Coffee or Tea? (2020) - full transcript

My name is Wei Jinbei

Since I started my first business at 22

I've been following startup trends closely

I've done shared bike apps

grocery delivery apps

dating apps

and various e-commerce businesses

Those who claim that I have too many interests

don't really know me

Son, pick one

I'm actually very loyal



I'm loyal to money

Awesome

My latest failure happened 15 days ago

when I lost 890000 yuan, last of my savings

I've been suffered from insomnia since then

I couldn't fall asleep, not even a second

Someone suggested I go see a shrink

All my other patients

fell asleep here

I can't sleep, that's why I'm here

My doctor has stopped my medication

Too many pills is no good

Look at that painting

It looks so sad



Your horse is dying

I suggest

you take a break from work

I haven't worked for 15 days

I think

you should go somewhere

where you can enjoy a simple life

Stay for a while

with your friends

Where?

Hunan

Hainan

Yunnan

You just go

where your friends are

I don't have friends

And I have nowhere to go

Okay then

Let me give you a cupping

I'm standing on the rooftop of a 38-floor building

100 meters above ground

With an acceleration of 9.8 m/s/s

in about 4.472 seconds

I will bid farewell to the world

Five

Four

Three

Two

One

Please sign for your package

My name is Peng Xiubing

I was born in Jingmai Mountain, Yunnan Province

Since childhood, Dad's been telling me to see the outside world

What's so good about outside?

You should know it

What does it have?

Everything. You should take a good look at everything

Dad

I wouldn't come back if I can't make it in Beijing

Don't come back if you can make it there

Or I'll beat you up

After I left home

I found the ideal job to immerse myself in city life

I found the ideal job to immerse myself in city life
10 Years Later, Beijing

10 Years Later, Beijing

10 Years Later, Beijing
deliveryman

deliveryman

This month's Star of Deliveryman is still

the peerless

Peng Xiubing!

I have delivered more than 500000 packages

and won the Star for more than 100 times

What's our motto?

Beating Peng Xiubing

Becoming No.1!

More importantly, I've saved up 190000 yuan

This morning

I finally told my boss:

I'm quitting

Xiubing

What are you talking about?

You got your salary yesterday

No need to pay me for today

I'm going back home tomorrow to start my own delivery

You ever heard of the saying

even pigs stand a chance to fly

when there is favorable wind blowing?

Why did you put your photo up here?

Not bad, huh?

My last package in Beijing

Nothing can stop the perfect ending

Wei Jinbei,

why is your office emptied out?

I was looking for you everywhere, heard you're on the rooftop

Come down and pick up your package

Here

Keep it

I can keep it, but you need to sign for it

It's my last package

Sign for it, for my sake

Last one?

Yes

- Are you fired? - Of course not!

I fired my boss. I'm starting my own delivery business

Anyone can start a business these days

I used to believe

as long as I'm making a difference of the world

even if I fail eventually

it's my business that fails, not me

I was wrong

I am the failure

Well said

I'm writing in down

It's the business that failed

not

the person

You think it's well said?

Of course!

I never lie to my friend

I'm just a client

Not really your friend

We've known each other for so long

I've always treated you as a friend

I'm leaving, you?

I'm leaving as well

Where to?

Hunan

Hainan, Yunnan

Wherever

Yunnan?

I'm going back to Yunnan! Come with me!

With you?

You're my friend, let's go together

In your case, a good crying will help a lot

A client of mine told me

Don't focus on whether you can succeed or not

Focus on your destination

despite the hardships on the road

Only fools believe this

There's nothing at the destination, it's just far away

Another client told me

One cannot be defeated

if you can rise up again

When you are defeated more than enough times

you'll know it's easiest to lie down

Many of my clients have returned to their hometowns

They are doing pretty well

They look happy on social media

There's no traffic jam, no car crash

No cold-shoulder or sneers in the countryside

I've never given up my hopes

Sing with me

Forgive my passion for freedom

Even someday I may fall hard...

Rise

Old Li, get down here!

Let young people do it!

I can't trust others with the ancestor worship ceremony

I have to do it myself

If I piss off a person

I can apologize

But pissing off the ancestors, that I can't afford

Rest assured, my legs are still strong

Don't jinx it

Be quiet

Hurry up, it's the tea god ceremony!

That's the head of our village

The fireworks rose higher than we could get it to

Stop there!

Why don't you stay in the city like others?

Beating up your son can't solve any problem

Stop chasing him around

Let him explain himself first

You used to beat up your son like he was a thief

Now you ask me to stop?

None of your business

Let's not change the subject

And dare you mention my dead son again!

Shaoqun is dead?

For many years

Don't interrupt adults

Come

Just talk to me

I'll reason it out

What's the reason

you decided to come back?

I came back to start my own business

I want to open a package delivery shop

here in the village

Go on

Stop yelling! I haven't even touched you

It wasn't me

Don't move

The best cure to insect sting

is to have a cow lick it

If you move around and startle it

it may lick the wrong place

I feel so dirty

So dirty

Eat, and you'll recover fast

Villagers, may I say a few words

The fireworks at the ceremony

had a small accident

But as long as our prayer was sincere

our ancestor would hear it

We will have a big tea harvest this year!

So what?

We'll still have a hard time selling it

Isn't our tea of great quality?

Nowadays

only aged Pu'er tea cakes can sell

New leaves are valueless

We have to crush them

and sell the bagged tea to factories

Praying to the ancestors is useless

The tea factories owners are our god

The tea factories owners are our god

Who said that!

He heard that?

It's a great day today

so I will keep my cool

Who was talking just now

Stand up!

