Capital C (2014) - full transcript

In just a few years, crowdfunding has empowered a whole new generation of artists to create things in a way that's never been done before. CAPITAL C is the first feature length documentary dedicated to crowdfunding, focusing on the hopes and dreams as well as the fears and pitfalls of independent creators in the wake of the digital age. Over a period of three years, the film is following the endeavors of poker card designer JACKSON ROBINSON, hippie ZACH CRAIN, and video game veteran BRIAN FARGO, all of whom reach out to the crowd in order to change their lives forever: With the unforeseen crowdfunding success of his hand-drawn poker card deck, JACKSON ROBINSON is facing the opportunity to make himself visible as an artist. Soon he has to learn that the fruition of his dream is coming at a price for him and his young family. From the get-go, ZACH CRAIN and his team rely on the crowd to create knitted bottle koozies. However, the hippie attitude of their crowdfunding campaign not only draws the attention of their ever-growing community. Competitors and business sharks are seeking their share of the pie as well. After 20 years, video game veteran BRIAN FARGO finally finds a way to reboot his classic Wasteland through a multi-million dollar crowdfunding campaign. Now the eyes of more than 60,000 supporters are on him to deliver on his promises for Wasteland II. In addition, renowned crowdfunding experts such as Scott Thomas (design director Obama campaign), Seth Godin (best selling author) or Molly Crabapple (political artist) share their insights on the topic. Production note: In 2012, CAPITAL C was funded by 586 people from 24 countries through a crowdfunding campaign on Kickstarter. CAPITAL C is an independently produced debut film that will be in cinemas April 2015 in Germany, Switzerland, Austria, and Japan.

(slow piano music)

- In crowdfunding, money isn't just money.

That's almost always the case with money.

Money is very rarely just money.

At its most evil when it is just money.

And to think about it as money

is to misunderstand what's going on,

it is a way in which
somebody, an individual

gets to participate in and
to feel part of something

that matters to her or
to him, very deeply.

- You can't just beg strangers

for money to do something
that benefits you

and then expect them to give that to you.

It's just not going to happen.

What crowd funding is
instead is it's the cap

on a long career and a long relationship

where you've spent years
creating work that resonates

with people and that
they can't live without.

And then finally, after you've done this

and after they love you

and after you're part of
their life, then you go,

"Hey guys, do you want to help me create

my greatest work yet?"

- Crowdfunding is an engine of creation.

You're building a cohort of creators

who are able to sit down and say,

this guy got something off the ground.

This guy got something off the ground.

I'm going to get something off the ground.

- Crowdfunding is perhaps
the most significant

social development of the last 20 years.

And I don't think it's going
to be fully appreciated

how substantial a cultural
development this is until 2050,

a hundred years from now.

I think it's only going
to be in retrospect

that people understand how
important a ship this was.

- It's not about the
object that you receive.

It's about you actually making it happen.

And it allows this great
opportunity where all of a sudden

the products that we see in the world

are going to be manifested by ourselves.

- One of the coolest things
by far about the crowdfunding

is that it really gave us the opportunity

to launch something that we
wouldn't have had before.

Traditionally I'd go to this
business guy and be like,

hey, business guy, you like our ideas.

We're gonna take off our clothes

and run around and act crazy.

And we have this magical
thing that stretches

and fits every bottle in the world.

Do you want to give us
some money for this thing?

And they'd be like,
no, you guys are crazy.

You get to throw it out there.

And if you get accepted, then it's like,

oh, we got a company.

Okay, what are we gonna do now?

- I don't think I'd be
as passionate about it

if the community wasn't
as involved as they were.

Freaker is a community-based company,

and we started with the community.

Our community is very vocal and we listen

because you have to.

Everyone is capable of a good idea.

So why not listen to them?

We go out and we get feedback from them

and we've run contests where people

can design their own Freaker.

So we did something with Threadless,

this community based initiative

to source the best design.

Not sure what that is.

I'm not sure, a screaming witch maybe?

Mr. Pain is the name.

Mr. Pain, pretty incredible to see,

to see that many people
submitting their designs

and their ideas.

It's always cool to see
the feedback you get.

Freaker was kind of my opportunity

or chance to do it for me.

Do what I wanted.

Not have to fight, not have
to compromise with clients.

And that's what Freaker is,
it's an uncompromised vision.

It's kind of like my thesis
that no one trusted me

in letting me do it until
we did it for ourselves.

- Crowdfunding's pretty basic
and straight forward, I think.

I mean, you essentially
say this is the project

I want to get funded,
and that can be anything

from a movie to a watch.

I mean, it can literally be anything.

It's very simple, you
say, this is the idea.

This is why it's important.

And this is why you should fund it.

- In exchange for the
financial contributions,

people get stuff or experiences,
things that they want,

things that are at different price points.

Maybe there's a $20 reward.

Maybe there's a $50
reward, there's a hundred.

People can pick.

They had these different
points of participation.

- What seems to be most
successful is when you have a goal

that if you don't reach that goal

like on Kickstarter,
where if you set a goal

of a hundred thousand and
you don't reach that goal

then no one's credit cards get charged.

You don't get the funding.

All the money goes back to the individuals

and the project has to be funded
a different way or it dies.

And something about that goal
just psychologically kicks in.

I can see that this project
I really want to get funded

is $15,000 away from their goal,

and they've only got 24 hours to go.

I'm going to send them out a Tweet,

I'm gonna put it on Facebook,

and something about that
deadline and that goal

and the chance that it might all disappear

and go away is what
drives the entire process.

- People are more connected
now than they've ever been

in human history.

And that hyper connectivity is really

the foundational support layer on which

crowd funding is built on top of.

- Right now everyone has to be on Facebook

and they have to be on
Twitter or Instagram

or all these different things.

Those will always change.

The important part is that social media

is allowing that dialogue
between the artists

and their fans.

And they need to take advantage of those

and think of creative ways to do it

to stand out from the crowd.

- You think about when you're growing up,

like what do you want
to be when you grow up?

And then when you get older,
as you get closer to college

you're like, oh, I have to
be a businessman or a lawyer,

a doctor, or whatever.

Everybody tells you,
you can't make a living

being an artist.

You can't do this, you can't do that.

But anytime that I
would try something else

I would always find myself
just getting extremely bored

and just, I knew that I
wasn't doing the right thing.

And I always found
myself coming back to art

and to drawing in some form or fashion.

It's taken me this long to
be able to get where I'm at,

but I think that I wouldn't
have done it any other way.

Because of my brothers,

he was all the way across the country,

we used the mighty interwebs to connect

through Google Hangouts,

and then we'll just kind
of shoot back and forth

ideas and concepts of everything.

Dr. Jones your papers are not in order.

When I had kind of mentioned to my brother

about wanting to design playing cards

my brother was like, you
should do a deck of cards

that looks like money.

When I hit go on the project,
I was like okay yeah, yeah.

Maybe I'll find a few people

that will be interested in my project,

and maybe I could just kind of squeak by

and get the minimum goal,

that I could pay for the minimum order

that the United States
Playing Card Company requires

when they're printing decks.

