,
does it seem fragile?
Does it look strong enough
for animals of any size?
It seems robust.
-It does?
-Yes.
Great. Would you buy it for your pet?
It wouldn't work for me,
because my dogs are huge.
They're mammoths.
So it doesn't work for larger dogs?
I think it would be harder
to carry larger dogs, but…
Perhaps you'd like to put it on,
so we can see it.
It's quite easy to…
-Is it easy?
-Easy to put on.
Guys, I'd love this.
It's cool, right?
Take your pet for a walk.
I want to know if they're safe,
without the risk of being strangled.
If they jump out, they could be strangled.
I can't see it from here,
so I need your help.
I think it's quite safe, because there is…
The structure around the neck
is pretty high.
And this X on the back here is important.
If it were any different,
it wouldn't feel so safe.
They really thought the design through.
Do you see anything that could
be improved right off the bat?
I would change some
of the materials to make it better.
Thanks, Fernanda.
Carol, come over here.
Carol, I want to know
your honest opinion about Cuscoloko, okay?
It has many fasteners, right?
But the finish is very good,
it's very nice.
I'm worried if this would hurt,
and how the animal would feel
wearing this equipment.
If it would feel comfortable.
I think it's practical for the owner,
but I'm not sure if it is so for the pet.
Would this be comfortable
and practical for the pet?
Were you easily able
to understand how to use it?
No.
Not really. There are many fasteners.
I don't know how to put it on,
I need a manual.
A more detailed explanation
on how to use it.
Can you pull it up?
The owner will have back pain.
I don't get it.
Is it to go outside and exercise,
or for physical therapy?
-What do you think?
-There's another strap.
-Oh, I hadn't seen that one.
-I don't know… Maybe it's like this.
Don't think so!
-It'll ruin your back.
-Like a purse.
-I didn't quite understand it.
-Look…
But it matched your outfit.
-It did, right?
-To go for a walk…
A nice purse to carry my dog.
It's perfect.
It's so cute.
I think the dynamics are a bit confusing.
-Okay, Carol. Thank you.
-Thank you.
All right! Thiago Fazzoletti,
come over here.
Thiago, the products are displayed.
You can take a look.
At first glance, it seems to be
a premium product.
It seems to be very well made.
Great packaging, congrats.
I even feel like eating these,
but that wouldn't be appropriate.
Well, if you want to taste it, go ahead.
-I won't. Thank you.
-No?
-No, I will not.
-Too bad.
Maybe if I were really hungry.
I'll taste it.
Yeah? Okay.
-Right?
-Eliana, offer us some!
It's so cute.
I think these… Aren't these for humans?
-We can both try.
-No, Eliana.
We'll eat together.
Wait.
Fine, I'll try some too.
I'm shocked!
-See?
-You owe me one.
-Want it?
-Yeah.
It's "dog-licious."
It's "dog-licious."
You've said great things
about this product,
but does it have any flaws?
I think…
Sorry.
Can I have some water?
Maybe in a bowl?
So you'll lick it, right?
When you have a puppy,
you could give them this as a treat,
but it's important
not to base their diet on this.
But does the packaging say that?
That it's a treat?
-It doesn't say.
-It's okay to eat?
-It's so well done.
-It does say it!
Got it.
What was your first impression, Thiago?
It's a premium product,
it looks expensive.
It doesn't seem to be processed,
it seems to be made with great care,
judging by the package.
Perfect.
-Okay.
-Thanks.
Thank you.
Well, it's time
for Gabriel from Yellow Pet
to talk about your product, Thiago.
Come over here, Gabriel.
Let's see…
-Did you figure it out?
-I did.
This is probably for the harness, right?
Which means this must be
to protect the dog.
But what stands out for me is that
it may not be functional.
If there was a dog here during a storm,
you could stumble on the umbrella.
The product is well made.
Personally, I would prefer a raincoat.
It's more functional.
But it's a cool product.
It would look cute in photos.
You carry a big umbrella
and your dog has his.
It's a good look.
Yeah, it's cool.