I make less than 500 yuan

on average every month

Whoever wants to keep growing tea, go ahead

Just saying, even construction workers make 80 yuan a day in cities

Fuck off!

Number of Young People Leaving the Village:

What don't you sell your tea online?

How would you know the taste

by looking at photos?

Villagers, eat!

Eat!

It tastes good indeed

Nevertheless, the competition is fierce

the core customers are elders

who don't do much online shopping

and the tea lacks branding

No wonder it doesn't sell

I'm blabbing about work again

The closest delivery shop to Huanglu Village

is 20km away

For this reason, almost nobody here does online shopping

When I was a delivery guy in the city

we fought for every potential customer

You know why?

In delivery business

your customer base is the goldmine

If I can start a delivery business here

use our village as a portal

to cover the last-mile service in neighboring villages

One day, the number of rural population in China

will be the number of my customers

I'm not coming back to this shithole!

I'm not coming back to this shithole!
Number of Young People Leaving the Village:

Number of Young People Leaving the Village:

Except for these guys

Doesn't it look like honey?

All you need is a straw to suck it out

No it doesn't

It looks like shit

You put a straw in it

you are stirring the shit pot

You have to understand

The reason why there's no delivery here

is that no one shops online

It's not the other way round

Don't confuse cause and effect

I took a good look at the villagers during the banquet

Asides from the few young people who just left

there are only old people and children

That being said

those who stay in the village

are not your customers

The ones who left are

That's why I'm giving you my thoughts

You are in e-commerce and I'm a delivery guy

We are a perfect match

Enough

I don't need another failure

That's why you are in urgent need of success

I don't need success

I need to stay away from failure

I'm leaving

Is that a deal?

Get lost!

Go

Easy, easy

If it wasn't because my shrink's advise

I would have done anything to go back

Your eye is recovered?

The licking works

Have some tea

Today is the 23rd day of my insomnia

The second day I'm in Huanglu Village

I'll probably never be able to fall asleep again

Today is the first day of my startup

I've figured it all out in Beijing

I'm only three steps from success

The first step: merge and acquisition

DO NOT MENTION LI SHAOQUN

Before Shaoqun died

what heinous crime did he commit?

How much?

Two yuan

I'm talking about your shop

Step two, recruiting

Xiubing Delivery

fast and accessible

secure and reliable

deliver to your home with one click!

Xiubing delivers everywhere

Xiubing brings convenience to us all!

Great!

This guy

used to be a postman

Where there was human, there was me

This guy used to be a barber

Where there was human head, there was me

Yay

This guy... is really something

I used to be a feces collector

Where there was human feces...

now I'm saying it

it sounds

inappropriate...

They've spent their lives running around this town

They know every road by heart

They know every road by heart

Having them as our delivery men

will greatly increase our efficiency

What do you think?

What have I got to do with it?

You're my business partner

this is our opening day, you need to say something...

Since when I became your partner...

A round of applause!

These men have a combined age of more than 1000 years old

Having them deliver packages

I'm worried that before they can send off the packages

the packages would send them off the world

You brat

look at your leg, you think you're better than us?

Uncle, for my sake

Enough of talking, just show him what you've got

Iron fist

Assemble!

How was it?

If there's no online shopping

there's no package to deliver

It's useless to hire delivery men

That I already have the solution

Online shopping 101

Step 1, register an online banking account

Step 2, download a payment app

Stop

It's too complicated

I spent three days working on it

This is the easiest tutorial

I can solve your problem with one simple trick

That's not possible

- Do you want to buy stuff online? - Yes

Give me your money, I'll do it for you

If you want something

why do you care how you get it?

Anyone going to the farmer's market?

Seems like your biggest competitor

is that market

Let's go meet the competitor

Step three, expand the market share

If not seeing it myself

I wouldn't believe that

people still do shopping in this primitive way

But they are all our potential customers

What do you want? Give me the money, I'll buy it for you

No need. What a wacko

Don't get distracted

you're not here to sell goods

you're selling the concept of online shopping

I get it

Villagers listen up

everything here you can buy online

They are cheap and of good quality

If you don't know how to do online shopping

just give me the money

I'll place orders for you

Hello, come on in, what can I get for you?

How much is it to rent your TV?

Don't miss out

Come take a look!

You name it, we have it!

Lowest price in the market!

Best deal, best goods!

Come take a look!

Auntie, come take a look

We have everything

Got rice cooker?

Yes, 168 yuan

Yes! 168 yuan!

Mine is 167!

It's on sales on Juhuasuan, buy one get one free

168 for two!

You're messing up with me!

Got slippers?

Yes

Yes!

Any fortune tellers?

Yes!

Fortune telling first, pay later!

You have helicopters?

- Yes - We have it! Do you want it?

It's okay, I was joking

Let me know what you need

Any cheap TVs?

Any big TVs?

I need to use the bathroom

Hurry up

Excuse me

- What kind of TV do you want? - The same as yours

Biggers one will do, too

The bigger the cheaper, the better

Do you have

Yes, we have the same model

Only 799, you want it?

I want two rice cookers

Give me your address

- you'll get them in three days - Three days?

Con-man!

He's a con-man!

You are a con-man!

No

I'm just helping you guys place orders online

Catch him, he's a con-man!

Con-man!

Catch him, don't let him run off!

Catch him!

Catch him, don't let him run off!

Catch him!