And what I was thinking might be

like a few people finding
my project and supporting it

has turned into like several hundred.

And that living thing, that's
growing in front of me,

that's something that
I've never had before.

But at the same time, when I
get away from the computer,

then reality sets in for me,

like I think about I'm
okay with the $7,000.

I did my math for that.

But now in three days, there's more money,

then I make him like couple of months.

If this is day three, what
is it going to look like

on day 30 or day 40?

It could be awesome, but at
the same time I had this fear,

like I'm gonna shoot myself in the foot

and not know what to do.

- If there's only a rare number
of people who are interested

in particular thing in the old days,

if you were around your
neighborhood, you'd had it,

you couldn't find a crowd.

But nowadays, the world is your crowd

and you can post it to everybody.

- Before, we needed companies.

We needed a large amount of assets

to start up something
with a lot of people,

now you can do it yourself.

- We're already seeing an
evolution of crowdfunding

to more and more support going to people

that already are successful
as cultural producers

in the world.

So people who successfully
have produced films

with studio backing,

musicians that have
access to record labels.

And so rather than using those mechanisms

they're turning to crowdfunding.

(birds chirping)

- My parents got me an Apple 2 computer

when I was in high school,

and that really kind of opened my eyes.

You start playing other people's games

or whatever product that you do,

at a certain point you think,

Hey, I can do this or I can do better.

And October of '83 is
when I started, Interplay.

(dramatic music)

When you first start a company,
there's what you have to do,

and then as you become successful,

you get to do what you want to do.

I had always wanted to do something

in the post-apocalyptic genre.

We created a game and
it was called Wasteland

and we released it in late
'88, early '89, I believe.

And it went on to big critical success,

got a big cult following.

We didn't place morality on you,

we actually created these
morally gray situations

for you to figure out
what the right thing was.

And you actually felt bad

about some of the things
you did in the game,

and that was rather unique at the time.

Clearly we knew we had
scratched the surface

of something very interesting.

I immediately wanted to
do a sequel to Wasteland.

I badgered Electronic Arts
over and over and over again.

I got nowhere.

Then I was with Interplay
all the way up until 2002,

I left the company that I had founded,

and then I was a man without
a post-apocalyptic license.


I was able to work a
deal to get the rights

to Wasteland back.

I was gonna be able to do a
Wasteland sequel a decade later.

I went to the publishers
and I remember I'd go in

with the pitch and say, okay,

it doesn't get better than this.

I'd travel around the world,

everywhere I go, every press tour.

I don't care whether
I'm in China, Singapore

France, Germany, they're always
asking about a Wasteland.

That would be my pitch going in.

I never even got to the point
where they'd say how much?

I got no traction for another
decade, which blew my mind.

There was fans that wanted it.

There was guys like me
that wanted to make it,

but there was people in between.

There were retailers and
there were gatekeepers

that wouldn't allow that
transaction to happen.

Lo and behold here comes crowdfunding.

The minute I really started
to focus on crowdfunding,

I immediately saw the
power of what it can be

and the ability to remove the gatekeeper

and put me in direct connection.

And the first thing I did though

was to set up forums, to
talk to the users right away.

The first thing I did,
what would Wasteland be?

Are my ideas in sync,
what people still want?

Guess what they did want that old school

role-playing experience
that I was dying to make.

And we were asking for more money

than just about anybody
had asked for before

but I had no choice because
I couldn't make a game

for less money and meet what they wanted.

I just couldn't do it.

- You can go and you can spend money,

dead money on things right?

Like possessions that sit in your house

or something like that.

Or you can put your money into
a living, breathing project,

that's going to benefit a lot of people,

that's a shared endeavor,
shared by thousands of people,

and be a part of that.

I find that much, much more satisfying.

You know, if it's something
I've loved since childhood

I kind of feel I want to
participate as much as possible.

I want to be involved as much as possible,

to be the much younger
person playing the game

and just marveling that it exists,

in the case of say Wasteland,

and then to be coming back
to the table now as an adult

and saying, Oh wow, I'm really
contributing to this game.

That's pretty, that's pretty cool.

There's no, there's
just no way around that.

That's amazing.

- I was nervous as hell.

And you know I remember the next morning

we all got up at like 6:00 AM and that,

it was like that commercial where like

the people are excited
because the meter is spinning

with all the money.

So it's going, it's going and going,

and I'm telling people
all day don't text me.

Don't call me.

I don't want to, I was too nervous.

And of course my phone's
like 100,000, 200,000.

They're sending me these messages

and I thought, okay, it's
gonna drop off the second day.

I'm like, I just don't
know what's gonna happen.

And so we start off the next
morning, still going strong.

And I had a guy call
me, he was a major fan.

He says, Hey if you come up short,

I'll fund you the rest of the money.

And that was a moment, 'cause
I thought we're gonna make it.

- I grew up in Brookville, Pennsylvania,

surrounded by the country, and Amish.

(bright banjo music)

My whole concept I think was,
growing up in a small town.

Never really had to
introduce myself to anyone

or have a first conversation.

'Cause I knew everyone from the beginning

and it was just like,
these are my friends,

'cause I've known him since kindergarten.

So my whole thought was
like go out into the world

and just see what it throws at me.

I looked at the map I
was in North Carolina,

I saw Wilmington, and I was like,

Willington that sounds familiar.

Maybe someone said it before.

I was like, it's near the beach.

I was like, that sounds awesome.

So 50 bucks drove down to
Wilmington, go into a coffee shop.

And Lauren who now works with me

was the first person
that I met in Wilmington.

So I opened the door and
this little cute barista girl

was just like hey, and just yells out

from behind the counter.

I'm like, oh my God, this
is a cool start to a town,

and ended out becoming my roommate.

And at the same time,

Justin had just shot a video for Alicia,

who's our office mom now

where she was doing
this crowdfunding thing.

And I was just like, what
are you talking about?

Crowdfunding thing?

She showed me it and I was
like, what do you mean?

You you just do this
thing, you have an idea,

you put it out there and
then if people like it,

they give them money.

And she's like, yeah, I
was like, that is awesome.

So us four, we were like,
how are we going to do this?

How are we going to bring it all together?

It was this concept of, we
have this manufactured thing

that we know how to do but we don't have

the money for the yarns,

we don't have the money to do
the first run of production.

I really want everyone to
have one of these things.

We think it's really awesome.

And now it was like, let's make this thing

and see if they think it's awesome.

Well, we're going to freak the world

starting with America, by launching a line

of 30 Freaker designs,
it's gonna be amazing.

It's gonna blow your mind.

(whistle blowing)

- Art is the work of a human being

doing something probably
for the first time.

Something that might not
work, something generous,

something that touches some
people, but not other people.

And when we go down that
list of what art is,

it turns out that's what we're paying for.

That's what we care about that.

If we're all we're buying is
a Walmart quality commodity,

just give me the cheap one the close one,

bottled water, cheap and close.