-But in everyday life…
-It's not functional.
That's the way I see it.
Gabriel, tell me.
Does it work for pets of different sizes?
I guess a larger dog…
Like, I have a shepherd.
It would be more complicated.
She's long, I'd have to be like this.
I think it's a bit complicated.
I'm kind of confused.
In theory, it's great.
It would make a great photo.
But what dog lets you lead like this?
All the dogs I know
move around, sniff around.
-It won't cover them.
-Yes, indeed.
I am having a hard time.
What do you think?
I don't really understand.
Maybe he can explain better.
It looks good, but it's not functional.
Perfect.
Okay?
Perfect!
Well, it's elimination time.
The decision is up to the 100 people here.
First, I'd like to know
what the judges have to say.
Luana, how did the entrepreneurs do?
What are your thoughts?
I think that some of them
were very kind, you know…
They were being cautious.
"This is a nice product."
But competition can be cruel.
The market isn't always accepting.
Luisa, we can tell
their ideas are quite different.
Yes, I'm curious to learn more
from the entrepreneurs.
Some things I didn't get.
I'm very curious.
Well, it's time for the audience to vote.
One of these boxes
won't open the doors of their business.
You can cast your vote now.
Voting is over.
VOTE RECEIVED
The audience shared their opinion.
One of these boxes was chosen by…
seventy-eight people.
Wow.
You're responsible for this.
Who is not moving forward
on The Big Shot Game Show?
Fazzoletti, you got the most votes
from the 100 people in the audience.
Thiago is leaving
The Big Shot Game Show.
And we'll finally open up the boxes!
Great.
Congratulations!
You should celebrate.
This was just the first step.
There are still many thrills ahead.
There's 200,000 at stake.
And it only depends on you
to get to the final
and compete for the prize.
From now on, the entrepreneurs
leave the boxes to tell us
a little bit about them,
and put their ideas to work.
Now, to decide who did better,
here's our panel.
Judges, you'll have a chance
to scrutinize each one of them,
their products, their stories,
as they compete for this prize.
There's money at stake.
From the three open boxes,
two will make it to the final
with 25,000 reais in the bank.
To continue fighting
for the 200,000, they need to show
their plans in action.
They have to sell their idea.
SELL YOUR IDEA
To make things more exciting,
the audience can react in real time
with thumbs up
or down during the presentations.
We start with Cuscoloko.
Fernanda, the stage is yours.
After all these years on the market,
we were able to understand
the real requirements of owners
of pets with special needs,
older pets, or pets in rehabilitation.
It's not intended for walks.
It's a therapeutic product.
We were very careful with the materials.
It's a company policy.
We don't use plastic,
we use nontoxic, hypoallergenic rubber.
A product like this
is all about inclusion and accessibility
to make it easier on owners
and their pets.
I wanted to go beyond trendy products.
My idea was
to drive the domestic market
and value local labor,
to work with sustainable materials,
and to support the art of our country.
I'm here today to show you
that we won't change the world
with just cool prints,
but by promoting accessibility.
What is making you emotional right now?
It's knowing that we will actually help.
We've spent some time
in a rehabilitation clinic.
I realized that we had to do this.
"This doesn't exist?
How could the market not care?"
So, that was a life-changing moment.
It changed our lives.
Let's see if the audience
liked your explanation.
Let's see.
Look. The audience liked it.
-They like it.
Great. Now, we need to know
if our judges, Luana and Luisa,
have any questions.
Fernanda, you talk really well.
You have a purpose, which is great.
You talked about inclusion, accessibility.
But I want to know,
what is the main obstacle for you?
You're here because you want
to make a difference.
So tell me about that.
It's visibility.
A product like this
has to reach the market.
It's an underserved market.
People need to provide accessibility
to animals with special needs.
There's the wheelchair.
Tell us. Why not the chair?
Why this instead?
Which cases, specifically?
It's not a substitute for the wheelchair.
This product does not replace
the wheelchair.
My pet is just old.
He needs help to get up,
it's a booster.