I'm not smart

I don't know how to talk about big ideas

but I know what's the right thing to do

Your method definitely works

It worked last time

People who wanted to beat us got overcrowded

They couldn't even reach us

I'm going again tomorrow

You should just give up on the delivery business

The whole idea is wrong

so every step followed is a misstep

The more you persist

the more mistakes you make

I've done one thing right

What is it?

I brought you back

Since I decided to open the shop

It's the best decision I've made

You have my word

If my shop becomes successful

You'll have a share as my business partner

I didn't agree to become a partner

Then you be the boss, I'll be the manager

That's not what I meant

I could be your consultant

I promise

- I'll make you a partner as soon as... - I said I don't want to be a partner

Excuse me

I heard you have a lot of cheap goods?

Yes

You pay first and we deliver later

Deliver to your home with one click

Pay first? With one click?

That's right

Why should I believe you?

Then

You can get your package first and pay later...

Really?

Are you sure?

Come here

Hurry up! Hurry up!

Hurry up!

Hurry up!

Hurry up! Here! Hurry up!

Here! Hurry up! Hurry!

One auntie can bring four aunties

A good-looking auntie, can bring three uncles

There are the customers from one farmers' market

Although that will probably piss off three aunties

One couple can bring at least two kids

Two kids can bring two couples...

If I go to more markets, get beaten up more

I can attract more customers

I think my body can withstand seven or eight more beatings

We make 1.5 yuan per package

There are 12 villages in the area

Assuming each village has 100 aunties

and 50 kids who do online shopping

Then the delivery fee in total would be...

Wait, wait, wait, wait

Consultant, what's our chance of success?

I need to think about it

Not zero anymore I'm sure

Thermal cup, 40

TV or instant noodles

just let me know what you want

Fridges? No problem!

What's our motto?

Deliver to your home with one click!

Let's go!

Next

What are you doing here?

Don't get me wrong

Just wanted to check out where you bought your goods

Leave, we are not selling to you

Wait, our door is open to all customers

You're welcomed here

This is awesome

- Hello? - You need to turn on your phone first

Smaller than my size!

I can't wear this

It doesn't fit?

That's right

I'll return it for you

If you bought the wrong size, we can return it for you

Order as you wish

we guarantee an unconditional return

Peng Xiubing

How come the shipping address says "back mountain"?

Who's package is this?

Li Shaoqun

He's dead?

For many years.

It's a ghost!

Isn't he dead?

I'm a patient

Please don't scare me

Let's go

Where to?

To your home with one click!

Even if he's dead

we should deliver it to his grave

What?

That's Yang Tao

Didn't you see him?

Yang Tao

I heard

This is where Li Shaoqun lost his life

Here me out

delivering to his grave or burning it

he will receive it anyways

Yeah

It's a COD package!

Go without me

I wouldn't understand the ghost's dialect

We go together

Did you see it?

No

Anyone home?

You've got a package

Peng Xiubing

Why do people say you're dead?

Five years ago I chopped down tea trees to grow coffee

Since then I'm dead to my father

You chopped down tea trees to grow this?

And you?

Couldn't make it in Beijing, forced to come back?

I'm not like you

I was doing pretty well in Beijing

I came back to start my business and make big bucks

All you talk about is money

I left Beijing

just to stay away from people like you

I didn't expect to see two today

Two?

I'm not like him

Please

Coffee at this hour?

Dump it if you don't drink it.

- Whatever - Wait

This coffee is really good

The pre-fermentation adds flavor complexity

You are a coffee person?

I spent three years

trying many different ways of fermentation

and finally produced this flavor

On first taste you get flavors of tropical fruits

Tangerine, plum, orange peel

apricot and wild ginger flowers

their sweetness and sourness are brought out perfectly

mixed with strong aroma of dark cocoa

The coffee tastes smooth, and its flavors are layered well

Doesn't it taste like forests and mountains?

Yes

It finishes with a touch of nuts

vanilla and caramel

The aftertaste lingers on your tongue

I've never met a coffee connoisseur like you

since I came back to the village

Li Shaoqun

Wei Jinbei

He's MY friend

I didn't say anything when you stole Wang Saifen from me

You're stealing my man too?

Who is Wang Saifen?

- My girlfriend - My girlfriend

- Mine - Whose girlfriend is she?

- That's not important - It's very important!

Whatever. I'm not going to charge you for the package

I just opened a delivery shop, please come visit

Put it down

I don't need delivery, I already have a car

Running a delivery service here...You're not going to have any success

Beat it

Come back soon, Jinbei

No problem

He's still as mean as ten years ago

No wonder people wish he was dead

He owns a car and so what?

I swear I'm going to make him use my service

Dear villagers

We are raising fund for construction projects

With the money

we will build wide cement roads

We will install a running water system

Making our village better is everyone's duty

Please make a small contribution

Help us raise a big fund

We don't have much to spare

Either keep the fridge, or the piglet

- You choose - The fridge works well

Where are you going?

Where are you going?

You can't sell my piglet

I think I'll need to get a job

Dad where can you find a job

at your age?

Who would hire you?

Xiubing probably will

I'll ask my son to send back some money

His life is much harder than ours

Who are you showing all this makeup to

Return everything!

Here, we bought you a new one.

Give it a try.

Not used to it, don't like it, it's not comfy

Try it, we already spent the money

We had a low yield this year. Don't waste money!

We can return it

Why there's no water?

Is it broken?

Broken?

New bike?

Yes, new motorbike

The seat is a little too high, I'm going to return it

The hair dryer is burnt out, what should I do?