I want bottled water to
be the same every time

but I will not pay extra for it.

If I'm gonna pay extra for something,

if I'm gonna spread the word,

if I'm gonna talk about
it, it better be real,

and it better be personal.

- There's so much stuff that

I try to put in these things that I think

that a lot of people will
miss and that's okay.

That's the way it goes.

Especially with like this, this
joker has Benjamin Franklin

flying a kite with the key on it.

And that was kind of when
he was trying to figure out

how electricity worked and the
three of diamonds on the kite

it's what's called a card reveal.

It's just kind of like a cool thing

that magicians use inside of
their acts or their tricks

where they have like oh
here pick a card, any card.

And then they can then make you think

that you're picking a card

but they really know exactly
what card you're picking

and they can do their whole trick.

And at the end of the trick,
you hold up their card

and they'll go, oh, did you
have the three of diamonds?

And you're like, I did
have the three of diamonds

and then they'll pull out the joker.

And then your three of
diamonds will be printed

on the kite of the joker.

And you're like what?

And so that's kind of like
what the card reveal is.

These numbers here, this is a
plate ID and a serial number.

And these numbers were used on real money

for the government to kind of keep track

of where the bill was printed
or what number the bill was.

But I came up with an idea
to help my backers be a more

of kind of like have a tangible part

of the cards themselves.

And what I did was I
created this pledge tier

where you could pledge for this reward

and you could customize these numbers,

the plate ID and the serial number.

I didn't know how it
would go over very well

in the beginning, but when
it clicked with people

and people figured out what they were

some people started getting
these plate IDs and like,

hey I wanna represent my birthday.

I wanna represent the
day that I met my wife

and these numbers are gonna
be on every card that I print.

- People send in stuff and they're like,

make this, make this, make this.

And boy, we take the
ideas and mesh it all up.

We have little sheets.

We get people requesting all
the time of different designs,

so we'll send them the sheet

and they can kind of draw it out.

It's tiny squares.

I go in, I fill them in.

There's not much detail
but once it's knit,

it's a lot tighter and
it looks a lot cleaner

where now you can kind of see
the edges and stuff of it.

This one is this upside down
heart, which turns into a butt.

And then it's pooping
out little tiny hearts,

which I thought was really funny,

and we're gonna call
this one, love stinks.

So that's how it works.

(gentle piano music)

- I probably spend like
two to three nights a week

up here right now.

I'm just staying overnight

because things aren't totally rolling,

like super strong in the money worlds.

And you know, trying to cut back.

They're here during the day working,

and the only time that I can just,

be trying out things in different colors

and not getting in the way of everybody

is in the middle of the night.

We're basically what
you call a hosiery mill,

manufacture socks, athletic
socks, dress socks,

men's women's children's
socks, knit and sew

and that's really it,

just make socks, the whole company.

- Normally here would
do any kind of socks,

and now we're doing Freaker.

Zach is basically doing the
samples, doing matching colors.

I would say he will come
up with his own designs,

all kinds of designs really.

Just one example, this
and all kinds of things.

- We're good to go.

We're gonna give it a little run.

So make sure everything's set up good.

Sometimes you just push
it a little too soon

and it ends up getting messed up.

So it's always good to
check everything, twice

or three times or three times,

there's been quite a few nights like that,

where it's just been thinking

I'm coming up here for a day,

and then all of a sudden it's
three or four days later.

- And in here there's no windows.

So by the time you get out,
it feels like a time zone

of like two weeks when you're
here for three or four days.

So I was just like, ah.

You know, it's cool, it's
a neat looking place.

It's beautiful.

It kind of makes this weird
hum sound when you're here.

And it's really dry, 'cause all the cotton

and my pee always smells funny
the next day no matter what.

Just one of the perks of being in here

for 24 hours straight.

I feel comfy here.

The first few times I felt a
little, like, this is weird.

I walk out and I'm like Twilight zone,

but now I get back here

and I'm like, it's
like, (imitates humming)

and I'm like oh yeah, it's
like a giant swarm of bees

in your ear for 24 hours straight.

You don't think you'd miss
that but you do somehow.

It's a lovely place.

- Basically as looking at it with Zach

being a potential customer coming to me

and telling me that he
wants to raise money online,

in a sense that tells me

that he don't have the
money to get this product

off the ground so he can get it started,

made me a little bit skeptical.

Do I want to do business

with this guy who obviously
doesn't have money to pay

for a product or to get a product started?

Raw materials, product development,

everything, it takes money.

And I just thought it was a bad idea,

I didn't think it'd work.

I was really surprised.

I was watching it on the internet

where he stood with how much money,

his target, where it was going.

And every day we'd look at it and be like,

he's not gonna make it.

He's not gonna make it.

And then all of a sudden
it's just boom, boom, boom,

and he had what he needed

and he was ready to start his product.

But I was pretty relieved

that my customer would have a little bit

of money to pay for a product, I guess.

So I would've never thought

that he would have been
able to accumulate funds

like that to get a product off the ground.

But when you see somebody's
passion in a product

and they got their heart
in it to do something,

that gives you a little bit
more support that I think

this guy is going to make it,

but financially I don't know

if he would have made it
without them for sure.

We have gone from running
one machine for him

once in a while to four
machines running for him

five days a week.

So his volume has really
grown to our surprise.

When we first did the program with him,

I thought if we can keep two machines busy

running this thing it'll
be a decent product.

And he's exceeded that
now, so very surprised.

He's just a great guy,

not many people out
there like that anymore.

- I've been waiting 20
years for this moment.

I've been trying to get
this game Wasteland 2

into production since the early nineties.

And finally I'm here.

So now I'm in production.

We'll need to double up
the staff of this company

within the next 12 months

to be able to make a game of this size.

One of the first things we're
doing is doing the concept art

for the character design.

What do they look like?

What are they wearing and
how they reusing things

in a post-apocalyptic world?

That'll be new for me.

I've never managed to
process that sort of almost

like a spectator sport environment.

Everything in the past has been

sort of we'd hold ourselves up,

and then at the end, we
pop a finished product

out the door and hope everybody loved it.

This is much different.

We'll end up showing people things

every step of the way to vet our ideas

and get as much input that we can

before we ship the product.

- Well, right now we're
working on wrapping up

what we call the vision document.

So far everyone has funded the product

just on the hope and
dreams of what it might be.

Now it's time for us
to show them what it is

we're really thinking about
in great amounts of detail.

So the vision doc really kind of outlines

all of the high level points of stuff

that we feel is really important
for the blog to represent.

And this will be kind of our first test,

we're gonna put this document out

to all the backers and
they're gonna be able

to respond back to us.

And we're hoping that
they read it top to bottom

and give us the thumbs up,

yeah, that's what we want.

But only time will tell.

- Because of the very public
nature of this process,

I think that a failure of
this product would mean

that people would not want to hear

from me again on my next project.

If I screw up delivering
this game and it isn't good,

it's probably the last
thing I'll get to work on.

I don't think crowdfunding
gives you a second shot.