It can be used in rehabilitation?
In the tank. The material is coated,
so it doesn't rust.
You can use it in a tank
for physical therapy.
When the dog gets well,
you don't need it anymore?
If the dog gets better, you don't need it.
But this is useful for aging pets.
We know that the lifespan of pets
is longer nowadays.
Some elderly dogs will need this.
And we have such a nice project
that we do not…
Cuscoloko became a facilitator,
and that is pretty cool.
We collect the product
that is no longer in use and donate it.
We get the product to people
who can't afford it and need it.
-Thank you.
-Thank you.
It's your turn, Carol.
Sell your idea.
People, my food is 100% natural.
There's no preservatives or coloring,
no chemical additives.
They are gluten, lactose, and sugar free.
We created it
with the health of pets in mind.
We also have a pet bakery.
We make cakes, dog donuts,
and dog pastries.
They're seasonal products,
popular during the holidays.
I can say Apheto was created
when I adopted Theo.
I was a lawyer,
studying to be a public servant.
I was focused, but he led me
to the path of entrepreneurship.
Theo has an allergy called atopy,
an allergic hypersensitivity.
Depending on what he ate,
his condition would get worse.
Searching for treatments,
I met Leonardo, his vet,
and my partner in Apheto.
Together, we had the idea
and found that a natural diet
was an alternative for Theo
and a solution for many
who want to avoid processed food.
It's hard to find
premium, healthy products
that look good
and that are really healthy.
The act of giving a treat,
this sensory experience is amazing.
Apheto wants to convey the idea
that you can sit with your dog
and eat the same thing they're eating.
We fight over these at home.
Is it for the dog or for us?
-I swear.
-Very good.
Let's see if you won the audience over.
Look.
Good job! The audience loved it.
Listen, we've seen everything.
Especially Luisa.
You must've seen everything
that's pet-related,
and you just saw a product
that the owner can feed the dog
and eat it too.
You like it?
Eating with the dog
makes me a bit concerned.
You'll be having lunch
and the dog will want your food.
And we don't want that.
The relationship gets complicated.
And I was wondering…
No preservatives, no coloring.
How can you turn this into a business?
How can you avoid it
from going bad on a larger scale?
Explain that to me.
We created a recipe for treats
that has a 90-day shelf life.
It's a great span for a product
without preservatives.
However, we want to use
natural preservatives,
that are safe and are not harmful
to dogs or cats.
Is Apheto covering its costs?
Is this a sustainable project
on the long run?
Today, Apheto covers its costs.
It's not where I'd like it to be yet.
And that's why I'm here.
To give it more visibility,
so that people get to know my product
and that I can grow financially as well.
All right. From what I can see,
there is cake…
-There is.
-A few appetizers.
Not only does it have
the advantage of being natural,
but you're also very concerned,
from what I see, with the way they look.
Very much.
Is that to please humans or their pets?
Humans, of course.
And here's Yellow Pet.
Gabriel, you're the last one
in this round.
Our product
is made with premium materials,
because we're not carrying objects,
we're carrying love.
My dream was to safely carry my dog.
This dream began on August 6th, 2017,
on the banks
of the Reservoir of Guarapiranga.
My friends and I used to bike.
On that day, we found a crate
and a dirty yellow dog in it.
I picked her up and she smiled.
A cyclist was born.
Since then, I dream
of creating a manufacturer
of adventure pet products.
The difference between
our backpack and the pouches
that people traditionally use
is the structure.
Inside we have a plastic plate
that makes the product sturdy.
It makes this U shape,
following the dog's anatomy
in a natural position.
It's simple to position your pet.
Get their hind legs,
insert them in the backpack.
Once the dog's seated,
you get these straps…
You cross them like an X.
There.
This is the icing on the cake.
We have the goggles.
Let's put the goggles on, Yellow?
Here, my princess.
Here. That's right.
And here is Yellow!
My God, that's so cute.
Wearing the backpack is quite simple.
You grab this.
I give it support and, with this hand,
I push it backwards on my back.