Xiubing can return it

Ask Xiubing to return it

If you don't like it, you can return it

- What items can I return? - Anything you bought

I don't care

- I bought it from you - Yes you can return it

but we need to talk to the sellers first

Not everything is refundable

My wife bought the wrong dye

Her hair is green now, she can't stop complaining

I wanted chocolate

Not chocolate mush

I need money for fertilizers

There's no use keeping this!

I spent so much on the shoes

They came in with two left foot

The cookies came in crushed

I want refund!

Everyone is returning, so I'm doing it too

You picked your own purchase

We simply placed orders for you

We didn't make any money from it

Okay, okay!

Peng Xiubing

This is not how you do business

If you agree to return everything. There's no way we can afford the refund

You need to listen to me this time

It already took longer for packages to deliver get here

They've probably missed the return window by now

It's our village's business

You outsider stay out of it

Xiubing

We've known you since you were little

Everyone here

We all trust you

That's why we choose to buy from your shop

Tea sales hasn't been good recently

Didn't you say

we can ask for return?

Okay

I'll return everything!

I understand

But there are dozens of villages here

tens of thousands of people

They are all your future customers

Is it possible if...

Well

The deadline has passed

You can't return any of these

Is it true you can fly when there's favorable wind?

I don't know

All I know when the wind stops

I am the first one to fall

You know

I lived in a basement when I was in Beijing

I spent no more than 20 yuan on meals every day

I made 1 yuan per package

When others could deliver 150 packages

I did 180

or even 200

There are liftless buildings no one wanted to deliver to

I'd do it

just to make an extra 1 yuan

In the past ten years

the packages I've sent are probably

as tall as a mountain

Now the mountain has collapsed

Wake up

You can return none of these

Don't think about it

Peng Xiubing

I was talking to you

I thought it was the pig

I felt like talking to a pig

Zero

Are you asleep?

Yes

Is this insomnia?

You know how much you lost this time?

193895.6 yuan

I don't get it

Why did you agree to return everything?

In my village

some things are more important than money

As long as we act with honesty

we can keep doing business here

This was first time they did online shopping

They will get used to it with time

The money you make per package is nothing

You won't be able to make the loss back in ten years

You failed hard this time

Says who?

I just haven't succeeded yet

It doesn't mean I have failed

It's not like I'll starve

Plus

all the paper boxes

we can sell them for a few dozen yuan

Then I'll have the money for food

Then I'll have the energy to work

Then I can keep delivering packages

Then I'll make money again

I probably will live to at least 80 years old

There are several decades ahead, why should I worry?

I don't have much saving

Tomorrow I'll make a few calls

See if I borrow some money for you

I thought I'm your only friend. Who will you borrow money from?

Sorry, that's not what I meant

You're right

You're my only friend

Otherwise why would I stay here

in this god-forsaken village

I'm not good at consoling people...

I remember one rainy day

you delivered my package

You were soaked through

but my package was dry

Peng Xiubing, you son of a gun

I've been thinking all night

Sending packages out is also part of delivery service

Since there aren't many shopping online

We need to find a way

to sell what we have here to the outside

- What should we sell? - You deliver everything with one click?

Yes

Can you deliver my mom here?

Where is she?

Guangzhou. She didn't come back for Chinese New Year

Yang Tao, this is a gift from your mom

Will your shop be here forever?

It will

Peng Xiubing

I know you took down my tyres!

I swear I'll tear down your shop!

Suit yourself

I'm going out of business anyways

What happened, idiot

How about is mine?

Are you going to drink it?

I may not, but you have to make it

I have a few dozen packages to send

If you have no other things to do

send them for me

I don't need your pity

My bad for taking down your tyres

I'll put them back on

Whatever

Shaoqun

The packages you are sending are all coffee

Are you selling it?

My coffee is not for sale

How many coffee trees do you have?

More than 700. Less than 0.32 acre

What's the yield?

According to my standard

one tree produces 3-5 kg of beans

After procession 1/8 of them are kept

Let's say one tree produces 0.5kg of processed beans

700 trees can produce

350kg of beans

Let me help you sell your coffee

I'll help you sell it

Are you kidding me

This coffee is far from ready to go into the market

Plus, every acre of land here is covered with Pu'er tree

Where can I grow coffee?

We'll find land for you

You take charge of farming. I'll do sales and marketing

I'm sure we can make money together

Excuse me, now you want to help him?

You aren't remotely interested in my delivery shop!

Are you stupid or dumb?

If Shaoqun sells his coffee

who do you think will deliver

all the packages?

Me.

It's me.

Sell it! Don't be stupid

What's wrong with making money?

I'll give you a 20% discount on the delivery fee

Enough

I've told you, I grow coffee trees because I like coffee

There's no way I'm selling it

You like coffee?

You could have grown one tree just for fun

Instead you grew 700 trees

Isn't that a waste of resources?

You are meaner than my dad

Hey, you said you like coffee

I wasn't trying to take advantage of you

Get out

Wow, I'm so scared

One day I'll make you sell your coffee. You have my word

Let's go, he doesn't want us here

He doesn't want you here, not me

I'm not done with my coffee yet

He stole your heart with a cup of coffee

I'm walking back on my own

You sure you're not selling?

I'm sure

You even took his beans back. It wasn't enough coffee for you?

It tastes great

You claimed to be my friend

Now you want to defect

Go drink it at your place. Don't do it here

When you go to the town today, send these

I was kidding. You're really sending the beans back home?

Wait, you have a home in America?

And one in Italy?

Hear me out

From tomorrow you treat Shaoqun nicely

Go check in with him every day

Even if he threatens to kick you out

Just stay there

I'm not going. Not losing my dignity.

You want to keep the delivery shop right?