It's a bit of an all or nothing for me.

If I don't deliver what I said,

it's probably pretty much it for me.

- When I look at the
projects that I have backed,

it's like looking through a
gallery of hopes and dreams.

Some of them are finished
and some of them haven't,

and some of them are old and dusty,

but they're still like coming soon,

but they're not really coming soon,

and you know it and they know it

and they just fall off the Earth.

It's interesting to go through
your back or your history

and just kind of look at those projects

that didn't go anywhere.

They just disappeared

- On Kickstarter a lot of
times you see these people

they ask for all this
money to do something

and then like, they never
send you your reward.

Those people are screwing themselves.

Those people are kicking their
fans in the fucking teeth.

- The average project that fails

probably falls into a couple categories.

One was that there was making a thing

that they thought would be super easy,

we'll just go to China and
we'll just make this thing.

Then there's projects that
maybe the person gets a day job

and they just can't pursue anymore,

it takes up a little more
time than they thought.

And you can burn through
money faster than you think,

and then oftentimes there's the projects

that a lot of people wanted to do it,

and then all of a sudden
it kind of crumbled,

and there was one guy who
couldn't do everything.

- The guys that I work with at
my office and also my friends

they look at my project and they're like,

oh, you've raised $100,000.

You're rich now what
you gonna do, buy a car?

All this kind of stuff,

what you gonna do with all that cash?

And I'm like

I'm gonna have to spend all that cash

to pay for all this stuff.

I mean even these poker chips,

this is like the fifth
iteration of these poker chips.

And I still, I'm not quite satisfied.

Oh, it's like, you can't make the words

go this specific way, just
because of manufacturing process.

It's like those are the
things that drive me crazy

that I didn't know about before,

when it looks good on my computer screen.

But when it's an actual poker chip

it just may not work.

In the beginning I may
have only been asking

for like $7,000 and I was
thinking on the small scale

but as it just, as it grew
and the momentum built

$7,000 became $50,000, and
then $50,000, became $100,000.

It only means that there's
more and more people

that there's a chance of me letting down

and not delivering the quality of stuff

that I promised in the very beginning.

And that I think that
everybody got attached with

and got behind.

I've even seen other
projects that are like,

we need this much money to do this.

And then they get that,

and then they get even
more and then even more.

And then it, and then when
it's over, something happens

or something is out of their control,

and then they're like,
we'll, we're out of money.

- I guess we basically
put ourselves out there

with the crowdfunding thing.

You know, I guess we
launched a new product

that hasn't been out there before

and already getting some
pretty big publicity from it.

And with that ended up
attracting a bigger company

that just posted
something of a new product

that they have that looks
strangely like ours.

For us this just comes
far too early in the game,

for a big company to be knocking us off.

It's like with the patent
on the Freaker that we have

it's just, their attorneys are gonna know

that we don't have the money
to actually do anything.

So we can send them a letter

and say, hey, please stop making this,

but they're gonna say, you
know, do something about it,


Also another side of this business world

that isn't too exciting to go down,

I guess when you're
thinking about what you need

money-wise that just
doesn't sit on your head,

you don't think, okay,
and we're gonna need

this $100,000 to protect
ourselves from this big company,

that's basically known for
knocking off good ideas

and getting it produced cheaply in China

and then bringing it over and selling it

and undercutting everyone.

There's obviously like
a million things that

we would need to spend money on

before something like this
to throw money at this,

it doesn't get us any further.

And this definitely
just take the energy off

of moving forward and
put it into keeping us

where we're at to have
to focus on something

that is so mind weighing of
suing somebody or a company,

and lawyers talking and saying things

that we don't understand.

So it'll be like, they explained it

but I don't really know what they meant

by all those fun words.

So we're basically just in a position of

just unknowing and confusion right now

of what to do.

You gotta learn your own lessons, I guess

- There's so much more to it than just,

oh, just design some
cards and then it's done.

And that's something that I
learned during the process.

There's the maintaining and maintenance

of the community that
you're trying to build

so that your project can be successful.

And that was something that
I knew about a little bit,

but my eyes weren't
really open to how huge,

and how important that aspect of it was.

- The thing is when you
do a Kickstarter campaign

and you're like, guys give me money,

and in two years I will
create something cool,

you're creating a relationship
that's built on trust.

And if you do anything, however minor

that pokes away at that trust,

you suddenly start
looking like a scam artist

and people will despise you.

- Crowdfunding is gonna
have all these weird things

that are gonna get worked out

and it's going to be so
different in 10 years

how people do it and what's appropriate.

How many updates do I send

to 1000 people that just gave me money?

Is one a week, one a day?

What's my obligation?

After I'm done how many do I have to send?

It's kind of cool watching
everybody figure this out.

- I think in the beginning
I used the updates

as kind of a crutch.

I was so worried and stressed out

that either my supporters
weren't gonna be pleased,

I was gonna show something
and then they were like,

wait, wait, wait, what does this change?

What does this change?

I mean, they're the ones
that are spending their money

for what I'm creating,

and so I want them to be a
part of that creative process.

So I want to be able to
listen to their comments,

listen to their concerns,
listen to their ideas,

and try to incorporate those
ideas into what I'm doing.

- At the end of the day you're
always reporting to somebody,

whether it's a publisher
or now to our fans.

With the fans what we've seen so far

is we'll put out an update,

we'll tell them what we're doing,

we'll show them some screenshots,

we'll make a video and we'll
get their feedback instantly.

You know, it's not all
unicorns and rainbows right?

They don't love all the
things that we're doing

but at least when I'm having
a conversation with them

about something they don't like,

it is about the quality of the product,

and that's all we wanna focus on.

I don't need to be right all the time.

I don't mind us putting stuff
out and them not liking it.

As long as the conversation
is about what they want to see

and how they can help
us to shape the game.

- There's a lot of times where I feel like

there's nothing that I can do.

There's always gonna people be upset

or not get what they want,
and they're gonna be mad,

and they're gonna call
you a jerk and a thief,

and that you're trying
to steal money from them

or you're trying to charge them
way too much for something.

But in the end, if you
don't like my project,

you don't have to back it.

- People will complain
at the drop of a hat.

People generally are nice,
but a lot of them suck.

You're supposed to trust
in crowdfunded project.

You're supposed to trust
the dude with your money,

and the people who suck
are going to immediately

jump on that guy and
accuse him of scamming,

accuse him of faking some stuff

and that's gonna happen
over and over again,

it's something that a lot of
these guys have to deal with.

- One of the great
things about crowdfunding

is you don't need everyone to support you.

If 50% of the people love you,

and 50% of people hate you, that's fine.

You know, as far as the
revenue stream is concerned

being hated is exactly the
same as just being ignored.

It doesn't make things worse.

It's only the people who
love you that matter.

And so if it costs you
three people to hate you

for every person who
loves you, that's worth it

because you just get
another person loving you

and will support you.

So having a bad reputation
online is not dispositive.

It doesn't mean that you will fail,

just so long as the flip side of that

is that you have some people
who think you're great.