The other strap.
If you just fasten this…
All set.
Your little bundle of love
is ready for a ride or anything.
Let's see if the audience's thermometer
is going up or down.
Let's see. Give him a thumbs up or down.
-Look at that! They liked it.
-Thanks, everyone.
Luana and Luisa, ask away.
It was an interesting presentation.
You seem to be
a very engaged entrepreneur.
What is your main obstacle today
as the person in charge of Yellow?
The materials are very expensive.
And skilled labor as well.
Since this is a backpack
for you to carry not objects, but love,
we need properly skilled labor
to deliver a premium product.
Everything is handcrafted.
A young man who lives down my street
owns a clothing factory.
Luisa, would you use
this kind of backpack?
-Look…
-For your pet?
My dogs are huge.
They wouldn't fit.
What's the maximum weight?
Do you know?
The maximum weight
the backpack can take is 35kg.
-But that…
-We have XL.
You can carry them.
-Help!
-You need a strong back.
It takes preparation.
It's fine on a motorcycle.
Sitting on a motorcycle,
this part is automatically supported,
so it can be done.
-Your dog is an angel, right?
-She is.
From here, it seems easy and simple
to get a dog quietly
in a backpack wearing goggles.
But I know many different dogs.
I know it's not so easy
for a dog to stay like that.
I want to understand your public.
Do they get to test it?
Is there dog training for this?
Just like any other product,
the backpack needs some getting used to.
It usually takes three days.
When you start taking the pets outside
and they start sniffing all around them…
Imagine you're on a bike
or just walking around,
they can smell different places.
The dog goes nuts and thinks,
"I want to ride in this backpack."
What does it mean to you
to be here on The Big Shot Game Show,
and maybe being able to improve
your creation and expand your business?
I come from the hood.
My bicycle has changed my life.
It was because of it
that I found Yellow on a trail.
It was an opportunity
to escape the life of crime
that exists in my area.
People would say,
"Your son isn't going to be a good kid."
Being here is very emotional to me.
-It's a victory.
-Making mama proud.
-Gabriel, you can step out.
-Thank you.
The competition goes on.
Two of them will go to the final
of The Big Shot Game Show.
One will be eliminated by the judges.
What a difficult decision.
Right, Luana and Luisa?
I want to say the three of you
really moved me.
They are so dedicated
to improving the lives of animals.
I want to thank all three of you.
I think that you will all go far
with the passion you have.
Luana.
Entrepreneurship is a journey
with its ups and downs.
And no matter what happens here,
each of you should stick to your goal.
To your ultimate goal,
which is your product.
So, don't give up.
Well, whoever gets through this round
gets 25,000 reais in the bank.
If you're eliminated, you get nothing.
The judges have made a decision.
I want to know what was
the decisive factor for your choice.
Luana.
We have assessed the business model.
We also assessed
the product scalability, for example,
and what could happen in the long run.
We've considered these factors.
We know that some
are further developed than others.
Considering all of these factors, Luisa,
was it an easy decision?
No, I'm as nervous as they are.
It's hard to judge.
It's time for the judges' decision.
Luana, please cast your vote.
APHETO
Fernanda, Gabriel,
you are our finalists!
Yeah!
Thank you.
Each of you have won 25,000 reais.
Soon, you'll be able to bet all
or nothing for the grand prize of 200,000.
Before the audience decides
who deserves to win the grand prize,
I want to hear from you, Fernanda.
I noticed you got very emotional
that you are a finalist.
What does this mean to you, Fernanda?
I do everything with my soul
and with my heart.
I'm very happy and very proud
that I'm here and made it to the final.
We can see your passion.
I'm getting emotional.
Good luck.
Thank you.
Gabriel,
why is it important for you
that the boy from the hood
has come this far
to fulfill your dream of showing
your project to thousands of people?
What's going through your head right now?
I didn't expect to be here.
This money will help the company grow,
scale up the product,
and provide a better life for my family.
For me, it's a dream come true
to be closer to doing that
and to give them a better life.
That's beautiful, Gabriel.