Yes, most definitely

Then let's find a way

to use Shaoqun's coffee

to support your business

æ„

Hello?

Yes, I'm Li Shaoqun

I'm Li Shaoqun

Ok

Yang Tao, be quiet

Yes, I'm Li Shaoqun

I'm Li Shaoqun

Hello?

No signal?

No signal?

Hello?

Can you hear me? I'm Li Shaoqun

I'm Li Shaoqun

Mr. Li, Li Shaoqun

Li Shaoqun

How come you're all Li Shaoqun?

I sent your beans to a world raw beans competition

on your behalf

Who gave you the permission?

Let's talk about it later

The results come out today

Do you want to know?

I got signal

Okay

Thank you

How was it?

They received several thousand samples this year

all top quality beans in the world

Your coffee won second place

You said you don't think much of your coffee

now it's internationally recognized

What was the prize?

Silver medal, in the coffee olympics

Olympics silver medal

We won gold in the Olympics!

Why does our tea price keep dropping?

It is not as good as other villages'?

They offered us this price

for our top quality

The supplier lowered the price again

We can't undersell

It's a disgrace

They are good years and bad years

For a thousand years

It's been like this

We won gold in the Olympics!

We won gold in the Olympics!

We won gold in the Olympics!

When I was a kid I used to hide here

when my father wanted to beat me

They say as you grow older

trees will look smaller

How come this one still looks so tall?

Come up here

You never see a sky like this in Beijing

I wish I could be a kid again

I left home at 16

after a big fight with my father

I left this village

I swore that once I left, I'd never come back

But you're back, aren't you?

I've learnt in the past ten years

the city is not my home

I came back

Turns out the village doesn't feel like home either

My dad used to fight with me a lot

Now he doesn't even bother

At least fighting is a way of communication

My dad forced me to learn tea making when I was young

Only he got to decide what taste was good

I knew in my life, I would never be good enough

Coffee

is probably my way of defiance

What I didn't expect, is that coffee chose here

Everything comes full circle

Call it fate

It was our fate to be born here

We can't change it

But that doesn't mean we can't change this place

You talked about "in your life"

but a lifetime is long enough to do anything

We were quite alike

So eager to go beyond the mountain

that we forgot what's like here

Alright

I've decided to spend the night here

You?

He has problem falling asleep

Not able to sleep?

Ever since I decided to start my own business

I have never had a good night's sleep

I was busy researching future trends and the next hot thing

Worried that I'd miss out on new opportunities

But the more you care, the less control you have

I blamed bad luck for my failures

Later I realized

it was me that had failed

Because of my insomnia, I started taking diazepam

One pill per day at the beginning

Later even four pills couldn't put me to sleep

I looked it up online

Someone suggested I take ten pills

Since the medicine lost effect on me

I had to stay away from windows

Whenever I stood near

I felt a strong urge to jump

He's asleep

What's the matter with you two?

You fell asleep!

I fell asleep?

I did!

I worked in the tallest office building in Beijing

for two years

But I've never looked this far

Consultant

What's our chance of success now?

I don't want to be a consultant anymore

You love coffee

You love delivery

And I want to be in e-commerce

Let's become business partners

Let's do it

Three clients from Beijing once told me

Never start a business with your best friends

Sounds so old-fashioned. What do they do?

They teach English

No wonder

Three factors that determine agricultural commercialization

Product, logistics, and sales

They fall precisely inside our areas of expertise

A successful business demands right timing, right location and right people

We have the right timing and people

all we need is more land for production

The current yield of you trees...

it doesn't worth the effort to build a business around it

It's too small

We should apply for poverty-relief loans

Increase our production

Use our current plantation as a base

and gradually expand to nearby areas

It sounds complicated, isn't it?

I've done the calculation

There are more than 1000 people in our village

The conservative estimation of arable land per person

let's say is 0.22 acres

With your reputation

and the great prospect of Pu'er coffee

as long as we can convince

half of the villagers to grow coffee

we will achieve mass production

Of all the 1000 potential coffee farmers

you have to convince one person first

in order to win the others over

Who?

Your dad has that kind of power?

The villagers all listen to him

especially the elders

But you're his son

Precisely

I'll go talk to him

You're not afraid of him?

Your dad beats you too?

Yes

Is it bad?

Last time I woke up in a hospital after the beating

I couldn't remember a thing

He's not young anymore

Is his still in good shape?

Any chronic diseases I should know?

What are you thinking?

Our village can't thrive without your support

I'd like to thank you all!

Isn't the broadcasting room in your home?

Hello?

Hello?

Fellow villagers, this is Peng Xiubing speaking

Please allow me to say a few words

He took my place!

There used to be 1600 people in our village

Nearly half of them are working somewhere else

In our village, none of the families is complete

I...

like many young people

chose to go work in big cities

thinking that our lives could be changed for the better

And there'd be no need to come back

But city streets are too clean

for us to leave our footprints

On the very day I came back

I made my own footprint on the dirt road

An evidence of my being

There's no place we can call home

except for this one!

In cities

perseverance helps us survive

We need the same spirit here as well!

I know you all have deep feelings for tea

I do, too

But it can no longer sustain our village

Li Shaoqun's coffee just won silver in a world beans competition

If we grow his coffee

we will have higher income

And if the coffee sells well

there will be job opportunities for everyone

So that no one has to find a job elsewhere

No more living in the basement

No more being railed at just to make a few more bucks

Mo more pretending on phone calls with our families that things are great

telling them "don't worry about me"

People like me

they can all come home

They don't need to be in a place where they can't leave their footprints

where they can't be with families and kids

Our mothers and fathers can come home

Our sons and daughters can come home

Our wives and husbands can come home

to where they belong

Coffee not only changes my life

It will change yours, too

You have my promise!