(gentle music)

- It's like this weird push and pull of,

I'm driving away from work,
I'm driving back to work,

when I should be working at home.

- Every day that goes by, it
keeps feeling more and more

foreign to me because it's
like, I'm driving away

from what I'm supposed to
be doing back in my house,

designing cards.

In a few days, the
project is gonna be over

and people are already
asking me what's next?

What cards are you gonna design next?

I don't know how long
they're gonna keep asking.

They're asking now, I mean, in six months,

are they gonna keep asking me?

Because they'll probably forget about me.

Now is the time, now is the time for me

to seize that opportunity

- This morning

we're all talking about the
company that was copying us

and knocking off a Freaker.

And we didn't know what to do about it.

I mean, it's been a weight for us,

so we didn't know whether to take it

and let it be known to our crowd.

We really didn't know what to do

but then at the end of
the talk this morning,

we were like okay, let's do it.

Let's just put it out there.

Lauren posted it, and
we we're like, all right

let's go get some lunch
and get out of here.

Just got back from that,

and Lauren goes upstairs
and she gets on her computer

and she's like, whoa, guys,
like you gotta check this out.

So there was hundreds of posts

on their Facebook and Twitter
of just support for us

and going to them being
like why are you doing this?

What's wrong with you?

There's this one guy that posted a picture

of our American flag Freaker on his arm,

and he has middle finger up.

It was pretty, it was pretty cute.

It's gone on four hours of
just them going nuts on it.

People writing us being like,

they won't let me post anything
more on their Facebook,

they've kicked me off of
their Twitter or whatever.

And we're just like, wow, that's crazy.

It's so fresh that this is happening.

So like, we're not used to having such a

large group supporting us.

I mean, months ago we
didn't have anybody with us,

it was just us.

And now the feeling of having this

group behind us that wants
to support us that much.

And it means that much
to them what we're doing,

that they would do that.

It was just it was a
feeling that I don't know

I've never had before.

And it, and it was, I was just,

it's like, it's cool.

It's beautiful to have
that kind of support

from people we don't even know,

strangers to us and just this beginning,

and now here we are.


(light suspenseful music)

- About a week ago, I kind
of tried to think about,

oh it's gonna be so awesome.

It's gonna be so great
when the project's over

and it's successful and
I'd be able to look back

and say, see what I accomplished.

And I should be celebrating.

I should be happy, right?

But I'm not, I don't want to watch it.

I don't want to sit there

and watch it because I
don't want it to be over.

And, you know, I think about is this,

that little 15 minutes of fame,
I don't want that to be it.

It's gonna go beyond me
just working for my boss

and creating a picture for them.

You know, as an artist,
I've always tried to find

like what my art is, what
kind of style is mine?

What do I, what am I gonna contribute

to this world as an artist?

And I found that art, I found that style.

I found that one thing,

I've found what I was supposed to create.

It's the first time in my entire life that

I feel that my art is actually
going to mean something.

(upbeat music)

Every ounce of my being is
just saying don't let go of it,

don't, don't let go of
that grasp that you have,

you've got to keep it,
you've gotta keep it.

Keep working, keep working,

plan for the next thing.

I don't want that to be all,

it's not that I don't want
the project to be over.

I don't want that change
in me that is happening,

because you know, for once I feel

that I'm working for something.

I feel hope in my life because of my art

I don't wanna just go back
to the way things were

and just kind of lead
this miserable existence.

I want it to mean something
and I don't want that meaning

in my life to be over just because

the clock is ticking
to zero on the project.

(clock ticking)

Now this project is over, I think about,

am I going to be able to repeat this?

Am I going to be able to repeat this,

this phenomenon that happened in my life?

This may be my only one chance.

(gentle music)

- We certainly have no lack of pressure.

We've been in this constant
communication with the fans,

what they want and what they want to see.

And so we finally just put
the, kind of the first video

out of actual game plan.

I'm not used to showing
something this early on.

And so, you know, it's
always kind of scary

because you don't want
people to interpret that

as the final.

So on one hand, you're
excited that they like it.

On the other hand, it's not done.

And there's a million loose
ends between now and the end.

It used to be that you'd
get it to 100% or 95,

and then you'd show it,

'cause that means you were
kind of getting close.

Now we get it to 80%, 70%,

and we solicit that feedback

and that's been a big
educational process for us.

And so we've been going back
and forth in this sort of dance

with the public.

I always say, you can never
compete with the crowd

no matter how smart my 10 or 20 guys are,

we're not as smart as 10,000
as they're looking at stuff.

It's a completely different
paradigm for making games.

- There's a paradigm shift going on.

It's the largest paradigm shift

since the industrial revolution.

And what the paradigm shift is,

is that innovation is increasingly

getting viable for users,
either as single individuals

or collaborating with others.

- We don't have any
idea what the limits are

to what crowds can do.

It's inconceivable that
a crowd could produce

a high quality encyclopedia.

It's inconceivable because our
brains don't work that way.

And one of the lessons to learn is

that we should not be
making these assumptions.

We're gonna be wrong over
and over and over again.

And this is one of the
great glories of the time,

is that we're wrong because
we were able to do things

we didn't know that we
could do as a crowd.

- You guys are so beautiful.

Dinners coming.

All right.


All right, here you go guys.

There you go.

Got some pretty cool news.

ABC's Shark Tank contacted us today

and they want us to come on

and present Freaker USA.

- Awesome.
- Yeah.

- National TV.
- National TV.

I'll be like, yo y'all, yo y'all look.

I actually haven't watched it before.

And when they contacted me early today

I like went through and
watched the first whole season.

So Shark Tank is basically
a live investment thing.

So there's these five people

that have made a bunch of money.

You go on, here's my idea,
and they go, it is cool,

or it is dumb and I'll give you that money

or I won't give you that
money and I'll make fun of you

or I won't make fun of you
on national television.

So there's a lot of
pressure behind it of like,

how are you gonna make me look?

You gonna make me look silly?

Are you gonna make me look smart?

You're gonna make me, you know,

so I'm a little nervous for sure.

- Yeah, it sounds like a
great opportunity actually.

- Yes, it is a great opportunity.

It's a, I think they get
around 7 million viewers.

- Oh, wow.

- Yeah, so-

- I feel the intimidation right there.

- Yeah.

- You know your grandpa
will expect you to wear

a suit and tie.

- Oh, a suit and tie, yeah.

I'll probably have a suit and
tie on, I'll make him proud.

(both laughing)

I'll promise.

I promise I won't take off my pants.

How about that?

- That's good.
- Yeah.

(light suspenseful music)

- When Jackson did the first project

and was finished with that,

I think that gave him
just enough of the bug

to keep going and keep
going, which is great

because you know, it provides
our family more income

but at the same time, it's
the same cycle of work

with him going to work during the day,

and then coming home
again and working late,

late into the night and me not getting

any help with the girls.

So a project ends after 40
days or whatever the time is

that you allow for it to be happening.

But then some, another project will start

and we just continue
this over and over again.