-Thank you.
-You're in the final.
To dispel any doubts,
and to heat things up a bit,
in this round of the competition
you will go face-to-face
with your competition.
FACE-TO-FACE
WITH THE COMPETITION
Fernanda, you go first.
You may confront the competition.
I had one question
during your presentation.
You mentioned that the supplies,
the materials, and labor
are very expensive.
How will you manufacture it?
Abroad or will you
stick to artisan production?
You said we'd be carrying love.
That's my question. Do you intend
to keep your current production
or not?
I didn't really understand it.
So, the issue with production,
to scale up a product,
you need quantity.
And you need to get a better price.
As an entrepreneur, you know that.
We can say that my short-term goal
is to import materials,
probably from China,
everyone buys from them,
and manufacture it here for now.
Because in spite of everything,
we give jobs to a few people in Brazil.
-Okay, Gabriel.
-Thank you.
It's your turn to confront
your competition. Go ahead.
What makes your chest harness,
which helps dogs,
stand out from an orthopedic harness
currently on the market?
Why would a professional orthopedist
or physical therapist
choose your product
instead of others on the market?
Precisely because
there's nothing like it on the market.
We are pioneers
with such a complete project,
using such resistant materials.
We produce domestically.
Our materials are bought in Brazil.
We want to drive the economy
and to value local labor,
like you mentioned.
-That is Cuscoloko's purpose.
-Okay.
All right, you can return to your boxes.
Luana.
How did they do with the questions?
Were they bold and challenging?
They touched on central issues
both products need to work on.
The raw materials,
communicating their uniqueness…
They did great.
Luisa, did you expect
anything else from them?
No, they're both amazing people.
They both moved me as individuals.
She is passionate about animals like I am.
Both have amazing ideas
and have a bright future.
I'm sure of it.
-Thank you.
-Very well.
Audience,
it's up to you now.
We know it's not easy
to make decisions like this.
I know. That's why I'm sure
that the entrepreneurs
who are fighting for the prize
gave their very best.
They deserve to be on our stage.
Audience,
it's in your hands.
Earlier, you voted to eliminate one box.
Now, you'll choose which one of them
deserves to win 200,000
to expand their business.
Who did better today?
Only one will take the grand prize.
You have ten decisive seconds.
Audience, you can cast your votes.
Who's the winner, Fernanda or Gabriel?
Eighty-two members of the audience
have selected one of these boxes
to win 200,000.
Fernanda and Gabriel,
one of you will take the prize.
Use your intuition and your intelligence
in the final bet.
FINAL BET
Fernanda and Gabriel,
each one of you has
25,000 reais in the bank.
You now get to decide
what you'll do with the money.
On The Big Shot Game Show,
you must use your head to win the 200,000.
And you also have to use
the lever inside the boxes.
By pushing the lever forward,
you state that you're confident
that you got the most votes
from the audience
and you bet everything
for the 200,000 reais.
By pulling the lever backwards,
you get to keep
the 25,000 reais in the bank.
You give up the grand prize.
The decision is yours to make.
Move the lever when I tell you to.
It's all or nothing.
My God…
Think carefully, because your decision
may change the history of your product.
Oh my God!
Place the final bet
now!
You both went all in for the prize,
but only one was chosen by the audience.
One of you goes home with 200,000,
the other goes home with nothing.
Who made the right choice?
We'll find out now.
The prize of 200,000 reais
is yours, Gabriel!
R$ 200,000
Thank you, everyone!
-Thank you.
-Congratulations.
Thank you for making my dream come true.
Mom, this is for you!
Yellow Pet takes 200,000 home.
-Thank you, Lord!
-Good luck, Gabriel.
Thank you, guys.
Thank you.
Thank you. Congratulations, Gabriel.
Thank you, audience. You rocked!
Thank you, Luisa Mell. Thank you, Luana.
Did you have fun?
Watch the other episodes
of The Big Shot Game Show.
-Bye!
-Thank you!
Thank you.
Subtitle translation by: Marcio Romani