Son of a gun!

Run!

I...

Who gave you the permission to use my broadcast?

Anyone who's interested, come to the coffee plantation for seedlings!

You're destroying our legacy!

Don't worry

I'm not going to get physical, or scold anyone

You are all adults now

you have your own ideas

But has it ever occurred to you

You guys are still young and can afford failures

But them

How about them?

The villagers can't afford it

You can always go back to cities if you fail

But for them they have nowhere to go

I'm being responsible for their lives

Mr. Li

You're Shaoqun's father

Not the villagers' father

You should let them decide

I didn't fire you guys

I'm just pretty strapped recently

I have no money to pay you

We are not asking for our pay

We are here to get coffee seedlings

You can use my land

to grow coffee

But I can't pay you for anything yet

Not until the plants are grown

It doesn't matter

We don't care about coffee

But we trust you

My whole family

we all trust you

We are to learn how to grow coffee trees

I'll teach you

Let's get rid of weeds

Hurry up

Drink tea

It's like you're holding human ashes

not coffee

Why don't you do it?

You want to pick a fight?

Pu'er Coffee-Freshly Roasted Beans
立刻購買　　　　加入購物車
　

Guess how much our taobao shop

made last month?

What has life done to you?

To put food on the table

I've been through everything

9 point 85!

What are you doing there?

Get out!

Give us a hand

- Come up here - Give us a hand

Come up here

No way

Idiots

My phone

Here it is

Hello?

Yes

No problem

We are the only house here

Okay

See you

Who is it?

Starnest

What is it?

Biggest coffee supplier in the world

Are they buying our beans?

Yes

How much?

Didn't say

Said he will come visit

What are you doing?

I'm talking to the trees

Talking to trees?

They came alive?

I'm thanking them

You really hear them talking?

Close your eyes

Feel it

I hear them

With so many trees

you'll probably going to talk till morning

I know a pretty good therapist in Beijing

You should go see him

You try it

Hello Coffee, this is Pu'er Tea

Do you copy?

Copy, copy

Pu'er this is Coffee. What are you doing?

I have a Mr. Li Shaoqun talking to me

I choose coffee to distance myself from my dad

Oddly enough

I couldn't understand him before I grew coffee

Since I choose coffee

I think I understand him better

I've been waiting for this moment all my life

I always thought

When I could outdo my father

I wouldn't care what he thinks of me

But

now the day has finally become

I'm dying to hear his thoughts

Even a good scolding from him

I don't know

I think I'm drunk

I really want some tea

Actually

I can fulfill your wish

Come here

I'll brew some tea for you, son

Buzz off!

Jump

and you'll know if you can fly

Jump. Be brave

Jump

One Month Later

One Month Later
That horse looks so lost

It doesn't know where to go

You remember

last time you came

you said it was dying

Did I?

It's been a while since your last visit

The other patients

who share your symptoms

are either

dead

or

they are cured

I followed your advice

and went to Yunnan

I thought it was a just trip for relaxing

but it ended up curing my insomnia

So I decided to stay

Later

I even started a coffee business with two friends

Then I ran into a small mishap

I just came back last month

A car from outside

So rude

Could it be the big client you talked about?

Nice to meet you

Nice to meet you

Wei Jinbei

What did she say?

She said Li Shaoqun is better looking than you

We have pulped natural, washed, and miel

Which one do you want?

I'm good, thank you

Give it a try

Since you here to do your research

You coffee is Arabica

A mixture of Bourbon related-variety

and Tropica-related variety

Your plantation has a size of less than 23 acres

50 thousand trees

Yield last year was 14 tons

You're not here to buy coffee?

Allow me to introduce myself

I'm the head of Marketing Management

of Starnest Asia

Of course I'm here to buy coffee

Not your current beans

but the future ones

What does she mean?

They want to acquire us

That's right

According to my research

Your sales last year was 1.2 million

minus cost, taxes

and your dividends

Your net profit

should be around 280 thousand

Using your growth rate

for the next ten years

I give you 3 million

3 million?

Each of us one million?

Indeed you're a big company

Very accurate research

Sadly your data is a little outdated

Yes, our yield was 14 tons last year

But this year the number will go up to 20 at least

and 30 next year

I believe in the near future

We will be able to produce 100 tons annually

No, no, no, no

20 tons will be your maximum capacity

It won't go higher than that

I will offer you 4 million

You decide

We trust you

The three of us

2 million each, 6 in total

My bottom line

You're not worth it

I'll let you reconsider your price

I still have

20 minutes

That's fine

The decision is

above your paygrade

Kindly reminder

You don't have 20 minutes

We are all busy

Excuse me

Isn't 6 million too high?

I've done the calculation

6 is the max. they can offer

Hello Peter

They want six

Let's roll the dice

Maybe we'll win big

6 million

We sign now

If I was in charge

I wouldn't have offered you that amount

Any questions?

Just curious

If you don't think we are worth the price

Why did you make the offer?

It's simple

In the future

in Yunnan or in China

We don't want to see any plantation that's not ours

I'll send you our beans

I'll send you our beans

You will grow coffee

following our standards

We can't grow our own?

After the acquisition

of course you follow our rules

All good, we can sign the contract now

So you don't think much of our coffee?

Of course she does

That's why she offered us 6 million

That's not true. They're spending 6 million to make us disappear

I'm not signing it

Is that what she wants?