And I don't know how long I
can do that here by myself.

I didn't sign up to be a single mom,

but that's what I'm doing right now.

- Now that I'm a few
weeks into the project

the kind of like the
excitement and the energy

of the beginning of doing
something new, it's worn off.

A lot of times I find
myself having to pause

and reevaluate myself and check myself

and kind of get back
to the original reason

why I wanted to do this
in the first place.

The love that I have for engraving,

and currency and that type of art,

because, you know after the 30th card,

and it's like two o'clock in the morning

and I'm sitting there and my eyes

are about to pop out of my head

because I'm just sitting
there looking at the screen

and I'll just sit there
with my pen in my hand

and I'll just sit there and zone.

And when there's nothing
else that I want to do less

than draw cards I just
have to think to myself,

there is a reason why I'm doing this,

there's a reason, why I am
juggling a full-time job

and doing this at home.

And the reason is because
this is going to allow me

to create a life for myself

and my family that is gonna
completely change our lives

from now on for the rest of our lives.

Maybe in a month from now, I
won't have to have two jobs.

And it's that, the love and
passion for what I'm doing,

the art coupled with the idea
that all of this hard work,

all of these sleepless
nights and me staying up late

and being away from my family,

those things, those
factors coming together

could equal me changing my life

and me creating something
new for my family.

And it's those kinds of thoughts,

that when I sit there and zone out

that I have to bring back
in the forefront of my mind.

And those are the things
that keep me going.

And those are the things that
keep me up late at night.

(cicadas chirping)

- All right.

Shark tank found out about us

through our crowdfunding
campaign that we did.

Shark Tank is basically
a live investment show.

So there's these five self-made
million, billionaires on,

and you pitch them your idea.

And you say you can be
a part of my company

for this much money and I'll give you

this much percent of it.

So you're like going on risking

giving up part of your company

but also with the possibility

of getting a bunch of money too.

I am excited about it.

The possibilities are pretty big

roughly like 7 million people watch it,

but still nervous about getting nervous

on national television

and not being able to say
words if I get out there

and then they're like,
tell us about your company.

And I'm like, ah, blah, blah, blah.

Like can't think at
all because the cameras

are pointing at me and everything I know

has suddenly disappeared
into a place in my head

where I can't find it.

So that's pretty nervous in

'cause if somebody gets that vibe,

they zone in on it and
then they're sweating

and they just try to draw it out of them

even more.

So the name of the show is
pretty fitting Shark Tank

but hopefully I just get out there

and feel my vibe and feel their vibe

and just have a good time with it.

But there's seven people
that are in the company now,

and at the same time, the
community that we've built

it feels like those eyes are on it.

And also, the hope of us succeeding.

So I know if we don't succeed,

I feel like it would probably, lose a lot

of hope for a lot of people.

- I have this list that I work from that,

it's just the list of all
the cards that I have to do.

And I Mark off which cars that I got done.

I pretty much have to do one
card a day to be on schedule,

and at this point I'm already
probably five cards behind.

And even at work, we
started doing crunch hours.

It's just another term for overtime

and I'm working 7:00 AM to 7:00 PM.

So that's 12 hours out of my day

that I'm not even drawing any cards.

And the only time that I
get to start working on them

is when I would usually want to go to bed.

And I can't even see the light

at the end of the tunnel with that.

(somber music)

It just seems impossible to me right now.

- So Shark Tank's that show,

I guess it's reality television,

it's like basically you have
some venture capitalists

and go pitch your business idea

but it's all theatrical,

it's all made for television.

And so you pitch your idea and
they decide to invest in you,

and this all happens in 10 minutes.

It's very theatrical, they tear you apart.

It's a Shark Tank,

they have teeth, there's blood,

probably everyone's
thinking the same thing I am

we don't want to lose control.

You know, it's like, what do you give up?

What do you sacrifice for success?

And what is success, you know?

Or are we already successful?

I would say yes but you know,

there's always more road ahead.

I feel like,

we're gonna lose control.

- On one hand it would be irresponsible

not to take the opportunity business wise,

we've been offered this
amazing opportunity

to go on national primetime TV,

where we can build our audience,

we can build our community.

On the other hand

we have everything that
we've been avoiding thus far.

Would it be trading any kinds
of ideals, I don't know.

I have no control over it at this point.

I just hope for the best.

- [Zach] Well, first off you
guys are looking beautiful.

- [Woman] Thank you.

- [My name is Zach.

I invented this thing called a Freaker

and I'm here today looking
for a $200,000 investment

in exchange for a 10% equity
in my company, Freaker USA.

(fan whirring)

(phone pinging)

- Okay.

How did they treat you?

They treat you good?

Were they mean?

You didn't cry did you?

That's something.

It sounded good.

He sounded like, he sounded
like he had a good time.

He went out there to be entertaining.

He feels good about, he feels
like he gave them a show

which is good, which is
what we were looking for.

We wanted to be memorable.

I think he feels good though.

I think we all kind of feel the same way.

We're glad we don't have to
deal with that responsibility.

We don't have a,

the company doesn't have a
parent, we're all still orphans.

And I don't want to do that again.

I don't want to go through

I don't wanna,

I just don't want to lose control of that.

Two people that we fought
against so hard not to work for.

Lauren's a nervous wreck.

She's a complete nervous wreck.

We should probably call her.

Yeah, we were staying up all night.


Hey so we've got a week on the website,

and you're right there.

- Are you ready?

In the end it was clear that
Zach Crane could care less

if he got a deal on Shark Tank or not.

He ended up getting
something far more valuable,

at least to him.

And he still has the freedom and control

to do it the best way
that he knows how to do.

No doubt that he will continue to promote

the Freaker USA brand in
the only way that he can.

(gentle music)

- When he's really busy,

and I'm with the babies all by myself

I think,

truly this isn't gonna be forever.

But then with kids, you turn around

and they're already grown, you know?

And so in this time
that that he's working,

it seems like it's a little time,

but in a kid's life it's a really like,

they don't have very much childhood.

And so when you say I'll
just be working on this,

you know for about a year,

we're gonna struggle through this,

and for a little baby a year is just like

that's a lot of little time to miss.

- What I'm seeing more and more every day

as I go through this

is that why can't I make my job

and my art, the same thing.

The logical thing to do would be,

well if you don't have all this time

and you can't do this stuff

well then just don't do a second project.

But to me, that would be the worst

thing that I could ever do.

Is my job that important to me?

No I can find another job if I have to,

but is this project that important to me?

Absolutely. It's that important to me.

My daughter, Claire, she knows what I do.

She's learning from that.

I can't teach her to give those things up

and I wouldn't want her
to give those things up

in the future.

(Claire laughing)

- People who take
responsibility often get it.

That is shifting our posture
to the point where human beings

or whatever they do can say, I made this.

Here, I made this.

What do you think?

And when we own that question,

we are doing a different kind of work

then when we say, I was just doing my job.

(gentle guitar music)

- Prior to the Kickstarter,

we used to do development
work for other people.

We weren't sort of in
control of our own destiny.

And I had to lay off a lot of people.

That's the worst thing I think
an employer could ever do

in their life, is to have to
lay off perfectly good people.

My job is, I gotta keep
everybody employed and working.

Here we are and things are going great.

We feel extremely fortunate

but already I have to start
thinking about what's next.

My issue here now is how do I go to people

and say, hey, we wanna
do another Kickstarter

but we haven't finished this one yet.

And there's a good business reason

but how do I get them to buy off

on why we need to do that?

So we just finished the production

of the new video for the new project.

It's completely different
than the first one.

The first video was like really slick,

and sexy and had all
these really cool shots

and these cool like interviews

but we don't have the time to
make another video like that.

And so when I was talking to my brother

and say Taylor, what are we
gonna do for this next video?

And Taylor was like,

- Well okay, so my idea is this,

my idea, you're not gonna like my idea.

- I'm not gonna like it?

- Nope. You won't like it.

I think it's to do like the interview

on a web chat, like we're doing right now

where you're sitting
there and I'm sitting here

and I ask you the questions
and you answer them

and you just kind of give all
the information that you want.

- Yeah, I don't understand,
what do you mean?

They already know that
we can make a good video,

they already know that
you draw great stuff.

All you really have to do is
get across new information.

This is the only way I can think of

to do it in the timeline
that you have put us under.

- And he's asking me all these questions

about the new project.

Like what's different about it?

What's gonna be in it?

And at the end of us chatting,

my brother looks at me and
goes, well, I've got good news.

And I get this, I get this
like feeling in my stomach

because my brother always pulls
this kind of stuff with me.

And in my head, I'm like, oh no, oh no.

- I recorded the whole thing.

I think we should use the
video from right there,

what we just did.

It was good.

It was really good.

I believe you were very sincere,

and I think people will back you.

(birds chirping)

- Hey old school, come here.

My sources tell me you're
starting another project.

- That's right.

I'm pretty excited about the team

and the concept we put together.

- But aren't you still in
the middle of Wasteland?

- We are, but the writers
and concept artists

have finished their work on Wasteland,

and we'd like to get them
going on another project.

- Don't you just fire
them when they're done?

- Well, we like to keep
the teams together.

We like to start pre-production early.

It takes months to nail down the design

and fine tuning of a game.

- Months! For writing?

- Sure, that way when
Wasteland 2 finishes,

the scripters can start
working on material

that's well-polished.

This is the way we did it
back in the Interplay days.

- Inter-who?

- Listen, I doubt you've even
heard of the game anyway.

- Try me.

- There's really no point.

- I'm serious, give me a chance.

- I just don't think-

- Brian, I've done my homework.

I've studied Trista.

- Okay, fine. It's called Torment.

- Never heard of it.

- In my opinion, Torment is

the single greatest game ever made,

and it's a work of art.

It's a work of literature.

- There was a game that we
did back in the Interplay days

that has kind of a big cult following

behind this called Planescape: Torment.

It was a very different
kind of role playing game.

It was very literary in nature,

and you use your words as weapons.

- I'm always amazed
that that game was made

in the first place.

It astounds me.

So now you go and you try
to make that game today

and you just can't get it done

because it's not your cookie cutter combat

or sports game or whatever
the flavor of the month is,

Guitar Hero or whatever it is.

I mean, those games are fun, that's great

but not everything fits into
that little cookie cutter.

There's a huge, tremendous
desire for these games out there.

But nobody has stepped in
and say, okay, we trust you,

here's the money.

Who do you go to?

You go directly to the
people that want the game.

It turns the whole model on its head.

It turns the whole model from,
we need somebody above us,

we need to convince them
to give us some money.

We need to get down on our knees

to we just go to our fan base
and say, do you want this?

And if they want it,
they'll give you the money.

And if they don't, they won't.

- We're kind of part
committed at this point

to going with the crowdfunding
because it's really

the only way, it's the only way

Wasteland could have ever been made.

I mean, we did pitch it to
every publisher on the planet

for 20 years with no
chance of getting it made,

and we pitched it to the crowd
once and they went for it.

We've sort of become the poster child

for the indie development,
anti publisher movement.

And that was, I mean,
it's just an accident.

That's not like that was some secret plan

or anything, but if they can believe

that we can make something
else starting right now

without negatively impacting Wasteland

then I think we can get their support.

But without the crowd

there's really not much
of a future for us,

and what we're trying to do.

(upbeat electronic music)

- This is my lucky shirt.

I know it looks ridiculous,
but I don't really care.

It's a pretty special shirt to me.

I mean, I've worn this at the birth

of one of my my daughters.

I wore this for the first
day of the first project,

Federal 52 part one.

And I'm wearing it today

because today is the
win or lose day for me.

This is the day we start
the Federal 52 part two.

I can barely think straight

because I stayed up all night last night,

working, getting everything ready.

I've got the video which
it's not as you know,

it's not as slick as the first one,

but I think it's pretty funny.

- I recorded the whole thing,

I think we should use the
video from right there,

what we just did.

- Oh, I got my pledge
tiers set up, my pictures.

I've got hopefully all the typos correct?

Because last project, I had so many typos

because I'm an idiot.

And all I have to do now it's 11:52

and all I have to do is push go,

just have to wait until 12
because in my last project,

I kind of teased that I
gave all my backers a time

that it was gonna start.

And I said, it's going to
start at 12 noon on Saturday.

So be there, be ready,

because I have some limited edition stuff.

And hopefully I have all these backers

around the world that are sitting there

clicking, refresh, refresh,
refresh, waiting for it to go.

So I just want it to go.

I want it to start because I want to see

if this next chapter in my life
is either going to work out

or it's not going to work out.

I mean it hasn't even
been like two minutes

and I already have more backers

than I did in the first 24
hours of the first project.

Like 420, 422, my phone won't even stop.

Won't even stop, like
dinging, and people going,

I can't even, I can't even think straight.

They just keep coming.

They keep coming.

Like at this rate, I don't even know,

we could get funded in
the first hour or so

compared to the first 24 hours.

This is ridiculous, ridiculous.

Oh, hold on one second, it's my brother.

Yeah. Yes, yes, no, I know.

Are you, are you watching this?

No. Look at, look at it.

Even with that video.

I know it's just keeps going up.

Shut up. All right.

All right. See you.

(laughs excitedly)

I'm excited.

But I feel like I want
to vomit the same time.

It's only been, it's only been 18 minutes

and the project is, I mean,
the project is fully funded.

I mean, yeah that's awesome.

You know, but at the same
time, I didn't even know,

I didn't even know what
I was going to feel.

I'm the most excited

but I'm also the most afraid
that I've ever been before.

My dreams are now coming barreling at me,

at 100 miles an hour

and it's, my life is about to change.

I mean, it's not about to change,

it's changing now.

It just changed in 18 minutes.

And it's, I mean, it's hard to realize

what all of that work

and then you have all these
people that are supporting you,

and there for you even though you may not

even know who they are.