Well, I'll leave you guys to discuss

Li Shaoqun

I raised the price to 6 million

Now you decided not to sell it?

I have no plan of selling

you know it

The whole point of starting a business is to sell it one day

If you're not happy with the offer, I'll talk to her

Don't be so unreasonable

We know better than anyone

Our max. yield annually

is 20 tons

6 million is as much as we can get

Take the money. You can do whatever you want with it

Growing coffee is what I want to do

I'm already doing it

Sorry to interrupt

You know why I don't support the decision

to spend 6 million on your coffee?

It has nothing to do with money

I just find it unnecessary

You know how I feel about this place?

Hopeless

It has no future

Geisha, the best coffee breed in the world

has been grown in Ethiopia for almost a century

In the one hundred years

Starnest has grown into

the most successful coffee supplier in the world

What did coffee bring to Ethiopia?

Nothing

I have every right to believe

you guys are

no threat to us

I just feel bad for you

You are meant to fail

You are meant to fail

Of course

not everyone is as lucky as you

Your failure is at least paid for

Even if you don't sign the contract

Starnest is still

the most successful coffee supplier in the world

If you sign it

you will become

the most successful farmers in China

Everyone has his place in the world

Isn't it great

if we can achieve success in our respective positions?

You farmers grow the plants

We entrepreneurs sell the products

Let's just stick to what we're supposed to do

It's not the kind of success we want

If the purpose of this acquisition

is to eliminate other coffee beans

please see yourself out

Fine

About today

I'll report everything to the company

Your coffee is okay

but you guys are...horrible

- Sorry - Don't bother

I've made my point very clear

Shaoqun

I'll take 1 million. You can take 3

Just let me succeed one time, can you?

I don't want the money, I want my coffee

Okay

Xiubing

you sign the contract

There are three of us

Two to one

We don't need your approval

Sign the contract

I'm not signing it, either

I promised the villagers to make a change

If we sell our coffee to Starnest

What difference does it make

from selling our tea to the suppliers?

And I

don't think my hometown is hopeless

There's no hope here

If you sign the contract

Starnest can bring it hope

What if it cannot?

What will I tell the villagers?

Am I letting an outsider

decide the fate of my town?

Outsider?

You mean me?

No, I didn't mean it

I'm just saying if we sign the deal

You can leave with the money, but we can't

I thought after three years living here

getting myself all tanned

I'm finally one of you

Turns out I'm still not, am I?

That's not what I meant

Peng Xiubing

Listen, I don't care what you meant

What makes you think

you are able to make a change?

Everything you say was borrowed from a client

Do you have your own thoughts?

Everything you have done since you came home

I told you to do so

Are you experienced?

Are you experienced?

You really believe that

all your wild thoughts could be considered wisdom?

Do you know what you want to do?

And you...

If you sign the contract

your villagers

will be guaranteed a stable income

They offered to help us without asking anything in return

Have you ever considered them?

You are not idealistic

You're just being selfish

You remind me of how I used to be

I don't want you to become like that

Let me tell you this

A person who's afraid of failing

who can't stay true to himself

is a total loser

He was right

You are an outsider

You came here

because you couldn't make it in Beijing

This is a vacation spot for you

This is a vacation spot for you

You stayed because you smelled money

Are you willing to stay here forever

treating it like your own home?

Will you?

I used to think I would

But not anymore

I'm wasting my breath

It's over

I know I'm not as smart as you

But you know what

I know clearly what I want

so does Shaoqun

I thought you do too

Xiubing

On the darkest day of my life

After I came out of the therapist's office

Truth be told

I went to the rooftop to end my life

but because the package you delivered

I decided not to jump

I owed you one. You owed my one

We're even

Good bye

I've been back for a month

Every time I close my eyes

I only see

coffee trees in Yunnan

its insects

cows

and stars

Every tree

I remember where it stands

I know every person in the village

I know every person in the village

If I could stay there forever

I would even believe

two friends are all I need in my life

two friends are all I need in my life

I want a cup of coffee

I'd never thought that

I would stay in a village where delivery was not available

taking care of coffee trees

for three years

I'm almost 30 now

I've been thinking recently

What have I done

with the 30 years of my life?

This projector

is China's first model

that supports 4K format

It is connected via bluetooth, very portable

Wherever you go...

You are the fifth this month

to pitch me this product

This is our best selling coffee

It's from Yunnan

You are not a coffee person right?

Is Chinese coffee even considered coffee?

How is it?

Still tastes bitter to me

I don't know why people like this taste

Give it a try

This coffee is pretty good

Next time

Bitterness has its own flavor

After I came back to Beijing

I noticed for the first time

how big it is

Too big that if I don't use GPS

I will have no idea where I am

Too big that when I run into familiar faces

I can't remember their names

The village in Yunnan was small

But I never lost my direction

The life you had in the village

wasn't just a dream

It is how you suppose to live

It is how you suppose to live

The coffee thing you mention

sadly I don't know much about it

Recently

I've been reading a classic novel from the West

A wise old character's words

may help you

He said

We all face the choice between

what is right

and

what is easy

Did we make the right choice?

If you want to achieve something

you need to believe in it

Did you follow me all the way here?

I'm listening to the trees

Close your eyes

Listen with your heart

Can I bring you home?

I think I know what I should do

Thank you

You're welcome

By the way

What was the novel you mentioned?

I want to take a look

Harry Potter

I was quoting Dumbledore

I...

I never see you as an outsider

I know

I saw myself as one

I used to see your village as a sanatorium

far away from the city

I'd go back whenever I feel better

When I was in Beijing

I spent half the time daydreaming

half the time in a daze

Even since I came to your village

I spent my days working and my nights dreaming

Those who can fall asleep are able to dream

I had it figured out before I came back

Pu'er coffee needs to become its own brand

If we sell it to suppliers

having them market it as an import

no one will ever know that the coffee is from China

Why can't we have our own coffee?

To do this it takes not only the three of us

but also the whole village's effort

With your delivery service

Pu'er coffee can go direct to customer

Since we cannot change our positions in the world

let's change the world

Yes! Let's change the world together

We are not afraid even if we failed

Because it's the business that has failed, not us

Which of your clients said that?

Actually

You did

You are not leaving this time?

No

I used to think that

you needed me more

Turns out

I need you guys more

And coffee!

And delivery too!

To your home with one click!

The product I'm introducing today

is very special

Let me ask you

when you hear the word Pu'er

you will first think of tea right?

But today I'm going to recommend you

something different

It is called Pu'er Coffee

It is 100% Made in China

Since it came out

it has already won several international awards

and become the first choice of coffee

served in Michelin star restaurants

Pu'er is not just coffee

but also something we should take proud of as Chinese

As well as a symbol for quality lifestyle

Anything else you want to add?

It took us three years

to launch this product

We have one goal

To make coffee about coffee

as opposed to big companies

that standardize everything

I think they are not selling coffee

They are selling the look of their coffee shops

- I have... - Well said!

As an entrepreneur

to be honest

if it takes three years to launch a product

Making money is not as important as

bringing the best coffee to the world

and share it with all of you

Most people haven't been able

to try the real taste of coffee

The real taste of coffee?

I'm already loving it

I'd love know

what the real taste is like

Does it taste like mountains and forests?

Yes

I tasted it

It makes you feel hopeful about life

Oh my god

Buy it!

Girls! We are selling 100,000 bags!

No coupon needed!

Ready to place order?

Pu'er Coffee

You hear me right

Don't be nervous

It's alright

Three

Two

One

Here's the purchase link!

Here's the purchase link!

80,000 bags left

60,000

30,000

Hurry up!

20,000

Last 8000

Buy it now girls!

Zero!

We're sold out!

6.6 million yuan!

Thank you for supporting our own Chinese coffee!

Thank you!

中國咖啡å

I'm the head of Marketing Management of Starnest Asia

We've been tracking your coffee for a while

Look who's here

Sorry, I'm in the middle of an important conversation

When you get a chance

please come visit our village again

It's changed a lot

My card

Before Pu'er Coffee

there wasn't any competitive Chinese coffee in the market

Within just five years

You expanded your production size ten times

and still maintain top quality

in the premium coffee market

To a large degree

you raised the market share

of Chinese coffee

from 2%

to nearly 3%

In your word

what do you think is the reason for your success?

You don't have to be the fastest river

be the longest

Don't be like birds fighting for low-hanging food

Aim for the sky

Study well, make progress every day!

Does it taste like mountains and forests?

Yes it does!

Your coffee has been exported

to more than 30 countries and regions

Are there any orders

that are memorable?

Not really

Every order is equally important to us

No, there's one

One order has special importance to me

Someone from our village ordered coffee?

Let me check

Li Delong

Isn't that your dad?

Should I deliver it?

It's okay

I'll do it

I thought you deliver to home

Why did you leave it outside?

Give it a try

Tastes nasty!

What are you laughing at?

When you forced me to drink tea

I said the same thing

I didn't really mean what I said

Here

drink with me

I want some tea

Drink your tea

Not bad, huh?

How about regrets or pities?

I loved the farmers' market when I was young

At that time I...

Now

no one comes to the market anymore

One time I was at the market...

I met my husband

here at the market

But...

He died last year

He's dead and I'm old

No one sells in the market

and no one visits it anymore

Grandma, we need to get going

Do you guys have cash?

No

No pity

The farmers' market will always exist

Only it will become bigger

The thing I'm most proud of is that

with our sincerity and effort

we've changed a place

and its people

Young people like you, is the future tomorrow!

Any future plans?

Moving to Huanglu Village

Sending products out

Bringing people back

I'm Ma Yan. I was a bricklayer in Guangzhou

I'm Li Zancheng

I was an AC mechanic in Beijing

I'm Wang Qiwen

I was a cleaner in Guangzhou

I'm Wei Shan. I was a vendor in Kunming

I'm Edison

I was a hairdresser in Shenzhen

I'm Peng Hui

I was a Didi driver in Shanghai

I'm Xiang Wei

I was an estate agent in Wuhan

I'm Li Yang. I sold milk tea in Hangzhou

I'm Wang Delai

I was a security guard in Nanjing

I'm Zhang Yan

I was a tour guide in Xi'an

I'm Zhao Yang

I was a sailor in Dalian

I'm Su Nan

I sold movie tickets in Chengdu

I'm Liu Yan

I was an movie extra in Hengdian

I sold furniture in Foshan

I sold stinky tofu in Changsha

I ran a startup in Tianjin

I can do everything

I'm Zhang Ji

I was in prison in Shenzhen

I'm a new person now

Cheers to our new coworkers

When the outside world turns you down

our hometown opens doors for you!

What is delivery?

Delivery

is not just bringing stuff in

but also sending stuff out

Together

What's our motto?

Deliver to your home with one click

convenience for all!

Yay

We've rehearsed it several times

Still can't chant in unison

It's alright. Let's go!

YUNNAN IS MY HOME, LET'S BEAT POVERTY TOGETHER

All Departures Are to Make Our Way Home

Jump!

And you'll know if you can fly