I just hope that, you know,
everything that I've done

and everything that I
do during the project

is enough to merit that sacrifice.

- So I woke up Sunday
to a text from Michael,

who does all of our warehouse tagging

and does a lot of the shipping

and it just said 911 on it.

So it was like, ah, shortly
thereafter, I got a text

from Alicia come to the office now.

And I'm like, Oh, and I'm like, okay.

I'm like, Oh, so we got there and you know

the lock was all broken
and obviously crowbarred

so we got robbed and just
went in, there was a cop there

and the computers were all gone.

We just got a new camera for Justin,

and that was stolen.

A lot of the lenses.

So we got robbed on Sunday.

Sunday morning, my wife
told that she had just read

online that they had been robbed and lost,

I want to say $10,000 worth
of computers and cameras.

And for somebody so small,

that's enough to kind of
put you out of business.

So she said, what can we do?

Like we have to do something

- The following morning after the robbery,

we're all sitting in the office,

and we're like, okay, we got to figure out

a way to get some money back.

As we're talking about it, Lauren calls us

over to her computer and she's
like, guys, check this out.

And I'm like what?

And she's like Gravity
Records just down the street

from us, put up a Facebook event page,

throwing a benefit concert to help Freaker

get their shit back.

- My wife told me that I'm
going to put together an event.

I need you to contact whoever you know,

these bands that, you know,
might be able to do it

and just call in some favors.

And so I started calling and texting.

She started organizing
it all and here we are.

- There was this huge massive event

in like an hour from us
figuring out about the robbery.

You know here we are of just
like, oh, we took this big hit.

Now this whole community
just came together

through this big party, turned
it into this positive event.

And it was awesome.

(uplifting music)

Buy some Freakers.

It was one of the most moving
heights of my life by far.

- [Crowd] Ten, nine, eight, seven, six,

five, four, three, two, one.

(crowd cheers)

- [Man] 74,385 backers.

- It's been a long haul
to get back to this place

of making games the way I want to do it.

And having everybody
support what we've done

and to get behind us in such a major way

it's just, it's thrilling.

And then, I just can't say
I'm fortunate enough times.

For me this journey has come full circle.

And I think back to when I was,

when I was young and now here
I am back to where I started

back doing what I want to do.

I can't imagine anything
satisfying than this,

considering the kind of the route

that I've had to take to get here.

- I hope that people
look at what I've done

and see that they can do it.

- All of my work, all of the work

that I've done up to this
point has led to this.

And it's unreal for me
to think about people

all across the world
they may have just been,

sitting in their living room or whatever,

and turn the computer on.

And then, oh that's a nice deck of cards,

and then clicked.

And I may not know those people,

and I may never know those people.

I may never meet those people,

but every individual person that did that

played an enormous role
in changing my life.

And a little thing that
people don't even know

and they will know when
they get the decks,

on the inside of the decks,

there on the inside of the decks,

is it says for Claire and for Scarlet,

and those are my daughters.

Those people absolutely
changed the course of my life

and the course of my
daughter's lives and my family.

(girls laughing)

That's awesome, what is that?

Me laying my ideas and
my heart out on the table

that people can come to that.

And you know, I can do
it, anybody can do it.

(girl squealing)

(seagull cawing)

- Three years ago when I moved out here

I didn't think that,

I had no idea what was in store for me

coming out to Las Angeles.

Had a blast out here.

I met lots of awesome people,

people that mean a lot to me now,

and they'll mean a lot to
me in 20 years from now.

Obviously it's sad to think about

leaving something like this.

Everyone in my office is
like, you're moving to Texas.

What are you talking about?

You moving to Texas.

You're gonna melt in Texas.

Yes. I know it's hot in Texas.

I don't care.

That's why they invented air conditioners.

I mean, it's just another
chapter in my life

and a chapter in my life
with my family and my wife,

and I'm so excited about it.

And I've learned so many things

and I've picked so many things up

that have helped me become who I am

and become the father
that I am and the husband.

I couldn't ask for anything
more, but I get to go home.

(upbeat music)

- You don't have to sit around

and wait for some company
to decide that you want it

You can do it for yourself.

We have built this enormous platform,

it's open to everyone.

We have built this moment in time

with people who care to stand up and care.

Let's not blow it.

- The revolution is here right now.

Look past the old ways of making stuff.

We're building things again.

We're building things in Brooklyn,

We're building things in Japan,

we're building things
everywhere around the world.

We live in a new era.

- We live in a brand new world

where all of a sudden the
technology that is around us

enables us to do the
things that we believe in.

(gentle piano music)

- You guys look beautiful.

I wanna hold ya.

If I can hug you all right now, I would.

But there's a thing, there's a screen,

you're in the future,
but I love you anyway.

And if you ever see me, I'd love a hug.

(upbeat electronic music)

♪ Everybody tells you ♪

♪ You can't stay there ♪

♪ 'Cause you know in a couple more years ♪

♪ They're gonna say, "fair" ♪

♪ Yeah, you know ♪

♪ In a another year you
worry 'bout the images ♪

♪ But I don't look around
and it's wonderful ♪

♪ Running 'round at ah ♪

♪ Now you think, "what didn't I buy?" ♪

♪ Because everything's exactly like ♪

♪ Like we fantasize ♪

♪ Everything you do is like
the outfit that you look for ♪

♪ You're never gonna find it ♪

♪ We're exclusive ♪

♪ Everybody says ♪

♪ Don't you wanna take ♪

♪ Some time away ♪

♪ Well, everybody ♪

♪ Could say it's 'cause of me ♪

♪ Assume too easily ♪

♪ Yeah, we're exclusive ♪

♪ Everybody says ♪

♪ Don't you wanna take ♪

♪ Some time away ♪

♪ Well, everybody ♪

♪ Could say it's 'cause of me ♪

♪ Assume too easily ♪

♪ Assume too easily ♪

♪ You can't stay there ♪

♪ 'Cause you know in a couple more years ♪

♪ They're gonna say, "fair" ♪

♪ Yeah, you know ♪

♪ Even this year, people run by ♪

♪ All for good ♪

♪'Cause I just see 'em go walk away ♪

♪ But I've been sitting here ♪

♪ And I've been singing ♪

♪ We're exclusive ♪

♪ Everybody says ♪

♪ Don't you wanna take ♪

♪ Some time away ♪

♪ Well, everybody ♪

♪ Could say it's 'cause of me ♪

♪ Assume too easily ♪

♪ Yeah, we're exclusive ♪

♪ Everybody says ♪

♪ Don't you wanna take ♪

♪ Some time away ♪

♪ Well, everybody ♪

♪ Could say it's 'cause of me ♪

♪ Assume too easily ♪

♪ When you arrive in the middle of it ♪

♪ You don't know what's going on ♪

♪ And everybody tells you ♪

♪ You've got to keep
singing the same old song ♪

♪ When you arrive in the middle of it ♪

♪ You don't know what's going on ♪

♪ Take it like ♪

♪ You don't mind ♪